• 농촌지도와개발
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• 제30권1호
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• pp.43-52
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• 2023

This study aims to examine the effects of GDP as a proxy variable of income, consumer price index as a proxy variable of price, and foot-and-mouth disease and avian influenza as derby variables on rural tourism demand. The independent variables in this research were gross domestic product(GDP), consumer price index(CPI), and dummy variable(DM) such as food & mouth disease & highly pathogenic avian influenza. Results showed that GDP affected tourism demand positively whereas DM influenced negatively. The study suggested that it was important for policy-mconsider GDP and DM when making decision on strategic tourism management. In conclusion, first, gross domestic product was found to have a statistically significant effect on rural tourism demand. Second, avian influenza was found to have a statistically negative effect on rural tourism demand. The results of this study can be used to establish a reasonable rural tourism policy in the future economic dimension.

• 농촌계획
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• 제14권4호
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• pp.109-119
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• 2008

The objectives of this study are to develop a green tourism potential evaluation method with rural amenity and demand of citizen. The new index which was named GPD(green tourism potential degree) is designed to propose the green tourism potential of rural areas using spatial analysis of geographic information system and spatial interaction of gravity model. And in order to evaluate the green tourism potential with supply side and demand side, two indices were defined; One is green tourism demand degree(GDD) which is developed to quantify a demand side potential by the analysis of urban population and urbanization index, and the other is green tourism attraction degree(GAD) which is developed to quantify a supply side potential by the analysis of rural amenity values using AHP algorithm, based on opinion of related experts. The developed method was applied to a part of Kyounggi province, Seoul and Incheon. All the study area's GAD, GDD and GPD were assessed and the proposed green tourism potential evaluation method could be used in developing rural development plans and green tourism policies considering spatial interaction with citizen and green tourism resources.

• 농촌지도와개발
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• 제22권3호
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• pp.285-292
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• 2015

Recently, the demand of rural tourism has been increased to promote farm household income and rural economy. Korean government has supported to promote rural tourism. One of the most difficult tasks in estimating the economic impact of the tourism industry is how the industry should be defined in terms of an economic sector, since tourism is not defined in national Input-Output (I-O) tables or in the Standard Industrial Classification code. Moreover, there is no specified Standard Industrial Classification for rural tourism. The purpose of the study aims to examine specified Standard Industrial Classification of rural tourism using the I-O model analysis to estimate the economic impacts of rural tourism. Results showed that there were two components considered as inputs. One is the inputs that final demand can move to input of rural tourism in I-O tables. The other is one that the final demand was provided by farm household as intermediate inputs.

• 현장농수산연구지
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• 제6권1호
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• pp.3-16
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• 2004

The objective of this study was to investigate the necessity of rural tourism education in the Korea National Agricultural College and suggest the educational plan. Recently, the Korean government proposes the rural tourism as an alternative plan for solving the problems of agriculture and rural community that experience difficulty by the opening of agricultural market and the falling price, etc. As result of investigation of cases of OECD nations and the growth rate of tourism market in Korea, it has been determined that the demand of rural tourism was sufficient. The Ministry of Agriculture & Forestry makes a goal of attracting the yearly 150million tourists by 2013 to the rural communities. Rural tourism can be new income source in the rural communities in Korea. It is important to develop the resources in the rural amenity and promote the tourism leader group with it that will be applicable in the field in order that this rural tourism may take its place as main source of income. As a result of research, on the characteristics of the Korea National Agricultural College that the demand of manpower about the rural tourism and the most of students settled down on the rural community after their graduation, it has been determined that the education for rural tourism leaders in the Korea National Agricultural College would authenticate the validity. Also, it suggested the educational plan by the curriculum for the education for the rural tourism leaders, and suggested the necessity of the establishment of the department of rural tourism. The establishment of the department of rural tourism in the Korea National Agricultural College should be investigated and determined carefully through the relations with the other departments and the process of collecting the public opinions within and outside schools, etc.

• 농촌계획
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• 제14권2호
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• pp.33-42
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• 2008

Recently, rural leisure by urban dwellers has been recognized as a catalyst for regional development or restoration. The federal government implemented several regional planning policies attempting to address this phenomenon in the late nineties. However, most of these policies focused on supply-centered planning, which caused a diverse set of problems relating to the sustainability and economic validity of the planning. Instead, this study focuses on the re-visitation one of the demand variables, with the intention of analyzing the character of rural leisure demand and its re-visitation choice attributes. For these reasons, this study investigates the character of current rural leisure demand, and develops functional equations about urban people who visit rural areas, using logit model. The results of this study can be summarized as follow: Urban people are visiting rural areas from nearby cities or metropolitan areas that are within 3 hours driving distance, and over 80% of rural visitors are one-day visitors. Therefore, most of their visitation activities should be understood as rural leisure, including rural tourism. In addition, the likelihood of the rural tourist to make a return visit is influenced by their transportation means, product purchasing, staying period and travel time. The results of such rural leisure demand can provide information for regional planning strategies, such as selection of target market, type of market segments, improvement of recognition level, activity program price, facility and space planning, produce sale and connection with tour site.

