• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1079-1089
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• 2021

The development of information technology has promoted organizational transformation through the utilization of an electronic information system. This research aimed to identify factors that influence continuous intention to use E-HRM. This empirical research applies the Technology Acceptance Model and Cognitive Model for identifying significantly impacted areas of continuous intention to use E-HRM in a highly dynamic environment. The data were collected using questionnaires delivered directly to respondents. The sample was 100 employees of ESQ Group selected through random sampling. The variables used were subjective norms (X1), perceived behavioral control (X2), perceived innovativeness (Y1), cognitive absorption (Y2), satisfaction (Y3), and continuous intention to use E-HRM (Y4). Statistical analysis using Structural Equation Modelling (SEM) with Smart PLS was applied. The results revealed that behavioral control (X2) did not influence the continuous intention to use E-HRM (Y4) and that cognitive absorption (Y2) and satisfaction (Y3) did not significantly influence continuous intention to use E-HRM (Y4). Subjective norms (X1) significantly influenced both perceived innovativeness (Y1) and continuous intention to use E-HRM (Y4), perceived behavioral control (X2) significantly influenced both perceived innovativeness (Y1) and cognitive absorption (Y2), and perceived innovativeness (Y1) significantly influenced both satisfaction (Y3) and continuous intention to use E-HRM (Y4).

• 한국정보시스템학회지:정보시스템연구
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• 제28권1호
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• pp.155-181
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• 2019

Purpose As the mobile easy payment service grows fast, competition in the payment service market is getting stronger. On the other hand, there are few studies on the users' utilization results. Therefore, this study explains the continuous use intention of mobile easy payment Services based on PAM and value model. Design/methodology/approach This study proposed an extended model by integrating PAM, which is a representative model of continuous use intention in IS field, and value model of mobile field. Also this study empirically tested 298 users who have experience of mobile easy Payment service. The structural equation model was used to verify the research model and hypotheses. Findings According to the empirical analysis result, this study verifies that perceived usefulness and satisfaction were determinants of continuous use intention in mobile easy Payment services. Expectation confirmation has been proved to be a positive predictor of satisfaction and perceived usefulness. Also, among the value factors, perceived ease was not a valid predictor of satisfaction, and the remaining factors were positive predictors of satisfaction.

• 대한안전경영과학회지
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• 제19권1호
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• pp.157-167
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• 2017

The two-way quality theory has been widely used as a method for classifying quality attributes for several decades. In particular, the Kano model that classifies attributes into not just conventional one-dimensional but must-be and attractive has gained popularity due to its applicability and ease of use. However, the wordings of the five alternatives in the Kano's questionnaire has been criticised for unclear meanings. This study proposes a new two-way model to classify attributes using 5-point Likert scale alternatives. For this, the current paper investigated a case of TV sets to examine how the proposed model works in comparison with the Kano model. The application results of the proposed model are different from the original one. The two-way model classifies quality attributes in more detail such as the "one-dimensional with an attractive tendency" attribute, which has a greater influence on satisfaction than dissatisfaction, the opposite "one-dimensional with a must-be tendency" attribute, and "highly one-dimensional" and "less one-dimensional" attributes. In this study, a potential satisfaction coefficient (PSC), a potential dissatisfaction coefficient (PDC), and an average potential coefficient (APC) to manage quality attributes are proposed and discussed for their utilization.

• 한국의상디자인학회지
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• 제21권3호
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• pp.55-66
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• 2019

The makeup experience service in a theme park was analyzed for the study on the makeup service using experiential marketing based on recent consumer experience. The results of the study showed that the utilization, marketing effect, and lifestyle in makeup service at the Experiential marketing are analyzed. In other words, according to the variables, the purpose of this study is to the effect on the satisfaction, loyalty, and Intent to revisit. In this study, in order to achieve this, literature research and Empirical study on the same time. In literature review, Theories and previous studies were considered which are about experience marketing, lifestyle, makeup service, loyalty, satisfaction, and the intent to revisit. Then, a research model and a hypothesis were established. In empirical study, Based on this, it was applied to the makeup service in a theme park and verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The results showed that experience marketing and lifestyle had a significant influence on satisfaction, loyalty, and return visit intention. Based on this research, the makeup service using experience marketing would be hopefully more practical as a typical culture content marketing.

