• Asia Marketing Journal
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• 제8권2호
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• pp.63-91
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• 2006

본 연구는 영업성과의 중요한 원인변수로 밝혀진 바 있는 학습지향성, 성과지향성, 현명하게 일함, 적응판매 능력의 개념을 보다 구체화하기 위하여 성과가 높은 영업사원 5명과 성과가 저조한 6명의 영업사원들의 영업전반에 관한 활동을 심층적으로 조사한 후 그 차이를 분석하였다. 본 연구가 11명의 정보제공자의 면접기록을 종합하여 분석한 결과 영업성과가 우수한 사원들은 다음과 같은 고유한 특징을 갖고 있었다. 첫째, 성과가 우수한 사원들은 일에 대한 자세에서 영업을 일로 생각하지 않고 자신의 생활 일부로 간주하고 있었고 자신이 하는 일에 대한 자긍심을 갖고 있었다. 둘째, 성과가 우수한 영업사원들은 자신의 부족함을 영업전반에서 인식하고 있고, 그에 따라 교육에 보다 적극적으로 참여하고 있으며, 자사뿐만 아니라 경쟁사 제품에 대한 학습도 매우 성실하게 수행하고 있었다. 셋째, 성과가 우수한 사원들은 영업목표를 보다 고객 중심적으로 세우고 있었고, 그 목표도 보다 수치화되어 있었으며, 이를 달성하기 위한 방법도 구체적으로 세우고 있었다. 넷째, 성과가 우수한 사원들은 고객 중심적 사고를 보다 구체적으로 실행하고 있었고, 고객을 스타일이나 성격 등을 이용하여 구분한 후 유형별로 적절하게 상담하고 있었다. 마지막으로 성과가 우수한 영업사원은 모든 영업단계에서의 고객별 세심한 준비를 하고 있었고, 장기적인 관점에서의 관계형성 노력을 기울이고 있었다. 이러한 연구결과는 영업사원의 고객지향성과 적응판매능력이 객관적으로 평가되어야 하고, '현명하게 일함'과 '적응판매능력'은 구분되어 분석될 필요가 있음을 시사하고 있다.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2021년도 봄 학술논문 발표대회
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• pp.164-165
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• 2021

In Korea, in the case of fire scenarios in performance design, it is assumed that the sprinkler is not working. In addition, it does not applicate various fire conditions. Therefore it is not enough that the accuracy about fire scenario. In foreign countries, reseach is being conducted to predict the casualities that can occur due to fire in the building space through statistical risk analysis. Also, research is consistently conducting for design that consider the sprinker probability of operation. Therefore, to analyze the fire risk of each building in Korea, the risk was analyzed using statistical data. As a result, the risk of casualties that can occur for each building use was analyzed as 0.6(persons/cases) for residential buildings, 0.25(persons/cases) for sales facilities, and 0.12(persons/cases) for buisiness facilities.

• 인간식물환경학회지
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• 제22권3호
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• pp.279-287
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• 2019

This study carried out a horticultural program for people with mental disabilities to determine suitability of the horticultural activity program and to actually apply to vocational rehabilitation. The program was carried out in 16 sessions from April 12 to June 7, 2018 with nine people with a strong will to participate in vocational rehabilitation at a health center for persons with mental disabilities. The tools used were the Horticultural Activity Performance Assessment (psychological behavior) and Purdue Pegboard Test that examines functions of hands and arms. The subjects sold the products they made during class time and obtained the profits. After the program, the scores increased with a significant difference (p = .000) in the psychological behavior area of the Horticultural Activity Performance Assessment. Hand and arm movement also showed continuous improvement along the program with a significant difference (p = .000), as well as finger dexterity also with a significant difference (p = .018). The net profit was 314,000 KRW (subtracting cost of goods 314,000 KRW from total sales 628,000 KRW). The profit was shared equally among the nine subjects, each receiving 34,900 KRW. Therefore this study proved horticultural activity class is suitable for vocational rehabilitation of people with mental disabilities proved by the positive effects. We also expect that the subjects will be able to make more profits if they learn more skills, since they are interested the process of making such profits.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2009년도 춘계학술대회 논문집
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• pp.1878-1885
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• 2009

The railway advance policy from Korea government, KORAIL have to reduce a half of his railway business loss until 2010 and turnout railway business black ink until 2012. To overcome this difficult management situation, KORAIL has been set up new marketing organization in Seoul station which is necessary and venerable. According to the leadership of Seoul station master, Seoul station's marketing team was launched at April 2008. The marketing team will introduce total marketing for KORAIL corporation in their marketing activity such as advertisement, B to B railway tickets, railway travel package sales and customer satisfaction event with other corporations, and so on. After automated ticket system(SMS and Home-printed ticket) will lead to existing ticket sales persons to become activating marketing team members. In the organization case study in Seoul station, this study how to manage new marketing team have a great performance last 8 months and analysed what was a successful factors and principals, and also their team limits within KORAIL's organization structure. In the long run, we suggest that how can be this team to be support within KORAIL system such as incentive system, payment system, and marketing budgets etc.

