• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.4
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• pp.191-203
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• 2016

This purpose of this study is to academically define what "luxury products" mean, and to clarify the cognitive structural relationship between corporate attributes and "luxuriousness" in relation to the determinant of luxuriousness that eventually affects the purchase intention of consumers. This study is also written under the theory that luxuriousness leads to benefits such as functional benefit, experiential benefit, symbolic benefit, and exclusive benefit; which all provide core values to consumers and serve as effect factors that influence the psychological satisfaction of consumers. The commonly discussed measure of the determinant of luxuriousness has often failed to adequately describe the reasons to why the consumers prefer luxury products. This study also aims to suggest a new path in how and what the consumers perceive as luxury products, and to conceptualize what luxuriousness means in the marketing perspectives on the background of a previous theory. The part of corporate attributes are divided in the following sections: corporate ability(CA) and corporate reputation(CR). The part of the determinant of luxuriousness is divided in sections of superiority, scarcity, differentiation, and traditionality. Therefore, this study used the theoretical concept used in such common measures as well as 282 examples to empirically analyze the relationship between corporate attributes and luxuriousness of luxury products, and how such affect the purchase intentions of consumers. The survey used to aid this study targeted luxury product consumers regarding "B" brand of automobiles. Using the analysis through a structural equation model, the study draws a conclusion that in a relationship between corporate attributes and luxuriousness, corporate ability(CA) of corporate attributes affects the facts of differentiation and traditionality in a significant way, and corporate reputation(CR) of corporate attributes affects the factors of superiority and scarcity in a significant way. Additionally, the superiority and scarcity of luxuriousness positive significantly affects purchase intention, and differentiation and traditionality of luxuriousness affects purchase intention in a negative significant way. The structural concept of luxury and luxuriousness suggested in the study will provide the theoretical basis for building a new case study, and the determinants of luxuriousness in the marketing perspective will be a practical help for checking the consumers' psychological reasons for purchase.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.425-432
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• 2017

The current recommendation systems have problems including the difficulty of figuring out whether they recommend items that actual users have preference for or have simple interest in, the scarcity of data to recommend proper items due to the extremely small number of users, and the cold-start issue of the dropping system performance to recommend items that can satisfy users according to the influx of new users. In an effort to solve these problems, this study implemented a movie recommendation system to ensure user satisfaction by using the Fuzzy-Analytic Hierarchy Process, which can reflect uncertain situations and problems, and the data partition algorithm to group similar items among the given ones. The data of a survey on movie preference with 61 users was applied to the system, and the results show that it solved the data scarcity problem based on the Fuzzy-AHP and recommended items fit for a user with the data partition algorithm even with the influx of new users. It is thought that research on the density-based clustering will be needed to filter out future noise data or outlier data.

• Journal of Korea Water Resources Association
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• v.38 no.4 s.153
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• pp.281-292
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• 2005

The water balance analysis for the long-term water resources plan is a simple calculation that compares water demands with possible water supplies. For a watershed being considered the reports on the performance of the water balance analysis, however, have shown inconsistent results and thus have not earned credibility due to the uncertainty of the data acquired and models used. In this research, uncertainties in the water scarcity estimate were assessed through probability representation based on the Monte Carlo simulation using Latin Hypercube Sampling (LHS). The natural flow, municipal demand, industrial demand, agricultural demand, and return flow rate were selected as representative input variables for the water balance analysis, and their distributions were set based on the linear regression and the entropy theory. The statistical properties of the output variable samples were analyzed in comparison with a deterministic estimate of the water scarcity of an existing study. Application of LHS to three sub-basins of the Geum river basin showed the deterministic estimate could be overestimated or underestimated. The sensitivity analysis as well as the uncertainty analysis found that the return flow rate of the agricultural water is the most uncertain but is rarely sensitive to the output of the water balance analysis.

• Journal of Korea Game Society
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• v.5 no.4
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• pp.13-22
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• 2005

The research is a study on the effects of MMORPG (Massively Multi-player Online Role Playing Game) utilized in educational program. We investigated the possibilities of online game as an educational tool, especially in the field of economy education. Students have been taught market, price, profit, scarcity of goods etc., and then they played an online game we provided. Students manufactured cyber goods and also sold or bought various materials to maximize their profits. A experimental group was compared with a control group on measures of economic self-efficacy, motivation for economic learning, and attitude for economic learning, economic self-efficacy and motivation for economic leaning scales consist of 2 factors and attitude for economic leaning consists of 1 factor. Participants were 5th grade elementary school students(experimental group: 154, control group: 158). After the experiment, students' self-efficacy and motivations for economy learning have increased significantly. It has been found that students understand more easily the difficult economic terms such as' inflation', 'price setting', 'scarcity of goods etc. Their motivations for economy learning also increased significantly. This result indicates that online games have the potentiality that can be utilized as an educational tool.

