• Title/Summary/Keyword: purchasing power

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Effects of Facilities Linked to the Subway Stations on the Rent of Commercial Spaces Inside the Stations (지하철역과 연계된 시설이 역사 내부 상업공간 임대료에 미치는 영향)

  • Cho, Young-Hai;Lee, Myeong-Hun
    • The Journal of the Korea Contents Association
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    • v.22 no.1
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    • pp.261-273
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    • 2022
  • This study aims to analyze whether facilities linked to the inside and outside of the station affect the revitalization of commercial spaces inside the station where individual rental stores are clustered. Rent, which can replace sales, was set as the determining factor for revitalization. In addition to the variables related to sales, culture, office work/residential, public institutions, and transportation facilities, the independent variables were the number of daily passengers, which is a location factor of the station, and the product sales business, which accounts for the largest number of industries in the commercial space inside the station. As a result of regression analysis, it was proved that rent has an effect on product sales business, linked sales facilities, transportation facilities, and the number of passengers on board. These results indicate that the formation of sales products that can increase purchasing power and the direction of facility linkage that can increase the inflow population into the station are needed to revitalize commercial spaces in the station. In this study, the establishment of a living-friendly SOC for residents' convenience daily life was suggested as a policy management plan for stations with a high vacancy rate due to reduced vitalization.

Case Study of Moving up the Charts in K-pop : Focusing on Brave Girls' 「Rollin'」 (K-pop 음원 역주행에 대한 사례 분석 : 브레이브걸스(Brave Girls)의 「롤린(Rollin')」을 중심으로)

  • Jung, Seung-Hwan
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.5
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    • pp.69-83
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    • 2021
  • To understand 'Moving up the charts' as a dynamic phenomenon in the K-pop entertainment industry, this study specifically analyzed the 'Moving up the charts' of 「Rollin'」 sung by 'Brave Girls'. First, the context and process related to 「Rollin'」 were described in detail, and the performance as a sound source and business were described. Subsequently, six factors were analyzed and presented as causes for 'Moving up the charts': 'Existence of specific possible triggers', 'Attractions of content itself', 'Inflow of new male fans', 'Turning weaknesses into strengths as idol', 'Psychological empathy with stories of real group' and 'Fast response and communication of agency'. Due to the influence of 'Moving up the charts', two changes were presented: 'Expansion of popularity and interest and expansion beyond songs' and 'Forming a consumer group with high purchasing power'. Through this, this study discussed the meaning, role, and possibility of 'Moving up the charts' in the K-pop entertainment industry. In the future, it will be necessary to recognize 'Moving up the charts' in the music market as a remarkable phenomenon, and to understand the importance of new idol consumer class as well as the use of related media such as YouTube.

The Influence of Characteristics of Beauty Influencers' Social Media Contents on Color Cosmetics Purchase Intention - Focusing on the Millennial Generation - (뷰티인플루언서의 뷰티콘텐츠특성이 색조화장품 구매의도에 미치는 영향 - 밀레니얼세대를 중심으로 -)

  • Eun-Seo Heo;Hyun-jin Jeon
    • Fashion & Textile Research Journal
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    • v.25 no.1
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    • pp.104-112
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    • 2023
  • This study attempted to investigate the characteristics of beauty influencers' social media contents and examine their influence on color cosmetics purchase intention. For this, female millennials who have shown an interest or subscribed beauty contents on social media platforms as followers were selected by convenience sampling. In terms of a research method, a self-administered questionnaire was performed from September 19 to 30, 2022. Among a total of 220 questionnaires distributed, 200 copies excluding poorly answered ones were used for final analysis. The collected data were analyzed by frequency analysis, descriptive statistics, factor analysis, reliability analysis, correlation analysis and multiple regression analysis, using SPSS 24.0, and the results found the followings: First, concerning characteristics of beauty influencers' beauty contents, five factors were derived: reliability, professionalism, social attractiveness, attractive appearance, sympathy In purchase intention, on the contrary, two factors were obtained: base makeup, point makeup. Second, regarding the effects of characteristics of beauty contents on color cosmetics purchase intention, 'professionalism (β = -.170 p = .015)' and 'physical attractiveness (β = -.148, p = .037)' revealed a negative influence with statistical significance. Through the result, by demonstrating the effect on the intention to purchase color cosmetics based on the beauty contents feature of the beauty influencer, it is considered that the purchasing power of the color cosmetics industry will continue to increase and help to suggest more effective color cosmetics promotion ways and indicators which companies can utilize.

