• Title/Summary/Keyword: satisfaction index

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A Study on Relationship between Customer Satisfaction Measure and Financial Performance. (KS-SQI를 이용한 고객만족도와 기업재무성과간의 관계 연구)

  • Song, Sang-Min;Cho, Jai-Rip
    • Proceedings of the Safety Management and Science Conference
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    • 2009.04a
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    • pp.501-510
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    • 2009
  • Recently, there has been growing interest in the financial and economic effectiveness of service quality and customer satisfaction. It means that the final goal of customer satisfaction is the maximization with firms' financial performance, enterprise could survive through the creation of continuous financial performance. Companies are working in various ways to identify the direct relationship of service quality and customer satisfaction with financial and economic effectiveness in order to justify and validate customer satisfaction management. In this study, the influence of customer satisfaction on the financial performance is examined. Customer satisfaction index, the key non-financial performance measure has significant association with firms' financial performance index. Moreover, high customer satisfaction has a competitive advantage, so it can be the key success factor of firm's financial performance improvement.

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The Model Development of Satisfaction Measurement Index of Education Service and the Improvement Plan of IPA (교육서비스의 만족도지수 모형개발 및 IPA를 통한 개선방안)

  • Lee, Sang-Jun;Yoon, Kwan-Ho;Kim, Seong-Yoon
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.510-521
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    • 2013
  • The awareness of education service is undergoing a transition from demand side to supply side. This study 1) develops an evaluation model of education service composed of three core factors(curriculum content, professor activities, job search activity) and additional factors(public welfare, education environment, campus life), 2) verifies a model using the structural equation model, 3) calculates the satisfaction measurement index of education service, and 4) proposes the results of IPA for evaluating the satisfaction measurement of education service. The results show significant notions that core factors(curriculum content, professor activities, job search activities) and additional factors(public welfare, education environment, campus life) determine students satisfaction, and that student satisfaction effects the recommend purpose significantly. Especially, student satisfaction influenced curriculum content, job search activity, campus life, public welfare, professor activities, education environment in order. This study provides improved strategic implications based on the calculated results of component satisfaction measurement index, and the results of IPA.

Measuring Library User Satisfaction using the Public-service Customer Satisfaction Index (PCSI) (공공기관 고객만족지수(PCSI) 모형을 적용한 도서관 고객만족도 측정)

  • Kwon, Nahyun;Pyo, Soon Hee;Lee, Jungyeoun
    • Journal of the Korean Society for Library and Information Science
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    • v.52 no.1
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    • pp.313-340
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    • 2018
  • The purpose of this study was to design a PCSI model that can be applicable to measurement of library user satisfactions, which can be used in evaluating organizational performance. The National Assembly Library (NAL) was selected as a case to design a PCSI-based model and to test the model by conducting a self-administered survey of 341 internal and external library users. The model was validated to have a satisfactory model fit. Fitting the model, the study confirms that the service qualities of the NAL affect user satisfactions, which in turn affects organizational performances. The PCSI score of the library was 80.4, which can be used as a useful index that can compare the library's performance with other organizations in the similar public domain. Major contributions of this study are two-fold: the PCSI-based model proposed in this study provides a theoretical basis that assesses organizational performance of libraries via user satisfaction; and libraries can utilize the model as a management tool to assess the organizational performance from the user perspective.

Quality Improvement Priorities for Cosmetic Store Service Using Kano Model and Potential Customer Satisfaction Improvement Index (Kano 모델 및 잠재적 고객만족 개선 지수를 이용한 화장품 매장 서비스 품질 개선 우선순위)

  • Song, Ji-Ahn;Jang, Seong-Ho
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.342-353
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    • 2020
  • The purpose of this study is to identify priority factors for improving service quality of cosmetic stores in drug stores(DRS) and department stores(DES) and to provide basic data for improving service quality of cosmetic stores by analyzing the service quality based on the Kano model and the Potential Customer Satisfaction Improvement (PCSI) Index. As a result, most items of quality factors of cosmetic stores in both stores were evaluated as attractive quality factors. As a result of PCSI Index comparison, the quality factors of 'Reliability', 'Responsiveness', and 'Empathy' items for DRS and 'Empathy' and 'Reliability' items for DES had higher priority for improvement. That is, if these factors are improved, there is a high potential to improve customer satisfaction. Through this study, practical implications were provided by identifying service quality factor classification and priorities for customer satisfaction improvement of DRS and DES. This is expected to contribute to the guidelines for improving customer satisfaction in the future.

