Abstract
This study shows how the lifestyle of Housewife as well as usual socio-economic variables affect the expenditure of urban household. The Result of Factor Analysis revealed that the lifestyle of urban housewives were composed by four different traits. 1) self-improvement and rational trait 2) consumption-oriented convenience seeking trait 3) traditional-conservation trait 4) money-oriented variety seeking trait. Based on the Multiple regression analysis the analysis of the relative influence of variables which were associated with the expenditure of each item showed that influential variables for each item were different but economic variables(e, g , income saving, property etc) affected on most of expenditure. Socio-economic variables were more influential than lifestyle variables for every item. But lifestyle variables were influential the same as Socio-economic variables for unnecessary expenditure item more than necessary items particularly consumption-oriented convenience eeking trait and money-oriented variety seeking trait affected.
