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The Research on the Characteristics of Show Hostess Clothing and Presented Items in the CATV Home-Shopping Network Program  

Sung, Kwang-Sook (Dept. of Fashion Design, TongMyuong University)
Publication Information
Journal of the Korean Society of Costume / v.56, no.8, 2006 , pp. 138-147 More about this Journal
Abstract
This study tried to research on clothing styles of show hostess in the cable television home-shopping network program. Especially, show hostess's clothing styles were classified into 5 sections according to selling products, that is baby goods, insured goods, underwear, bedclothes and beauty goods. item is examined 7 levels by texture, color, clothing item, fashion image, fashion trend, fashion type, and fashion silhouette. The results showed that significant correlations between show host's clothing and selling products. The another findings of this study is that show hostess's clothing is aimed at the taste of main consumer such as housewife. Conseguently this study reaffirms the importance of the shopping hostess's clothing influnce according to selling products's characteristics.
Keywords
CATV home-shopping; show host(s); shopping host;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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