• 한국의류학회지
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• 제33권5호
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• pp.752-763
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• 2009

The purpose of this study was to develop an effective marketing strategy for socks made of paper mulberry fiber, a new natural fiber, by understanding consumers' concerns and perception about the product and its quality in several dimensions. The first survey determined their perception of the products' image before using it. The second survey gauged consumer satisfaction with product quality after a two-week home-use test. Factor analysis using Cronbach's a and ANOVA analysis were performed for statistical analysis. In conclusion, consumer image perceptions of socks of mulberry fiber were classified into four categories -'practicality', 'wellbeing', 'high-quality' and 'traditionality'. The survey revealed differences between men's and women's perception of the 'practicality' and 'high-quality' factors. The women recognized a mulberry fiber sock as being more practical but of lower quality than did the men. And the quality satisfaction of the product was classified into four factor 'durability', 'suitability, 'wearability' and 'care-easiness'. In the case of 'suitability', men were more satisfied with the product than the women and in 'suitability' and 'wearability', a group of over 40' year-old consumers was more satisfied. The analysis of a relationship between image perception and satisfaction showed that a consumer group that perceived this product to have more 'practicality', 'high-quality' and 'well-being' was also more satisfied with the product. However, the 'traditionality' factor was unrelated to consumer satisfaction.

• 동아시아식생활학회지
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• 제8권4호
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• pp.399-411
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• 1998

Thinness has become a symbol for beauty, acceptance and competence for women in our society, and pressure to diet because of this unrealistic standard is one factor reponsible for the increasing incidence of eating disorder. Three hundred fifty college women in the Chonbuk area were surveyed from May to June 1998, to investigate the relationship among body image, eating disorder, dietary intakes, self esteem and sex role identity. This study identified a subgroup of women who were relatively satisfied with their body weight and who did not diet. This group was compared with subgroups of women who were dissatisfied with their bodies and either were or were not restrained eaters. The dissatisfied/dieting women had the highest BMI, binge eating disorder and night eating syndrom, had significantly lower calorie, protein, iron, vitamin B$_1$, and vitamin B$_2$ intake compared with the satisfied/non-dieting women. The dissatisfied /dieting women, who had lower self-esteem compared with the satisfied/non-dieting women, but the frequency of sex role identity was similga among the groups of women. BMI and binge eating disorder were positively correlated(r=0.157, p＜.01), but BMI and self esteem were negatively correlated(r=-0.202, p＜0.01). Especially, binge eating disorder and self esteem were negatively correlated (r=-0.126, p＜0.05).

• 가족자원경영과 정책
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• 제11권4호
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• pp.1-20
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• 2007

The purpose of this study was to identify the criteria of evaluating a price-comparison website, and to investigate the consumers' perceived importance and satisfaction of each criterion. Also, it compared both the importance and satisfaction levels based on consumers' socio-economic and Internet-usage characteristics. Data for this study came from a questionnaire completed by consumers (n=417), who had used the price-comparison website, and were analyzed through factor analysis, t-test, and ANOVA. The findings of the study were as follows: First, the evaluation criteria of the price-comparison website were categorized into five variety of information, accuracy, convenience, credibility, and the website system. Second, convenience of searching information was seen by consumers as both the most important and most satisfactory criterion. Variety of information was also considered important. For most of the evaluation criteria, the level of consumers' satisfaction was significantly lower than the level of consumers' recognized importance. Third, consumers in their 20s, students, and housewives were less likely to be satisfied by the price-comparison website overall. Older people were less likely to be satisfied with the convenience of the website, and the higher-income group was less likely to be satisfied with the variety of information on hand.

• 한국지능시스템학회:학술대회논문집
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• 한국퍼지및지능시스템학회 2003년도 ISIS 2003
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• pp.380-383
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• 2003

