• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.304-317
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• 2010

The study was performed to measure structural relationship among service value, brand image, and royalty of patients in regional public hospitals in Korea. Based on the analysis, the study aims to establish strategic direction of the regional public hospitals. Through a review of related literatures, measurement variables were identified, and a path model was developed for the study. Five regional public hospitals were chosen, and questionnaire has been collected from 387 outpatients and 358 inpatients. The study found that service value has a positive direct effect on brand image, and brand image has a positive direct effect on loyalty. Based on the findings, it is desirable for the regional public hospitals should mange the issues with lower level of perception and those with bigger effect, and establish low pricing strategy with improving the quality of service they provide.

• Journal of the Korea Society of Computer and Information
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• v.24 no.1
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• pp.57-65
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• 2019

In this paper, we propose a Rights Management Information(RMI) expression systems for individual sites are integrated and the performance evaluation is performed to find out an efficient comparing and updating method of RMI through various image feature point search techniques. In addition, we proposed a weighted scoring model for both public domain sites and posts in order to use the most latest RMI based on reliable data. To solve problem that most public domain sites are exposed to copyright infringement by providing inconsistent RMI(Rights Management Information) expression system and non-up-to-date RMI information. The weighted scoring model proposed in this paper makes it possible to use the latest RMI for duplicated images that have been verified through the performance evaluation experiments of SIFT and CNN techniques and to improve the accuracy when applied to search engines. In addition, there is an advantage in providing users with accurate original public domain images and their RMI from the search engine even when some modified public domain images are searched by users.

• Asian Journal for Public Opinion Research
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• v.8 no.2
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• pp.126-143
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• 2020

Since 2008, strategic partnerships have been established between China and Korea. From 2009 to 2019, the bilateral relationship kept a generally stable rate of development with conflicts and uncertainties. It is necessary to study national image construction in the respective mainstream media of the two countries. The present study analyzed Korea-related reports (N = 744) in the People's Daily from 2009 to 2019, aiming to examine the Korean national image framing under Fairclough's three-dimensional Critical Discourse Analysis (CDA) framework: "whatness," "how," and "whyness." The results shed light on what the Korean national image in the People's Daily was and how and why it was framed in that way. This study provided some implications for readers to further recognize the role that media play in constructing a particular image of one country and a frame for researchers to study foreign national image framing in one of China's mainstream newspapers.

• Korean Journal of Social Welfare
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• v.59 no.1
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• pp.171-197
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• 2007

This study attempts to explore and describe the public's image on social welfare professionals in the comparison with other helping professionals. Using a sample (n=1,156) collected from high school students, college students, and citizens, this study comparatively examines the public's image on five helping professionals such as social welfare professionals, psychiatrists, clinical psychologists, nurses, and pastoral counselors. In measuring the public's image, this study uses a semantic differential scale that is composed of 16 pairs of adjective words. In overall, among five helping professionals, social welfare professionals is the most positively recognized; thus, its total score is the highest. By using correspondence analysis, social welfare professionals belong to the second quadrant that includes "practical" and "comfortable". As have discussed in the previous research, however, the analysis reveals that social welfare professionals' expertise is not highly evaluated. On the other hand, ANOVA shows that unlike statistically significant differences between social welfare professionals and other helping professionals, there is no statistically significant difference between social welfare professionals and clinical psychologists. Finally, MANOVA shows that except for gender social demographic variables do not make any differences in the public's image on social welfare professionals. In conclusion, this study discusses diverse directions and measures to strengthen social welfare professionals' competencies including expertise and promote the public's image social welfare professionals.

• Journal of the Institute of Electronics Engineers of Korea SP
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• v.38 no.4
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• pp.344-352
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• 2001

In this paper, we propose a cross-correlation property and a related technique based on the validity of image block in a public watermarking and we embed messages into the high frequency band in the DCT domain because of its imperceptibility and fragility. As a result, we were able to inspect the identity of valid block between error corrected original images and watermarked images through experiments. And we confirmed the viability of this cross-correlation as an application for future public watermarking.

