Journal of the Korean Institute of Landscape Architecture (한국조경학회지)

The Korean Institute of Landscape Architecture (한국조경학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on Users' Recognition of Selection Attributes for Connection between Recreational Forest and Rural Tourism Village

자연휴양림과 체험마을 연계를 위한 이용객의 선택속성 인식 연구

  • Lee, Yong-hak (Dept. of Landscape Architecture, Graduate School, The University of Seoul) ;
  • Cho, Yeong-Eun (Dept. of Landscape Architecture, Graduate School, The University of Seoul) ;
  • Kang, Eun-jee (Institute of Urban Science, The University of Seoul) ;
  • Kim, Yong-Geun (Dept. of Landscape Architecture, The University of Seoul)
  • 이용학 (서울시립대학교 대학원 조경학과) ;
  • 조영은 (서울시립대학교 대학원 조경학과) ;
  • 강은지 (서울시립대학교 도시과학연구원) ;
  • 김용근 (서울시립대학교 조경학과)
  • Received : 2016.01.12
  • Accepted : 2016.02.11
  • Published : 2016.02.29
Download PDF
⟨ Previous Next ⟩

Abstract

The study was conducted to compare and analyze the importance and performance of leisure destination selection attributes of persons who use recreational forests and rural tourism villages. This researcher investigated the use patterns of users to identify the ground for connection between recreational forest and rural tourism village, analyzed their recognition differences in physical selection attribute, program selection attribute, and service selection attribute in order for leisure destination selection, and conducted importance-performance analysis(IPA analysis) to draw a plan for connection. The main results and suggestions are presented as follows. First, recreational forests were visited by family users in order for rest and emotional cultivation and provided experience programs using simple public interest function of forest, whereas rural tourism villages were visited by family users, friends and co-workers, groups and club members to experience a variety of annual programs and understand regional cultures. It was found that it was necessary to connect natural forest with rural tourism village in order to meet the leisure needs of the people changed in diversified ways. Secondly, it was found that the connection between rural tourism village and recreational forest visited mainly for simple rest led to positive visit intention of users. It was expected that there will be various kinds of uses, including experience program participation, child education, and safe accommodations security. In other words, the connection between recreational forest and rural tourism village is an alternative to trigger actual demands and recreational forest activities with high quality. Thirdly, in the case of users of recreational forests, their performance of all selection attributes was lower than their importance of them. Therefore, overall improvements were needed. In particular, needed were the diversity, benefit, and promotion of programs, improvements in locality(themes), supply of lodges and convenient facilities, booking system, the purchase system of local special products, and professional skills of operators and managers. On contrary, the performance of program selection attribute of rural tourism village was high. Therefore, it was found that program attribute of rural tourism village was the main connection factor to activate recreational forest use. Fourthly, according to IPA analysis, the proper connections between loges, convenient facilities, and nearby touristattractions, which give high expectations and satisfaction to users, needed to remain. And it was required to make common efforts to accomplish the goal (income creation) of rural tourism village and improve booking system for visitors and performance of local special products sales opportunity. In addition, the essential factors to induce users' leisure destination selection were found to be maintenance of the use fee system of recreational forest, diversity of rural tourism village program, and retention of locality.

본 연구는 자연휴양림과 체험마을 이용객의 여가목적지 선택속성에 대한 중요도와 만족도의 비교분석에 관한 연구로 이용객의 이용행태를 파악하여 자연휴양림과 체험마을의 연계 당위성을 확인하고 여가목적지 선택을 위한 물리적 선택소성, 프로그램 선택속성, 서비스 선택속성의 인식차이와 중요도-만족도분석(IPA 분석)을 통해 연계방안을 도출하였다. 주요 결과 및 시사점은 다음과 같다. 첫째, 자연휴양림은 가족단위의 이용객이 휴식 및 정서함양을 위해 방문하고 단순 산림공익적 기능을 활용한 체험프로그램 경험이 이루어지고 있는 반면, 체험마을은 가족, 친구 및 동료, 단체 및 동호회 등이 연중 다양한 프로그램을 경험하고 지역문화를 이해하기 위해 방문하고 있었다. 이를 통해 다변화한 국민의 여가수요 충족을 위한 자연휴양림과 체험마을의 연계 필요성을 확인하였다. 둘째, 단순 휴식이 주 방문목적이었던 자연휴양림 이용객에게 체험마을과 연계 시 긍정적인 방문의향이 나타났으며 체험프로그램 참여, 자녀교육, 안전한 숙박시설 확보 등 다양한 이용이 예측되었다. 즉, 자연휴양림과 체험마을의 연계는 실질적 수요와 이용객의 수준 높은 산림휴양활동을 야기하는 대안이라 할 수 있다. 셋째, 자연휴양림 이용객의 경우 모든 선택속성에 대하여 중요도보다 사후 만족도가 낮았으므로 전반적인 개선 필요했다. 특히, 프로그램의 다양성, 유익성, 홍보, 지역성(테마성)의 개선과 숙박 및 편의시설의 공급, 예약시스템 및 지역특산물 구입 체계 구축을 위한 노력, 운영관리인의 전문성 확보가 필요했다. 반면, 체험마을의 프로그램 선택속성의 만족도는 높았으므로 체험마을 프로그램 속성이 자연휴양림 이용활성화를 위한 주요 연계대상임을 알았다. 넷째, IPA 분석에서 이용객의 높은 기대와 만족을 주는 숙박 및 편의시설과 인근 관광지와의 적절한 연계는 유지해야 할 속성이었고 소득창출이 주요 목적인 체험마을의 목적을 달성하고 방문객의 예약시스템 및 특산품 판매기회 만족 증진을 위한 공동의 노력이 요구됐다. 이 외에 자연휴양림 이용요금 체계의 유지, 체험마을 프로그램의 다양성 및 지역성의 유지가 이용객의 여가목적지 선택유도를 위해 필요한 사항으로 고찰되었다.

