• 제목/요약/키워드: relationship involvement

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서비스 관여도에 따른 소비자 만족이 충성도에 미치는 영향 - 주유소 서비스를 중심으로 - (A Study on the Effects of Consumer Satisfaction on Loyalty According to Involvement - Focused on the Gas Station Service -)

  • 이아름;허은정;전향란
    • 한국생활과학회지
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    • 제21권2호
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    • pp.241-256
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    • 2012
  • Gas station consumers have become increasingly conscious of expanding choices and service options available at retail outlets. The purpose of this study was to determine key factors in customer choice of gas / service stations. This study seeks to identify key the relationship between socio-demographical variables and consumer choice, and consumer satisfaction and loyalty associated with gas / service station usage. The research instrument comprised of a questionnaire in the form of an on-line survey that was administered during November, 2010. A Total of 1,000 questionnaires were used in the final analysis. The collected data were treated with SPSS Windows 18.0 and analyzed in for frequency, percentage, mean, standard deviation, pearson's correlation analysis, and multiple regression analysis. The results of were as following: First, there was a strong positive relationship between involvement, satisfaction, loyalty of gas station service. Second, satisfaction was significantly affected by involvement, the frequency of gasoline purchases, the information route and customer's occupation. Third, loyalty was significantly affected by consumer satisfaction, involvement, frequency of gasoline purchases, information route and customer's occupation.

사회경제적 지위, 어머니의 학습관여 및 양육행동과 아동의 자기결정동기 간의 관계 (The Relationship between Socioeconomic Status, Maternal Involvement in Learning, Parenting Behavior and Children's Self-Determination Motivation)

  • 노보혜;박성연;지연경
    • 아동학회지
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    • 제32권4호
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    • pp.83-97
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    • 2011
  • The purpose of this study was to examine the relationship between socioeconomic status, maternal involvement in learning, parenting behavior and children's self-determination motivation. The participants of this study consisted of 333 fifth- and sixth-grade elementary school children and their mothers living in Seoul. The results of this study indicated that mothers with a higher educational attainment reported greater autonomy support behavior and involvement in their offspring's learning. Conversely, mothers with low incomes were found to use psychological control and were also found to be involved in learning to a lesser degree. Hierarchical multiple regression analysis indicated that children whose mothers were less involved in learning showed higher levels of self-determination motivation. Additionally, maternal support for autonomy and psychological control had a number of moderating effects on the association between maternal involvement in learning and the child's self-determination motivation. Specifically, children tended to exhibit significantly lower levels of self-determination motivation when mothers were more involved in learning among those who received less support in terms of autonomy. Conversely, children had significantly higher levels of self-determination motivation when mothers were less involved in learning when it came to those children who were under less psychological control.

아버지의 양육참여도, 어머니의 양육스트레스 및 어머니의 스마트폰 중독, 유아의 스마트폰 중독 간의 구조적 관계 (On the Structural Relationship Between Fathers' Involvement in Parenting, Mother's Parenting Stress and Smartphone Addiction, and Children's Smartphone Addiction)

  • 김진경;강은영;윤혜주
    • 한국보육지원학회지
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    • 제17권6호
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    • pp.149-168
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    • 2021
  • Objective: The purpose of this study was to analyze the structural relationship between fathers' involvement in parenting, mother's parenting stress and smartphone addiction, and children's smartphone addiction. Methods: The subjects of this study were 327 children aged between 3 and 5 who were attending nurseries and kindergartens in Gyeonggido, Gangwondo, and Busan, South Korea, and their mothers, fathers, and teachers. The data collected from the subjects were analyzed based on correlation analysis and structural equation modeling. Results: First, the fathers' involvement in parenting had a direct effect on their children's smartphone addiction, and no direct effect on the mother's parenting stress and smartphone addiction. Second, the mother's parenting stress had a direct effect on the mother's smartphone addiction and direct and indirect effects on their children's smartphone addiction. Third, the mother's smartphone addiction had a direct effect on their children's smartphone addiction. Conclusion/Implications: The findings in this study suggest the fathers' involvement in parenting and the mother's parenting stress and smartphone addiction have effects on their children's smartphone addiction. Based on these results, the study proposed ways to prevent children's addiction to smartphones and provided suggestions for further research.

