• Title/Summary/Keyword: purchase intention for apparel on internet

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Effect of Internet shopping mall Attributes on Purchase Intention for Apparel on Internet (인터넷 쇼핑몰 점포속성 지각이 의류제품 구매의도에 미치는 영향 및 비구매 요인에 관한 연구)

  • 홍희숙
    • Journal of the Korean Home Economics Association
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    • v.40 no.4
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    • pp.27-44
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    • 2002
  • The purposes of this study were 1) to identify predictors of consumers′ apparel purchase on Internet shopping malls and 2) to determine reasons that respondents didn\`t have purchase intention of apparel on Internet shopping malls. The data were collected via a self-administered questionnaire from 204 male and female students who experienced shopping for apparel on Internet shopping malls, living in Cheju and analyzed by factor analysis, multiple regression analysis, t-test and paired t-test. Two predictors were found regarding purchase of apparel on the "big box" Internet shopping malls which sells various product categories; apparel quality and fun of order process. On the speciality Internet shopping malls which sells only fashion goods, diverse apparel assortment and easy handling and fun of information search were identified as predictors of apparel purchase. Reasons that respondents didn′t have purchase intention of apparel on Internet shopping malls were summarized and labeled as: difficulty of decision making due to virtual shopping environment, insufficiency of diverse apparels, users′ unease handling, risk of incredible apparel quality, unfamiliarity of Internet shopping and risks of unsecurity. Difficulty of decision making due to virtual shopping environment was determined as the most important factor of reasons that respondents didn′t have purchase intention of apparels in website.

Predicting Intention to Use the Internet Information Search and Shopping Apparel Among Korean Female Computer Users

  • Nam, Mi-Woo
    • International Journal of Human Ecology
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    • v.4 no.2
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    • pp.39-53
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    • 2003
  • This study was designed to provide a better understanding of Korean female Internet users' intention to search for information regarding apparel goods and to shop for these goods. Shopping orientation, familiarity, and prior purchase experience were seen as influencing the intention to use the Internet for information search. An important aspect in the search habits that a consumer adopts in gathering information for their buying decisions was Internet shopping attitude. The objective was to predict apparel shopping in terms of prior Internet shopping experience, familiarity, intention to search information via the Internet, and shopping orientation. Internet shopping attitude, familiarity, prior purchase experience, and intention to use to search information were significant in predicting Internet apparel shopping. The most important determinants which influenced Internet shopping were attitude toward Internet shopping and intention to search. In considering the results of the present study, one should recognize the inherent limitations associated with generalizing these findings beyond the sample and the consumer products examined which in this study were apparel goods. Also this study focused on female computer users only. Therefore, future research should utilize more broadly based samples and refine the instrument to distinguish among different apparel products. This study does provide some information that should be helpful to retailers targeting the women's online apparel market.

Consumer Attitude toward Private Apparel Brands according to Internet Shopping (인터넷 쇼핑몰 유형에 따른 소비자의 자체 의류 상표에 대한 태도)

  • Park, Ha-Na;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.17 no.5
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    • pp.911-922
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    • 2009
  • As more consumers shop online and prefer private label apparel products, the importance of private label apparel brand of Internet shopping malls are increasing. This study investigated consumer attitudes toward private label apparel brand of Internet shopping malls. Attitudes were conceptualized into two sub-factors: utilitarian and hedonic. Based on findings of prior studies, subjective norm and familiarity were included as antecedents to attitude variables. Purchase intention and word of mouth intention were also included as consequence variables of attitudes. Types of Online shopping malls were considered as moderating variable. For the empirical research, the Online survey was conducted. Young male and female consumers who have experience in Internet shopping of clothing products participated in the study. 429 questionnaire were used for the final statistical analysis. Results indicated that subjective norm had significant influence on consumer attitudes toward private label apparel brand. Familiarity however did not have significant influence on attitude variables for general internet shopping malls. For specialized Internet shopping malls, familiarity had significant influence only on hedonic attitude. Attitude variables had significant influence on purchase intention and word of mouth intention. Subjective norm and familiarity had significant influence on purchase intention and word of mouth intention.

