• Title/Summary/Keyword: publicity

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On the Relationship of u-Security Service, Usefulness and Citizen Satisfaction (u-방범서비스와 유용성 및 시민만족의 관계)

  • Choi, Chang-Sun;Hwang, Chan-Gyu
    • The Journal of the Korea institute of electronic communication sciences
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    • v.9 no.8
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    • pp.875-882
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    • 2014
  • This paper aims to study on the relationship of u-Security service, usefulness and citizen satisfaction. Independence variable is u-Security service, a mediation parameter is usefulness, and dependent variable is citizen satisfaction. Using SPSS 18.0, a series of factor analysis, reliability analysis, multiple regression analysis and path analysis have been performed. The conclusion is as following. First, u-Security service affects usefulness. That is, as publicity safety, system quality, service quality increase, usefulness increases. Second, u-Security service affects citizen satisfaction. That is, as publicity safety, system quality, service quality increase, citizen satisfaction increases. Third, usefulness affects citizen satisfaction. That is, as economic usefulness and security usefulness increase, citizen satisfaction increases. Last, u-Security service has direct and indirect effect in usefulness and citizen satisfaction. That is, usefulness is an important variable that mediates u-Security service and citizen satisfaction.

Analysis of Differences in Selection Attributes according to the Characteristics of Customers of Medicinal Restaurants (약선 음식점 고객 특성에 따른 선택속성의 차이 분석)

  • Jeong, Kyung-Ae;Lee, Nan-Hee;Kim, Mi-Lim;Oh, Wang-Kyu
    • The Korean Journal of Food And Nutrition
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    • v.30 no.2
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    • pp.345-355
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    • 2017
  • The purpose of this study is to provide basic data for the development direction and strategy for medicines through analysis of differences in choice attributes according to customers awareness of medicines and experience. In order to achieve the purpose of this study, a questionnaire survey was conducted on dietary education among national network trainees and lecturers by the Ministry of Food, Agriculture, Forestry and Livestock in Daegu, Gyeongsan, and Ulsan, Seoul from December 5, 2016, respectively. First, factor analysis results showed that six factors were extracted with respect to the choice of the restaurant. Second, the difference in each factor according to the recognition and experience of medicinal herbs was the health related factor as sex, females, age 50~59 years, companion others, and publicity and advertising' factors were more important for publicity and advertisement when the gender was female, the customer's age was 40~49 years, the companion was other, and the time of use was during the weekend. Among the factors related to 'getting dressed', the more important gender was female, age 40~49 years, and the other partner, The factors related to 'time' were as follows: sex, age, age 20~29 years, no accompanying companions, no time of use, and time importance. The 'menu' factors were more important for men, gender, women, age 40~49 years, companion for guitar, and usage time for weekend dinner. The 'service' factors were more important in 'service' as sex, male age, age 20~29, companion family, usage time, and weekend dinner.

A Study on the Adoption of Electronic Contract Service (전자계약서비스의 문제점과 해결방안)

  • Choi, Seok-Beom;Kim, Tae-Hwan;Kim, In-Kyung;Kim, Jae-Hak;Park, Sun-Young;Yoon, Young-Rim
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.34
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    • pp.157-185
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    • 2007
  • The purpose of this thesis is to contribute to the activation of e-contract service for one stop e-trade by analyzing the problems and its solutions in e-contract service at home and abroad. In order to achieve the purpose of this thesis, case studies are done on e-contract service providers such as CECTRUST service of NTT DATA in Japan and HanCM.com of Haansoft in Korea and user companies such as Taisei Corporation using CECTRUST service and Hyundai Card using HanCM.com. The problems in the e-contract service are the lack of e-contract service providers, rare publicity of e-contract service, limited use of e-contract service at only home, higher pricing for e-contract service, short time management of e-contract documents by service providers, no application of newly developed security technology to e-contract service, unsatisfaction of requirements of e-contract service provider as trusted third party, absence of lower pricing e-contract service by service provider, authorizing key error in electronic signature under recognized authentication system in case of fail in renewal of digital certificate and reproduction of digital certificate. The solutions of these problems are the upbringing of e-contract service providers, broad publicity of e-contract service, development of e-contract service on a global basis, establishment of lower pricing for e-contract service, long time management of e-contract documents by service providers, application of newly developed security technology such as bio technology to e-contract service, satisfaction of requirements of e-contract service provider as trusted third party by designation of recognized e-document repository, development of lower e-contract service by way of application service provider(ASP), introduction of time stamping of e-contract document and signature key value. The limitation of this thesis is that the problems and its solutions could not meet with the broad recognition as they are conferred by intuition because of few e-contract service provider.

