• Archives of design research
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• v.18 no.3 s.61
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• pp.95-104
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• 2005

Although the volume and complexity of available information have increased, our ability to process such volume of complex information has not been met with corresponding development. Information designers have been given the responsibility to address such unbalanced progress by developing effective visual systems to deliver and communicate such information to the masses in a manner that is quick and easy to process and understand. This study originated in recognition of these issues. This study seeks to find a solution to these issues in rhetorics in order to proliferate visual communications in recognition of the increasing importance of information and visual communication. Rhetorics, a field of study with a long history of analyzing the delivery of communication, provides numerous possibilities for the re-establishment of importance placed on visual information communication. Included in this study are (i) a thorough analysis of the principals of expression and logic offered by rhetorics, as applicable to information design (ii) a proposal to the solution to the above-mentioned issues encompassing the rhetoric process and methods of expression of information design and (iii) the practical application of these design principals to social activities. In order to provide an example of the practical use of the rhetoric methodology Presented in this study, we applied the rhetoric methodology to the 'Information Design for Public Transportation of Seoul.' and developed a new map and a guidebook. The raw data necessary for the foregoing were obtained through the analysis of the information designs that are currently in use in connection with mass transportation in Seoul and the survey evaluation conducted among Seoul residents. We modulated the infrastructure of Seoul by using 48 TAZs, computed the routes that are most likely to be used, and proposed the predictable information analysis process. The design proposed on this study encompasses color coding and use of combined information, and application of style and sequential information analysis process.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.227-228
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• 2019

This study examines the features of Korean EFL students' letter writing at a university in Korea. The data comprised interviews and examples of letter writing. The findings revealed that students engaged in unique ways in which they oriented their meaning-making to broad views concerning rhetorics and components. Students' approaches involved a particular context and the recontextualized English formal letter, which reflects their textual interactions in writing. This paper concludes that specific discourse communities, life-world, and learning purposes impact on students' English writing.

• Lingua Humanitatis
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• v.8
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• pp.79-93
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• 2006

The modern play is going through a change that is differentiating it from the plays of yesterday. The importance of narration through language, specifically that of words spoken on stage as a means of communication is being replaced by images and minimalism of words. The narration that depended on spoken words today depends more on the images that are conjured on stage. This movement shows also the very development of stage and its craft in the domain of theater and especially holds true in the avant-garde theaters of today. The avant-garde theater, in trying to duplicate the reality does not confine itself to oratory rhetorics that we see in the traditional plays of the past but expresses itself by mimicking the reality to the utmost possible.

• Sijohaknonchong
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• v.43
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• pp.177-206
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• 2015

This paper is written in order to research for the contents and expression of HanYongUn's Sijo. HanYongUn is very famous as monk and independent campaigner, modern poet in Korea. He wrote many kinds of literary works, for example, many modern poetry, modern novels, Sijo, Chino-Korean Poetry etc. It's very exceptional that he wrote a lot of Korean traditional Sijo and Chino-Korean Poetry. Because he was a many modern poet as same as modern novelist. So studying on his Sijo can help someone to understand the essence of HanYongUn's all literature. That's why I'm studying on HanYongUn's Sijo. The firstly, in aspect of the the contents of HanYongUn's Sijo, HanYongUn was expressing three kinds of themes, that is ideology, reality, daily life in his Sijo. The ideology consists of Buddhism and Confucianism and the reality is related with social conditions, the daily life is deeply connected with Nim. These features of his Sijo are different from his modern poetry and Chino-Korean Poetry which had a simple theme, for example, love with Nim, daily life. The secondly, in aspect of the expression of HanYongUn's Sijo, I studied the expression of HanYongUn's Sijo in three angles, that is, vocabulary and the developing of poet thinking, rhetorics. HanYongUn used essential words for expressing three kinds of themes effectively in his Sijo. And he was developing of his poet thinking by three steps in his Sijo. He applied several representative rhetorics to his Sijo, those are question and answer, exclamation, irony, distich etc. Even though I studied the characteristics of HanYongUn's Sijo in two aspects But there could be the other things to study about these kinds of theme. I might continue researching the other kinds of theme next time in the near future.

• Culinary science and hospitality research
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• v.22 no.1
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• pp.9-18
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• 2016

The purpose of this paper was to explore the narrative strategy of storytelling advertisement videos for a beer brand Heineken. Heineken was one of the most active advertisers who had made very impressive ad videos. The author selected five story driven advertisement videos which had been most frequently watched by Internet viewers. Those were "The Insider", "Odyssey 2011", "Heineken lip gross", "Italy Activation Milan AC vs. Real Madrid", "the Match". The five selected videos have 90 second running time. The target videos were repeatedly watched and the expected key image cuts and key verbal copies were captured as well. To categorize the narrative structure and key copies of each video, Fog, Budtz & Yakaboylu's four element model of storytelling and Gustav Freytag's three act structure or five stage model of a plot were exploited as underlying theories. Most of the ad videos had clear boundary between or among the stages of the plot and used emotional appeals including humor and sexual appeals. This paper found that the target videos used visual rhetorics to enhance the viewers' persuasion and comprehension. It also revealed that the target videos took advantage of football match as an emotional engagement to get ad viewers closely banded with Heineken.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.10
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• pp.4348-4353
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• 2011

This paper is based on the Cognitive Linguistics point of view on metaphor. Metaphors are not a matter of language use or rhetorics but of a conceptual frame, where thoughts work. The conceptual frames can highlight one aspect affecting our lives while hiding the other aspect of the facts. Politicians use metaphors to persuade people and justify their political decisions. Lakoff argues that the Republicans in the U.S. have their own conceptual framework based on the 'strict father model' of the conservatives, which can be found in important political speeches. Political metaphors supporting this view are found in the 'Attack on Iraq Speech' by G. H. Bush in 1991 and 'Operation Iraqi Freedom Address' by G. W. Bush in 2003.