Analysis of the Utilization Characteristics of Electrical Power and Equipments on the Farms (농촌의 전력및 전기기기의 이용특성분석)

  • 박승우;류한열
    • Magazine of the Korean Society of Agricultural Engineers
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    • v.17 no.4
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    • pp.3943-3955
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    • 1975
  • The purposes of this study are to evaluate the utilization characteristics of electrical power consumption, to grasp the present trends in the use of electrical equipments, to estimate the demand factor and load factor being held, and to evaluate the efficiency of electical uses for the recently electrified farms cultivating paddy rice. For the purposes, 109 sample farms located in eleven villiages electrified in six different years from 1968 to 1973, were chosen at random and investigated on 35 items concerning to electrical uses and wiring systems. The survey was carried out in 1975, in the vinicity of Suweon city. The results are summarized as follows: i) The average annual power consumption on sample farms is considered to be low, being 242.9 Kwh. in 1974, and varied according to the different electrified year and size of cultivated land, respectively. It has significant positive correlation to the area of farm, too. ii) Between the number of year of electrical uses and the power consumption, there is very significant positive correlation, which could be expressed as Y=43.041+16.108 X, where X represents the number of years of electrical uses. The annual increment of power consumption is much greater at the beginning of the electrification than that at the later years, its average being approximately 20 percent. However, it is recommended that any estimation of long-term increments should be carefully investigated. iii) The monthly power consumption varies considerably throughout a year, in which the heaviest farm load occurs in November. Observing the seasonal variation of consumption, the winter-time is the heaviest season while the summer is the lowest. The result implies house lighting is chief contribution to the present electrical consumption on the farms. Comparing the variation of monthly consumption ratios between the sample farms and industries, the electrical uses on the farms are independant of the industrial uses, and further, the agricultural uses are of inverse pattern to the farms from the results that there is negative correlationship between them, iv) The number of electrical equipments used on the farms are occupied chiefly by lighting sources. Next to the lighting sources, household appliances of small quantity and some motors are used. The mean electrical quantity is about 1, 127.4 watt, which corresponds to about 37.6 per cent to the contracted quantity. The composition of quantity is chiefly occupied by the electrical motor of about 1.5 hp., single-phased. The number of the annual utilization hours of each equipment is tabulated in Table IV-5. In contradiction to the high utilization of lighting sources and small household appliances, the motor is poorly used for approximately 22 hours in a year. v) More than 55 per cent of farms want to purchase new electrical equipments such as small household appliances and electrical motors in their number. The impulse of purchasing such items is stimulated by the contacts to the mass media and their knowledge on such equipments. Consequently, the increase of electrical uses could be prompted by such trials as education and demonstration. vi) The demand and load factors on the farms vary considerably according to the greater variation of the power consumption, daily or monthly. The daily demand factor is 22.4 per cent and load factor 18.6 per cent, while the annual demand factor is 1.3 per cent and load factor 70 per cent approximately. Therefore, the low efficiency of construction cost requires re-evaluation of the present contracted quantity of 3 Kw. or increase of electrical uses. vii) The electrical energy on the farms devoted chiefly to lighten the farm residences does not contribute to the farm incomes. Consequently, the cost of electrical consumption presses considerably upon the farm economy. Therefore, there is great need to build up the electrical uses on the farms through the development of new works and techinques to utilize any electrical equipments on the production of farm products. Further more, such the development should be related to increase the actual income of the farm consumers.

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Approach to improve construction management using Information Technology (IT) (정보기술(IT) 기반을 통한 시공관리 선진화 방안)