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The Influence of Impulse Buying Tendency, Price, and Scarcity Message on Apparel Choice and Purchase Intention at the time of Internet Group Buying (인터넷 공동구매시 충동구매성향과 가격, 희소성 메시지가 의류제품에 대한 호의도와 구매의도에 미치는 영향)

  • Hwang, Sun-Jin;Baek, So-Ra
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.10
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    • pp.1519-1529
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    • 2009
  • This study investigates the influences of the impulse buying tendency of consumers, apparel price and scarcity messages on purchasing behavior at the time of purchase on the internet. This study was comprised of 2 (impulse buying: high versus low) $\times$ 2 (price of Internet purchase products: high apparel price versus low apparel price) $\times$ 2 (scarcity message: quantity scarcity message versus time scarcity message) with three mixed elements. The subjects of this study were 400 college students in the Seoul and Gyeonggi area. A total of 95 students who had a high tendency for impulsive purchase and 104 who had a low tendency participated in the survey. Data are analyzed by factor analysis, T-test, and ANOVA. The results of this study are as follows. 1. At the time of group buying on the Internet, impulse buying tendency, apparel price, and scarcity message had a statistically significant interaction effect on consumer preferences. 2. At the time of purchase on the Internet, impulse buying tendency, apparel price, and scarcity message did not have a statistically significant interaction effect on the intention of consumers to make a purchase. However, there was a significant difference in the intention to make a purchase based on impulse buying tendency and apparel price.

Purchase Intention of Fashion Goods on Internet Shopping Mall - The Difference to Follow Internet Shopping Mall Utility Actual Condition and the Socioeconomic Variable - (인터넷 쇼핑몰에서 패션상품 구매의도에 관한 연구 - 사회경제적 변수 및 인터넷 쇼핑몰 사용실태에 따른 차이 -)

  • Jung, Jin-Ho;Park, Hea-Ryung
    • Fashion & Textile Research Journal
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    • v.3 no.3
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    • pp.249-256
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    • 2001
  • This study was to investigate difference across socioeconomic groups in factors of purchase intention of apparel in internet shopping mall and in satisfaction were internet shopping mall. A questionnaire was administered to collage students majoring in fashion design during May of 2001. Data was analyzed by using Factor analysis, T-test, one-way ANOVA, Duncan test, ${\chi}^2$-test. Factor analysis yield three factors of purchase intention, purchase stimulus, convenience and economic and rationality. Significant differences were found across levels of monthly pocket money and types of payment for purchase apparel of internet shopping mall purchase stimulus (factor 1). In convenience and economics (factor 2), differences were also significant across levels of purchase frequency, product price and payment ways of internet sopping mall. Significant difference was identified across sex type and levels of product price purchased in internet shopping mall (factor 3). Regarding internet shopping mall satisfaction, differences were significant across levels monthly pocket money and apparel purchase frequency of in internet shopping mall.

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The Effect of Presentation Methods of Apparel Products on the Internet on Purchase Decision Making. - Focused on the purchase of jeans apparel far college students - (인터넷상의 의류상품 제시방법과 구매의사결정과의 관계 연구 -여대생의 청바지 구매를 중심으로-)

  • 최은영
    • Journal of the Korean Society of Costume
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    • v.50 no.5
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    • pp.103-115
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    • 2000
  • There are various presentation methods of apparel products on the internet shopping mall. The objective of this study was (a) to identify the effect of information supply about the criteria to evaluate a garment according to presentation methods and (b) to investigate the relation between the consumer's evaluation of presentation methods and confidence in purchase decision. For this experiment. 4 presentation methods of jean were selected from internet shopping mall. They were rotating appearance on the body, enlarged product picture, apparel items coordination method and just picture of wearing appearance. Each presentation method was evaluated by panels using questionnaire. Consumer's evaluation of presentation methods were developed 5 point likert scale. The major findings drawn from this study were as follows : 1. There were significant differences in degree of information supply about product criteria according to presentation methods. Enlarged product picture introduction was good for confirmation of sewing state, fabric and detail. Apparel items coordination method was good for judgement of styling and current fashion suitability. 2. Dimension of information evaluation was composed of providing pleasure, utility of information, reliability & attractiveness, negative emotions. All of these factors affect confidence in purchase decision and intention of revisiting the site. The most important factor for confidence in purchase decision making was reliability & attractiveness. as compared to this, intention of revisiting the site was more influenced by providing pleasure.

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Apparel Purchase Intention as Determined by Price Reduction in the Internet Shopping Mall (가격할인이 인터넷 쇼핑몰에서의 의류 구매의도 및 태도에 미치는 영향)

  • 신상무;조정민
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.8
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    • pp.1239-1247
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    • 2002
  • Consumers' purchase intention related with price reduction is important factor for the successful marketing strategy of electronic commerce as a new marketing channel. Therefore, the purpose of this study was to assess the difference of consumers' attitude(purchasability and perceived need) depending upon purchasing variables, and to investigate how consumers' attitude influence on purchase intention with price reduction in the internet shopping mal1. For research method, 400 questionnaires were distributed to subjects who were 20 to 39 years old; and among the returned questionnaires 347 were usable. Data were analyzed by t-test, regression analysis, frequency with SPSS 10.0. Results of this study were as follows: First the results showed that purchasability and Perceived need affect Purchase intention according to off-price percentage, and brand and clothing style in discount. Second, there were significant differences in purchasability, and perceived need according to off-price percentage, and brand in discounts. However, there were no significant differences in purchasability and perceived need according to clothing style in discounts.

