• 한국경영과학회지
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• 제35권2호
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• pp.37-51
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• 2010

Understanding the antecedents of high public usage of national R&D facilities is a critical issue for both academics and facility managers. Previous researchrelated to general service management has identified service quality and user satisfaction as important antecedents of reuse and recommendation intention. The current paper reports findings from a survey which looked into the impact of service quality dimensions and user satisfaction on reuse and recommendation intention in the field of R&D facility public usage. Findings indicate that service quality appears to be linked to user satisfaction, and user satisfaction to be linked to reuse and recommendation intention. Findings also indicate that user satisfaction played as a mediator on the relationship between service quality and reuse/recommendation intentions in R&D facility public usage domain.

• 산업진흥연구
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• 제1권1호
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• pp.137-142
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• 2016

물 재이용에 대한 인식이 물 재이용 실천의도에 미치는 영향을 검증하였다. 연구결과 물 재이용 절수제품 구매의도에 유의한 영향을 미치는 요인은 물 재이용 실천 필요성 인식, 세면수 재활용 양변기 효과 인지도(p<.01), 공공기관 절수제품 의무설치 인식, 절수제품 의무설치 대상 확대 찬성도, 물 재이용 법률 인지도(p<.05)로 나타났다. 또한 월평균 가구소득이 150만원 이하인 경우, 직업이 전문가 및 관련 종사자와 판매 및 기능 종사자인 경우, 월평균 수도요금이 4만원대 이상인 경우 물 재이용 절수제품 구매의도가 상대적으로 높은 집단 간 차이가 나타났다. 본 연구는 물 재이용에 대한 인식이 물 재이용 실천의도에 미치는 영향을 분석함으로써 물 재이용 실천율을 높이기 위한 물 재이용 정책 추진방향에 시사점을 제공한 데 그 의의가 있다.

• 한국조리학회지
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• 제23권1호
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• pp.37-47
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• 2017

The number of delivery app users and their social impact have increased along with the number smartphone users. Accordingly, the present study attempted to suggest a method to improve the service quality of delivery apps for relevant businesses and researchers by determining the influences of delivery app usage factors on customer satisfaction and reuse intention. The present study distributed and collected questionnaires through on- and offline surveys targeting males and females in their 20s in the Daejeon area. The results of the regression analysis showed that the influence of delivery app usage factors on customer satisfaction was 43.8%, and informativeness, payment and safety, usefulness, and convenience were found to influence the increased satisfaction with the delivery apps. The influence of delivery app usage factors on customers' reuse intention was 37.3%, and among the four usage factors, informativeness and payment and safety were found to be the main factors for increasing the reuse intention. As providing more accurate information is a means to increase customer satisfaction and reuse intention by improving the service quality of the delivery apps, new menus and prices should be rapidly updated.

• 한국치위생학회지
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• 제14권5호
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• pp.765-773
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• 2014

Objectives : The objective of study is to investigate the relationship between the satisfaction of dental service, value quality, and reuse intention among dental implant patients. Methods : A self-reported questionnaire was filled out by 316 dental implant patients in 4 dental clinics in Daejeon from December, 2013 to March, 2014. Results : The average of dental service satisfaction was 4.14(SD=.562). The average of value satisfaction was 3.88(SD=.648), and that of reuse intention was 3.98(SD=.662). The tangibility was defined as the influence of the quality of medical service on the value satisfaction(t=4.042, p<0.001) and the confidence(t=2.997, p<0.01). The influence of the service value on the intention to reuse was 0.486(t=10.796, p<.001) of path coefficient. Conclusions : The quality of medical service is decided by the value satisfaction and the intention to reuse including the value satisfaction.

