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http://dx.doi.org/10.14400/JDC.2014.12.4.11

Analysis of Factor's Priority for Activating the Industry of Global Content Distribution  

Park, Chang-Mook (Graduate School of IT Policy, Seoul National University of Science & Technology)
Jang, Hyung-Jun (Graduate School of IT Policy, Seoul National University of Science & Technology)
Koh, Chan (Graduate School of IT Policy, Seoul National University of Science & Technology)
Kim, Kwang-Ho (Graduate School of IT Policy, Seoul National University of Science & Technology)
Publication Information
Journal of Digital Convergence / v.12, no.4, 2014 , pp. 11-20 More about this Journal
Abstract
Recently K-POP's popularity and the success story of 'Psy' suggests that Korean Culture can get the possibility of entry into the global major market. Increasing the purchasing power of global contents distribution also shows that the delivery of cultural content can be a big business model to create economic benefits. However, for sustainable diffusion of Korean culture, we need efforts to expand the business scope to the global market like the establishment of global distribution platform. In this study, we investigated key factors for activating the global content distribution and then analyzed priority of importance of the factors to be utilized the strategic alternatives using AHP method. To ensure the reliability of the study, experts (30patients) who worked more than 10 years of relevant work were included as population of the questionnaire. The results of analysis, the relative importance of content aspects were higher than technical aspects and policy aspects. In the analysis of the importance of the second layer factors, the business models of policy aspects were analyzed as a factor of top priority, then high-quality content production was selected as an important factor of the next higher ranks.
Keywords
AHP; Contents; Global Delivery Platform; Creative Economy; Korea-wave;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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