• 제목/요약/키워드: selling of products

검색결과 304건 처리시간 0.032초

메타버스 내의 NFT 디지털 상품거래의 문제점 분석과 발전 방향에 관한 연구 (A Study on Problems and Development Plan of the NFT Digital Goods Transaction in Metaverse)

  • 서종렬;최창경;우동성;김동호
    • 한국IT서비스학회지
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    • 제22권1호
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    • pp.15-27
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    • 2023
  • As the number of users of the Metaverse platform increases and virtual assets in the Metaverse can be converted into reality, various commercial trading activities are occurring within the Metaverse. Considering that users can earn profits through selling digital products and the profits can be converted into fiat money or virtual assets, the commerce activities within Metaverse are similar to existing e-commerce. However, due to the peculiarity of transactions performed in Metaverse platform, the current legal system is insufficient to apply to Metaverse commerce, and many researches have been conducted for this purpose. But, regulatory research on NFT(Non-Fungible Token) digital products that can be applied to all types of physical products is inadequate. Therefore, This study investigated the types of digital products commerce in Metaverse, investigated the issues of commerce transactions related to NFT digital products and the regulations related to them. Based on this, research results can be used as the development direction of NFT digital products trading and consideration of related policy to protect NFT digital products.

An Empirical Study of the Korean Telecommunication Market and IoT Smart Home: Effects of Bundling Strategy on Consumers' Responses

  • KIM, Hoik;KIM, Han-Min;LEE, Minhwan
    • 유통과학연구
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    • 제18권5호
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    • pp.15-23
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    • 2020
  • Purpose: This research focused on the fact that the Internet platform is integral to IoT products such as Smart home and studied consumer buying decisions when products are sold bundled with internet service. Contrary to the sales strategies of telecommunication companies, some companies sell IoT products alone, for example Google, Kakao, and Naver. In this market situation, the sales strategies of Korean telecommunication companies were analyzed with bundling theory and technology acceptance model, then it was conducted to figure out which sales and distribution strategies could affect consumers' purchase behavior. Research design, data, methodology: Data was collected by149 questionnaires from groups who are familiar with IoT smart home systems, then exploratory factor analysis and regression were used to analyze the research model. Results: The results revealed that the perceived ease of use and the perceived usefulness affect the purchase intention of IoT-based products; however, this effect was not found in the case of bundled products. In other words, it is found that selling and distributing Internet services and IoT products together does not affect consumers' purchases. Conclusion: It is suggested that Korean telecommunications companies' existing sales and distribution strategies for IoT products need to be changed according to its characteristics.

The Moderating Effects of Retailers' Green Practices upon Customer Environmental Values and Organic Food Purchasing Intention

  • Cho, Meehee;Bonn, Mark A.;Kang, Sora
    • 유통과학연구
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    • 제13권11호
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    • pp.5-13
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    • 2015
  • Purpose - The purpose of this study is to understand how retailers' green practices influence customer environmental values and their organic food purchasing intention. Research design, data, and methodology - Data were collected from randomly intercepting retail shoppers (n=719) departing from 33 retail stores selling organic food products located in Florida, USA. U.S. Data were analyzed using descriptive statistics, CFA and Hierarchical regression analyses. Results - Results documented that customer environmental values (social-altruistic values and biospheric values) were determinants of organic food purchasing intention. Retailers' green practices representing'green self-governance'were found to significantly enhance the effects of customer environmental values upon organic food purchasing intention. Conclusions - This study successfully demonstrated that customers'willingness to purchase eco-friendly products can be greatly increased when having a positive perceptions toward retailers'green practices such as environmental friendly waste management, environmental improvement of packaging, taking back packaging and recovery of the company's end-of-life products.

제품다단계재고(製品多段階在庫)에 관(關)한 연구(硏究) (A Study on a Multi-Stage Inventory of Finished Goods)

  • 김정자
    • 대한산업공학회지
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    • 제5권2호
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    • pp.9-14
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    • 1979
  • Inventories of finished products exist in each stage of the channel between production and consumption. An inventory has several functions, which make it possible to produce by economic lot size and to elevate services for consumer by shortening delivery time, etc$\cdots$. Finished products may be inventoried in delivery-center as well as at the plant where production takes place. So, finshed products must be dealt with as multistage inventory problem, because an inventory functions differently according to its place. The purpose of this study is to determine how much to carry in stock and what stage to carry Though there may be several channels between production and consumption, this study deals with only one main channel, that is, series of ncomponents and determines the optimal inventory policy by introducing the concept of selling probabilities.