  • Lee Woo-Bang;Moon Jin-Yeong;Moon Byeong-Suk
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.115-122
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    • 2002
  • There is various points that should be improved in Fairness such as our contract practice to propose construction projects, project managing and the stakeholders' way of thinking and culture. We consider that the revision of construction related provisions and systems is required but even more, an overall change in business management through the implementation of Integrated Construction Information Management System that will enable the owner, which drives the project, and contractor sharing construction information is required. To mange construction related information in an integrated manner, designing information should be smoothly transferred to purchasing information, and changes are required in order to move ahead to process-oriented work system. Finally information created from various construction organizations should be delivered in an aligned and standardized manner as well. The domestic Nuclear Power Plant Construction has been accepting various technology transfers from U.S, France, Canada and UK, which enabled us to self-support technology and recently even proceeded to the phase exporting our technology to others. However, continuous effort is required to improve internal business efficiency and to respond to external environmental change such aselectricity market deregulation. Recently, in accordance with the result in number of CEO's intention to make progress in IT and improve business efficiency, the number of enterprises introducing Enterprise Resource Planning is increasing. ERP is an innovative tool which changes the way of performing work from organization and department orientation to process-orientation in order to optimize the resources, such as human and material resources, through out the Enterprise by performing BPR which will maximize overall business efficiency of the enterprise, such includes not only construction management, but also business management. KHNP continued to performing large scaled construction projects such as nuclear power plant construction for past 30 years and took the initiatives of large scale project management and Quality management ability in domestic industry by having independent capability of over all construction planning, purchasing and, construction and start up management etc. To maintain our leading position of improving construction management technology based on our accumulated project management experience and technology, KHNP included construction into our ERP project in purpose of innovating construction business. We would like to discuss the characteristics of nuclear construction business, project management system, information system infrastructure and information sharing system among construction related entities, and implementation practices for information system, and consider how to resolve our practice that should be improved in this thesis.

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The Purchasing Trends of Purchase of Functional Progressive Addtions Lenses and Correlation Analysis of Binocular Function Value (기능성누진렌즈 구매고객의 구매동향 및 양안시기능값 상관성 분석)

  • Kim, Dong-min;Lee, Gi-yung;Park, Hyun-ju
    • Journal of Korean Ophthalmic Optics Society
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    • v.20 no.2
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    • pp.255-261
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    • 2015
  • Purpose: purchasing status and understanding trends of Functional progressive addtions lenses buyers', Correlation analysis of the Binocular Function value to determine ADD then can be apply sales and prescriptions. Methods: Years 2011 to 2014, 298 patients who were prescribed functional progressive lenses were analysed based on the prescription data and SPSS (Ver. 20.0) was treated using the statistics. Results: Results: The average age of our customers are $27.66{\pm}11.55$ years, average addition power is $+0.73{\pm}0.36D$, customers are using take a prescription of ADD $+0.75{\pm}0.28D$ was the highest 44.33% to 132 people. Near point of convergence of 276 people (92.62%) was mostly less than 10 cm, and near point of accommodation of 134 people (44.97%) was also below 10 cm, within 11~15 cm were 122 people (40.94%). Most of people were within normal range in terms of Near point of convergence and near point of accommodation, near point of accommodation tend to be longer than Near point of convergence. As you can see this result shows most of customers need extra help in their near point of accommodation instead of they are leak at it. FCC (Fused cross cylinder) check Value and ADD (addition power) tests showed that the value of a strong correlation (p=0.00), NPC and NPA were also p=0.001, the correlation of the NPC and ADD is p=0.003, In addition, NPA and ADD also showed a significant correlations (p=0.005). Near Point of Accommodation, negative relative accommodation, and positive relative accommodation are all significantly correlated (p=0.00). The short distance-related variables of the ADD which are NPC, NPA, Age, also appeared to side correlate significantly with each other. Conclusion: Binocular function values of the subjects were highly correlated with each other so precise examination is required. when Age young people are working at short distance, low ADD values was prescribed for solving discomfort. So, in the case of early presbyopia, accommodative insufficiency, or people feel fatigue when they often working at near although their accommodation function is normal, when functional progressive lenses are prescribed, expectation of this should be exactly notified.

A Study of Brand Equity & Performance Diagnosis Model (브랜드자산 및 성과 진단 모델에 관한 실증 연구)

  • Mun, Dal-Ju
    • Journal of Global Scholars of Marketing Science
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    • v.9
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    • pp.77-99
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    • 2002
  • As current business environment is experiencing radical changes, interest in brands has increased theoretically and practically. The growing interest in brands creates the need for brand equity measurement and management models that help companies manage and fortify brands continuously. Given the situation, this study analyzes effects of brand equity on purchasing behavior of consumers. Outcomes of this study can be employed as integrated brand management system in order to satisfy corporate needs for systematic brand management. This model has been developed in an effort to transcend varied limitations of other previous studies and existing models. Consequently, the practical value of this model is highly expected. Beyond the mere concept of brand for establishing differentiated position against competitors, contents of the study cover extended forms of brand equity and brand performance. This model has been tested through practical applications of fifteen brands from three product categories. Despite several disparities among the categories, the study has revealed that the overall market performance of the brands is correlated with the brand power and other factors in the model. As the importance of brands is growing, brand management is an essential step for power branding. And brand management requires extensive brand diagnosis. The practical results of this study indicate that companies should put an emphasis on brand-oriented management as core strategy of their business.