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A Study on Space Plan and Production for the Design Exploratorium - The Selection of Items and the Presentation of Alternative Plans in a Children′s Design Exploratorium - (디자인 체험전시관의 전시공간구성 및 연출에 관한 연구 - 어린이 체험관의 아이템 선정과 대안제시 -)

  • 고도재;임채진
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2003.05a
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    • pp.104-111
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    • 2003
  • Today, design is considered to have competitive power for a county, so there has been various efforts such as education, publicity and development, etc. Design has long been a national material, and Korea Institute of Design Promotion(KIDP) was inaugurated for the purpose of education, publicity, development and the management, public ownership, support of the contents. Laying stress on the results, however, the design education for children which would be the heart of a world design power is short of both investment and systematic study of education. Now that the design education for children is being active, the cultural spaces are needed to transform the current system focused on schooling and textbooks into the participating, experiential ones by the interesting, educational, and entertaining presentation. The children design exploratorium should make children have their own feelings, and present communicative methods considering children's cognition and behaviors. So, in this study, I'd like to analyze characteristics of the participating and experiential exhibition, and present a children design exploratorium as an alternative plan by the application of adequate methods to the exhibition medium, and the analysis of current exploratoriums' features case by case. The children design exploratorium is the place to maximize the educational effect of design by children's easier and exciting participation, which would offer an unique exhibition place for children to comprehend designs. In this study, on the basis of the alternative presentation of children design exploratoriums, I would refer to the future direction of the 21st century pavilions, the search for the exhibition items for active design education, and the contribution to practical plans.

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An Empirical Study on Introduction of PSO Bus Line under Semi-public Bus System (시내버스 준공영제에서 정책노선 운영 제도 도입을 위한 실증적 분석)

  • LEE, Sang Yong;JUNG, Hun Young
    • Journal of Korean Society of Transportation
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    • v.36 no.3
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    • pp.184-194
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    • 2018
  • Recently, the need to introduce bus lines on a welfare basis is increasing as public intervention in bus routes is accelerated through semi-public bus system. The main objective of this study is to establish the concept of PSO (public service obligation) bus line on a welfare basis and propose a classification method of PSO bus line under semi-public bus system. We introduced 3 indexes such as "equity" in terms of bus line distribution, "publicity" in terms of age distribution, and "profitability" in terms of bus operating revenues. On the basis of 3 indexes, we introduced the PSO bus line, which is fair and public, even if it is not profitable. Based on the concept established in this study, we divided 130 ordinary city bus lines in Busan Metropolitan City into 8 PSO bus lines. Also, considering the positive impact of public buses, which are less profitable, but improve the mobility of residents and secure public community, we suggested the need to introduce public buses in bus service shortage areas.

Newspaper analysis of research on dental hygienists in Korea from 2005 to 2008 (한국 신문에 게재된 치과위생사 관련 기사 분석: 2005~2008년 기사를 중심으로)

  • Oh, Sang-Hwan;Nam, Yong-Ok;Jang, Jong-Hwa
    • Journal of Korean society of Dental Hygiene
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    • v.9 no.1
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    • pp.59-71
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    • 2009
  • Objectives : The purpose of this study is to devise a way of the dental hygienist to explore the articles of dental hygienist that were presented in the newspaper during the recent 3 years of Korea. Methods : This study is to examine dental hygienist articles with content analysis in the KINDS(Korean Integrated News Database System) of the Korean Press Foundation. Data were gathered from the printed newspaper of Korea over a period of 3 years - 1 March, 2005 to 30 March 2008. News reports, comments and letters to the editor were analysed, which revealed an image of dental hygienist that we would like to explore and debate. The obtained data from the frequency, percentage, chi-squared test between categories after inter-coder reliability test (reliability 0.96). Results : The articles of dental hygienist according to type of newspaper, 'local newspaper' showed higher frequency than 'metropolitan newspaper'. It mix '치과위생사'(42.3%), '치위생사'(49.4%), and '위생사'(3.9%) in use of name. The article pattern, 'news' 40.0%, 'information commentary' 18.3%, 'interview man' 15.8%, 'special news' 14.2% in metropolitan newspaper, then, 'news' 72.6%, 'information commentary' 23.2% in local newspaper (p<0.05). Most plenty of subject is 'administration system', and then 'celebration', 'publicity'. It showed 'seoul' was 'information commentary', 'country' was 'administration system', 'whole' was 'legal duty', 'unrelated area' was 'social living' in the topic of article according to newsbeat(p<0.05). Conclusions : These results suggest that it is necessary to publicity name, duty of dental hygienist in metropolitan newspaper officially.

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Co-Branding Strategies of Medical Devices in Wonju Cluster (원주의료기기 클러스터 공동브랜드 활성화 방안)

  • Lee, Woo-Chun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.8
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    • pp.2868-2875
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    • 2010
  • This study was carried out to present a co-brand strategies of medical equipment manufacturers in Wonju city. Based on the result of the analysis, followings were proposed. First, an adequate education and a publicity for the importance of a co-brand are required, and it needs to reinforce the recognition on quality differentiation through a technology development and the importance of quality control. Second, establishing a system to secure the brand reliability and operating a program to monitor the technology development and quality are required. Third, it needs to implement a joint participation with priority for establishing a sales network, advertize and a publicity. Fourth, an alternative may needed in order to maximize the synergy effect of the co-brand project and minimize any possible conflicts among participants. Fifth, securing a reliability is needed to acquire the ability to manage the brand and derive member's active participation.