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BA 처리농도에 따른 콩나물의 생장과 시판 콩나물과의 비교 (Effect of Benzyladenopurine Concentration on Growth and Morphology of Soybean Sprouts and Comparison with Selling Products)

  • 강진호;조용준;전병삼;윤수영;전승호;김희규
    • 한국자원식물학회지
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    • 제17권2호
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    • pp.94-101
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    • 2004
  • 콩나물의 상품성은 세근의 형성유무 및 형태의 영향을 크게 받는다. 본 연구는 세근발생 억제용 BA의 처리농도에 따른 콩나물의 발아, 생장, 하배축과 뿌리길이 비율을 포함한 형태의 변화를 추적하고자 은하콩, 풍산나물콩, 소원콩 및 준처리를 공시품종으로 증류수, 1,2,4,8 ppm BA 용액에 5시간 침종한 후 6일간 재배하였다. 하배축 길이가 상품으로 출하 가능한 7cm 이상의 비율은 소원콩에서 가장 높고, 준저리는 중간 정도이었던 반면, 상호 비슷한 비율을 보인 은하콩과 풍산콩나물에서 가장 낮았다. 세근의 발생은 풍산나물 콩과 준저리에서 가장 적었고, 4 ppm 이상으로 BA를 처리할 경우 전혀 일어나지 않았다. 하배축 및 뿌리의 길이는 BA 처리농도가 증가할수록 비례하여 감소하였으나, BA처리농도에 관계없이 준저리의 하배축이 가장 길었다. 하배축과 hook 직경은 2∼4 ppm의 BA 처리농도에서 가장 굵고, BA를 처리할 경우 여타 공시품종에 비하여 은하콩과 소원콩이 통통한 것으로 나타났다. 하배축과 전체 생체중도 하배축과 hook 직경과 유사한 경향을 보였다. 뿌리에 대한 하배축 길이의 비율은 BA 처리농도가 증가할수록 비례적으로 증가하였으며, 이러한 비율의 변화를 기초로 시중에 판매중인 콩나물을 조사하여 뿌리에 대한 하배축 길이의 비율을 분석한 바 1∼2 ppm의 BA를 처리한 본 시험 결과의 비율과 유사하였다.

The influence of Jeju island's environmental resource factors on agricultural product purchase intention: a comparison of image of environment resource and environment-product image congruence

  • Ho Joong, Yi;Kyeong Ah, Ahn;Shin Hea, Choi
    • 농업과학연구
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    • 제49권3호
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    • pp.667-678
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    • 2022
  • A characteristic of a region's environmental resources is the competitiveness of local agricultural products. This study explores methods of making locally produced agricultural products appealing to consumers. We looked at ways to appeal to consumers by using the image of environment resource and environment-agriculture product image congruence. The relationships of two dimensions of environmental image, perceived quality and purchase intention, are examined. From the results of the study, both the image of environment resource and environment-agriculture product image congruence have a positive effect on purchasing local agricultural products through perceived quality. This study tried to ascertain which of the two dimensions of the environmental image factor is more effective in terms of consumer appeal for local agricultural products. As a result, both the image of environment resource and environment-agricultural product image congruence are found to have a positive effect on the purchase intention of consumers through perceived quality. By comparing the paths of the two dimensions it is found that the method of appealing to consumers by using the environment-agriculture product image congruence is more effective. The results of this study present an effective method of making locally produced agricultural products appealing to consumers and suggest an effective strategic direction for selling local agricultural products.

계절상품의 사전 예약판매가 물류비용에 미치는 영향에 관한 연구 (A Study on the Effects of Advance and Discount Sales of Seasonal Products by Subscription on Logistics Costs)

  • 김병찬
    • 디지털산업정보학회논문지
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    • 제11권3호
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    • pp.219-230
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    • 2015
  • It is difficult to make plans about the production schedule and volume of seasonal products due to the huge uncertainty in the prediction of their demands, which is why the amounts of carryover seasonal products increase after the peak season. Traditional models fail to meet the important requirements of production and stock plans related to the enhanced efficiency of logistics system due to the reduced value of carryover products by the disposal based on large discounts and deterioration, which poses considerable difficulties with actual problem solving. This study examined the stages of product storage from the specialized factory warehouses during a low season through the stores and the warehouses of local distribution centers during a high season to stock disposal and carryover product warehouses after a high season. The study developed a model for logistics rationalization plans to minimize carryover products by advance selling new products by subscription during a low season in anticipation of high season demands, increasing the accuracy of demands prediction, and making stable production plans, as well as demonstrated its excellence through numerical analysis.

