• Culinary science and hospitality research
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• v.17 no.4
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• pp.59-73
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• 2011

The purpose of this study is to establish a marketing strategy for the makgeolli manufacturing industry. We fractionized cousumer types depending on motives for purchase of customers who had bought makeolli or drunk it for the last six months. We also examined the relationship between makgeolli selection attributes and customer satisfaction by the cousumer types. SPSS 15.0 statistical package was used to process data. Frequency analysis, factor analysis, a reliability test, K-means cluster analysis, one-way ANOVA, and multiple regression were executed. As a result, the motives to purchase and drink were divided into four factors - marketing, effect on health, self-desires, outside environment; consumers into three types - dependent type, loving type, indifferent type; makgeolli selection attributes into five factors - health characteristics, visual elements, brand characteristics, drinking characteristics, purchase characteristics. It was shown that the makgeolli loving type considered all the makgeolli selection attributes as most important; the dependent type considered the health characteristics and visual elements as less important than the loving type did. The indifferent type considered all the makgeolli selection attributes as less important compared with the other types. Among the makgeolli selection attributes, drinking characteristics and the purchase characteristics had effects on customer satisfaction.

• Journal of the Korea Society of Computer and Information
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• v.26 no.2
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• pp.133-140
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• 2021

The purpose of this study was to investigate the association between major selection motives and employment preparation behavior in college students majoring in hair and determine if major satisfaction had any mediating effect on the association between major selection motives and employment preparation behavior. For this purpose, research was conducted in 154 college students majoring in hair in B Region. Such instruments as the major selection motive inventory, the major satisfaction inventory, and the employment preparation behavior inventory were used. For data analysis, descriptive statistics, product moment correlation analysis, and regression analysis were performed. Hierarchical multiple regression analysis was performed to determine the mediating effects of major satisfaction on the association between major selection motives and employment preparation behavior in college students majoring in hair and Sobel test was carried out to determine the significance of the mediating effects. This study obtained the following results: First, among the major selection motives, the personal motives were positively correlated with major satisfaction and employment preparation behavior, and major satisfaction was positively correlated with employment preparation behavior in college students majoring in hair. Second, the personal motives and major satisfaction affected employment preparation behavior in college students majoring in hair. Third, major satisfaction exerted partially mediating effects on the association between the personal motives and employment preparation behavior in college students majoring in hair. Major satisfaction partially affected the association between the social motives and employment preparation behavior.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.10
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• pp.261-270
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• 2016

This study attempted to survey nursing students' motives for choosing nursing as their major, and to examine how such motives affect their satisfaction with their major, campus-life satisfaction, and self-directed learning ability. This study was conducted as a descriptive survey. Data were collected using a self-report questionnaire during the period from the 1st to 15th of April, 2015, and the questionnaires from 195 nursing students were used in the analysis using Fisher's exact test, t-test, one way ANOVA, Mann Whitney test, and ANCOVA. Only 41.5% of the nursing students chose nursing as their major because of their aptitude and interest. The motive for the selection of the major was found to have a significant effect on their satisfaction with the major (p<.001), campus-life satisfaction (p=.008), and self-directed learning ability (p=.001). Middle and high school students should be provided with various types of information on nursing, so that they can have the opportunity to choose nursing based on their aptitude and interest before entering university. Once they start university, nursing students' adjustment to campus-life and learning ability should be enhanced through various extracurricular activity programs in order to stimulate their interest in the major.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.591-600
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• 2020

The decrease in the number of school-age population, the introduction of university evaluation and educational capacity enhancement projects have made the enrollment rate and employment rate important indicators. Accordingly, universities are making great efforts to improve the competitiveness of their universities by increasing students' major satisfaction. The purpose of this study is to find out whether art and music students major selection motivsion of affects major satisfaction for career preparation behavior. For this survey, students of arts and physical education at K University in Gyeonggi-do were surveyed and 197 questionnaires were used as analysis data. As a result of the study, it was found that major selection motivation had a significant static effect on career preparation behavior and major satisfaction, and major satisfaction was analyzed to have a complete mediating effect on the effect of major selection motivation on career preparation behavior. With on the results of this study, in the future, universities will need an efficient curriculum to enhance students' majors satisfaction. To that end, we should develop the theoretical and practical curriculum so that students can actively participate, operate programs such as operation of comparative subjects and on-demand education, and raise the level of education. To this end, the interest and active support of the industry-academia-research are required.

