• Journal of Korean Society for Quality Management
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• v.32 no.3
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• pp.182-197
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• 2004

In this paper we propose a new method of evaluating customers' service quality using triangle fuzzy numbers and semantic differential scale. These two parameters are useful for quantifying the customers' linguistic variables and subjective judgements. We define the Service Quality(SQ) as the ratio of the expected and perceived service and address the Agreement Rate(AR) calculated from the hamming distance in order to define the Service Rate(SR) as the geometric mean of the SQ and AR. Using the SR in the analysis of service attributes provides more appropriate to measure the customers' service quality and to establish a creative service policy for competitive service quality improvement.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.3
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• pp.560-568
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• 2001

The aim of the present study was to measure intra-individual consistency in clothing and fabric evaluation and to examine its relation to the ratings. A sample of 93 female and 97 male university students rated clothing of 4 styles of daytime wear and 2 fabrics on 15 pairs of polar adjectives twice in 7-days interval. Correlation coefficients between the two ratings for each subject, intra-individual consistency in the evaluation, ranged from -0.12 to 0.89 and mean coefficient was 0.63 of female and -0.01 to 0.78 and mean coefficient was 0.54 of male. Based on the coefficients, the subjects were classified into three groups: high, medium, and low intra-individual consistency. Analysis of variance of mean ratings by the three groups revealed that significant difference existed in 24% of female and 23% of male in 90 combinations of 6 clothing and 15 semantic differential scales. Female of subjects with high intra-individual consistency were most likely definite to evaluate clothing, whereas the ones with low were least. But male subjects were not definite. Mean correlation coefficients for style evaluation subscales of female was 0.39, but male was 0.44. Among the semantic differential scales, high stability in the two ratings was observed for the synthetic clothing evaluation. Correlation coefficients for each clothing obtained from the mean score of the subjects in each semantics differential scale were around 0.98, including that the mean scores of the subjects in each scale could yield excellent stability in clothing evaluation.

• Journal of The Korean Association of Information Education
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• v.21 no.5
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• pp.527-535
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• 2017

In this study, we analyzed the image of artificial intelligence recognized by elementary students using semantic differential scale. First, we extracted 23 pairs of image adjectives related to perception of artificial intelligence. Adjectives were classified into three types related to recognition, emotion and ability and 827 elementary students were examined. Image factors were classified into four factors: convenience, technological progress, human-friendliness, and concern. As a result, they showed a clear image that artificial intelligence is clever, new, and complex but exciting. In comparison with variables, female students, coding experience and older students thought that artificial intelligence was more human-friendly and technological progressive.

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.05a
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• pp.11-12
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• 1998

• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.192-199
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• 2011

The purposes of this study are to present the criteria for a sensibility rating scale for measuring the general women's perception of museums' spatial environment, through an empirical analysis; and to clarify the characteristics of the presented rating scale in terms of each rating element and factor. For this study, a survey was conducted during August 19 - September 16, 2010, and a total of 342 museum visitors participated in the survey. A sensibility rating scale used for the survey consisted of a total of 32 adjectives selected from a literature review of previous studies. To specify the dimensions of semantic space using the semantic adjectives, words with opposite meanings were analyzed with the semantic differential technique developed by Osgood et al. Using SPSS, a reliability analysis, factor analysis were conducted on the data obtained from the survey. The results of this study can be summarized as follows: According to the women's perception of museums' spatial environment, six factors were found from the 25 semantic ratings of the Museum. The summarized criteria were: 'aesthetic', 'pleasant', 'valuable', 'function', 'affinity', and 'material.' The derived criteria were verified through an empirical test using emotional adjectives. In the coming years, the results of this study will serve as valuable data for constructing a sensibility rating scale for evaluating spatial environments of museums.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.138-143
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• 2000

