• Journal of Fashion Business
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• v.4 no.3
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• pp.103-114
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• 2000

The purpose of this study was to test the discriminant analysis model of Quick Response system and to examine the detailed relationship between each discriminant factor and Quick Response adoption. In this discriminant analysis model of Quick Response system, firm size, strategic type, product category, fashion trend, selling time and the Quick Response benefits were included as discriminant factors. Onehundred and two subjects were randomly selected for the survey study and discriminant analysis, descriptive analysis, t-test, and x square test were used for the data analysis. The results of this study were: 1. Wilks Lambda and F value support the discriminant analysis model that, taken together firm size, strategic type, product category, fashion trend, selling time and the Quick Response benefits significantly help to explain Quick Response adoption. 2. The importance of discriminant ability was, in order, firm size, the Quick Response benefits, women's wear, fashion trend, analyzer, selling time, reactor, defender and men's wear. 3. The discriminant function had the high hit ratio, so this can be well used for the classification of Quick Response adoption/nonadoption.

• Food Science and Preservation
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• v.6 no.2
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• pp.184-187
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• 1999

This study was conducted to analyze distribution properties on astringent Persimmons(Diosyros Kaki L). We selected one hundred farms in Sangju and Cheongdo regions, which ale major region of astringent persimmon production in Kyungpook province, and surveyed the selling type and the optimal farm scale. As a result of economic analysis, between manufacturing and selling of dried persimmon and producing and selling of fresh persimmon, the former made the higher gross receipts, income and net income recorded by 187, 136 and 162 respectively, comparing with the latter 100. So, manufacturing and selling of dried persimmon from astringent persimmon is a way of raising operation outcome.

• Fashion & Textile Research Journal
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• v.14 no.6
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• pp.928-940
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• 2012

The present study aimed to propose the competitive strategy to fashion brand franchise stores by analyzing articles regarding success stores as published in fashion magazines. A total of 91 articles were selected from three fashion magazines and content analysis was applied to extract major factors. Four types of trading areas and eight product types were compared by the major factors. As results, six major factors composing competitive strategy were analyzed such as personal selling, management of sales forces, promotion, customer relationship management, management of store space, and relationship with headquarter. Comparing competitive factors by the types of trading area, management of sales forces and personal selling were crucial for central district and for outlets/interchange district. On the other hand, personal selling and customer relationship management were important for local district while management of store space and personal selling were critical for tenants of the large discount store/shopping mall area. Comparing by product types, personal selling was the most important factor for all product types except young casualwear whereas the second important one was management of sales forces for adult casualwear, womenbbbs wear, and others. For menbbbs wear, sales promotion was the second important one whereas management of store space was the second crucial one for underwear and childrenbbbs clothing. Based on the present study result, it is proposed that competitive strategy of individual fashion brand franchise store should be differently developed because the characteristics of trading area and product type are different and in turn, customers benefit and competition might be different.

• The Research Journal of the Costume Culture
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• v.16 no.4
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• pp.775-783
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• 2008

Nowadays much amounts and various kinds of fashion products are sold through cyber shopping malls. Vendor type and intermediate type cyber shopping mall among many types of cyber shopping malls were selected to analyze assortment and price of fashion products. fashion products 'Best 100' from two cyber shopping malls were listed and classified. The results were as followed: First, the portion of fashion products at vendor type cyber shopping mall was higher than that of intermediate type. Second, fashion products items such as coat, Jacket, one-piece dress, sweater, t-shirt, pants, skirt, and underwear were sold at cyber shopping malls. Underwear and t-shirt were the best selling items at intermediate type shopping mall, and more expensive and fashionable coat, Jacket, and one-piece dress were the best selling items at vendor type shopping mall. Third, the price range of fashion items at vendor type shopping mall was higher than that of intermediate type shopping mall from 1,000 won to 99,000 won.

• Journal of the Korean Society of Costume
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• v.56 no.8 s.108
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• pp.138-147
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• 2006

This study tried to research on clothing styles of show hostess in the cable television home-shopping network program. Especially, show hostess's clothing styles were classified into 5 sections according to selling products, that is baby goods, insured goods, underwear, bedclothes and beauty goods. item is examined 7 levels by texture, color, clothing item, fashion image, fashion trend, fashion type, and fashion silhouette. The results showed that significant correlations between show host's clothing and selling products. The another findings of this study is that show hostess's clothing is aimed at the taste of main consumer such as housewife. Conseguently this study reaffirms the importance of the shopping hostess's clothing influnce according to selling products's characteristics.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.27 no.4
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• pp.33-41
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• 2004