• 농촌계획
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• 제17권1호
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• pp.59-65
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• 2011

Re-visitation have an effect on dependent variables of regional tourism demand model. This study focused on the re-visitation impacts of consideration on sustainable tourism development of tourists as a new factors of tourism. Based on literature reviews, 11 variables were selected, a questionnaire survey was given to 406 tourists divided into 5 tourism sites at Chuncheon city, and logit model and probit model were used for analysis. The fitness levels of two models were very significant(p=0.0000). The study results suggest that the likelihood of the rural tourist to make a return visit is influenced by recognition of sustainable tourism, purchase of souvenir and farm produce, visitation of regional shops, conversation with regional residents, residents' participation on development, age and marriage. The results of such re-visitation demand can provide information for regional development strategies. The approach to re-visitation research impacts of consideration on sustainable tourism development is expected to become a useful foundation in studying on sustainable regional development.

• 농촌지도와개발
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• 제9권2호
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• pp.233-245
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• 2002

The demand for green tourism has increased in Korea. The increasing demand for green tourism caused is by reduction of working hours and longing for rural life. Moreover, many view amenity regarded as a good resource of green tourism. Amenity is however an abstract and complex idea. Even though many people were interested in amenity, the movement or practice of amenity in Korea was still as its in infancy stage. This paper was an exploratory study of amenity and paving the way for further studies on amenity in Korea. The objectives of this study were 1) to explore the philosophical background, origin and history, and classification of amenity, 2) and decide on future course of using amenity for rural viability.

• 농촌계획
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• 제15권2호
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• pp.97-110
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• 2009

The objective of this research was to develop a rural settlement demand model to analyze the determinants of settlement demand of urban residents. The point aimed at from model development was deriving stated preference of potential consumers towards rural settlement through setting a hypothetical market, and using settlement subsidy as a surrogate variable for price in the demand model. The adequate demand model deducted from hypothetical market data was derived from the basis of Hanemann's utility difference theory. In the rural settlement demand model, willingness to accept was expressed by a function of settlement subsidy. Data utilized in the analysis was collected from surveys of households nationwide. According to inferred results of the demand model, settlement subsidy had a significant influence on increasing demand for rural settlement. A significant common element was found among variables affecting demand increase through demand curve shift. The majority group of those with high rural settlement demand sought agricultural activity as their main motive, due to harsh urban environments aggravated by unstable job market conditions. Subsequently, restriction of income opportunities in rural areas does not produce an entrance barrier for potential rural settlers. Moreover, this argument could be supported by the common trend of those with high rural settlement demand generally tending to have low incomes. Due to such characteristics of concerned groups of rural settlement demand, they tended to react susceptibly to the subsidy provided by the government and local autonomous entities.

• 한국조경학회지
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• 제18권1호
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• pp.9-17
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• 1990

This study was carried out in the Haenahm county as a part of project, the'89 Comprehensive Planning of Rural Area. In order to increase household income of rural area and to meet increasing tourism demand in urban area, several tourism development directions and strategies were suggested in terms of resources, services, and transportation. The major results of this study are summarized as follows ; 1) Core tourism market has to be maintained by inforcement of unique image of the Haenahm county, such as the southern extremeity of Korean peninsula and tourism resources rich land. 2) New tourism products need to be introduced to attract fringe market of this area by use of natural and cultural resources in the Haenahm county, such as terrain, climate, provincial park, music, dance and artifacts. 3) image of this county as a touristic resort would be escalated by development of high quality andclusterized accommodation in urbanized area of the Haenahm county 4) Development of private lodging, production of local brand by native food, beverage and artifacts, introduction of festival by folk song and folk dance would be helpful to stabilize a seasonal fluctuating demand level of ourismandlocalresidentsincome. 5) Diversification of tourism product needs to be provided for tourists in order to increase chances for enjoyment in the destination and to be involved in socially comfortable atmosphere. 6) Package tour by diversification of touristic subregions in this county and linkage system with touristic regions of other counties would helpful to lead visitors to stay long, resulting in increased expenditure.

• 농촌계획
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• 제19권2호
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• pp.149-162
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• 2013

This study intended to suggest Voluntourism as a solution for alternative rural tourism for regional activation. Voluntourism is a form of alternative tourism on values of variety of tourism demand from pleasure to virtue. This study analyzed actual state of WWOOF(World-Wide Opportunities on Organic Farms) activities being operated in Korean rural village, one of representative of Voluntourism. Study aimed to explore the possibility of WWOOF activity as one of model of alternative rural tourism. We apply grounded theory method one of qualitative study methods for analysis of WWOOF Activities because WWOOF is still small activity in Korea. In result, we figure out the actual condition of WWOOF Korea activities as a vouluntourism through paradigm model of host and guest who had experience in WWOOF Korea. WWOOF activity is in its early stage so there many tasks. We suggested ideas for improving WWOOF activities to be one of new rural tourism business.