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A Survey about Wearing Soft Contact Lenses for Astigmatism Correction of The Local College Students, Gyeongsangnam-Do, Korea (경남지역 대학생들의 난시 교정용 소프트 콘택트렌즈의 착용에 관한 설문조사)

  • Kim, Bong-Hwan;Han, Seon-Hee;Kim, Dae-Hyeon;Byeon, Sang-Hyeon;Chae, Jeong-Im;Kim, Jae-Seok;Hwang, Yun-Jeong;Kim, Hak-Jun
    • Journal of Korean Clinical Health Science
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    • v.3 no.3
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    • pp.378-389
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    • 2015
  • Purpose. The actual status of wearing toric soft contact lenses was investigated to learn why it is not used although it is required. Materials and Methods. This study has studied 64 contact lens wearing the local college students, Gyeongsangnam-do who are 20.17(${\pm}0.70$)years old, by measuring their refractive power and over-refractive power with auto refractometer(HRK-8000A, Huvitz, Korea). In addition to that, a survey was done to figure out why they do not wear toric soft contact lenses, the purpose of using toric soft contact lenses, whether they have astigmatism or any knowledge about it, the kinds of contact lens, whether they are willing to buy corrective lenses, and how they are satisfied after purchasing them. Results. 17 students (21.9%) said they experienced light-spread; 9 students (14.1%)said that they have dizziness when they wear contact lens all day long. In the survey to see whether they had astigmatism or not, 37 students (57.8%) said they had it. For the reason they do not wear toric soft contact lenses, 33 students (51.6%) said that "they were prescribed regardless of astigmatism in the optometrist." To the question asking if they are willing to buy toric soft contact lenses according to the existence of astigmatism, 51 students (79.6%) answered they are. 31 students (48.4%) said they heard a description about astigmatism at the time of purchase for contact lens. Conclusion. As the ways for any people who need to correct astigmatism to wear corrective lens, enough education about astigmatism and consistent follow-up management are needed, where the role of optometrist is considered important.

Analysis of Factor's Priority for Activating the Industry of Global Content Distribution (글로벌 콘텐츠 유통산업 활성화 요인 중요도 분석)

  • Park, Chang-Mook;Jang, Hyung-Jun;Koh, Chan;Kim, Kwang-Ho
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.11-20
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    • 2014
  • Recently K-POP's popularity and the success story of 'Psy' suggests that Korean Culture can get the possibility of entry into the global major market. Increasing the purchasing power of global contents distribution also shows that the delivery of cultural content can be a big business model to create economic benefits. However, for sustainable diffusion of Korean culture, we need efforts to expand the business scope to the global market like the establishment of global distribution platform. In this study, we investigated key factors for activating the global content distribution and then analyzed priority of importance of the factors to be utilized the strategic alternatives using AHP method. To ensure the reliability of the study, experts (30patients) who worked more than 10 years of relevant work were included as population of the questionnaire. The results of analysis, the relative importance of content aspects were higher than technical aspects and policy aspects. In the analysis of the importance of the second layer factors, the business models of policy aspects were analyzed as a factor of top priority, then high-quality content production was selected as an important factor of the next higher ranks.

Impacts of Immigrant Workers on Regional Economy in S. Korea (이주노동자의 유입이 지역경제에 미치는 영향)

  • Choi, Byung-Doo
    • Journal of the Korean association of regional geographers
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    • v.15 no.3
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    • pp.369-392
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    • 2009
  • Recently international movements of labour as well as those of goods and other production elements such as capitals and technology have been increased rapidly under the process of glocalization. The huge amount of immigrant workers' in-flows makes increasing influences on regional economy in South Korea. This paper examines such impacts of immigrant workers on local labor markets, productivity. and industrial composition and innovation on the basis of analysis of empirical data and review of existing literature on the subject. Despite a problem of simplification, some reasoning can be listed as follows: First of all, the inflow of immigrant workers has an effect of job displacement among domestic simple workers, with duel effects on the status of native workers; secondly, Immigrant workers give a positive effect on local productivity, but only with low level of wage and of purchasing power; thirdly, the in-flow of immigrant workers seems to prevent existing industries from transformation towards new ones and/or from automation and innovation of production facilities, while there seems no clear relationship with foreign direct investments of local firms.

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