Analyzing the Effect of Electronic Word of Mouth on Low Involvement Products

  • Youngeui Kim;Hyun Sil Moon;Jae Kyeong Kim
    • Asia pacific journal of information systems
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    • 제27권3호
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    • pp.139-155
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    • 2017
  • As social media are increasingly being used as a marketing platform, electronic word-of-mouth (eWOM) has also become popular in both research and business areas. However, although many studies have examined the effect of eWOM, the products investigated in most of these studies, such as films or books, are not likely to be consumed daily. Therefore, in this study, we analyze the effect of eWOM on low involvement products, which are inexpensive and enough for everyday spending. Given that low involvement products have unique characteristics such as low price, we conduct an experiment using a real sales dataset related to soft drinks. We also analyze the effect of eWOM in two social media platforms. We find that eWOM influences the sales of low involvement products, but such influence is dependent on the characteristic of the social media platform. Based on these results, we suggest that marketers and retailers selling low involvement products must consider eWOM, such as reviews, and differentiate their strategies based on their focused social media platform.

신선식품 유통 사이트에서 제품 정보품질과 정보원천 신뢰성이 제품환기에 미치는 영향 (A Study on the Effect of Information Quality and Source Credibility on Product Arousal in Fresh Food Website)

  • 강인원;정교원
    • 무역학회지
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    • 제46권5호
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    • pp.99-113
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    • 2021
  • This study aims to analyze the effect of product information quality and source credibility on product arousal in fresh food website. Despite fresh food websites are selling products with various feature, prior studies have focused on consumer behavior for fresh food website characteristics or specific products without considering the feature of the products. Consumers' attitudes, beliefs, and behaviors vary depending on the feature of the product. In other words, depending on the category of product, the decision making process that consumers purchase products can be differ. So, we classify products considering the feature of these products to examine the effect of information quality and source credibility on product arousal into experience goods and search goods. We surveyed 288 consumers having experience of purchase in fresh food website and verified the hypothesis through One-way ANOVA by classifying the information quality and the source credibility as high level and low level. As a result, there was a difference in product arousal according to the product information quality level and the source credibility level for each product category exposed to the fresh food website. In experience goods, source credibility have a more important effect on product arousal than product information quality, and in search goods, product information quality have a more important effect on product arousal than source credibility.

한국과 일본의 쪽 염색 제품의 텍스타일 디자인 비교 -인터넷 쇼핑몰의 쪽 염색 제품을 중심으로- (Analysis of the Textiles Design of Natural Indigo Dyed Products in Korea and Japan -Focusing on the Natural Indigo Dyed Products of Internet Shopping Malls-)

  • 이미숙;정경희
    • 한국의류학회지
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    • 제35권3호
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    • pp.359-370
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    • 2011
  • This study analyzes the textiles design of natural indigo dyed products in Korea and Japan. In this study, a total of 556 Korean natural indigo dyed products, and 2,730 Japanese natural indigo dyed products were used for analysis. The subjects of this study were 556 natural indigo dyed products and 2,730 Japanese natural indigo dyed products selling natural indigo dyed products which were found using search engine keywords of natural indigo dyeing and natural dyeing. Research and analysis was treated regarding the products, items, patterns, and the representation techniques of the patterns. The results of this study are as follows. In the pattern used for natural indigo dyed products, 71.4% of Korean products have no pattern, but 77.1% of Japanese products have patterns. On the representation techniques of the patterns, Korean products used tie-dyeing and a dip patterned fabric. While in the Japanese products, the most frequent patterning techniques were paraffin dye, followed by tie-dyeing, yarn-dyed and weaving, screen printing, and yarn-dyed and knitting. Regarding the kinds of patterns for natural indigo dyed products, only 8 kinds of patterns were used in Korean products; however, over 50 kinds of various patterns were used in Japanese products. Most patterns in the Korean products were ion patterns made by tie-dyeing. While in the Japanese products, the most frequent patterns were stripe patterns, followed by flower, dot, and ion patterns. Based on these research results, the problems of the textile design of Korean natural indigo dyed products were that most of the products have no pattern, and even though there were patterns, they lacked variations between the products. While in the case of Japan, they used the traditional and modem patterns of various textile representation techniques.