This study examines the relationship between multiple sales force management practices and performance within each of Miles & Snow (1978)'s strategy types and Walker & Ruekert (1987)'s strategy types. The findings are as follows : First, Prospectors seem to be associated with increased performance when they are utilizing a relationship selling strategy, internal sales force, moderate levels of supervision, outcome-based control system and incentive-oriented compensation system. Second, Analyzers seem to be associated with increased performance when they are utilizing a relationship selling strategy, internal sales force, outcome-based control system to deal with the instability in their strategic focus. Third, Low Cost Defender seem to be associated with increased performance when they are utilizing a relationship selling strategy, external sales force, low levels of supervision, outcome-based control system and salary-oriented compensation system. Fourth, Differentiated Defenders seem to be associated with increased performance when they are utilizing a relationship selling strategy, high levels of supervision, balanced (outcome+behavior) control system and salary-oriented compensation system.

• The Journal of the Korea Contents Association
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• v.7 no.8
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• pp.245-254
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• 2007

The purpose of this study is to analyse the effects of salesperson's lifestyle, selling behaviors on strategic management of salesperson. So this study not only examines differences in the salesperson's lifestyle, selling behaviors and job satisfaction but also analyses the impact of salespersons' lifestyle and selling behaviors on job satisfaction. The results of this study are summarized as follows. First, the result of analyzing differences in the lifestyle according to the characteristics of sex, age, academic background income is no significant difference. Second, the result of analyzing differences in the selling behavior according to the characteristics of sex and marriage is significant difference. Third, the result of analyzing differences in the job satisfaction according to the characteristics of store type is significant difference. Salesperson working at the exclusive agencies is most high job satisfaction. According to the result of examining the relationship between salespersons' lifestyle and the selling behaviors, job-oriented lifestyle has positive effects on the customer orientation and hospitality orientation. Finally salespersons' job satisfaction is positively affected by the job-oriented lifestyle and hospitality-orientation selling behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.5
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• pp.642-653
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• 2002

The purposes of this studs were 1) to identify web navigation values and classify consumers based on these values and 2) to determine differences between consumer groups and between types of shopping mall in evaluation of website attributes when shopping apparel. The data were collected via a self-administered questionnaire from 204 male and female students who experienced shopping at the website, living in Cheju and analyzed by factor analysis, cluster analysis and t-test. Two factors of navigation value were found and labeled as; information value and entertainment value. Two groups were identified based on navigation value; users of information value (53%) and users of entertainment value (47%). Significant differences between two groups were found in evaluating website attributes selling products of various types regarding apparel products and processes for information search, order and payment. However, for shopping mall website selling only apparel products, differences between two groups were not significant in evaluating most attributes except for two items to evaluate apparel products. Differences between shopping mall types (shopping malls selling products of various types and selling only apparel product) were significant in evaluation of internet users of information value regarding attributes of apparel products while differences between shopping mall types were not significant in evaluation of users of entertainment value regarding all attributes. Internet users of information value showed favor to shopping mall website of department store type chi e internet users of entertainment value showed favor to shopping mall website selling only apparel products.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.3
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• pp.396-406
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• 1998

The purpose of this study was to classify the types of salespeople in the apparel stores. A questionnaire was administered to 267 fashion sales related persons in apparel store in downtown, Daegu. Data were analyzed by using frequency, i-test, cluster analysis, MANOVA, ANOVA and Duncan test by using J.M.p(v.2.01) Mac. program and SAS for windows(v. 6.02) PC program. The results of this study were as follows: The types of salespeople were classified into 4 types: "complaining type as a salespeople", "sensitive type for other affairs than their duty", "satisfying as a salespeople" and "performance reaction type". There were significant differences in academic background, selling apparel type/apparel store type, and in all factors in job satisfaction/dissatisfaction, attitude toward working condition, customer type, and selling training by the different types of salespeople. Complaining type as a salespeople were dissatisfied with most items related with job attitude and showed negative response as salespeople. Sensitive type for other affairs than their duty responded more keenly to other affairs than their duty and showed the highest dissatisfaction on the job dissatisfaction factors, and showed the most emotional reaction on attitude toward working condition, customer type, and regulation. Satisfying type as salespeople showed the positive and active attitude for their job. Performance reaction type were satisfied with their job as salespeople only when their performance is tangible as sales increases and showed highest satisfaction only on the job satisfaction factors. The necessity of professional training was shown in all types of salespeople.g was shown in all types of salespeople.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.505-514
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• 2014

This study was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about food preference of an expressway resting place customer. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided '1[(N=7) : Cleanliness-selection Type], 2[(N=13) : Economy Type], 3[(N=9) : Selling-area Goodwill Type], 4[(N=10) : Self-satisfaction Type]'. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about reception type on food-preference of an expressway-resting-place-customer ; to offer a developmental suggestion about it.