In order to investigate the relationship between fabric sound parameters and subjective sensation, each sound from 60 fabrics was recorded and analyzed by Fast Fourier transform. Level pressure of total sound (LPT), three coefficients (ARC, ARF, ARE) of auto regressive models, loudness (Z), and sharpness (Z) by Zwickers model were estimated as sound parameters. For subjective evaluation, seven sensation (softness, loudness, sharpness, clearness, roughness, highness, and pleasantness) was rated by both semantic differential scale (SDS) and free modulus magnitude estimation (FMME). As the results, the ARC values were positively proportional to both LPT and loudness (Z) values. In both of SDS and FMME, softness, clearness, and pleasantness were negatively correlated with loudness, sharpness, roughness, and highness. In regression models, softness and clearness by FMME were negatively affected by LPT뭉 ARC, while loudness, sharpness, roughness, and highness were positively expected. Regression models for pleasantness showed low values for R2.

• Journal of Navigation and Port Research
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• v.28 no.9
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• pp.821-825
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• 2004

The purpose of this study is the assessment of changes in the leisure patterns of users of the Eulsook-do before and after the estuary dike construction. The following survey research method was conducted to implement the study, sampling by age was carried out selectively and randomly alike. A total of 319 persons were chosen for final analysis, excluding questionnaires answered found to be inappropriate. To measure the image of the lower Nakdong River around the Eulsook-do, with advice sought from experts, researchers, through several pilot tests, developed a 24-item semantic differential scale(SDS) that has two bi-polar adjectives at each end Study of the pre- and post- construction images of the Eulsook-do located on the coast of Busan suggests the dike construction has brought about negative changes in the Eulsook-do's overall image. There can be two alternatives for improving the negative image: restoration and development.

• Fashion & Textile Research Journal
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• v.12 no.1
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• pp.1-9
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• 2010

A purpose of this study was to find out how the casual and formal style clothes of stripe pattern giving variety by pattern direction, pattern width, and contrast coloration have an effect on image of wearers. 432 stimuli were made and 2,800 testee evaluated them using semantic differential scale. As a result, five image dimensions were drawn as a factor of attractiveness, activeness, gracefulness, visibility, and tenderness. In consequence of analysing the image difference by stripe pattern and clothing style, the stripe pattern and clothing style affect image presentation as a significant clue. And besides, as a result of positioning stimuli by image, pattern direction, coloration, and tone combination were important clues that decide image. Consequently, clothing style, stripe pattern, and contrast coloration were made clear as an efficient parameter in image presentation of clothing wearers.

• Journal of Korean Society of Rural Planning
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• v.17 no.2
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• pp.33-41
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• 2011

To evaluate the value of a preserved tree as rural landscape resource, the growth environment and health condition was investigated, and the image evaluation was implemented on land~ape architectural major undergraduate students for zelkova trees in Yesan-gun. The image evaluation results of zelkova trees were as followings; 1) Typical image of preserved tree examined by Semantic Differential Scale were 'Old', 'Big', and 'Good'. 2) The 'big' image of zelkova tree and the height of tree, the width of tree crown, the breast girth of tree, the root girth of tree, the external formation of tree, and the health of tree bark is mutually related. Especially, the correlation between the 'big' and the external formation and the width of tree crown is high. 3) Typical image of preserved tree examined by Likert Scale were 'Natural', 'Green', 'Peaceful', and 'Rural'. 4) The preservation necessity for preserved tree was highly related with the state of ground, and the management necessity for preserved tree was highly related with contamination level and the state of ground. The appropriate management plan for preserved tree are proposed to improve the quality of rural landscape(basis of these results).

• Journal of The Korean Association of Information Education
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• v.20 no.5
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• pp.527-534
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• 2016

This study is an analysis of Software image using the semantic differential scale with elementary students. We have selected the items in a total of 35 pairs of test about software-related image adjectives and are categorized into 7 main factors, and then analyzed the entire image with the students. The analysis of the differences between the software images of sex, the female students than male students were recognized the software is complex, slow and difficult and do not want to have. The analysis of the self-awareness on the software, the students who know that well recognized for the software select the positive term for the software. The inter-grade analysis are the older grade students were the answer to the objective features of the software like more difficult and complex.