The Effects of Content and Distribution of Recommended Items on User Satisfaction: Focus on YouTube

  • Janghun Jeong;Kwonsang Sohn;Ohbyung Kwon
    • Asia pacific journal of information systems
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    • v.29 no.4
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    • pp.856-874
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    • 2019
  • The performance of recommender systems (RS) has been measured mainly in terms of accuracy. However, there are other aspects of performance that are difficult to understand in terms of accuracy, such as coverage, serendipity, and satisfaction with recommended results. Moreover, particularly with RSs that suggest multiple items at a time, such as YouTube, user satisfaction with recommended results may vary not only depending on their accuracy, but also on their configuration, content, and design displayed to the user. This is true when classifying an RS as a single RS with one recommended result and as a multiple RS with diverse results. No empirical analysis has been conducted on the influence of the content and distribution of recommendation items on user satisfaction. In this study, we propose a research model representing the content and distribution of recommended items and how they affect user satisfaction with the RS. We focus on RSs that recommend multiple items. We performed an empirical analysis involving 149 YouTube users. The results suggest that user satisfaction with recommended results is significantly affected according to the HHI (Herfindahl-Hirschman Index). In addition, satisfaction significantly increased when the recommended item on the top of the list was the same category in terms of content that users were currently watching. Particularly when the purpose of using RS is hedonic, not utilitarian, the results showed greater satisfaction when the number of views of the recommended items was evenly distributed. However, other characteristics of selected content, such as view count and playback time, had relatively less impact on satisfaction with recommended items. To the best of our knowledge, this study is the first to show that the category concentration of items impacts user satisfaction on websites recommending diverse items in different categories using a content-based filtering system, such as YouTube. In addition, our use of the HHI index, which has been extensively used in economics research, to show the distributional characteristics of recommended items, is also unique. The HHI for categories of recommended items was useful in explaining user satisfaction.

Propose new methodology based on Kano's Model (KANO모델을 기반으로 한 품질속성 평가방법론 제안)

  • Cho, Yong-Wook
    • Journal of the Korea Safety Management & Science
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    • v.15 no.1
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    • pp.259-269
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    • 2013
  • Customer satisfaction is an ever-growing concern of management throughout the world. To find the way to increase customer satisfaction, we must understand customer requirements. Kano distinguishes between three types of product requirements(:must-be, one-dimensional, attractive requirements which influence customer satisfaction in different ways when met. Timko has developed customer satisfaction(CS) coefficient based on Kano model. The CS coefficient is indicative of how strongly a product feature may influence satisfaction. As there were a few limitations on the Kano's method and on the Timko's customer satisfaction index method. The objective of this study is to provide improved methodology based on the Kano's method. One case studies are solved by the proposed method.

Propose new product development process including using of Kano's attractive factor and Timko's customer satisfaction index (Kano 품질특성 및 Timko 고객만족 계수를 이용한 신제품 개발 프로세스 제안)

  • Park, Roh-Gook;Ree, Sang-Bok
    • Journal of the Korea Safety Management & Science
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    • v.11 no.4
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    • pp.237-246
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    • 2009
  • In this paper, we propose development of new products including the proposed process of at the customer's requirements. The success of new product development depends on customer satisfaction in the marketplace. Existing product development process, including the customer's interest was weak. In this paper, we propose development of new products which include Kano's attractive quality factor method and Timko's customer satisfaction index method. Also we verified new medical treatment of incontinence-nency which is applied to the proposed process.

A study on Service the Quality of Defence Quality Assurance Activites using Kano Model by Company Size (Kano 모델 기반의 기업규모별 국방품질보증 서비스품질에 관한 연구)

  • Kim, Sunghoon;Seo, Hyun-Soo
    • Journal of Korean Society for Quality Management
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    • v.46 no.3
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    • pp.397-410
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    • 2018
  • Purpose: A main aims to classify quality attributes for quality assurance activities of military supplies by company size, and to derive the necessity for business improvement by company size to improve customer satisfaction through customer satisfaction coeffiecient and PCSI Index. Methods: Through a survey of defense and general businesses located in Busan and South Gyeongsang Province, the quality of service elements are classified and the client satisfaction factor and PCSI is calculated for the quality assurance activities. Results: Determine the current level of customer satisfaction with the quality of the Defence quality assurance service and present operational factors that need improvement by size of the company. Conclusion: The attractive quality of service factors for quality assurance work were in common and different and the need for improvement was identified based on differences in PCSI Index by Company size.

Propose new product development process including using of Kano's attractive factor and Timko's customer satisfaction index (Kano 품질특성 및 Timko 고객만족 계수를 이용한 신제품 개발 프로세스 제안)

  • Park, No-Guk;Lee, Sang-Bok;Jang, Seok-Ju
    • 한국벤처창업학회:학술대회논문집
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    • 2009.10a
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    • pp.31-47
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    • 2009
  • In this paper, we propose development of new products including the proposed process of at the customer's requirements. The success of new product development depends on customer satisfaction in the marketplace. Existing product development process, including the customer's interest was weak. In this paper, we propose development of new products which include Kano's attractive quality factor method and Timko's customer satisfaction index method. Also we verified new medical treatment of incontinence-nency which is applied to the proposed process.

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Propose new product development process including using of Kano's attractive factor and Timko's customer satisfaction index (신제품 개발 프로세스 사례 연구 -Kano 품질특성 및 고객만족 계수를 이용-)

  • Park, No-Guk;Lee, Sang-Bok
    • Proceedings of the Safety Management and Science Conference
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    • 2009.11a
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    • pp.83-97
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    • 2009
  • In this paper, we propose development of new products including the proposed process of at the customer's requirements. The success of new product development depends on customer satisfaction in the marketplace. Existing product development process, including the customer's interest was weak. In this paper, we propose development of new products which include Kano's attractive quality factor method and Timko's customer satisfaction index method. Also we verified new medical treatment of incontinence-nency which is applied to the proposed process.

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