• 패션비즈니스
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• 제20권3호
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• pp.54-67
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• 2016

The purpose of this study was to investigate the The effect of fashion consumer's need for uniqueness in their clothing purchase behavior and switching intention. A total of 332 cases were included as the subjects of this study and a survey method was used. The data were analyzed by factor analysis, reliability analysis, t-test and multiple regression analysis using the SPSS 22.0 statistical program. The results were as follows. 1. The 3 dimensions (creative choice, unpopular choice, and avoidance of similarity) were extracted from the consumer's need for uniqueness and consumer divided high uniqueness group, middle uniqueness group, low uniqueness group. 2. The 3 factor (esthetic, functional, practical) were extracted from the clothing selection criteria. The three group had a significant difference in clothing selection and switching intention. Aesthetic factor and practical factor were the highest in high uniqueness group. 3. The need for uniqueness has influence on the aesthetic factor and practical factor. The creative choice factor had positive effect on the aesthetic and practical factor, yet unpopular choice factor had negative effect on the practical factor. The need for uniqueness and aesthetic factor has positive influence on brand switching intentions. 4. There was difference in unpopular choices factor by gender. A monthly average expenditure on fashion products had a significant difference in three kind of need for uniqueness. Results of this study provide a basis understand need for uniqueness and their effect on consumer behavior.

• 응용통계연구
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• 제27권2호
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• pp.197-209
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• 2014

본 연구는 골프장 이용객을 대상으로 골프장의 선택속성과 서비스품질, 서비스가치, 고객만족과 고객충성도 및 재방문 구전효과간의 관계를 실증분석 하였다. 골프장선택속성인 편리성, 비용적절성, 코스상태, 서비스 등이 서비스품질, 서비스가치, 고객만족, 고객충성도에 유의한 영향을 미치는 것으로 나타났다. 서비스 품질 요인이 서비스가치, 고객만족 고객충성도에서도 유의한 영향을 미치는 것으로 나타났다. 고객만족이 고객충성도에 유의한 영향을 미치는 것으로 추정되었다.

• 한국콘텐츠학회논문지
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• 제18권9호
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• pp.320-334
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• 2018

본 연구의 목적은 한식당의 테이크아웃 음식 선택속성이 신뢰와 고객만족에 미치는 영향을 분석하고, 추가적으로 신뢰의 매개역할에 대하여 분석하는 것이다. 수집된 자료는 SPSS 22.0과 AMOS 22.0 프로그램을 이용하여 빈도분석, 요인분석, 신뢰도분석, 상관관계분석, 공분산 구조분석을 실시하였다. 본 연구의 실증분석에 따른 결과를 요약하면 다음과 같다. 첫째, 선택속성은 안전성, 편의성, 음식의 품질, 경제성 요인으로 분류되었다. 선택속성의 안전성, 편의성, 음식의 품질, 경제성 요인 모두 신뢰에 유의한 영향을 미치는 것으로 나타났다. 둘째, 선택속성의 안전성, 편의성, 음식의 품질, 경제성 요인 모두 고객만족에 유의한 영향을 미치는 것으로 나타났다. 셋째, 신뢰는 고객만족에 유의한 영향을 미치는 것으로 나타났다. 넷째, 신뢰는 선택속성과 고객만족 사이에서 매개효과가 있는 것으로 나타났다. 본 연구는 연구결과를 통하여 선택속성, 신뢰 및 고객만족을 향상시킬 수 있는 전략적 시사점을 제시하였다.

• 한국산학기술학회논문지
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• 제10권10호
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• pp.2864-2872
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• 2009

본 연구는 다음과 같이 진행된다. 첫째, 청주지역 대학생들이 지각하는 패밀리 레스토랑과 패스트푸드 레스토랑의 선택속성을 살펴본다. 둘째, 청주지역 대학생들이 레스토랑 이용 후 지각하는 패밀리 레스토랑과 패스트푸드 레스토랑의 만족도를 조사한다. 셋째, 패밀리 레스토랑과 패스트푸드 레스토랑의 선택속성에 대해 요인분석을 실시, 어떠한 선택속성 요인이 만족도에 유의한 영향을 미치는지 가설검증을 실시한다. 연구가설은 다음과 같다. HI: 패밀리 레스토랑의 선택속성요인은 고객의 만족도에 유의한 영향을 미칠 것이다. H2: 패스트푸드 레스토랑의 선택속성요인은 고객의 만족도에 유의한 영향을 미칠 것이다. 가설 검증 결과 가설 1, 2는 모두 부분적으로 채택되었다. 본 연구 결과를 통하여 패밀리 레스토랑과 패스트푸드 레스토랑 경영자들은 마케팅적 시사점을 얻을 수 있을 것으로 기대되며, 극심한 경쟁환경을 극복할 대안을 탐색하고, 후속연구를 위한 기초자료를 획득할 수 있을 것으로 판단된다.

