• Journal of Distribution Research
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• v.14 no.2
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• pp.97-125
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• 2009

The main purpose of this study is to provide a new approach to conceptualize and measure distrust based on existing researches concerning trust. One of the traditional approach has viewed that trust and distrust are opposed constructs placed on a continuous measure and that trust has positive impact and distrust has negative impact. But this study tries to test empirically that trust and distrust are independent constructs which can be distinguishable, and that both constructs are ambivalent. In addition, this study also tries to provide empirical test that distrust can have a positive effect on transaction relationship. We analyzed the possibility that both trust and distrust can be distinguishable and ambivalent with various antecedents and consequences of two constructs. We also analyzed the effect of distrust on cooperation and functional conflict in order to manifest the positive role of distrust as a relationship variable. The result for testing hypotheses is as follows: First, all hypotheses for antecedents and consequences of trust are significant, but some of hypotheses for antecedents and consequences of distrust are not significant. Second, both constructs can be distinguishable and ambivalent to some extent as the hypotheses for reputation are significant, which is one of the antecedents of distrust and considered jointly with other antecedents, transaction specific asset and environmental uncertainty. Lastly, the result showed the positive role of distrust that has a positive effect on functional conflict.

• Asia Marketing Journal
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• v.12 no.4
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• pp.113-136
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• 2011

Product harm crises can distort long standing favorable equality perceptions, tarnish a company's reputation, cause major revenue and market-share losses, lead to costly product recalls, and devastate a carefully nurtured brand equity. However, in spite of the devastating impact of product-harm crises, little systematic research exists to asses its marketing consequences. So, this study focuses on the negative publicity about companies and their products. Namely, this study presented how inclusion effect supported the relationship between negative publicity and consumers' response, market performance. According to the results, after negativity publicity was happened, it was appeared that the negativity image spread into other product lines(spillover effect; inclusion effect). Also, when they contact with the negative publicity, respondents negatively evaluated both production evaluation and corporate evaluation. And, in that case of the products with negativity publicity, compared with refutation strategy(defense strategy<study 2>), improving strategy(correction notice) had positive influence on recovery of sales, product evaluation, and corporate evaluation. Finally, as the reaction time toward negativity publicity was faster, the market performance got worse. Especially, according to two-way interaction, when the reaction time was fast, the difference between refutation strategy(defense strategy<study 2>) and improving strategy was not existed in product evaluation and corporate evaluation. However, when the reaction time was late(after a month), improving strategy had more positive evaluation than defense strategy in product evaluation, and corporate evaluation.

• Journal of Distribution Science
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• v.15 no.8
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• pp.47-54
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• 2017

Purpose - According to agency theory, managers have incentives to adjust firm revenues to meet earnings expectations or delay bad news disclosure because of performance-based compensation and their reputation in the market. When the bad news accumulates, stock prices fail to reflect all available information. Thus, market prices of stocks are higher than their intrinsic value. After all, bad news crosses the tipping point, it comes out all at once. That results in stock crashes. Auditors can decrease stock crash risk by reducing agency costs through their informational role. Especially, stock price crash risk is expected to be lower for firms adopting high-quality audits. We focus on distribution and service industry to examine the relation between audit quality and stock price crash risk. Industry specialization and auditor size are used as proxies for auditor quality. Research design, data and methodology - Our sample contains distribution and service industry firms listed in KOSPI and KOSDAQ during a period of 2004-2011. We use a logistic regression to test whether auditor quality influences crash risk. Auditor quality was measured by industry specialist auditor and Big4 / non-Big4 dichotomy. Following the approach in prior researches, we use firm-specific weekly returns to measure crash risk. Firms experiencing at least one stock price crash in a specific week during year are classified as the high risk group. Results - The result of analyzing 429 companies in distribution and service industry is summarized as follows: Above all, it is shown that higher audit quality has a significant negative(-) effect on the crash risk. Crash risk is alleviated for firms audited by industry specialist auditors and Big 4 audit firms. Therefore, our results show that hypotheses are supported. Conclusions - This study is very meaningful as the first study which investigated the effects of high audit quality on stock price crash risk. We provide evidence that high-quality auditors reduce stock price crash risk. Our finding implies that the risk of extreme losses can be reduced through screening of high-quality auditors. Therefore investors and regulators may utilize our findings in their investment and rule making decisions.

