• Title/Summary/Keyword: relational analysis

Search Result 780, Processing Time 0.026 seconds

Effective Internal Marketing Based on Cooperation Perception and Relational Diversity

  • YOO, Nina;OH, Yoojin
    • Journal of Distribution Science
    • /
    • v.18 no.7
    • /
    • pp.49-62
    • /
    • 2020
  • Purpose: The purpose of this study is to examine under what conditions suggestion programs conducted by organizations actually increase individual perception of their work effectiveness. Specifically, this study looks into the effects of cooperation perception and relational demography of employee on work effectiveness of suggestion programs. It does this by focusing on the interaction effect of organizational commitment. Research design, data and methodology: Data was collected from 1,872 participants who took part in the suggestion program of HCCP 6th DATA. This data was subjected to multiple regression analysis. Results: a) higher employee cooperation perception enhances work effectiveness of suggestion program, but relational difference of knowledge diversity between team members has no effect on work efficiency; b) Positive effect of cooperation perception, and difference in education level on work effectiveness become greater as commitment increases. However, organizational commitment decreases the positive effect of difference in organizational tenure on work effectiveness by suggestion program. Conclusion: The results point to the importance of broadening the current conceptual models of employee work effectiveness of suggestion program to include relational demography, as well as the utility of conducting additional cross-level research on suggestion programs.

The Effect of Relational Benefits, Reward Programs and Switching Costs on Relational Commitment in Container Terminals (컨테이너터미널의 관계혜택, 보상프로그램 및 전환비용이 관계결속에 미치는 영향)

  • Yang, Yun-Ok;Shin, Chang-Hoon
    • Journal of Navigation and Port Research
    • /
    • v.36 no.8
    • /
    • pp.673-681
    • /
    • 2012
  • As competition increases among ports, new marketing strategies and differentiated means in addition to the existing core services are needed to prevent existing container shipping companies from escaping and to attract new customers. The additional services and reward programs are investigated. How these variables affect relational commitment in terms of customer retention is examined. Customers of the container terminals are examined in terms of psychological behavior. This study presents the structural equation model that shows the connection among benefits, rewards, switching costs and relational commitment. The empirical analysis is done with the subject of the container terminal users and the implications are derived.

The Characteristics of Purchasing Items and its Impact on the Relational E-Procurement (구매품목의 특성이 관계형 전자조달에 미치는 영향)

  • Chun, Hong-Mal;Pyun, Ji-Surk
    • Information Systems Review
    • /
    • v.5 no.2
    • /
    • pp.53-69
    • /
    • 2003
  • This paper tried to find how the characteristics of purchasing items would have influence on the relational e-procurement. The characteristics of purchasing items include the importance and the complexity of purchasing items. In order to define these characteristics, this paper reviewed various literatures about purchasing strategies. The empirical analysis through the multi-nominal logistic regression shows that the importance of items has influence on relational e-procurement, while the complexity of purchasing process has little influence. And also, the relational e-procurement through EDI as a long term buying relationship is being converted toward the exchange through purchasing sites.

The Effect of Relational Bonds on Consumers' Engagement in Live Commerce: Mediating Role of Fanship and Moderating Role of Consumers' Social Support (라이브 커머스에서 관계유대가 인게이지먼트에 미치는 영향: 팬쉽의 매개 효과와 사회적 지지의 조절 효과)

  • Liu, Meng-Meng;Im, Seung-Hee
    • Asia-Pacific Journal of Business
    • /
    • v.13 no.2
    • /
    • pp.63-77
    • /
    • 2022
  • Purpose - The purpose of this study is to examine the mediating effect of fanship between relational bonds and consumers' engagement. Also the study demonstrates the moderating effect of consumers' social support between relational bonds and fanship. Design/methodology/approach - The data were collected from Chinese consumers who have used live commerce within the last 6 months. The survey was conducted using self-reported questionnaire and a total of 276 questionnaires were used for the analysis. Regression analyses with bootstrapping were conducted to test the research models. Findings - Findings of the study showed that fanship mediated the relationship between financial bonds, social bonds and consumers' engagement. Furthermore, consumers' social support such as informational support and emotional support moderated for the relationship between relational bonds and fanship. Research implications or Originality - The findings of the study contributes to providing a theoretical framework to explain consumer behavior in a live commerce by examining the relationship between financial bonds, social support, fanship, and engagement.