• 패션비즈니스
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• 제8권2호
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• pp.42-55
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• 2004

The purpose of this study was to classify the contents of department stores and large-scale discount stores of consumer on information source, shopping orientation and store image in an effort to determine which variable gave a crucial impact on cosmetics department stores and large-scale discount stores selection behavior. The subjects of this study were 557 adult women visited department store and large-scale discount store in Busan. The data were analyzed by using Factor analysis, Frequency analysis, Correlation analysis, Cronabach $\alpha$ and Regression analysis. The results were as follows; 1. There was a difference in the demographical characteristics on department stores and large-scale discount stores of consumers. 2. Shopping Orientation of consumers were categorized into 5 types, and information source of consumers did 3 types, and store image of consumers did 5 types. 3. Leisure utilization, store & brand loyalty, store information, personal information, massmedia information, product & operate on, store atmosphere & salesperson and shopping convenience had positive correlations with cosmetics department stores selection beavior. but convenient location, rationality & economy and sales promotion had negative correlations with cosmetics department stores selection beavior. 4. Rationality & economy and sales promotion had positive correlations with cosmetics large-scale discount stores selection beavior. but convenient location, leisure utilization, store & brand loyalty, massmedia information, product & operate on, store atmosphere & salesperson and shopping convenience had negative correlations with cosmetics large-scale discount stores selection beavior. 5. Age, income, business(-), convenient location(-), rationality & economy(-), leisure utilization, store & brand loyalty, store information, personal information, massmedia information, store atmosphere & salesperson, shopping convenience and sales promotion(-) had a direct effect on cosmetics department stores selection beavior. Age, income, marriage, education had an indirect effect on department stores selection beavior through information source and store image, and information source did through store image, and shopping orientation did through store image. 6. Rationality & economy, convenient location(-), leisure utilization(-), store & brand loyalty(-), buying independence(-), personal information, massmedia information(-), product & operate on(-), shopping convenience(-) and sales promotion had a direct effect on cosmetics large-scale discount stores selection beavior. Age, income, marriage, education had an indirect effect on large-scale discount stores selection beavior through information source, shopping orientation and store image, and information source did through store image, and shopping orientation did through store image.

• Journal of Communications and Networks
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• 제10권2호
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• pp.175-185
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• 2008

In this paper, we investigate the effect of cooperative and selection relaying schemes on multiuser diversity in downlink cellular systems with fixed relay stations (RSs). Each mobile station (MS) is either directly connected to a base station (BS) and/or connected to a relay station. We first derive closed-form solutions or upper-bound of the ergodic and outage capacities of four different downlink data relaying schemes: A direct scheme, a relay scheme, a selection scheme, and a cooperative scheme. The selection scheme selects the best access link between the BS and an MS. For all schemes, the capacity of the BS-RS link is assumed to be always larger than that of RS-MS link. Half-duplex channel use and repetition based relaying schemes are assumed for relaying operations. We also analyze the system capacity in a multiuser diversity environment in which a maximum signal-to-noise ratio (SNR) scheduler is used at a base station. The result shows that the selection scheme outperforms the other three schemes in terms of link ergodic capacity, link outage capacity, and system ergodic capacity. Furthermore, our results show that cooperative and selection diversity techniques limit the performance gain that could have been achieved by the multiuser diversity technique.

• The Journal of Asian Finance, Economics and Business
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• 제6권1호
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• pp.187-194
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• 2019

This study examined that what attributes of student satisfaction are more important when students use university cafeterias. Factors that are considered to be more crucial when students use a cafeteria, such as menu, taste, price, and cleanliness, were tested. Based on the research of previous studies, it assumed that the selection attributes of students' cafeteria were menu, taste, price, and cleanliness. With 301 surveyed questionnaires, the study was carried out by AMOS 23.0 and the Structural Equation Model was used for examining the hypotheses as statistical method in this study. In consequence of the hypothesis test on the main effect, the factors such as the menu, taste, price and cleanliness were found to significantly affect satisfaction. Then, the moderating role of gender, age and allowance was analyzed. However, students' university cafeteria selection attributes differed depending on their allowance only. The path coefficients from menu to satisfaction were more significant in the group with a smaller allowance, while the path coefficient from price to satisfaction was more significant in the group with a larger allowance. The study analyzed that the effect of selection attribute of students' cafeteria on the satisfaction, and influence of students' allowance, and provide meaningful implications when they choose the attributes.

