Browse > Article

Differences across Types of web Navigation Value and Shopping Mall in Evaluation of website attributes for Apparel Shopping  

홍희숙 (제주대학교 자연대학 의류학과)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.26, no.5, 2002 , pp. 642-653 More about this Journal
Abstract
The purposes of this studs were 1) to identify web navigation values and classify consumers based on these values and 2) to determine differences between consumer groups and between types of shopping mall in evaluation of website attributes when shopping apparel. The data were collected via a self-administered questionnaire from 204 male and female students who experienced shopping at the website, living in Cheju and analyzed by factor analysis, cluster analysis and t-test. Two factors of navigation value were found and labeled as; information value and entertainment value. Two groups were identified based on navigation value; users of information value (53%) and users of entertainment value (47%). Significant differences between two groups were found in evaluating website attributes selling products of various types regarding apparel products and processes for information search, order and payment. However, for shopping mall website selling only apparel products, differences between two groups were not significant in evaluating most attributes except for two items to evaluate apparel products. Differences between shopping mall types (shopping malls selling products of various types and selling only apparel product) were significant in evaluation of internet users of information value regarding attributes of apparel products while differences between shopping mall types were not significant in evaluation of users of entertainment value regarding all attributes. Internet users of information value showed favor to shopping mall website of department store type chi e internet users of entertainment value showed favor to shopping mall website selling only apparel products.
Keywords
web navigation value; website attribution; information value; entertainment value;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
연도 인용수 순위
1 Entertaining shopping experiences: An exploratory investigation /
[ Jones,M.A. ] / Journal of Retailing and Consumer Services   DOI   ScienceOn
2 The consumer retail search process: A conceptual model and research agenda /
[ Titus,P.A.;Evertt,P.B. ] / Journal of the Academy of Marketing Science   DOI   ScienceOn
3 Online-service adoption likelihood /
[ Lin,C.A. ] / Journal of advertising research
4 인터넷탐색 가치에 의해 분류한 온라인 소비자 집단별 특성에 관한 연구 /
[ 박철 ] / 소비자학연구
5 Hedonic consumption: Emerging concepts, methods and propositions /
[ Hirschman,E.C.;Holbrook,M. ] / Journal of Marketing   DOI   ScienceOn
6 Extending the concept of shopping: An Investigation of browsing behavior /
[ Bloch,P.H.;Ridgway,N.M.;Sherrell,D.L. ] / Journal of the Academy of Marketing Science   DOI
7 쇼핑가치, 점포속성 및 과업상황이 의복구매 행동에 미치는 영향, - 의류점포내 감정을 중심으로- /
[ 김진원 ] / 이화여자대학교 대학원 박사학위논문
8 /
[] / 신유통경로
9 Consumer perceptions of the world wide web: An exploratory study using focus group interviews /
[ Geissler,G.L.;Zinkhan,G.M. ] / Advances in Consumer Research
10 Fun and work on the web: Differences in attitudes between novices and experienced users /
[ Hammond,K.;McWilliam,G.;Diaz,A.N. ] / Advances in Consumer Research
11 인터넷 패션 쇼핑몰 이용 소비자의 행동의도 결정요인 /
[ 이승민 ] / 경북대학교 대학원 석사학위논문
12 Adding Value in the information age: Uses and gratifications of sites on the world wide web /
[ Eighmey,J.;McCord,L. ] / Journal of Business Research   DOI   ScienceOn
13 의류구매시 소비자가 지각하는 다양한 가격 차원이 쾌락적 쇼핑가치에 미치는 영향 /
[ 진병호;고애란 ] / 소비자학 연구
14 /
[ 한국전산원 ] / 한국인터넷 백서
15 PC 통신 서비스를 통한 가상소매업의 소비자 만족요인에 관한 연구 /
[ 김태하 ] / 서울대학교 대학원 석사학위논문
16 Predictors of internet use /
[ Papacharissi,Z.;Rubin,A.M. ] / Journal of Broadcasting & Electronic Media   DOI
17 Browers or buyers in cyberspace? An investigation of factors influencing electronic exchange /
[ Swaminathan,V.;Krat,R.;Lepkowska-White,E.;Rao,B.P. ] / Journal of Computer Mediated Communication[On-line]
18 Profiling user responses to commercial web sites /
[ Eighmey,J. ] / Journal of Advertising Research
19 Atmospheric affect as a tool for creating value and gaining share of customer /
[ Babin,B.J.;Attaway,J.S. ] / Journal of Business Research   DOI   ScienceOn
20 인터넷 쇼핑몰 선택시 결정변수와 만족도 및 애호도에 관한 실증적 연구 /
[ 임철훈 ] / 고려대학교 대학원 석사학위논문
21 실용적/쾌락적 쇼핑가치와 쇼핑만족: 구조모델의 개발과 검정 /
[ 이학식;김영;정주훈 ] / 경영학연구
22 전자상거래 환경에서의 인터넷 마케팅 전략 /
[ 한상린 ] / 마케팅[On-line]
23 우리나라 인터넷 이용자의 인구통계적 특성과 사용현황에 관한 연구 /
[ 이두희;강태윤;윤원상 ] / 경영연구
24 Shopping without purchase: An investigation of consumer browsing behavior /
[ Bloch,P.H.;Richins,M.L. ] / Advances in Consumer Research
25 전자상거래 활용실태 및 소비자 만족, 불만족 요인에 관한 연구 /
[ 이동원 ] / 서울대학교 대학원 석사학위논문
26 Marketing in hypermedia computer-mediated environments: Conceptual foundations /
[ Hoffman,D.L.;Novak,T.P. ] / Jouranl of Marketing   DOI   ScienceOn
27 사이트 구성요소에 대한 평가가 사이트 태도에 미치는 영향 /
[ 김재휘;박유진;김지호 ] / 한국심리학회지:소비자 · 광고
28 Exploratory consumer buying behavior: Conceptualization and measurement /
[ Baumgartner,H.;Steenkamp,J.B.E.M. ] / International Journal of Research in Marketing   DOI   ScienceOn