Landscape Design of Busan Yeonje Post Office (부산연제우체국청사 조경설계)

  • 김정수;최연철
    • Journal of the Korean Institute of Landscape Architecture
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    • v.30 no.6
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    • pp.109-118
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    • 2003
  • This design is for the landscape of Busan Yeonje Post Office. The design requirements were: the preparation of an open space, the expression of regional identity, total design concept, and application of environmentally-friendly materials. The Busan Yeonje Post Office is not a just post office building but also a place for people including a communications center, rental offices, and a post office, facilities which require publicity, functionality, and symbolism. Therefore, this design reflected the design requirements, and considered the following to include the theme of "Pleasant messages and a pleasant post office with vitality and comfort. First, the open space was to be increased in the adjacent public vacant lot and street park by pulling back the construction line. In this way, the publicity, accessibility, and spatiality of the prepared open space were strengthened. Second, a sense of place for the landscape was expressed through the image of a wave representing Busan, a coastal town. Recognition of the space was strengthened, while regional identity and the concept of transmission of information were expressed. In addition, Citrus junos Sieb., representing 'Happy news' was Planted as a symbolic tree to denote a meaningful resting Place. Third, with respect to the design of reception facilities, considering the general purposes of the construction, post office stamps, envelopes, and postal delivery persons were portrayed on the walls, decorative walls, and environmental formations respectively The flooring was decorated with stamps and waves in keeping with of the total design concept. Fourth, to select environmentally-friendly materials, soil block and eco-grass block were introduced as major paving materials, and folk kinds of trees were included on site. According to the aforesaid plans, the researcher attempted to convert the public agency and office space characterized by feelings of dullness and rigidity into a soft and vivid outdoor space. It is expected that the location will be an open place in the downtown area and be recognized as a 'shared' space for citizens of Yeonje-gu.

A Study on Cultivating Professional-human Resources for Manufacturing and Processing and Sales of Guamegi (과메기 제조·가공·판매 전문인력 양성 방안에 관한 연구)

  • Park, Jong-Un;Sim, Hyun-Cheol;Cha, Cheol-Pyo
    • Journal of Fisheries and Marine Sciences Education
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    • v.25 no.2
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    • pp.433-447
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    • 2013
  • In around of Guryongpo Pohang Port, a Guamegi production special zone is being established as modernized processing plants, cold storages, Guamegi research centers, or publicity centers are being built in a row with forming the tourism and culture streets as a start. Regarding the special Guamegi production zone, the local autonomous entities are promoting various projects as investing approximately 40 billion won as its budget; however, it is still very rare to elevate the level of Guamegi, the special product, and make investment plans to create a brand for it. To make a special product brand cannot be realized just by building the Guamegi industrialization processing complex, and mere publicity also does not guarantee sustainable development. It can be realized only when the product's taste or hygiene satisfies the people's needs. Therefore, this study examines the changes of Guamegi-related business and the strategies to develop Guamegi industry in order to find ways to manufacture Guamegi and cultivate specialized manpower for processing to make a special brand with Guamegi. Regarding the Guamegi business and the cultivation of specialized manpower for Guamegi, this study conducted a survey to 377 persons including the business owners, employees, or civil servants related with Guamegi. It is needed to install educational institutions to cultivate specialized manpower for Guamegi and also operate various programs so as to conduct education to cultivate specialized manpower for Guamegi. And it is necessary to elevate the quality and sanitation of Guamegi and create a brand by inducing a specialized license system that can help those involved in Guamegi business have pride.

Proposition of Desirable Management According to Characteristics of Various Bus Route Type (시내버스 노선별 특성 분석에 기초한 운행 개선 방안 연구: 공공성과 수익성을 고려하여)

  • Lee, Sang Yong;Jung, Hun Young
    • Journal of Korean Society of Transportation
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    • v.31 no.4
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    • pp.76-84
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    • 2013
  • The main objective of study was to determine the optimum level of bus service by bus route types for the effective improvement of bus route operating in semi-public transportation management. In pursuing the above, this study proposed to classify by bus route types based on publicity, profitability and potentiality. Using this methods of the classification, 113 bus routes in Busan were classified into bus routes of 8 types. And this study proposed desirable management of bus route operation according to 8 bus route types considering 9 bus operating characteristics such as bus route distance, operating number, state of passing through the CBD and so on. For proposing the desirable management, it was to do a statistical analysis of PCA(Principal Components Analysis) and to abbreviate 9 variables to 3. And it was drawn a conclusion effectively by making comparison between 8 bus rout types and 3 bus operating characteristics.