• 산경연구논집
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• 제13권12호
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• pp.1-8
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• 2022

Purpose: This study aims to analyze the importance of customers' selection attributes for meal kits, which is rapidly increasing in the home meal replacement food market, and empirically analyze the effect of food selection attributes on consumer satisfaction and repurchase intention toward meal kits. Research design, data, and methodology: Based on the results of previous research, factors that customers consider the most when purchasing a meal kit are nutritional components, ingredients, hygiene, taste, and price. The empirical analysis is conducted by using structural equation modeling to determine the extent that customer selection attributes for meal kits affect customer satisfaction and repurchase intention. The survey is conducted online from January 1 to March 15, 2022, and 282 valid samples are used for the analysis. Results: The result of the analysis confirms that nutritional components, hygiene, taste, and price have a statistically significant effect on customer satisfaction and repurchase intention. However, the effect of food ingredients on customer satisfaction and repurchase intention is rejected because no statistically significant results are obtained. Conclusions: As an empirical analysis of the importance of customer selection attributes of meal kits, this study has meaningful implications for related industries and business-to-business operators and provides basic data for the strategic development of related industries.

• Asian-Australasian Journal of Animal Sciences
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• 제29권1호
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• pp.36-42
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• 2016

Milk-related traits (milk yield, fat and protein) have been crucial to selection of Holstein. It is essential to find the current selection trends of Holstein. Despite this, uncovering the current trends of selection have been ignored in previous studies. We suggest a new formula to detect the current selection trends based on single nucleotide polymorphisms (SNP). This suggestion is based on the best linear unbiased prediction (BLUP) and the Fisher's fundamental theorem of natural selection both of which are trait-dependent. Fisher's theorem links the additive genetic variance to the selection coefficient. For Holstein milk production traits, we estimated the additive genetic variance using SNP effect from BLUP and selection coefficients based on genetic variance to search highly selective SNPs. Through these processes, we identified significantly selective SNPs. The number of genes containing highly selective SNPs with p-value <0.01 (nearly top 1% SNPs) in all traits and p-value <0.001 (nearly top 0.1%) in any traits was 14. They are phosphodiesterase 4B (PDE4B), serine/threonine kinase 40 (STK40), collagen, type XI, alpha 1 (COL11A1), ephrin-A1 (EFNA1), netrin 4 (NTN4), neuron specific gene family member 1 (NSG1), estrogen receptor 1 (ESR1), neurexin 3 (NRXN3), spectrin, beta, non-erythrocytic 1 (SPTBN1), ADP-ribosylation factor interacting protein 1 (ARFIP1), mutL homolog 1 (MLH1), transmembrane channel-like 7 (TMC7), carboxypeptidase X, member 2 (CPXM2) and ADAM metallopeptidase domain 12 (ADAM12). These genes may be important for future artificial selection trends. Also, we found that the SNP effect predicted from BLUP was the key factor to determine the expected current selection coefficient of SNP. Under Hardy-Weinberg equilibrium of SNP markers in current generation, the selection coefficient is equivalent to $2^*SNP$ effect.

• 디지털융복합연구
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• 제20권5호
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• pp.31-37
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• 2022

본 연구는 액티브 시니어의 미용서비스 선택속성이 서비스 만족도에 어떠한 영향을 미치는지, 미용서비스 선택속성과 서비스 만족도 사이에서 매장 친숙도의 조절 효과가 있는지 확인하고 관련 시사점을 제시하는 것이다. 연구를 위한 설문조사는 2021년 10월 10일부터 10월 15일까지 직접 조사 및 온라인 조사를 병행하였으며, 총 188부를 실증분석에 사용하였다. 분석결과, 액티브 시니어의 미용서비스 선택속성은 전문성, 이미지, 서비스 시설 4개 요인으로 구분되었고, 모든 요인들은 만족도에 영향을 미치는 것으로 나타났다. 그리고 친숙도는 미용서비스 선택속성과 만족도 간의 영향관계에서 조절효과가 나타나는 것으로 분석되었다. 그러므로 액티브 시니어와의 높은 친숙도를 유지하면서 미용서비스의 서비스, 시설, 이미지를 적절하게 관리하는 것이 중요하리라 생각된다.