• Journal of Multimedia Information System
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• 제7권4호
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• pp.281-293
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• 2020

As Christine Daley suggested, "interaction-image" is considered to be typical in the age of "Cinema 3.0", which integrates the interactivity of game art and obscures the boundary between producers and customers. In this case, users are allowed to involve actively in the scene as "players" to manage the tempo of the story to some extent, it, thus, makes users pleased to watch interactive movies repeatedly for trying a diverse option to unlock more branch lines. Accordingly, this paper aims to analyze the contributory factors and effect mechanism of users' reuse intention for gamified interactive movies and offer specific concepts to improve the reuse intention from the interactive film production and operation perspectives. Upon integrating the Flow theory and Technology Acceptance Model (TAM) and separating the intrinsic and extrinsic motivations of key factors based on Stimulus-Organism-Response (S-O-R), the research builds an empirical analysis model for users' reuse intention with cognition, design, attitude emotional experience and conducts an empirical analysis on 425 pieces of valid sample data applying SPSS22 and Amos23. The results show that user satisfaction and flow experience impact users' reuse intention highly and perceived usefulness, perceived ease of use, perceived enjoyment, remote perception, interactivity, and flow experience have significant positive influence on user satisfaction experience.

• 복식문화연구
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• 제31권3호
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• pp.310-329
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• 2023

To compete with the growth of fashion shopping platforms in the online fashion market, general shopping platforms have begun to expand their product categories to include fashion items. This research examines the characteristics that influence consumers' trust in each of these platforms and their intention to reuse them. Applying the concept of platforms, this study also distinguishes between general shopping platforms and fashion shopping platforms and compares their characteristics. This study surveyed 788 consumers in their 20s and 30s with experience in using general shopping platforms or fashion shopping platforms (389 and 399 respondents, respectively). SPSS was used to conduct frequency analysis, factor analysis, and cross-tabulations, and AMOS was used to conduct confirmatory factor analyses and structural equation analyses. The results were as follows: platform reputation, shopping convenience, and interactivity all influenced consumer trust. For fashion shopping platforms, the product quality factor significantly improved consumer trust. However, for general shopping platforms, the product quality factor only influenced reuse intentions to reuse and did not contribute to improving trust. Platform reputation and information offering have influenced reuse intentions for both shopping platforms. Regardless of the type of shopping platform, platform reputation has influenced reuse intentions and consumer trust, and platform esthetics didn't have affect consumer trust and consumers' reuse intentions. Consumer trust influenced the intention to reuse on both platforms.

• 보건의료산업학회지
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• 제8권2호
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• pp.37-48
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• 2014

This study was performed to identify effects of hospital selection factors on patient satisfaction and reuse intention. For this purpose, a survey was performed subject to outpatients and inpatients in 10 hospitals located in Busan district from March 7, 2013 to June 21, 2013 and total 447 copies were used as final study data. As results of this study, it was found that among the hospital selection factors of outpatients, internal conditions and medical service gave effects to patient satisfaction and internal conditions, service of medical staffs and medical service gave effects to reuse intention. It was found also that among the hospital selections factors of inpatients, internal conditions, service of medical staffs and medical service gave effects to patient satisfaction and external conditions, internal conditions, service of medical staffs and medical service gave effects to reuse intention. It was suggested that in the effect of patient satisfaction on reuse intention, both inpatients and outpatients gave the effect and thus higher patient satisfaction was related to higher reuse intention. Therefore, instead of hospital-centered medical treatments, hospitals should restructure its medical and service systems that are patient-centered. Also, it is necessary for the hospital managers to recognize that patient satisfaction is an important factor in increasing its profit.

• 한국콘텐츠학회논문지
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• 제22권9호
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• pp.113-125
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• 2022

