• Journal of Digital Convergence
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• v.15 no.7
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• pp.415-424
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• 2017

The purpose of this study was to examine the relationship among public's risk characteristics, risk severity, risk perception and risk acceptability of human stem cell technology. The subjects were 300 Koreans selected. The data were analyzed by the exploratory factor analysis, confirmatory factor analysis, correlation analysis and structural equation modeing analysis. The results were as followed. First, public's risk characteristics on human stem cell technology influenced positively on risk severity. Second, public's risk characteristics on human stem cell technology influenced positively on risk perception. Third, public's risk severity on human stem cell technology influenced positively on risk perception. Fourth, public's risk characteristics on human stem cell technology influenced negatively on risk acceptability. Fifth, public's risk severity on human stem cell technology influenced not significantly on risk acceptability. Sixth, public's risk perception on human stem cell technology influenced not significantly on risk acceptability. These results will contribute to develop the risk communication strategy on the acceptability of human stem cell technology.

• Korean journal of communication and information
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• v.70
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• pp.246-276
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• 2015

From a historical perspective of risk communication, risks can be classified by their associated level of responsibility. In the case of technical risks such as hazardous chemical accidents, people perceive that risk-related organizations have a high level of responsibility; however, they do not in traditional risks such as natural disasters. This study aims to examine risk information seeking and processing, as seen in two types of risk, based on the Risk Information Seeking and Processing(RISP) model. For this purpose, hypotheses and a research question are developed with current domestic risk issues, and the results show significant differences in risk information seeking and processing between the two types of risk. Specifically, in the case of the chemical spill accident, negative emotion against relevant institutions makes different information seeking and processing compared to the natural disaster. The low level responsibility risk such as typhoon comparatively follows the flow of the original RISP model. However, the high level responsibility risk such as the hydrofluoric acid spill did not match with the RISP model. Based on the research results, theoretical implications were discussed.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.7
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• pp.1065-1074
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• 2013

The study examined how the risk perception of cellular phone electromagnetic waves' possibility to harm human bodies would be psychologically different by gender and age. The study measured the risk perception targeting a total of 1,001 men and women in their twenties and more living in six major cities in Korea. According to the results, for the risk perception by gender, the women would recognize the risk of cellular phone electromagnetic waves more than the men. Among the women, those in their fifties appeared to have the greatest risk perception. In particular, the risk perception difference by age and gender was observed to be affected by psychological factors and, the study should be regarded academically significant for having verified the importance. For general people, they would perceive the risk via those psychological factors as experiences in daily life. Therefore, in order to relieve social conflicts caused by the risk, basic risk communication based on proper understanding of how the general people would recognize the risk should be provided. Hence, the study is expected to be a chance for intervention strategy research on how our community would proceed with communication and how the community, again, apprehends the cellular phone electromagnetic waves as well.

• Journal of the Korean Society of School Health
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• v.29 no.3
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• pp.256-266
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• 2016

Purpose: This study was to compare and to examine the factors related to risk behaviors of adolescents living in small and medium-sized cities and in rural areas. Methods: The subjects were 545 adolescents (295 from small and medium-sized cities and 250 from rural areas). The data was analyzed by descriptive statistics, Pearson corelation coefficients, and multiple regression with IBM SPSS 19.0 program. Results: The factors influencing the risk behaviors of adolescents in small- medium cities were school, peer risk factors and community risk factors, self- control among protective factors, positive communication with parents, positive peer associations, these variables explained 42.0%. The most important variable explaining the risk behaviors of adolescents in small- medium cities was positive communication with parents, followed by community risk factors, peer risk factors, positive peer relationships, school and self-control. The factors affecting the risk behaviors of rural adolescents were school, personal risk factor, peer risk factor, self- control factor, which explained 38.5% of the risk behaviors of adolescents in rural areas. Among them, the most important variable explaining risk behaviors was personal risk factors, followed by peer risk factors, school, and self-control. Conclusion: These finding suggest a need to develop a strategy to improve positive communication with parents for adolescents living in small- medium cities and a strategy to reduce personal risk factors and peer risk factors for rural adolescents.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.827-832
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• 2024

Science communication based on social reflection and political consensus among social members should be activated rather than focusing on science and trying to find solutions in a short period of time in order to respond to science and technology risk issues in modern society, which are the main characteristics of complexity, uncertainty, and unpredictability. The purpose of this study is to examine science communication suitable for a risk society and to present implications by exploring in detail how the concept and flow of science communication have changed due to changes in the social paradigm and what is needed to revitalize science communication. When scientific knowledge and understanding of science are combined with public participation, and science communication that can demonstrate practical expertise and efficiency can be realized when empirical knowledge to solve problems in a risk society is strengthened away from the authority and power of science alone.