In this paper, we propose a fuzzy group decision making method for multiple decision maker-multiple objective programming problems to obtain the agreeable solution. In the proposed method, considering the vague nature of human subjective judgement it is assumed that each of multiple decision makers has a fuzzy goal for each of his/her own objective functions. After eliciting the membership functions from the decision makers for their fuzzy goals, total M-Pareto optimal solution concept is defined in membership spaces in order to deal with multiple decision maker-multiple objective programming problems. For generating a candidate of the agreeable solution which is total M-Pareto optimal, the extended weighted minimax problem is formulated and solved for some weighting vector which is specified by the decision makers in their subjective manner, Given the total M-Pareto optimal solution, each of the derision makers must either be satisfied with the current values of the membership functions, or update his/her weighting vector, However, in general, it seems to be very difficult to find the agreeable solution with which all of the decision makers are satisfied perfectly because of the conflicts between their membership functions. In the proposed method, each of the decision makers is requested to estimate the degree of satisfaction for the candidate of the agreeable solution. Using the estimated values or satisfaction of each of the decision makers, the core concept is desnfied, which is a set of undominated candidates. The interactive algorithm is developed to obtain the agreeable solution which satisfies core conditions.

• 한국의상디자인학회지
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• 제10권3호
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• pp.37-46
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• 2008

The purposes of this article are segmenting consumers by brand attachment motives and discovering the differences among the segmented groups in relation to clothing involvement and clothing behavior (ready-to-wear satisfaction, brand loyalty, purchased items, and purchased places). The subjects of this study were male and female consumers, who were residents in Seoul, Korea. The data had been collected during May, 2007, and statistical analyses used for the study were factor analysis, cluster analysis, t-test, and chi-square test. The results showed that brand attachment motive is composed of two factors: brand personality/individuality expression and conformity/status improvement. Based on cluster analysis, there were two brand attachment motive groups: individuality expression and status improvement segments. T-test showed that brand attachment motive segments were significantly different in terms of clothing involvement and clothing behavior (ready-to-wear satisfaction, brand loyalty and purchased items). For example, the individuality expression group was more interested in clothing, was more satisfied with ready-to-wear clothing, had higher brand loyalty, and usually purchased casual wear. Meanwhile, the status improvement group had a higher perceived risk in clothing involvement, was less satisfied with ready-to-wear clothing, had a lower degree of brand loyalty, and preferred to purchase formal wear. The results implied that brand attachment motive is an important variable in market segmentation, in which specific marketing strategies should be implemented for each targeted consumers.

• 경영과정보연구
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• 제31권2호
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• pp.231-251
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• 2012

고객감동의 필요성에 대한 공감대가 확산되면서 개념적 특성을 규명하려는 노력이 시도되고 있지만 고객감동과 그로 인한 성과간 관계에 대한 연구는 부족한 실정이다. 본 연구는 고객감동의 개념적 특성을 파악하고, 서비스상황에서 고객감동이 충성도에 미치는 영향을 밝히는 위해 시나리오기법을 이용한 실험연구와 실제 감동경험 소비자를 대상으로 한 설문조사를 실시하였다. 분석결과, 만족고객 집단의 경우, 감동요인 중 온정만이 충성도에 긍정적인 영향을 미치는 것으로 나타났지만, 감동고객 집단에서는 온정과 환희 모두 통계적으로 유의한 수준에서 충성도에 긍정적인 영향을 미치는 것으로 나타났다.

• 복식
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• 제33권
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• pp.201-215
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• 1997

The purpose of this study was to investigate the actual state and problems of outlet stores. And examine store attributes shopping orientations information sources according to demographic characteristics for outlet store patronage group. The questionnaires were administered to 400 women living in Taegu. The data were analyzed by using Frequency Percentage Factor Analysis MANOVA. The results of the study were as follows; 1) Outlet stores in Taegu area were run as the type of agency and dealt in most brands of their own companies, There were plenty of as-sortment and merchandise. The discount rate was 50-60% Stores' locations were scattered which made shopping environment incon-venient. 2) The store attributes were composed of five factors such as fashion & products diver-sity service store reputation convenience and price. Shopping orientation were com-posed of six factors such as self-confidence for shopping brand oriented store loyalty & near-store oriented economical self-assumed shopping and difficulty of choice. Information sources were composed of four factors such as print media & display personal information advertising and store visit. 3) There were significant differences be-tween patronage group and non-patronage group in store reputation service fashion & products diversity. Patronage group is more satisfied with these three factors. There were significant differences between patronage group and non-patronage group in brand oriented and economical Non-patronage group was more brand oriented and patronage group was more economical. There were significant difference between patronage group and non-patronage group in print dedia & display factos. Non-patronage group made more use of print media& display than patronage group as information sources. There were significant differences between patronage group non-patrpnage group in age marital status and levle of education.