Developing a Design Support System for Database Distribution : Relational Schema as an Input (데이터베이스 분산 설계 지원 시스템 개발: 관계형 스키마를 입력으로)

  • Lee, Hui-Seok;Ji, Jeong-Kang;Kim, Tae-Hun;Yeo, Ji-Yeong
    • Asia pacific journal of information systems
    • /
    • v.6 no.1
    • /
    • pp.165-194
    • /
    • 1996
  • Data distribution is one of the most important steps in distributed database design. This paper proposes a methodology for distributing database by using a relational schema as an input. A design support system called DBDD (Database Distribution Design) is implemented within the framework of this methodology. The methodology consists of three phases such as (i) schema analysis, (ii) fragmentation, and (iii) allocation. In the schema analysis phase, all the table names are acquired from a global relational schema. In the fragmentation phase, fragments are generated according to transaction retrieval patterns. Furthermore, DBDD enhances the design quality by allocating fragments in a progressive manner. A real-life case is illustrated to demonstrate the practical usefulness of the DBDD.

  • PDF

A Dimension Reduction Method for High-Dimensional Image Patterns Using Relational Discriminant Analysis (Relational Discriminant Analysis를 이용한 고차원 영상패턴의 차원축소)

  • Kim, Sang-Woon;Koo, Byum-Yong
    • Proceedings of the IEEK Conference
    • /
    • 2006.06a
    • /
    • pp.689-690
    • /
    • 2006
  • Relational discriminant analysis is a way of representing an object based on the dissimilarity measures among the prototypes extracted from feature vectors instead of the vectors themselves. Thus, by appropriately selecting a few number of representatives and by defining the dissimilarity measure, in this paper we propose a method of reducing the dimensionality and getting to achieve a better classification performance in both speed and accuracy. Our experimental results demonstrate that the proposed mechanism increases the performance as compared with the conventional approaches for samples involving artificial data sets.

  • PDF

Structural Relation Among Relational Benefits, Customer Satisfactions, and Customer Preference of Members to Personal Training (퍼스널 트레이닝 회원들이 지각하는 관계혜택과 고객만족 및 고객애호도와의 구조적관계)

  • Song, Kang-Young
    • The Journal of the Korea Contents Association
    • /
    • v.15 no.7
    • /
    • pp.618-628
    • /
    • 2015
  • The purpose of this study was to seek out the structural relation among Relationship Benefits, Customer Satisfactions, and Customer Preference of members to Personal Training. For the subject of this study, we selected 227 persons among men of more than 20 years old age who used Personal Training Center more than 1 month through the Convenient Sampling Method. For the analysis, we used SPSS 15.0 Statistics Package and AMOS 7.0 program as a research tool and have carried out Frequency Analysis, Confirmatory Factor Analysis, Reliability Analysis, and Structural Equation Model Analysis. The results were as follows: First, the Customization Benefits among Relational Benefits have a positive effect on the Customer Satisfaction. Second, the Psychological Benefits and Social Benefits among Relational Benefits have a positive effect on the Customer Preference. Third, the Customer Satisfaction has a positive effect on the Customer Preference.