• 보건행정학회지
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• 제17권3호
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• pp.68-86
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• 2007

This study was performed to explore the effect of customer satisfaction and switching barriers on customer royalties in medical services. 900 households, 1% sample were randomly selected from K city located in Kangwon province. Interview survey was performed with structured questionnaire for the entire people, 923 persons who experienced medical service utilization during one year before survey on time, september, 2002. In comparison of switching barriers by sociodemographic characteristics, lower income group and lower educated group showed the higher level of recognition level on availability of changing the service provider significantly. In terms of economic loss as one of switching barriers, the group of over aged 61, the lower income group and the lower educated group felt higher than other groups. Also, the time loss of switching barrier was recognized in 41-60 aged group and employee in service industry highly. For the perceived risk factor as another switching barrier, the high educated group showed the higher recognition level in performance risk and felt higher social risk than other groups. In analysis of customer satisfaction and loyalty levels by switching barrier components, the lower level of availability of changing the service provider and the higher level of recognition for economic and time loss, they showed the higher satisfaction and loyalty levels. In final step, multiple regression analysis showed the positive relationship between customer satisfaction, switching barrier and customer loyalties. Besides, the moderating effect of switching barrier in relationship between customer satisfaction and loyalties was significant and this results suggests that the influence of customer satisfaction to customer loyalties might be weakened in high level of recognition for switching barrier. In conclusion, perceived risk of economic and time loss as switching barrier is an important factor and should be considered in planning of marketing strategy carefully in terms of defensive marketing.

• 한국조경학회지
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• 제23권3호
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• pp.167-176
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• 1995

The purpose of this study is to suggest objective basic data for park management proposal through the quantitative analysis of users' behaviors and satisfaction for the actual conditions of management in Moaksan provincial park. For this, users' behaviors and socio-ecnomic characteristics have been analyzed. Specifically, it attempts to investigate users' anticipation and degree of satisfaction applied Expectancy Theory by Likert scale. And users' satisfaction for the actual conditions of management had been analyzed by using the multiple regression. Results of this study can be summarized as follows ; From the aspect of utilization reality, the male usage was silighty higher than female usage, and the usage rate reality, the male usage was slighty higher than female usage, and the usage rate among the young and students such as university students also appeared slightly higher than the norm. Due to the fact, subject park had been provincial park, bus usage was predominant, and users' visit park 1 or 2 times a year. Generally, the value of users' post occupancy evaluation were higher than those of anticipated, and Use in night and facilities were lower. A sense of the season, dense of forest, beauty of skyline and a perspective view appeared as main explicatory variables having positive effects on the satisfaction level for the landscape. Amount of plant and shade were positive variables on the satisfaction and users' had dissatisfaction with trial damage. According to the multiple regression analysis, the major variables to the satisfaction for the actual condition of vegetation management were diversity, recovery of artificial injury.

• 농촌계획
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• 제29권1호
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• pp.51-57
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• 2023

Although user satisfaction and activation are noting new, factors related to user emotion have been a part of the important subject shared by most people for management. But few studies have known in culture and welfare facilities using closed rural schools. The samples were collected through self-completed a questionnaires, a total of 322 users data were identified by SPSS 25.0 and frequency and descriptive analysis, correlation analysis and multiple regression analysis were performed. The main results are as follows: 1) General user satisfaction of culture and welfare facilities using closed rural schools reach a total or 8.52 points(out of a total of 10 points), 2) significant factors related to user satisfaction are comparative satisfaction, recognition of contribution to the local economy, age, job. A key insight from these results is that most users are satisfied with the culture and welfare facilities using closed rural schools. And relationship between user satisfaction and a variety of variables indicates the essential for differentiation and utilization of services. It is necessary to implement several practical and political strategies taking the context and the needs of users as a way of enhancing the urban and rural welfare services.