• Korean journal of communication and information
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• v.78
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• pp.116-140
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• 2016

The present study examined the factors influencing individuals' risk information seeking and processing using the case of 2015 MERS outbreak in Korea. Analyses of two-wave online panel data demonstrated that perceived risk, negative affect, subjective norm, and information insufficiency predicted the risk information seeking/avoiding as well as information processing mode, which validates the Risk Information Seeking and Processing(RISP) model. More importantly, this study found new evidence that information seeking and systematic processing promoted MERS preventive behaviors. In addition, active SNS use moderated the link between perceived risk and negative affects about MERS crisis as well as the relationship between social normative pressure and to seek the risk related information.

• Journal of Information Technology Applications and Management
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• v.21 no.3
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• pp.135-156
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• 2014

The Online business model for purchasing agent service is getting more popular. However, consumers perceive more risk when buying products from foreign online purchasing agents (FOPA) than from common online sellers (COS). This study focuses on finding out how consumers manage risk when they perceive risk and what different risk-reliever strategies they use when buying from high-risk FOPA and low-risk COS. This study has proved the following two. First, when consumers perceive risk at online purchasing, they tend to select risk-reliever strategies, such as the use of communication media, online assurance mark, seller's record, and secure payment to mitigate risk. With the application of those risk-reliever strategies, they built trust with the seller. Second, risk-perception of FOPA influences usage of communication media and check of online assurance mark more strongly than that of COS. On the contrary, risk-perception of COS influences the check of seller record more strongly than that of FOPA. This study helps to explain why FOPA is proliferating, despite its inherent high risk due to the fact that buyers and sellers are separated in time and space and that buyers and sellers have different social and cultural backgrounds. This study also helps managers of E-commerce to relieve consumer's risk-perception and to build trust.

• Journal of the Korea Society of Computer and Information
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• v.23 no.12
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• pp.145-151
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• 2018

While commercialization of IoT technologies in the safety management sector is being promoted in terms of industrial safety of large indoor businesses, implementing a system for risk management of small outdoor work sites with frequent site movements is not actively implemented. In this paper, we propose an efficient dynamic workload balancing strategy which combined low-power, wide-bandwidth (LPWA) communication and low-power Bluetooth (BLE) communication technologies to support customized risk management alarm systems for each individual (driver/operator/manager). This study was designed to enable long-term low-power collection and transmission of traffic information in outdoor environment, as well as to implement an integrated real-time safety management system that notifies a whole field worker who does not carry a separate smart device in advance. Performance assessments of the system, including risk alerts to drivers and workers via Bluetooth communication, the speed at which critical text messages are received, and the operation of warning/lighting lamps are all well suited to field application.

• Korean Journal of Child Studies
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• v.19 no.1
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• pp.211-227
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• 1998

The purpose of this research was to examine the effects of sensation seeking and socialization on the risk taking behavior of adolescents. The subjects were 460 3rd year high school adolescents (272 boys and 188 girls) in Seoul, Korea. Data were collected through questionnaires, including the Arnett Inventory of Sensation Seeking (1994) a socialization scale (mother's parenting style, parent's open communication and relationship with friends), and a risk taking scale devised by the researcher. The results showed that both the degree of sensation seeking and the socialization process influenced risk taking behaviors in both males and females. The effect of sensation seeking on risk taking behavior was mediated by the degree of communication with fathers for male but not for female adolescents. For males, sensation seeking directly and indirectly influenced risk taking behaviors through closeness with risk taking friends. For females, sensation seeking did not directly influence risk taking behavior but had an indirect influence through closeness with risk taking friends. Implications were discussed in terms of sensation seeking and socialization.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.239-251
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• 2022

This study tried to understand the structural relationship between public crisis communication, emotional influence, and behavioral intention in a national crisis/risk situation. Based on the results of previous studies and empirical studies, the results of crisis/threat type, crisis/threat response, sentiment (crisis/risk responsibility, strategic risk/risk reflective response), and action intention For tourists who visit tourist destinations, as well as the relationship between crisis and risk communication at the tourist destination and one of the unique emotions of Koreans (crisis threat responsibility, strategic response, and reflective response to crisis threat) The relationship between the outcome variable, behavioral intention, was identified. A theoretical study was conducted on each research concept to achieve the proposed research purpose. Based on this, a questionnaire was drawn up and empirical research was conducted in parallel. Three hypotheses were established, and meaningful results were confirmed according to the results of the hypotheses. When a risky situation occurs, the government, business, and local community will actively respond and respond to it as an opportunity to offset the risk of crisis.