• Journal of Korean Public Health Nursing
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• v.12 no.1
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• pp.103-115
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• 1998

As the studies that smoking can be a major cause to various diseases have been made, many following researches on the outcome of stop-smoking education were in progress. Even though researches based on the knowledge about smoking and status about the teenagers were prevalent, the research based on the outcomes in long time basis were not in progress. Therefore, I tracked the people who went through 5-Day Stop-Smoking School that has taught through complexed structure of behavioral, intellectual, and psychological education. I made researches on the average of success and the hardest point during their efforts to stop just to show the necessity of going through re-education. The objectives of this study were the ones who have completed the education on the years 1990, 1991. 47 were selected from 364 people that completed the training, and who were able to be contacted on the phone line. This study was conducted from 27 Oct. to 7 Nov. 1997 through verbal interviews based on the questionnaire. The questionnaire used here was made by myself, assisted by my professor. Analysis was made through unstructured open questions. The data was analyzed using SPSS program. The major results were as follows ; 1) General characteristics of the objectives are $97.0\%$ were male, $17\%$ ages below 40s, $34\%$ in the age group of 40s, and $48.9\%$ over 50s. Religiously christian 340/0, buddhist $19.1\%$, no religion or any other reason $46.8\%$. Status married $93.6\%$, unmarried $6.4\%$. There is someone smoking in the family $36.2\%$, no one smokes $63.8\%$. Reputation salary men $55.3\%$, personal business $27.7\%$. 2) The average of success is $42.6\%(20/47)$, the failure is $57.4\%$. 3) The results from the study 'When was the hardest point in the process of stop smoking' : For the successors the first week $33.3\%$, after the first week $66.7\%$. For the failures the first week $55\%$, after first week $45\%$(Statistics not precisely done), the most effective element that helped through the hardest point was the family $40\%$, personal determination $30\%$. 4) The necessity of re-education : Successors needed $55\%$, not needed $45\%$. Failures needed $48.1\%$, not needed $51.9\%$(Statistics not precisely done). The perfect time for reeducation : Successors in 6 months $50\%$, irregular time basis $50\%$. Failures in six months $36.4\%$, after six months $27.3\%$, irregular time basis $36.4\%$(Statistics not precisely done). Synthesizing the result of the study can't generalize the long-term effect of the stop-smoking due to the number of the objectives,. but recognize the fact that 47.6 have experienced success, and also the self-determination and the support from the family are desirable. Seeing the fact that both are great motivation to stop smoking. Since the first week is necessary. The necessity of re-education is rather high, so this education should be planned to be done repeatedly in a long term along with close observation, instead of short education.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.16 no.1
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• pp.43-69
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• 2005

Generally, brand is the title for discriminating their own goods and service from other competitive company, brand-image means customer's good and bad affection or loyalty the brand of specific company. Customers often choose the goods according to the value of goods brand. In terms of this viewpoint, the value of company's brand is very important factor to the company's success. Brand-image also effects customers on selling company's goods. Specially, to the hotel business that should ensure lots of customer for a long period with the interest and credit of customers, its brand-image is more significant. What the image is looked upon as a important factor in marketing is due to the difficulty of discrimination against goods standardized in price and quality. Therefore, the company's image acts as a more important marketing factor in the high industrial society. Also it means a lot to the customer's purchasing behavior. When the company's brand-image is recognized or discriminated, customer's memory is longer and customer's reliability is raised than other company's advertisement and public information. Nowadays, most of hotels are perceiving the importance on their own brand-image but in the lack of deep study and systematic strategy in reality. The purpose of this study is to research the effect on customer's purchasing intention of hotel brand-image and choice-attribution. The empirical research has been done from 23April, 2004 to 20May, 2004. Data were collected from general customers who are using hotel located in Taegu. In conclusion, hotel brand-image depends highly on, the service quality of hotel staff and reputation of hotel. Besides, this acts on customer's hotel choice decisively.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.5
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• pp.105-113
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• 2019

This study focuses on analyzing the key success factors of the traditional market by analyzing the impact on the business performance of merchants in the traditional market. Based on the existing research on entrepreneurship, psychological characteristics, capabilities, and physical characteristics of the market were considered as merchant characteristics. As a result, the risk characteristics and merchant pride, which are internal characteristics of merchants, have a significant effect on business performance. Among the competencies of merchants, product competency, customer management competency, and price competency were found to have a significant impact on business performance. Among the physical characteristics of the market, reputation and product diversity were found to have a significant effect on business performance. The results of this study are meaningful to empirically prove the relevance of the merchant's internal characteristics and capabilities, and the market's physical characteristics to the business performance of market merchants. Could be utilized. However, the limitation of this study is that there may be differences in each industry in the case of market merchant products. In future studies, empirical studies on the trader's relevance to business capability and business performance should be continued.

• Korean Journal of Legislative Studies
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• v.24 no.1
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• pp.171-202
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• 2018

Issue ownership concerns a party's issue handling reputation. When a party is perceived to have the best solution for an issue, voters identify the party as the owner of the issue. Extant literature of issue ownership voting shows that voters tend to vote for a party that they identify as the owner of an issue they concern most. That is, the effect of issue ownership on voting is conditioned by the perceived salience of the issue in question. This study investigates another condition of issue ownership voting: i.e. party behavior in election campaigns. It argues that the effect of issue ownership on voting is conditional: it depends on party behavior as well as issue salience. During the campaign in the 2016 legislative election, only the Democratic Party of Korea, the opposition party at that time, actively presented itself as the owner of economic issues. The analysis results of this study show that the identification of the Democratic Party as the economic issue owner affects voting for the party when a voter thinks the economy to be the most important issue. However, the identification of the other parties as the economic issue owner does not affect voting for them under the same condition. The results support the argument that party behavior as well as issue salience are conditions of issue ownership voting.