• 지능정보연구
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• 제16권3호
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• pp.163-179
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• 2010

최근 패션산업에서는 고객의 니즈가 다양해지고 공급 리드타임이 크게 단축됨에 따라 최신 유행을 즉각 반영한 디자인, 빠른 상품 회전율로 승부하는 패스트 패션이 각광받고 있다. 또한, 기업간 경쟁도 심화되면서 얼마나 신속하게 효율적으로 고객의 니즈를 만족시킬 것인가가 패션산업의 중요한 성공요인으로 강조되고 있다. 따라서, 다품종 소량 신속생산이 강조되는 패스트 패션 산업에서는 트랜드 변화에 신속 대응을 지원하는 지능형 신속대응시스템(Intelligent Quick Response System : IQRS) 구축 및 지원을 절실히 요구하고 있다. 본 논문은 패스트 패션 산업 IQRS 구축에서 요구되는 신속대응 프로세스 수립, 지능적 판단을 지원하는 신속대응 기준 및 실행, 신속대응 물량 산정 및 시기 의사결정 모델을 제시하였다. 또한, 신속대응 의사결정의 합리성을 검증할 수 있는 KPI(Key Performance Indicator)를 설계하여 모델의 신뢰도를 향상시켰다. 제시된 각 모델은 A사의 ERP 구현사례를 통해 실용성을 검증하였다.

• 한국의류학회지
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• 제22권3호
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• pp.396-406
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• 1998

The purpose of this study was to classify the types of salespeople in the apparel stores. A questionnaire was administered to 267 fashion sales related persons in apparel store in downtown, Daegu. Data were analyzed by using frequency, i-test, cluster analysis, MANOVA, ANOVA and Duncan test by using J.M.p(v.2.01) Mac. program and SAS for windows(v. 6.02) PC program. The results of this study were as follows: The types of salespeople were classified into 4 types: "complaining type as a salespeople", "sensitive type for other affairs than their duty", "satisfying as a salespeople" and "performance reaction type". There were significant differences in academic background, selling apparel type/apparel store type, and in all factors in job satisfaction/dissatisfaction, attitude toward working condition, customer type, and selling training by the different types of salespeople. Complaining type as a salespeople were dissatisfied with most items related with job attitude and showed negative response as salespeople. Sensitive type for other affairs than their duty responded more keenly to other affairs than their duty and showed the highest dissatisfaction on the job dissatisfaction factors, and showed the most emotional reaction on attitude toward working condition, customer type, and regulation. Satisfying type as salespeople showed the positive and active attitude for their job. Performance reaction type were satisfied with their job as salespeople only when their performance is tangible as sales increases and showed highest satisfaction only on the job satisfaction factors. The necessity of professional training was shown in all types of salespeople.g was shown in all types of salespeople.

• 품질경영학회지
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• 제36권3호
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• pp.66-75
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• 2008

Korean insurance companies recently started to understand that the customer satisfaction can be a critical role affecting sales performance and profit. A number of authors have reported and analyzed service quality factors in the auto insurance. The purpose of this research is to examine influence factors for the customer satisfaction in the auto insurance market. This study is assumed that customer satisfaction factors are composed of prices of service and corporate image as well as service quality factors. 249 questionnaires are gathered and analyzed from persons. The main findings of the empirical study are : First, the influence from prices of service and corporate image is higher than that from service quality factors, Second, repurchase of auto insurance highly correlated to recommendation intention.

• 산업경영시스템학회지
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• 제46권4호
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• pp.107-115
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• 2023

Mid-sized manufacturing companies, which account for 0.7%(5,480 companies), 13.8%(1.169 million persons) of total employment, and 15.7% of total sales, have recently experienced a lot of difficulties in management activities due to the impact of COVID-19, the U.S.-China trade war, and the collapse of global supply chains. To overcome this, revitalization of quality management activities to strengthen corporate competitiveness is emerging as an urgent task. In order for these quality management activities to achieve their intended purpose, the positive leadership of corporate managers is very important above all else. There have been many studies related to positive leadership, but most have focused on charismatic leadership and transformational leadership centered on large companies or small and medium-sized enterprises. Therefore, this study aims to present ways to strengthen the leadership of managers by empirically analyzing how the positive leadership of managers of mid-sized manufacturing companies, which was relatively under-researched, affects quality management activities and Business performance(Balanced Score Card; BSC).