관광개발 영향인식, 지역애착, 주민관여, 주민지지 및 친환경 행동의도 간의 영향관계: 제주도민을 대상으로 (The Relationship between Tourism Development Impact Perception, Local Attachment, Resident Involvement, Local Resident Support and Eco-friendly Behavior Intention: A Study of Jeju Island Residents)

  • 정젤나;김우혁;김나연;김성범
    • 아태비즈니스연구
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    • 제14권4호
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    • pp.357-370
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    • 2023
  • Purpose - This study examined the influence relationships between the impacts of tourism development, local attachment, and resident involvement and local residents' support and pro-environmental behavior intentions in Jeju Island. Design/methodology/approach - A questionnaire was distributed to the Jeju Island residents and 373 samples were used for the analysis. Findings - The results showed that the perceived positive impact of tourism development has a positive effect on local residents' support, while the negative impact has a negative effect. Local attachment has no significant effect on local residents' support, while local involvement positively affects local residents' support. The positive impact of tourism development has a negative effect on pro-environmental behavior intention, while the perceived negative impact has a positive effect. Finally, when analyzing the relationship between local attachment, local involvement, and local support for eco-friendly behavior intention, it was found that they all have a positive effect. Research implications or Originality - Theoretical and managerial implications and suggestions for future research are discussed.

저소득층 부모가 지각한 부모효능감, 결혼만족도, 사회적지지와 지역사회환경의 질이 가정 중심 유아교육의 부모참여도에 미치는 영향 (Parental Efficacy, Marriage Satisfaction, Social Support and Neighborhood Context as Predictors of Parent Involvement in Low Income Preschool Children's Education)

  • 이진화;임원신;김경은
    • 한국생활과학회지
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    • 제19권5호
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    • pp.761-774
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    • 2010
  • This study examined the relationship between parental efficacy, marriage satisfaction, social support, neighborhood context, and parental involvement in preschool children's education in low income families. Total 460 low income parents' data about parental efficacy, marriage satisfaction, social support, neighborhood context, and parental involvement are collected from the data of index studies for Korean child and adolescent's development in 2009. Parental efficacy, marriage satisfaction, perceived social support and perceived neighborhood context correlated positively with parental involvement. Regression analysis detected different patterns of association between these variables and the three dimensions of parent involvement. Perceived neighborhood context was associated with child care involvement, while parental efficacy was the most influential factor related to child leisure involvement. Marriage satisfaction was the strongest factor influencing involvement in children's educational activity. These results support the validity of a multi-dimensional, ecological conceptualization of parent involvement in low income families.

Labeling and Customer Loyalty: Mediating Effects of Brand-related Constructs

  • Gulzira, Zheltauova;Han, Sang-Lin
    • Asia Marketing Journal
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    • 제20권4호
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    • pp.65-94
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    • 2019
  • The purpose of this study was to analyze the brand loyalty formation by positive labeling. Affecting such factors as involvement, self-image, community engagement, preference, and choice cutback, positive labeling can be seen as one of psychological factors that shapes consumer's behavior and their decision. This study was carried out because little research was done to examine the influence of positive labeling toward brand loyalty, and also to find out the benefits that consumers can get from being labeled in positive terms. Data were collected through survey questionnaire and 151 usable responses were used. Following a series of pretests and confirmatory factor analysis helped to purify measures and verify the psychometric properties of the scale. Structural equation modeling with AMOS was used for testing of research hypotheses. The result of data analysis demonstrated the positive relationship between labeling and brand loyalty, i.e. positive labeling indirectly leads to consumers' loyalty toward a brand. Findings revealed significant relationship between involvement and emotional attachment, as well as the relationship between community engagement and choice cutback. The results gave support for the hypothesis of moderating effect of buzz on the relationship between involvement and emotional attachment, even though the hypothesis of moderating effect of distinction was rejected. Taking Apple's rivalry strategy as initial point, this study highlights the role of labeling in creating social identity. The study attempts to show the positive consequences of labeling strategy for firms that seeks ways of good competition without engaging into conflicts.

기혼남성의 혼외관계 경험과 관련변인 연구 (A Study on extramarital involvement of Married Men and the related variables)

  • 이영화;이영숙
    • 한국생활과학회지
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    • 제16권3호
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    • pp.523-533
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    • 2007
  • The purpose of this study was to examine the trends and related variables of extramarital involvement among married men. Subjects were 248 married men who completed a questionnaire about the concept of extramarital involvement, extramarital sexual experience, demographic variables, personal variables(self esteem, impulsiveness and openness), marital variables(marital satisfaction and sexual satisfaction). The results are as follows; First, there was no significant difference between the group who thought extramarital involvement meant intimate relationship including sexual intercourse and the group who did not. Second, rate of married men who had engaged in extramarital involvement was higher by 19.0 percentage points than rate of those who had not. Third, results of logistic regression analysis showed that marital period, impulsiveness, openness, marital satisfaction, and sexual satisfaction influenced men's extramarital sexual experience. Among these variables, sexual satisfaction proved to be the most influencing factor.