• Asia Marketing Journal
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• v.13 no.4
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• pp.191-212
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• 2012

With the introduction of the Capital Market Integration Act in 2009, the new competitive scope and paradigm is opened in Korean financial services market. The change of financial industry and institutions will lead to the behavioral change of customers who consume and choose financial services. While researches from the financial perspective have been conducted, works from the marketing or customer oriented approach has long been relatively ignored. The purpose of this study is to investigate influencing factors and process of financial services customers' choice behavior. More specifically, the main theme is how to enhance customer brand loyalty and purchase intention through the perception of overall quality of the service product. An integrated conceptual model including antecedents, mediating variables and consequences is established through comprehensive literature reviews of extant works on environmental change, customer behavioral change and choice behaviors. Hypothesis testing is done with SEM analysis. According to the results, the attractiveness of financial product, the reputation of financial firm, and self-brand image congruence among exogenous variables make a positive effect on perceived overall quality. And perceived overall quality has a significant effect on brand loyalty.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.4
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• pp.191-203
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• 2016

This purpose of this study is to academically define what "luxury products" mean, and to clarify the cognitive structural relationship between corporate attributes and "luxuriousness" in relation to the determinant of luxuriousness that eventually affects the purchase intention of consumers. This study is also written under the theory that luxuriousness leads to benefits such as functional benefit, experiential benefit, symbolic benefit, and exclusive benefit; which all provide core values to consumers and serve as effect factors that influence the psychological satisfaction of consumers. The commonly discussed measure of the determinant of luxuriousness has often failed to adequately describe the reasons to why the consumers prefer luxury products. This study also aims to suggest a new path in how and what the consumers perceive as luxury products, and to conceptualize what luxuriousness means in the marketing perspectives on the background of a previous theory. The part of corporate attributes are divided in the following sections: corporate ability(CA) and corporate reputation(CR). The part of the determinant of luxuriousness is divided in sections of superiority, scarcity, differentiation, and traditionality. Therefore, this study used the theoretical concept used in such common measures as well as 282 examples to empirically analyze the relationship between corporate attributes and luxuriousness of luxury products, and how such affect the purchase intentions of consumers. The survey used to aid this study targeted luxury product consumers regarding "B" brand of automobiles. Using the analysis through a structural equation model, the study draws a conclusion that in a relationship between corporate attributes and luxuriousness, corporate ability(CA) of corporate attributes affects the facts of differentiation and traditionality in a significant way, and corporate reputation(CR) of corporate attributes affects the factors of superiority and scarcity in a significant way. Additionally, the superiority and scarcity of luxuriousness positive significantly affects purchase intention, and differentiation and traditionality of luxuriousness affects purchase intention in a negative significant way. The structural concept of luxury and luxuriousness suggested in the study will provide the theoretical basis for building a new case study, and the determinants of luxuriousness in the marketing perspective will be a practical help for checking the consumers' psychological reasons for purchase.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.6 no.3
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• pp.147-175
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• 2011

The purpose of this study is to examine the effects of store choice criteria on customer satisfaction and store loyalty, and the moderating effects of customer emotions on the causal relationship between store choice criteria and customer satisfaction. In this regard, this study tries to identify the effects of store choice criteria on customer satisfaction and store loyalty in case of mass merchandisers, and to analyze the moderating effects of customer emotions on the causal relationship between store choice criteria and customer satisfaction. For this purpose, 300 customers, who have ever shopped at mass merchandisers, were surveyed and 246 valid responses were finally used for the data analysis. The results of this study are as follows. First, out of six store choice criteria, product factors, store reputation and physical environment turn out to have statistically significant effects on customer satisfaction. This result confirms those of the previous studies. On the other hand, store accessibility, subsidiary facilities and store atmosphere are not found to have statistically significant effects on customer satisfaction. This result is somewhat different from those of previous studies, and so further research on the subject needs to be carried out. Secondly, it turns out that customer satisfaction has a statistically significant effect on store loyalty, which is in line with the results of previous studies that perceived emotions affect customers' store attitudes which in turn influence their revisit intentions. Thirdly, as for the moderating effects of customer emotions on the relationship between store choice criteria and customer satisfaction, pleasure moderates the effects of store accessibility, subsidiary facilities and store atmosphere on customer satisfaction, arousal moderates the effects of product factors, subsidiary facilities and store reputation on customer satisfaction, and finally dominance moderates the effects of product factors and subsidiary facilities on customer satisfaction. These findings partially support the results of previous studies that customers' in-store emotional experiences such as feeling good or bad enhance their store loyalty.