The Effect of Consumer Need for Tactile Cues on Purchase Intention in Internet Shopping Mall - An Moderating Effect of Perceived Risk, Purchased Experience - (인터넷 쇼핑몰 이용자의 촉각단서 윽구가 의류상품 구매행동에 미치는 영향에 관한 연구 - 구매경험, 지각된 위험의 조절효과 -)

  • Kwon, So-Young;Lee, Jin-Young;Oh, Hee-Sun;Suh, Yong-Han
    • Fashion & Textile Research Journal
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    • v.6 no.5
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    • pp.618-624
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    • 2004
  • This study is to explore how consumers' needs for tactile cues affect their purchasing behaviors in the internet shopping mall. Since previous studies about internet shopping malls are mainly performed on the primary factors of perceived risk, there are insufficient studies of tactile cues for apparel products. Emphasis of this study is placed on verifying the following hypothesis; it is expected that consumers' needs for tactile cues affect apparel purchasing behaviors in internet shopping. The questionnaire was administered to 20 to 30 year old male and female respondents who are either students or businessmen living in the Busan area. 150 questionnaires were completed and collected for data analysis. The data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient and Linear regression analysis. Data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient, and ANOVA. The results of data analysis are as follows: First, the tactile cues negatively affect purchase intentions of consumers. This shows that apparel internet shoppers who have high desire for tactical cues tend to avoid purchasing products through the internet. Second, the factor analysis of the moderating effect on perceived risks shows that the perceived risks significantly moderate both the tactile cues and purchase intention of consumers. Third, analysis of purchased experience also shows that purchased experiences significantly moderate both the tactile cues and purchase intention.

Role of the Flow that Customers Experience upon Participating in the Design Process for the Mass Customization of Apparel Products (의류제품의 매스 커스터마이제이션을 위한 디자인 과정 참여시 소비자가 경험하는 플로우의 역할에 관한 연구)

  • Chang, Ji-Yean;Lee, Yoon-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.4
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    • pp.606-616
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    • 2010
  • This study investigates the flow that customers experience when they participate in a design process for the mass customization of apparel products according to participation level and individual personalities. In addition, how the flow influences the satisfaction and final purchase intention is also examined. The subjects were 600 female consumers. The following results were found: First, the level of mass customization was higher, the enjoyment, concentration, product satisfaction, and total satisfaction were higher. Second, the paths of 'participating ability'$\rightarrow$'flow', 'flow'$\rightarrow$'satisfaction'$\rightarrow$'satisfaction' 'final purchase intention' were significant. The process satisfaction had a more significant influence on the final purchase intention than the product satisfaction. Finally, the participation ability had a moderating effect for the flow experience according to the level of mass customization.

The Influence of Consumer's Shopping Value and Brand Alliances on Purchasing Behavior for Apparel Products of Internet Private Brand (쇼핑가치와 상표제휴가 인터넷 쇼핑업체의 PB의류제품 구매행동에 미치는 영향)

  • Hwang, Sun-Jin;Kim, Hee-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.2
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    • pp.247-258
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    • 2008
  • The purposes of this study were to investigate influences of consumer's shopping value, brand alliances and apparel product involvement on purchasing behavior. The subjects of 172 hedonic shopping value and 208 utilitarian shopping value were chosen to participated for data collection. The data was analyzed by factor analysis, cluster analysis, and ANOVA. The main results of study were summarized as follows: 1. When an Internet Private Brand(PB) did not form brand alliance with a National brand(NB), utilitarian shopping value consumers did not differ in preference irrespective of whether product involvement was high or not. However, when the PB formed brand alliance with well-known NB, they showed higher preference for the high involvement apparel product than the low involvement product. 2. When an Internet PB did not form brand alliance with well-known NB, the utilitarian shopping value consumers' word-of-mouth intention did not differ between the high involvement apparel product and low involvement apparel product. 3. It was revealed that when an Internet PB did not form brand alliance, the utilitarian shopping value consumers showed higher intention to purchase than that of the low involvement product.