Keywords

References

  1. Choo, S. W.(2015) The framework of decision making for choice of camping site selection attributes according to camping motivation. Journal of Digital Convergence 13(10): 225-234.
  2. Daegu Gyeongbuk Development Institute(2014) Regional Forest Policy Should Change to Forest Welfare Service.
  3. Han, S. Y.(2011) Estimating the local economic impact of national natural recreation forest using regional input-output model. Journal of Korean Forest Society 100(2): 218-225.
  4. Jo, J. Y.(2010) Use of Recreational Forest as Experience Learning Space. Master Degree Thesis. Korea University, Seoul, Korea.
  5. Jung, C. K.(2003) A Study on Establishing a Liaison Tour of Mt. Sorak and Mt. Kumgang. Master Degree Thesis. Kyonggi University, Suwon, Korea.
  6. Jung, C. S.(2012) A Study on Attribute Satisfaction from Different Types of Experiential Tourism. Master Degree Thesis. Kyonggi University, Suwon. Korea.
  7. Kang, P. N.(2005) A Study on the Rural-Tour Destination Preference of Resident in Gwangju. Journal of the Korean Urban Management Association 18(3): 3-21.
  8. Kim, H. J.(2005) Plan for activating recreational forest on through linking with field of tourism. Korea Culture &Tourism Policy Institute.
  9. Kim, I. J.(2008) A Study on the Choice Attributes of the Recreational Foest: Focused on 2 Sites of Recreational Forest in Jeju. Master Degree Thesis. Cheju National University, Jeju, Korea.
  10. Kim, K. M.(2012) Study on the Effects of Forest Healing according to Type of Recreational Forests. Doctor Degree Thesis. Chungbuk National University, Cheongju, Korea.
  11. Kim, N. Y., Y. T. Kim, J. H. Cho and Y. G. Kim(2010) A study on the relationship of importance-satisfaction awareness of rural experience visitors using the IPA method. Green Tourism Research 17(3): 43-67.
  12. Kim, Y. H.(2007) The relations among Hanryu attitudes, tourism destination image, satisfaction of Chinese in visit to Korea. Korea Convention Society 7(1): 143-159.
  13. Ko, T. H.(2009) Analysis on Consumers' Preference for Compositional Recreational Forest. Master Degree Thesis. Kyungpook National University, Daegu, Korea.
  14. Kong, K. Y.(2003) A difference of hotel selection attribute on personal value of Japanese tourists to Korea. The Korea Academic Society of Tourism and Leisure 14(3): 213-227.
  15. Korea Forest Research Institute(2013) A Study on the Management Plan of Connected Programs between Forest Recreation Resources and Mountain Eco-Villages.
  16. Korea Forest Service(2015) Statistical Yearbook of Forestry.
  17. Lee, S. M.(2006) Application of Importance-Performance Analysis to Operation of the Interpreting Forest Programin National Recreational Forests. Master Degree Thesis. ChungnamNational University, Daejeon, Korea.
  18. Ministry of Agticulture, Food and Rural Affairs(2014).
  19. National Recreation Forest Management Office(2015).
  20. No, J. S.(2008) Analysis on the Usage and the Level of Satisfaction on the Natural Recreation Forest. Master Degree Thesis. Chonbuk National University, Jeonju, Korea.
  21. Park, J. S.(2001) A Study on the User's Satisfaction for Recreational Forests by Type. Doctor Degree Thesis, SungKyunKwan University, Seoul, Korea.
  22. Rhee, S. H., S. S. Yoon and S. H. Kim (2008) Propulsion of cooperative tourism development model project and developing strategies in rural green tourism village. Journal of the Korean Society of Agricultureal Engineers 50(6): 83-91.
  23. Seo, J. W., J. H. Kim and S. H. Kim(2015) Developing of Management System and Improving Plans of Mountain Eco-Villages. Korea Forest Research Institute.
  24. Seo, J. W., J. M. Lee, E. K. Kim and S. H. Kim(2015) A study on the management plan of connected programs between forest recreation resources and mountain eco-villages. Journal of Agriculture & Life Science 49(1): 79-94.
  25. Seo, J. W., J. M. Lee, E. K. Kim and S. H. Kim(2015) A study on the management plan of connected programs between forest recreation resources and mountain eco-villages. Journal of Agriculture & Life Science 49(1): 79-94.
  26. Seo, K. S.(2012) A Study on Improving the Utilization of Recreational Forest. Doctor Degree Thesis. Kangwon National University, Chuncheon, Korea.
  27. Shin, D. S.(2002) A study on the tourism farm user's selection attributes. The Academy of Korea Tourism Policy 8(2): 113-131.
  28. Si, J. K.(2000) Analysis of Residents' Attitude toward Construction of Recreation Forest. Master Degree Thesis. Chonbuk National University, Jeonju. Korea.
  29. Tourgo(2015).
  30. Yang, Y. J.(2003) A Study of How to Simulate the Nature Forest as an Ecology-Principle-Tailored Getaway. Master Degree Thesis. Sejong University, Seoul, Korea.
  31. Yun, H. J. and S. H. Im(2004) A study on the resources analysis and applicability for green tourism development. Journal of Korean Institute of Landscape Architecture 32(4): 49-58.