저소득층 어머니의 자녀교육 참여와 자녀의 학교 적응 (Mother's Involvement and Children's School Adjustment in Poor Families)

  • 김영희
    • 대한가정학회지
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    • 제39권1호
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    • pp.179-190
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    • 2001
  • The purposes of this study are to explore mother's involvement in children's education and to examine its impacts on the school adjustment of poor family children. A total of 206 low-income mothers with a child attending elementary or middle school completed a structured questionnaire. Overall, the results show that the mothers tend to involve in their children's education to some degree. But the extent of maternal involvement is not uniform across the types of involvement. In order to analyze factors that affect the school adjustment which is measured as grades and attitudes toward school life, regression is perfomed. The mother-child relationship, the expectation for children's educational attainment and the involvement in school activities are found important in predicting the school adjustment of elementary school students. Also, it is found that the discipline including TV monitoring and the matemal expectation are positively associated with the school adjustment of middle school student.

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미디어 관여도가 외모평가, 외모스트레스, 외모관리행동에 미치는 영향 (Media Involvement on Appearance Evaluation, Appearance Stress, and Appearance Management Behavior)

  • 전지현;이미숙
    • 한국의류학회지
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    • 제38권4호
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    • pp.518-527
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    • 2014
  • This study examined the effect of media involvement on appearance evaluation, appearance stress, and appearance management behavior. Data were collected from 315 female university students in Daejeon and Chungnam from May to June 2013. Data were analyzed by descriptive statistics, t-test, path analysis using the SPSS-WIN 20.0, AMOS 20.0 program. The results of this study were as follows. First, media involvement were classified into low and high groups. There were significant differences in appearance evaluation by level of involvement. The low group of media involvement indicated a more positive appearance evaluation than the high group. Second, there were significant differences in the appearance management behavior by level of involvement. Third, media involvement directly affected appearance evaluation and appearance management behavior. Appearance evaluation affected appearance stress and appearance management behavior. This study verified the structural relationship of media involvement, appearance stress, and appearance management behavior as outward behavior variables.

리더-구성원간 교환관계(LMX)의 질 향상을 통한 조직구성원들의 창의성 및 업무성과 제고 과정 탐색에 관한 연구 (The Impact of Leader-Member Exchange(LMX) on Employees' Creativity, and Task Performance Focusing on the Mediating Effects of Information Sharing and Job Involvement)

  • 김정식;용석현;류기동;성영목
    • 한국콘텐츠학회논문지
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    • 제17권1호
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    • pp.363-377
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    • 2017
  • 본 연구에서는 리더-구성원간 교환관계(LMX)의 질과 구성원들의 창의성 및 업무성과 간의 영향 관계에 있어서 정보공유와 직무몰입이 어떠한 매개역할을 하는지를 중심으로 경로모형을 탐색해 보았다. 선행연구들에 대한 검토를 통하여 리더-구성원간 교환관계의 질이 다양한 변수들과 어떠한 관계가 있는지를 이론적 논의를 기초로 하여 연구모형과 가설을 설정하고 이를 실증분석으로 검증하였다. 연구결과를 살펴보면 리더-구성원간 교환관계의 질은 정보공유에 긍정적인 영향을 미쳤으며, 정보공유는 구성원들의 직무몰입, 창의성 그리고 업무성과에 긍정적인 영향을 미치는 것으로 나타났다. 정보공유는 리더-구성원간 교환관계의 질과 직무몰입, 창의성 및 업무성과 간의 영향관계에서 중요한 매개역할을 하는 것으로 나타났으며, 직무몰입 역시 정보공유와 창의성간의 관계 그리고 정보공유와 업무성과간의 관계에서 중요한 매개효과를 보이는 것으로 나타났다. 이와 같은 결과들은 리더-구성원간 교환관계의 질이 창의성과 업무성과에 미치는 영향관계에서 정보공유와 직무몰입이 중요한 매개변수로서 역할을 하고 있음을 보여준다.