• Management & Information Systems Review
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• v.38 no.2
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• pp.29-46
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• 2019

O2O services, a form of mobile commerce, are increasing due to the widespread use of smartphones and the rational consumption trend of young consumers. In addition, the introduction of Social Commerce's O2O service has transformed customer experience into innovation. Therefore, the purpose of this study is to investigate the effect of O2O service characteristics and social commerce provider characteristics on the social commerce 's O2O service as a social psychological image that consumers have at the point of purchase and use time, as a smart shopper feeling and a cheapness shopper feeling. And the relationship between consumer satisfaction and intention to use through Structure Equation Modeling, and to suggest the implications for O2O service management that can provide greater satisfaction to consumers by identifying the process of creating satisfaction of O2O service. The results of the study show that price discounts and scarcity of social commerce's O2O service characteristics have shown that it increases smart shopper feeling. Also, it was confirmed that brand awareness and ease of purchase, which are characteristics of social commerce, confirms the increase of cheapness shopper feeling. We also confirmed the effect of smart shopper feeling and cheapness shopper feeling on satisfaction. This satisfaction has a positive effect on the intention to use. The result of this study is that it is necessary to reduce the cheapness shopper feeling of consumers and to emphasize the price discount and scarcity so that the smart shopper feeling occurs in order to satisfy the consumers who purchase O2O service products.

• Journal of Korean Society of Water and Wastewater
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• v.23 no.6
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• pp.811-823
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• 2009

Seawater desalination process using a reverse osmosis (RO) membrane has been considered as one of the most promising technologies in solving the water scarcity problems in many arid regions around the world. To protect RO membrane in the process, a thorough understanding of the pretreatment process is particularly needed. Seawater organic matters (SWOMs) may form a gel layer on the membrane surface, which will increase a concentration polarization. As the SWOMs can be utilized as a substrate, membrane biofouling will be progressed on the RO membrane surface, resulting in the flux decline and increase of trans-membrane pressure drop and salt passage. In the middle of disinfection, an optimal chlorine dosage and neutralizer (sodium bisulfite, SBS) should be practiced to prevent oxidizing the surface of RO membranes. Additional fundamental research including novel non-susceptible biofouling membranes would be necessary to provide a guide line for the proper pretreatment process.

• Korean Journal of Ecology and Environment
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• v.41 no.4
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• pp.423-430
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• 2008

As of September 2008,45 Automatic Water Quality Monitoring Systems (AWQMS) have been installed at different sites on the 4 rivers to detect early the presence of pollutants in water and to issue an alarm. We count the number of issuing alarms by AWQMS, however, we will find the alarm has hardly been issued. The reasons for the scarcity of alarm issue are extensively being examined. The National Institute of Environmental Research attributes wrong alarm criteria for each AWQMS station to one the reasons. In this study, a suggestion has been made to modify the current alarm criteria to correspond with characteristics of river water quality. The current system with only two criteria (low and high) should be replaced as four-criteria systems (low, medium, high, and severe) based on cases of other advanced countries and stream conditions of Korea. The highest value of data collected for 5 years was suggested as the alarm criteria for each parameter. Meanwhile the alarm criteria for VOCs, phenol and heavy metals were established as same as drinking water quality criteria.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.7 no.6
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• pp.110-120
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• 2008

Cognitive Radio (CR) technology is proposed for using the unused spectrum band efficiently because of the spectrum scarcity problems. Spectrum sensing technology is one of the key challenge issues in cognitive radio technologies, which enables unlicensed users to identify and utilize vacant spectrum resource allocated to primary users. In this paper, the cooperative spectrum sensing technologies apply the ITS(Intelligent Transport System) and performance of signal detection analyzes. Then, we utilize the OR-rule and AND-rule for the cooperative signal detection. These data fusion rules improve the performance and reliability of the signal detection.

• Korean Journal of Adult Nursing
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• v.21 no.6
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• pp.652-665
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• 2009

Purpose: This study was conducted to identify job experiences of male hospital nurses. Methods: Data were collected from 20 male nurses working at general hospitals, through semi-structured in-depth interviews. The interviews were recorded and subsequently transcribed verbatim. Using content analysis, data were coded and categorized. Results: The analyzed domains were motivations for choosing nursing, occupational experiences (3 subdomains), and attitudes toward the future. A total of 85 significant statements were selected from the data and classified into 32 categories. The nurses' motivations for choosing nursing were advantages of employment, their aptitude, scarcity value of men, professionalism and job security, good promotion, stable income, and family influence. In occupational experiences, they were assigned to special fields and dissatisfied with vertical relationship, promotion system, their salary, and gaps in military service time; they had difficulties in adapting to female-dominated groups and encountered gender role stereotype and preconception; they were satisfied with their distinguished performance, but had damaged self-esteem, and were stressed and disappointed in their work. In their attitudes toward the future, they considered their career changes, but tried to make professional and personal advancement. Conclusion: These findings have implications for recruiting and retaining male nurses in clinical settings.

• Journal of the Korean Society of Combustion
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• v.19 no.4
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• pp.28-34
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• 2014

Numerical study is conducted to grasp flame characteristics in $H_2/CO$ syngas counterflow diffusion flames diluted with He and Ar. An effective fuel Lewis number, applicable to premixed burning regime and even to moderately-stretched diffusion flames, is suggested through the comparison among fuel Lewis number, effective Lewis number, and effective fuel Lewis number. Flame characteristics with and without the suppression of the diffusivities of H, $H_2$, and He are compared in order to clarify the important role of preferential diffusion effects through them. It is found that the scarcity of H and He in reaction zone increases flame temperature whereas that of $H_2$ deteriorates flame temperature. Impact of preferential diffusion of H, $H_2$, and He in flame characteristics is also addressed to reaction pathways for the purpose of displaying chemical effects.