• 한국치위생학회지
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• 제16권3호
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• pp.391-399
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• 2016

Objectives: The purpose of the study is to investigate the influencing factors on satisfaction of clinical practice field in dental hygiene students. Methods: A self-reported questionnaire was completed by 273 dental hygiene students in Gyeongnam from September 7 to 25, 2015 after receiving informed consent. Except incomplete answers, 269 data were analyzed. The questionnaire consisted of general characteristics of the subjects, awareness of clinical practice field satisfaction, awareness of clinical practice contents, clinical practice training, awareness of clinical practice field, future plan and behavioral change. The questionnaire was measured by Likert 5 point scale. Results: In clinical practice training, the satisfied group showed a significantly higher score than the unsatisfied group(p<0.001). In future plan and behavior change, the satisfied group showed a significantly higher score than the unsatisfied group(p<0.001). The influencing factors on clinical practice field included awareness of clinical practice field(p<0.001), awareness of clinical practice contents(p<0.001), clinical practice training(p<0.001), and future plan and behavior changes(p<0.01). Conclusions: The influencing factors on satisfaction of clinical practice field included awareness of clinical practice contents and clinical practice training, and future plan and behavioral change. It is important to develop the program for the effective clinical practice to enhance future pland behavioral change for the dental hygiene students.

• 한국의류학회지
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• 제17권3호
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• pp.448-458
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• 1993

The purpose of this study was to study real body size and ideal body shape by consoidering the degree of satisfaction at body part and understanding body size by the degree of leanness/obesity. The subjects in this study were 201 female college students aged from 18 to 26. Boby measurements and survey were taken from May to June, 1991 and 1992. Data were analyzed by correlation analysis, regression analysis, cluster analysis, ANOVA, discriminant analysis and crosstabulation analysis. The results were as follows ; 1. The subjects tended to be satisfied with long and slim limbs, slim trunk, and prefered to be tall in height and light in weight. Also the consciousness about thickness was keener than that about length of the body. 2. The subjects were conscious that lower body was more obese than and upper body. Also, the consciousness of whole body had higher correlation with that of upper body than lower body. 3. The subjects were classified into 4 clusters each consisting 23, 87. 68, 23 by cluster analysis of 21 variables after a transformation of measurements to eliminate body size factor. This classification was considered to express how lean or how obese a human body appears. 4. According to the degree of leanness/obesity from lean tendency group I to obese tendency group IV, characteristics of the body shape were changed as follows ; height lower, limbs shorter, trunk and limbs thicker and weight heavier. 5. The subjects of lean tendency group I were more satisfied with their body than those of obese tendency group IV. 6. The subjects, although they were not judged to be obese by somatometric measurements, felt themselves obese. Also, they hoped to be slimmer at lower body than upper body.

• 의료커뮤니케이션
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• 제13권2호
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• pp.159-166
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• 2018

Background: It is important to investigate patient satisfaction to improve the quality of healthcare. Among the many factors that affect patient satisfaction, perceived health status has been considered as one of the major factors. Therefore, we investigated patient satisfaction through patient experience in outpatient settings according to perceived health status. Methods: This cross-sectional study using questionnaires of patient experience and perceived health status from the Korean National Health and Nutrition Examination Survey 2015 included 4267 people aged over 19 years who met the inclusion criteria. Perceived health status was classified into three: good, fair, and poor. Questions about patient experience consisted of four items: doctor spending enough time with patients, doctor providing easy-to-understand explanation, doctor giving opportunity to ask questions or raise concerns, and doctor involving patient in decisions about care or treatment. Patient experience was classified into two: satisfied and non-satisfied. A multivariate regression model was used to analyze the data. Results: In the good perceived health status group, level of satisfaction was 79.2%, 88.5%, 83.3% and 87.2%, respectively for the four items targeting patient experience. In the poor group, level of satisfaction was 76%, 84.9%, 79.5%, and 83.1%, respectively for the four items. In multivariate logistic regression analyses, the odds ratios of good perceived health status group were 1.775 (1.347-2.338), 1.946 (1.356-2.793), 1.652 (1.218-2.240), and 1.665 (1.193-2.323) compared with the poor group. Conclusion: Perceived health status is associated with patient satisfaction. In particular, the better the perceived health status, the better the patient satisfaction through patient experience.