• 한국의상디자인학회지
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• 제9권3호
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• pp.115-132
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• 2007

The purpose of this research is that to study of musical performer's purchasing behavior, satisfaction and design preference, and to give the information for better performance costume market based on that result. The target for the survey is limited only for above 4th grade female students and have experienced more than three times of performances. Total 364 questionnaires are used for this research. The SPSS was used for the analysis. The results were, first, in the survey of place of purchasing, specialty shop for musical performance shop was the most. The most group for the budget that they spent was under 100,000 Won. Rational price for costume would be 150,000-300,000 Won. Most people purchase costume before 2 weeks and compare 3-4 stores mostly. There were not many complaints about being comfort for costume itself. The preference for costume was different depends on not only scale of performance but also whether solo, duet or trio or more. Also harmony with other person costume was most consideration factor when they perform duet or more. For the choice of shop factor following were considered the most important; various selections, kindness of sales persons and possibility for trying various costumes. However, locations of shop or delivery service were not important relatively. For the choice of costume factor, design color, comfort and functionality were considered the most important but price, quality and decoration were not. For 'the satisfaction after purchase costume' factor, people's opinions, best appearance on the stage and meeting image with themselves were considered the most important. Second, on the subject for 'design preference of costume based on type of performance', people chose different color of dress depends on what types of performance. In case of solo, they prefer vivid primary color; in case of trio or more, they prefer black; in case of duet, they prefer pastel tone. As for preference of sleeve design, all of them prefer non-sleeve type.

• 한국조경학회지
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• 제44권1호
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• pp.16-28
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• 2016

본 연구는 자연휴양림과 체험마을 이용객의 여가목적지 선택속성에 대한 중요도와 만족도의 비교분석에 관한 연구로 이용객의 이용행태를 파악하여 자연휴양림과 체험마을의 연계 당위성을 확인하고 여가목적지 선택을 위한 물리적 선택소성, 프로그램 선택속성, 서비스 선택속성의 인식차이와 중요도-만족도분석(IPA 분석)을 통해 연계방안을 도출하였다. 주요 결과 및 시사점은 다음과 같다. 첫째, 자연휴양림은 가족단위의 이용객이 휴식 및 정서함양을 위해 방문하고 단순 산림공익적 기능을 활용한 체험프로그램 경험이 이루어지고 있는 반면, 체험마을은 가족, 친구 및 동료, 단체 및 동호회 등이 연중 다양한 프로그램을 경험하고 지역문화를 이해하기 위해 방문하고 있었다. 이를 통해 다변화한 국민의 여가수요 충족을 위한 자연휴양림과 체험마을의 연계 필요성을 확인하였다. 둘째, 단순 휴식이 주 방문목적이었던 자연휴양림 이용객에게 체험마을과 연계 시 긍정적인 방문의향이 나타났으며 체험프로그램 참여, 자녀교육, 안전한 숙박시설 확보 등 다양한 이용이 예측되었다. 즉, 자연휴양림과 체험마을의 연계는 실질적 수요와 이용객의 수준 높은 산림휴양활동을 야기하는 대안이라 할 수 있다. 셋째, 자연휴양림 이용객의 경우 모든 선택속성에 대하여 중요도보다 사후 만족도가 낮았으므로 전반적인 개선 필요했다. 특히, 프로그램의 다양성, 유익성, 홍보, 지역성(테마성)의 개선과 숙박 및 편의시설의 공급, 예약시스템 및 지역특산물 구입 체계 구축을 위한 노력, 운영관리인의 전문성 확보가 필요했다. 반면, 체험마을의 프로그램 선택속성의 만족도는 높았으므로 체험마을 프로그램 속성이 자연휴양림 이용활성화를 위한 주요 연계대상임을 알았다. 넷째, IPA 분석에서 이용객의 높은 기대와 만족을 주는 숙박 및 편의시설과 인근 관광지와의 적절한 연계는 유지해야 할 속성이었고 소득창출이 주요 목적인 체험마을의 목적을 달성하고 방문객의 예약시스템 및 특산품 판매기회 만족 증진을 위한 공동의 노력이 요구됐다. 이 외에 자연휴양림 이용요금 체계의 유지, 체험마을 프로그램의 다양성 및 지역성의 유지가 이용객의 여가목적지 선택유도를 위해 필요한 사항으로 고찰되었다.