• International Journal of Internet, Broadcasting and Communication
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• v.14 no.4
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• pp.181-188
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• 2022

The purpose of this study is to identify selection attributes, functional benefits, psychological benefits, and values according to crossover shopping patterns (showrooming and webrooming). To achieve objectives of this study, a survey was designed based on the means-end chain theory, using the in-depth laddering technique and APT laddering technique which understanding the linkage of A(attributes)-FB(functional benefits)-PB(psychological benefit)-V(value). These two laddering techniques were used to construct a hierarchical value map (HVM) by linking selection attributes, functional benefits, psychological benefits, and value levels. The selection attribute items that showrooming shoppers consider important are 'price conformity', 'product information', 'product variety', and 'delivery service'. Functional benefit items were 'free purchase', 'economic benefit', 'communication', 'safety', and 'accurate Information', and psychological benefit items were 'convenience', 'relaxation', 'pleasure', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'achievement', 'happiness', and 'reasonable life'. Next, the selection attribute items that webrooming shoppers consider important are 'price conformity', 'product information', 'product variety', 'AS', 'shopping atmosphere', and 'seller service'. Functional benefit items were 'free purchase', 'economic profit', 'expression opinion', 'safety', and 'accurate information', and psychological benefit items were 'convenience', 'relaxation', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'happiness', and 'reasonable life'.

• Journal of the Korean Society of Costume
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• v.32
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• pp.69-82
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• 1997

The purpose of this study was to investgate the social meaning and consumption values expressed on apparel advertisements In Teena-ger's magazines from 1976 to 1996. The results of this study were as follows. 1. As the number of the model in apparel advertisements was more than two people it was closely related to conformity and peer ac-ceptance of adolecent's developmental task. Also There were increasing number of foreign models and attractive and famous signers and talents. 2. The trend of appeals showed changing time and society. Since 1990 post-modern ap-proach has increased whereas rational and emotional approach were dominated in 1970s and 1980s. 3, The major consumption values in apparel advertisements were social value emotional value. From 1990 there were variety in consumption values related to adolescent's ap-parel advertisements. This results represented the possibility that apparel advertisements in adolescent's maga-zines not only mirror but mold change of con-sumption values and life style in adolescent. Especially to understand and predict the new generation in Korea educators and practi-tioners in Junior Fashion Market must try to study the current adolescent's life style and consumption values systematically.

• Journal of the Korean Home Economics Association
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• v.42 no.1
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• pp.81-97
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• 2004

The purpose of this study was to examine children's consumption level and related factors in an effort to lay the foundation for teaching children to lead rational consumer life and for improving consumer welfare, as it's assumed in this study that children's consumption problems would affect themselves throughout their lives. This study specifically intended to find out (1) child consumer problems, (2) how children's consumption problems were affected by their demographic variables, (3) whether consumer-education experience made any differences to their consumption problems at school, home and society, and (4) what types of demographic and consumer-education variables exercised influence on consumption problems. The findings of this study were as follows： First, children investigated were found to have middle level of consumption problems. Purchasing goods scored the lowest, and using goods scored the highest among consumption problems. Second, it turned out that boys suffered more consumption problems than girls. The reason seemed that as boys generally have lower experience in consumption attitude. Third, as to the correlation of the children's consumption problems to their consumer-education experience, money management was significantly associated with the presence or absence of experience to learn at school how to manage and save allowances. Also, the experience of consumer education by parents made a significant difference. The children's consumer consciousness and attitude varied with their experience to receive consumer education from mass media.

• Journal of Families and Better Life
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• v.17 no.3
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• pp.17-32
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• 1999

This study shows how the lifestyle of Housewife as well as usual socio-economic variables affect the expenditure of urban household. The Result of Factor Analysis revealed that the lifestyle of urban housewives were composed by four different traits. 1) self-improvement and rational trait 2) consumption-oriented convenience seeking trait 3) traditional-conservation trait 4) money-oriented variety seeking trait. Based on the Multiple regression analysis the analysis of the relative influence of variables which were associated with the expenditure of each item showed that influential variables for each item were different but economic variables(e, g , income saving, property etc) affected on most of expenditure. Socio-economic variables were more influential than lifestyle variables for every item. But lifestyle variables were influential the same as Socio-economic variables for unnecessary expenditure item more than necessary items particularly consumption-oriented convenience eeking trait and money-oriented variety seeking trait affected.