• 한국콘텐츠학회논문지
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• 제20권2호
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• pp.382-393
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• 2020

본 연구의 목적은 장애 아동의 발달재활서비스 부모의 이용만족도를 파악하는 것이다. 이를 위해 강원도의 9개 시, 군 지역 복지관, 사설기관 등 17개소에서 장애 아동 120명과 부모 120명을 설문대상으로 하였다. 자료 분석은 SPSS Statistics 18을 사용하였으며, 주요 연구결과는 다음과 같다. 첫째, 발달재활서비스를 이용하는 부모의 일반적 특성에서 수급형태가 이용만족도에 유의한 차이가 나타났다. 둘째, 발달재활서비스의 서비스 이용특성에서 사설치료기관이 이용만족도에 통계적으로 유의한 차이가 나타났다, 셋째, 발달재활서비스의 서비스 제공에서 과정과 효과가 이용만족도에 유의하게 나타났다. 넷째, 발달재활서비스의 서비스 접근성에서 선택이 이용만족도에 미치는 영향은 유의하게 나타났다. 연구결과의 의의는 발달재활서비스의 서비스 제공과 서비스 접근성이 높을수록 장애 아동 부모의 이용만족도가 높아진다는 것을 확인한 것이다. 이에 따라 발달재활서비스를 이용하는 부모의 이용만족도를 향상시키기 위한 논의와 함의를 제시하였다.

• 한국실내디자인학회논문집
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• 제22권5호
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• pp.336-343
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• 2013

The study analyzed behaviors of users in cafeterias and spatial environmental images as well to understand what factors would affect the users' satisfaction in the cafeterias. The study also looked into how interior space factors would influence the users, what the users actually want from the cafeterias when they use them and lastly, what kinds of behaviors the users would do while in the cafeteria. Through those researches, the study proposed solutions to improve the users' satisfaction in cafeterias. As a field survey research, the study observed actual conditions of cafeterias at a university as conducting spatial environmental analysis to present ways to improve students' satisfaction in cafeterias at their university. In order to achieve the research goal, the study carried out a literature analysis and a survey and visited the cafeterias to understand both actual conditions and environments of cafeterias at a university. The study also had in-depth interviews with the students. The subject of the study was those college students who have been using four cafeterias at three campuses of D university. Data was collected via surveys, observations and interviews. With the students as the research subject, the study investigated and analyzed current status of the students' using of the cafeterias, actual utilization, spatial factors and satisfaction factors. The study was mainly developed with a survey conducted and by distributing basically 200 copies of the survey each to the campuses, the study gave out 200 copies each to Suseong Campus in Daegu and Oseong Campus in Gyeongsan but 400 copies at a time to Samsung Campus in Gyeongsan because it was the main campus and had two cafeterias. To sum up, each department was instructed to answer 20~40 copies of the survey in the end. Out of 800 copies in total, 188 copies from Oseong Campus, 153 copies from Suseong Campus and 386 copies from Samsung Campus which would add up to 727 were observed to be faithful enough to be used as statistics for the study.

• 한국융합학회논문지
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• 제10권7호
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• pp.411-419
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• 2019

본 연구의 목적은 Blended learning 수업에서 간호학생의 만족도와 연구대상의 일반적 특성에 따른 만족도 차이를 확인하는 것이다. 본 연구는 '간호학특론 I (1)' 과목을 수강한 간호학과 4학년 학생 중 연구 참여에 동의한 학생을 대상으로 하여 설문조사를 실시하였다. 총 142부 중 122부를 분석하였다. 본 연구의 결과는 다음과 같다. 첫째, 학습자의 수업 만족도는 오프라인 수업 만족도가 가장 높았고, 온라인 수업, Blended learning 수업 만족도 순이었다. 둘째, 연구대상자의 일반적 특성 중 성별에 따라 온라인 수업 만족도에 차이가 있었고 오프라인 수업 만족도는 주관적 성적 정도에 따라 유의한 차이가 있었다. 셋째, Blended learning 수업 중 온라인 수업에서 가장 개선되어야 할 부분으로 학생들은 기술지원 및 시스템을 지적하였다. 본 연구를 통해 효과적인 Blended learning 수업 방안과 Blended learning에 대한 대학의 정책 수립을 위한 기초자료를 제시할 수 있을 것이다.