A Study on the Effect of Internal and External Control on the Relational Aggression's Perception of the Elderly in Care Facilities (내·외 통제성이 시설거주 노인의 관계적 공격성 인식에 미치는 영향에 관한 연구)

  • Kim, Hee-Jung;Cho, Moo-Sin;Kim, Dong-Hyun
    • The Journal of Korean society of community based occupational therapy
    • /
    • v.11 no.1
    • /
    • pp.1-10
    • /
    • 2021
  • Objective : This study is to know how the internal and external control of the elderly in care facilities affect the relational aggression's perception. Methods : I analyzed the internal and external control and the relational aggression's perception through a survey of the elderly in care facilities. For data collection, 148 of 165 questionnaires, excluding 17 questionnaires with missing questionnaire and middle-level abandonment, were used for the final analysis. Independent variables were the internal and external control, dependent variables were the relational aggression of negative and bullying behaviors, and controlled variables were general sociological characteristics of the elderly. Results : The results were as follows: First, there was a significant difference internal and external control depending on the length of a care facility. Second, there were significant differences in the recognition of relational aggression depending on the level of education, the period of admission, the presence of spouses, and the level of economy. Third, there was a significant difference in comparison of relational aggression perceptions according to internal and external control. Fourth, internal and external control affected the recognition of relational aggression. Conclusion : According to the demographic characteristics, there was a difference in the internal and external control and relational aggression perception of the elderly living in the facilities, and the internal and external control affected the level of relational aggression perception of the elderly in the facilities.

Impact of Information Offering and Relational Benefits on Online Purchashing Intention of Cultural Products: Difference between Stage and Screen (정보제공과 관계혜택이 문화상품 온라인구매의도에 미치는 영향: 공연상품과 상영상품의 차이)

  • Cho, Se-Hyung
    • The Journal of the Korea Contents Association
    • /
    • v.22 no.7
    • /
    • pp.149-163
    • /
    • 2022
  • With the development of the culture industry, online transactions of cultural products are being activated, and offering information and establishing relationship with customers in web-site have an important influence on online purchase decision making. The purpose of this research is to examine the effect of information and relational benefits provided by online sales sites of cultural products on online purchasing intention, and to reveal through empirical analysis whether these influences show a difference between stage products and screen products. Looking at the results of the study, first, in the case of the whole, both information offering and relational benefits have a significant effect on online purchasing intention. Second, in the case of stage products(plays), product understanding information, economic relational benefits, and customization relational benefits showed significant effects, but product purchasing information showed no significant influence. Third, in the case of screen products(movies), product purchasing information and economic relational benefits showed a significant effect, but product understanding information and customization relational benefits had no significant effect. In conclusion, the impact of information offering and relational benefits on online purchasing intention differs according to cultural products, and economic relational benefit is found to be an important influencing factor on online purchase decision making in all cases. These research results are expected to be helpful in establishing differentiated marketing strategies including customer relationship management in online transactions of cultural products.

A Study on the Management of Stock Data with an Object Oriented Database Management System (객체지향 데이타베이스를 이용한 주식데이타 관리에 관한 연구)

  • 허순영;김형민
    • Journal of the Korean Operations Research and Management Science Society
    • /
    • v.21 no.3
    • /
    • pp.197-214
    • /
    • 1996
  • Financial analysis of stock data usually involves extensive computation of large amount of time series data sets. To handle the large size of the data sets and complexity of the analyses, database management systems have been increasingly adaopted for efficient management of stock data. Specially, relational database management system is employed more widely due to its simplistic data management approach. However, the normalized two-dimensional tables and the structured query language of the relational system turn out to be less effective than expected in accommodating time series stock data as well as the various computational operations. This paper explores a new data management approach to stock data management on the basis of an object-oriented database management system (ODBMS), and proposes a data model supporting times series data storage and incorporating a set of financial analysis functions. In terms of functional stock data analysis, it specially focuses on a primitive set of operations such as variance of stock data. In accomplishing this, we first point out the problems of a relational approach to the management of stock data and show the strength of the ODBMS. We secondly propose an object model delineating the structural relationships among objects used in the stock data management and behavioral operations involved in the financial analysis. A prototype system is developed using a commercial ODBMS.

  • PDF