• The Research Journal of the Costume Culture
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• v.26 no.3
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• pp.427-449
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• 2018

The current study aimed to segment Mongolian female consumers based on luxury consumption values and to compare lifestyle, demographic characteristics, purchase behavior, and perceived brand personality among the segments. The survey was administered to consumers who had purchased luxury products in Ulaanbaatar, Mongolia. A total of 184 surveys were used for data analysis. Exploratory factor analysis revealed five luxury values: quality value, hedonic value, conspicuous value, social value, and unique value. Using the five luxury values, clustering analysis was conducted, showing that there were four distinct segments: passive shoppers, showoffs, rational value groups, and hedonists. ANOVAs and chi-square analyses revealed that these four segments differed in consumption values, demographic characteristics, lifestyle dimensions (including appearance consciousness, leisure orientation, life enjoyment, and achievement orientation), and purchase behavior (including purchase frequency, price of products purchased, and product selection criteria). Moreover, value segments showed differences in five dimensions of luxury brand personality: sincerity, professionalism/attractiveness, excitement, materialism, and sophistication. The results suggest that consumption values serve as a significant basis for segmentation. Furthermore, the current study indicates that value segments can be described as consumers' perceived brand personality. The study concludes with a discussion of the results, theoretical and practical implications, and limitations.

• Journal of Korean Home Economics Education Association
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• v.16 no.4 s.34
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• pp.95-105
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• 2004

The purpose of this study is to develop a practical and efficient school consumer education program for adolescents so they could apply the program in their real life situations and lead a sound and rational consuming life. 'I, Family. Society and Consuming Life' is a program targeted for adolescents and focuses on the resolution of practical problems related to consuming life that an individual faces in everyday lives while living as a member of a family and a society. The content of this program consists of 'I and consuming life', 'I and the consuming life of a family', and 'I and the consuming life of a society'. Through this program, adolescents will be able to improve the ability to solve practical problems they face in their consumer lives. and build the sound values on consumption so they could playa role of sensible consumers in the future.

• Korean Journal of Human Ecology
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• v.19 no.3
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• pp.537-553
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• 2010

Culture represents forms of life appeared in various dimensions. Advertisements which represent these forms of life show the most important social and cultural phenomenon. The necessity of research on the cultural characteristics of society has been raised because the effectiveness of advertisement could have been varied depending on the cultural value. Moreover, within a society, values reflected by advertisements tend to vary in different eras. Thus, this study aims to clarify the differences between cultural values from different eras through an analysis of cultural characteristics and symptoms with consideration of the time flow. This study also examines the meanings of cultural characteristics highlighted by the study. For the investigation, two Korean women's magazines were selected, from 1955 to 2008. Data were analyzed using chi-squared test which was conducted with Crosstab using the PASW statistics 17.0 Program. The results were as follows: there were changing aspects from traditional values to modern values by years. Additionally, each period was described using several keywords. The keywords were divided by decade: in the '50s keywords were 'lifestyle change', 'material value increase' and the 'challenge to traditional values', in the '60s keywords were 'American culture acceptance', 'material success', in the '70s keywords were 'the rise of nonmaterial value', 'rationalism' and 'egalitarianism', in the '80s 'individualism', 'Life style and culture group differentiation', 'conspicuous consumption', in the '90s 'globalization', 'emphasis on personality sensitivity', 'health-oriented', 'improve the quality of life', while in the '00s keywords were 'spread of digital life', 'rational consumption patterns', 'the 3rd distribution'. Through the research, important changes in the cultural characteristics of Korea were observed. Furthermore, we may be able to think of the most effective way of advertising by identification of the cultural characteristics of the society.