• The Journal of the Korea Contents Association
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• v.8 no.5
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• pp.215-223
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• 2008

This study is an empirical research on what effects public tax officers' pride, external image, and organization identification as tax specialists have on their organizational commitment. The results of the verification showed that their organizational commitment gets deeper as their satisfaction about pride, external image, and organization identification get greater. In order to meet the public interest in taxation and the demand of the time with positive attitudes and facilitate the functions of the taxation administration, public tax officers' organizational commitment should be intensified by increasing their pride as tax specialists, enhancing external images of the taxation administration, making substantial and realistic efforts, and letting public tax officers have organization identification.

• Journal of Contemporary Eastern Asia
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• v.20 no.1
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• pp.1-23
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• 2021

With regard to the recent developments in public diplomacy, the increasing fusion of strategic communication appears necessary. China engages in public diplomacy with a strategic purpose to shape its national image abroad. Hosting diplomatic advocacy event is regarded as an instrument with expectations to present reliable and responsible image and promote international collaborations. The present research focuses on the Belt and Road Forum (BRF) in May 2017 with the objective to analyze its outcomes and influence on the international news agenda, news frames, and foreign citizens' comments online. The quantitative content analyses are used to compare the media reports (N=364) and Facebook users' comments on the selected news (N=957) between the US and Pakistan. Results reveal that Pakistani media provided more diverse frames and attributed more positive evaluations to the BRF than the US media. However, Facebook comments expressed more unfavorable opinions toward the BRF and China's image with rare differences between two countries. In conclusion, the BRF has served as an eye-catching advocacy of Chinese foreign policy, as it influenced the news agenda in two selected countries. However, news frames vary due to the differences in media system and the involvement in the BRF. China's public diplomacy practices follow a traditional top-down communication which needs meticulous subdivision of target stakeholders, delicate messaging strategies, and integrated tactics.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.29-38
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• 2017

The purpose of this study was to examine the effects of users' organization-public relationship of the donation activities of corporate via social network service on corporate image and reputation focused on social network service users. The subjects were 228 SNS users selected. The data were analyzed by the correlation analysis, reliability analysis and structural equation modeling analysis using SPSS 21 and AMOS 21 program. The results were as follow. First, Organization-public relationships influenced positively on corporate image. Second, Organization-public relationships influenced positively on corporate reputation. Third, Corporate image influenced positively on corporate reputation. These results will contribute to develop a marketing strategy via social network service of corporate.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.6
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• pp.2317-2337
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• 2015

Cryptography provides an effective solution to secure the communication over public networks. The communication over public networks that includes electronic commerce, business and military services, necessitates the requirement of simple and robust encryption techniques. In this paper, a novel image encryption method which employs calligraphy based hybrid scan and random number is presented. The original image is scrambled by pixel position permutation with calligraphy based diagonal and novel calligraphy based scan patterns. The cipher image is obtained by XORing the scrambled image with random numbers. The suggested method resists statistical, differential, entropy, and noise attacks which have been demonstrated with a set of standard images.

• Asian Journal for Public Opinion Research
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• v.10 no.1
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• pp.23-50
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• 2022

This study examined the perceived contingent factors that affect South Korean citizens' image of the city they reside in. The respondents in this study perceived the image of their city through two dimensions--leading and safe--during the COVID-19 era. When respondents perceived the openness and expertise of the local government, the transformational and transactional leadership of the government leader, liberal political orientation of the leader, lower degree of law compliance of the mayor, high degree of citizenship, and high level of living infrastructure and competitiveness as attributes of the city, they were more likely to perceive the city as having a "leading" image. The perceived cultural characteristics of the local government, specifically the factor of hierarchy and regulation, the perceptions of citizenship, and all three variables regarding the perceptions related to city attributes (i.e., environmental, cultural, and living infrastructures and competitiveness) positively influenced the perception of a "safe" city image. Based on the results, various theoretical and practical implications were discussed in this study.