본 연구의 목적은 배달앱의 앱특성과 개인특성이 소비자의 태도, 신뢰 그리고 재사용의도에 미치는 영향을 살펴보기 위함이다. 이를 위해 배달앱을 통해 음식을 주문한 경험이 있는 소비자를 대상으로 2022년 4월 1일부터 4월 30일까지 구조화된 설문지를 작성 한 후 코로나 19로 인하여 구글 설문지를 통해 수집을 하였으며 주요 결과는 다음과 같다. 첫째, 앱특성은 태도, 신뢰, 그리고 재사용의도에 영향을 미치는 것으로 확인되었다. 둘째, 개인특성은 태도, 신뢰, 그리고 재사용에 유의한 영향을 미쳤다. 셋째, 태도와 신뢰는 재사용의도에 영향을 미치는 것으로 나타났다. 본 연구는 배달앱의 지속적인 사용을 위한 요소를 살펴봄에 있어서 앱특성과 개인특성을 동시에 고려함으로써 기존 연구와의 차별성을 가진다. 그리고 본 연구의 결과를 통해 배달앱의 재사용을 위해서는 앱 특성, 개인 특성의 요소가 중요하다는 것을 밝혔다는 점에서 의미를 가진다.

• 융합정보논문지
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• 제10권9호
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• pp.244-250
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• 2020

본 연구는 성인 남,녀를 대상으로 소프트 왁싱, 하드 왁싱 슈가링에 대한 추구혜택이 재이용의도에 미치는 영향에 대해서 알아 보는 것에 목적이 있으며 이를 통해 왁싱을 처음 접하는 일반인들에게 유용한 정보가 되는 것에 연구의 의의가 있다. 연구방법으로는 부산과 영남권에 거주하는 17세 ~ 40대 왁싱 경험이 있는 남,녀 422명을 대상으로 연구자가 직접 설문을 진행하였으며 분석방법은 교차분석, 독릭표본 t-검정, 상관분석, 선형회귀분석, 복수응답은 Multiple response test를 이용하여 자료를 분석하였다. 연구결과에서는 왁싱 추구혜택이 재이용의도에 미치는 영향에 대한 결과를 살펴보면 부위별 왁싱 추구 점수, 왁싱 혜택 총 점수(r=0.389, p<0.001) 및 재이용의도 총 점수(r=0.214, p>0.001)와 유의한 양의 상관성을 보였으며, 부위별 왁싱추구혜택 및 재이용의도의 관련성을 보면 바디(팔, 다리)를 제외 한 항목들을 유의한 양의 관련성을 나타내었다. 왁싱 추구혜택이 재이용의도에 미치는 영향에 대한 결과를 살펴보면 페이스 왁싱, 브라질리언 왁싱 및 왁싱 혜택 총 점수 모두 재이용의도에 유의한 영향을 주는 것으로 나타났다. 연구의 내용을 통해 아직 슈가링의 인지도는 낮으나 호의적인 감정 및 재이용의도가 높고 예민한 부위일수록 추구하는 것을 알 수 있었다. 따라서, 왁싱을 접하는 소비자들에게 유용한 정보를 제공하고 향후 왁싱 관련 연구의 기초자료를 제공할 수 있을 것으로 기대한다.

• 지역과문화
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• 제8권2호
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• pp.1-20
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• 2021

본 연구는 지역콘텐츠 제작지원 사업에 대한 지각된 서비스 품질이 정책 수혜자의 이용 만족에 미치는 영향과 사업 종료 후 재이용 의도 및 추천 의도에 미치는 영향을 분석하였다. 이를 위해 SERVPERF 모형에 근거한 지역콘텐츠 제작지원 사업에 적합한 품질기준을 구성하였다. 첫째, 지역콘텐츠 제작지원 사업의 서비스 품질평가 기준으로 신뢰성, 대응성, 적정성을 확인하였다. 둘째, 품질평가 기준은 모두 이용 만족에 유의미한 영향을 미쳤다. 셋째, 재이용 의도에 대응성이, 추천 의도에 대응성과 신뢰성이 유의미한 영향을 미쳤다. 넷째, 이용 만족은 재이용 의도와 추천 의도에 유의미한 영향을 미쳤다. 이에 본 연구는 실증 분석으로 지역콘텐츠 제작지원 사업의 품질평가에 대한 이론적 모형을 처음으로 제시하고, 해당 사업의 개선을 위한 정책적 방향성을 제시했다는 의의를 지닌다.