• Journal of the Korean Society of Costume
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• v.12
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• pp.55-67
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• 1988

The purpose of this study lies in giving a help to the rational life of clothing of consumer and presenting some measures for solving problems of the marketing policy of knitwear and the searching of feasibility of the women's knitwear market. The results of this study are as follows; 1. The characteristics of each brand is not clearly introduced to the consumer. This is owing to the lack of the establishment of the policy that emphasize the special feature of each brand. 2. The target of brand almost coincides real consumer, but fashion mood and age group are declined to specific area. So, the scarcity of casual and young age brand is prominent. 3. All brand ought to treat design as the supreme priority other than anything else on the product differentiation strategy dispite the characteristics of the brand. 4. The distribution centered department store is observed very desirable in this study. 5. According to the result of the consmer's behaviors, it has been clarified that display is the most effective sale promotion. 6. Consumer is used to make improvised decision making in the purchasing activities. Thus, it is required to improve consumer's ability of appraisal for quality and material and to establish the calculable, rational consumption pattern.

• Journal of Korean Home Economics Education Association
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• v.27 no.4
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• pp.121-140
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• 2015

The purposes of this study were to analyze the duplicated contents of 'Consumer life' area of Technology & Home Economics and other subject textbooks for the middle and high school students. It focused on textbooks compiled following the 2009 revised curriculum. To achieve the purposes of this study, "Technology & Home Economics I II", "Social studies I II", and "Ethics I II"textbooks for middle school and "Technology & Home Economics", "Social studies", and "Life & Ethics" textbooks for high school were analyzed based on the criteria for analyses of 'Consumer life' area. The results were as follows. First, the analysis of duplicated contents in Technology & Home Economics and other subjects (Ethics, Social studies) for middle school revealed that Technology & Home Economics textbook had the most proportion of 'Consumer Life' area, followed by Social studies and Ethics. The duplicated content elements in Technology & Home Economics, Ethics, and Social studies textbooks for middle school were 'consumer decision making', 'consumer information', 'economic impact of consumption', 'food life and sustainability', and 'consumption and sustainability'. Secondly, as a result of the content analysis of textbooks for high school Technology & Home Economics, Social studies, and Life & Ethics according to the criteria of analysis, it was found that Technology & Home Economics textbook had the most proportion of 'Consumer Life' area, followed by Life & Ethics and Social studies. The "content elements" 'food life management and consumption environment', 'desire of consumption', 'economic impact of consumption', 'changing factors and characteristics of consumer culture', and 'consumption and sustainability' were commonly found in all three textbooks. In this way, the 'Consumer life' area of Technology & Home Economics is thought to play a central role in teaching the 'Consumer Life' area because of its strength that contains detailed contents about consumer life for adolescent consumers who will apply it to everyday life. Based on the result of this research, it is needed to consider articulation of 'Consumer life' area of secondary schools for the future curriculum development of Technology & Home Economics to reduce the duplicated contents and to help the adolescents develop the ability to solve consumption problems they may encounter in real life and grow up to be rational adult consumers.

• Fashion & Textile Research Journal
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• v.19 no.6
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• pp.723-735
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• 2017

The explosive growth rates in sales of climbing clothes-centered outdoor wear has slowed; however, athleisure wear worn while enjoying sports activities is still popular. This research study investigated differences between pursuing benefits of athleisure clothing and purchase intentions of athleisure clothing according to lifestyles, targeting male and female consumers aged 20s-50s. Analytic research data was statistically processed with the use of SPSS 18.0. The factor analysis and reliability analysis, multiple-regression analysis and t-test analysis and descriptive statistics were conducted. The study analyzed the results of pursuing benefits of athleisure clothing according to lifestyle. The study results showed that fashion oriented, health oriented, and sociability oriented factors had significant effects on youth and fashion; however, rational consumption, leisure orientation, sociability orientation, and value oriented factors showed significant effects on everyday clothing functionality. Health orientation and leisure orientation factors also exerted significant effects on comfort; in addition, the factors of fashion oriented, value oriented, rational consumption, and health orientation also had significant effects on ideal body image. This study investigated purchase intentions for athleisure clothing according to lifestyles. The study results revealed that fashion oriented, leisure oriented, private life centered, and health oriented factors also showed significant effects on purchase intentions for athleisure clothing.