• Journal of Korean society of Dental Hygiene
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• v.6 no.2
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• pp.115-127
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• 2006

A purpose of this study is degree of recognition and consciousness investigation about a satisfaction duty before admission about a school subject of some academic dental hygiene students. From responses to individual written survey questionnaires answered by 608 students who are studying Dental Hygiene at colleges in Mokpo, Iksan, Gangneung. The following are the results regarding their satisfaction levels with their majors and their interest in working abroad: 1. Regarding the motivating factors to major in Dental Hygiene, most students(51.3%), particularly most freshmen(57.3%), have chosen this major because of more job opportunities than students with other majors. The most common source of information in choosing majors is the Internet(30.8%). 2. Most students do not want to change their majors even if they are provided with the chance to do so(65.5%). They are in general satisfied with their studies. The result shows that the Dental Hygiene majors are positive toward their major. 3. Most students will choose their jobs by their own choices(40.6%), and the most important factor in their choices is the opportunity of self-growth and development(33.1%). The survey results show that the Dental Hygiene students value their own decisions and self-realization. 4. Showed the difference that as a result of having seen a knowledge degree advance a school subject of major in Dental Hygiene by a school year and ash students, an admission motive, relevance of an information acquisition path, all noted. 5. And were able to see the difference that noted in an adviser, work selection bases in case of work selection whether or not there was a dissatisfaction reason about a major and a criminal record.

• The Research Journal of the Costume Culture
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• v.17 no.1
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• pp.162-176
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• 2009

This study is to compare clothing purchasing behaviors between Korean and American college students, especially men. A theoretical study was reviewed, then the survey was performed. 200 questionnaires were utilized for this study. The SPSS 12.0 was used to analyze the technical statistics like average, frequency, t-test, $X^2$, and factor analysis. The result showed, first there were some differences in most of all the clothing Purchasing behaviors such as the reason for the purchases, the purchasing information source, the standard of selecting clothes and the standards of selecting stores. There were slight differences in the reasons for the purchases between Korean and American college men. Both of them said that they purchase clothes to satisfy their needs and the situation. The American college men were slightly higher than the Korean college men for both the need.situation and impulse motive. Regarding the information sources for the purchase, The Korean college men were slightly higher than the American college men for the media information sources and lower than them for the human information sources. Regarding the standard for store selection, the college men from both countries considered product service to be the most important. The American college men considered the convenient and store services to be more important than Korean college men. Regarding the standard fur clothes selection, the Korean college men considered the clothing that matched their personal styles to be the most important standard, however, the American college men considered the attractive from the opposite sex as the important standard.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.562-582
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• 2022

Although personal media have become a giant industry, there is a lack of understanding of personal media creators. Therefore, this study aims to clarify factors influencing personal media creators' choice of platform. According to the analysis, there is a significant difference between the factors considered by YouTube, AfreecaTV, and Twitch creators. Moreover, the moderating effect of creators' main genre and broadcasting type were also found to be partially significant. It was found that both creators who share the motive of vividness and communication as their main genre and creators who focus on recording and broadcasting with career development motivation prefer YouTube.

• Journal of Families and Better Life
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• v.29 no.5
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• pp.33-50
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• 2011

This study aims to examine experiences of adoptive families, mainly focusing on mothers with their biological children and adopted a child, through a phenomenological approach. The subjects of this study are adoptive family's mothers with their biological children according to a criterion-based selection. 15 mothers who adopted children under 12 months, who are currently aged over 6, are selected and given personal and in-depth interviews, questions ranging from the process before adoption, foster care and changes in family relationships to the issues caused by adoption and coping methods. 6 steps of a phenomenological method that Colaizzi(1978) proposed are applied to analyze the data. The results of this study are as follows. The central theme of this study is 'A family which has harmonized with love beyond blood ties'. First, the participants have shown difficulties in different aspects over adoption than those of sterile families. The motive of their adoption is to let adopted children experience a happy childhood in a loving family. Secondly, the participants have adjusted themselves to new adoptive families, have committed to the care of their new children, and have experienced a change in family relationships. Finally, adoptive families have successfully been settled while overcoming difficulties together.

• The Journal of Korean Association of Computer Education
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• v.9 no.2
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• pp.69-78
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• 2006

Educational evaluation is not the work to rank learners hierarchically, but the thing to increase the educational effectiveness by solving a learner's problem and improving the education process from the proper evaluation. The conventional evaluation systems have measured a learner's recognition level by dichotomy. Although they support the evaluation depending on a learner's academic ability and supply the feedback for wrong selection, it is insufficient to take out study-motive and give the establishment for a guidance point of learning. In this paper, we propose the web-based individual adaptive testing system in considering partial score for a learner. Our system are effective to estimate the ability of learner by considering partial score in detail and offer an feedback study from the self-diagnosis function for a learning results.

• Fire Science and Engineering
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• v.23 no.6
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• pp.46-56
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• 2009

Disaster Management should be re-established and developed based on voluntary participations of individuals and groups, not only as a concern of the government. This paper proposes about improvement methods of managing volunteers for disaster management as follows: First, a necessity for publicity and recruitment focused on selfish motive to emphasize individual's development, selfrealization, worth and economic interesting relationship in a process of recruitment and selection, Second, a construction of process to commonly develop education program to volunteers for disaster management, Third, an activity area of volunteers for disaster management is enlarged to the intrinsic task of disaster management, Forth, an evaluation of quality for volunteer activity and compensation.