• English & American cultural studies
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• v.17 no.1
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• pp.163-189
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• 2017

The mourning and grief practice richly registered in Shakespeare's Hamlet is one of the abiding themes that critics have been fascinated with. This paper attempts to take a fresh look at the issue by building its arguments on Benjamin's insight that the modern art (mechanically) reproducing the exhibition value brings about the destruction of the ritual value and favors the conditions of melancholy. Instead of taking for granted that Hamlet's performance of grief is fundamentally different from those of other characters such as Gertrude, Ophelia, and Laertes, this paper argues that Hamlet's performance comes to be recognized masculine and different from others, only because he presents himself to be so through his theatrical performance as well as his princely power that the subjects (others in the story) ought to ascribe to. To prove this point, this paper closely analyzes Hamlet's rhetorics and the ways he constructs his mourning self, which is emblematic of the shift in art history that Benjamin has characterized with the terms of "ritual value" and "exhibition value." In conclusion, this paper suggests that Shakespeare's Hamlet marks the change of the historical horizon, a permanent removal from the past in which the ritual value had been once protected, pushing us to a new age to live with melancholy and the disconnection from things and their muted language.

• Strategy21
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• s.33
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• pp.37-64
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• 2014

The year 2010 has been regarded as a year of China's assertive diplomacy. A series of China's behavior--including China's critical reaction to the U.S. for its sales of weapons to Taiwan, the Dalai Lama's visit to President Obama, China's arbitrary designation of 'core interests' over the South China Sea, China's inordinate reactions to the sinking of the Cheonan and Yeonpyeong bombardment, and China's activities in the Senkaku/Diaoyu island areas--has served as the witnesses to China's assertive diplomacy in 2010. The major causes of China's assertive diplomacy can be summed up by three factors: potential power transition from U.S. to China; emerging China's nationalism; and the recession of the Tao Guang Yang Hui as a diplomatic principle. But a majority of Western sinologists claim that China's assertive diplomacy is defensive in terms of its character. China's neighboring states, however, perceive its assertive diplomacy as diplomatic threat. Due to these states' geographical proximity and capability gaps with China, these neighbors experience difficulties in coping with China's behavior. In particular, China's coercive economic diplomacy, in which China tends to manipulate the neighbors' economic dependency on China for its diplomatic leverage, is a case in point for China's assertive diplomacy. China's assertiveness seems to be continued even after the inauguration of Xi Jinping government. Although the Xi government's diplomatic rhetorics in "New Type of Great Power Relationship" and the "Convention for Neighboring States Policy" sound friendly and cooperative, its subsequent behavior, like unilateral announcement of Chinese Air Defense Identification Zone (CADIZ), does not conform with its rhetoric. Overall, China's assertiveness has been consolidated as a fashion of its diplomacy, and it is likely to continue in its relations with neighbors. As a neighboring state, the ROK should approach to it with more balanced attitude. In addition, it needs to find out a new diplomatic leverage to deal with China in accordance with its security environment, in which China plays a growing role.

• Journal of the Korea Convergence Society
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• v.11 no.4
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• pp.165-172
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• 2020

The purpose of this study is to primarily explore the characteristics of 'irony' and focus on the process of visualizing it. 'Irony' is one of the rhetorics used to describe the context or situational aspects of writing. This 'Dépaysement' that appears in art history corresponds to 'ironic' rhetoric in writing. 'Dépaysement' is a combination of techniques, which conveys a message through de-familiarizing rhetoric. With the images conflicting with each other in logic on the same canvas. 'Dépaysement' and 'ironic' rhetoric have commonalities in that they produce a situation with opposite or contradictory images and obscure the images and the situation by distorting them into being different from what has usually been known. In conclusion, Ironic Characteristics and Visual technique elements of dépaysement are identical, this study attempts to understand the visual language by analyzing 'the visual irony' that appears in artworks.

• Journal of Science and Technology Studies
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• v.5 no.2 s.10
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• pp.23-47
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• 2005

This study explores the way of prescribing the ethic of science in korean society in the 2004 ethical debates about 'Hwang woo-suk' embryo stem-cell study. It is the process of ethical communication. The debate includes very sensitive problem such as ovum and embryo, which is related directly with life. Particularly, this issue has many implications as there was a wild enthusiasm of patriotism in Korean society after had published Prof. Hwang's paper. This case shows dramatically the formation of ethical attitude in our society. There were included many actor's desire, interest, and conflicts. This study analyzes the process of competition to seize the initiative of the definition of ethics. It includes patriotic discourse, competition of rhetorics. This ethical communication involves the making of 'star scientist', Hwang woo-suk. In consequence, the ethics has been marginalized and stigmatized as anti-science on the stage of star scientist. This study argues ethics is not a fixed thing, it is construction of competition.