• 한국의류학회지
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• 제43권6호
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• pp.808-824
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• 2019

This study analyzes the values of vintage in Korean fashion prosumer's activities and elevates the values as one characteristic of Korean modern fashion. The methodology included literary and empirical studies as well as prosumer and modern Korean vintage fashion literary studies. In-depth interviews were done to analyze the values of vintage in fashion prosumer's activities. The values of vintage fashion for Millennials are creative activities based on public interest, expanded reproducing through sharing daily looks and self-expression through the scarcity of vintage clothing. Prosumer characteristics are self-satisfaction and sharing. Fashion prosumer's vintage trends are new-tro, communication, cultural complex, and sharing of daily life. The formativeness in fashion prosumer's activities are heritage, text, activity and image. The meanings are creation, communication, experience and sharing. Fashion prosumers are developing the new genre of 'vintage fashion activity'; in addition, values towards vintage fashion activity are also drawing international interest.

• 한국의류산업학회지
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• 제14권1호
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• pp.75-82
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• 2012

Compared to off-line, on-line word-of-mouth has fast dissemination speed and extensive effects based on interactive features. Moreover, in the age of Web 2.0, on-line media has made consumers evolve from simple purchasers to producers, who intervene into product manufacturing through on-line WOM. According to this, this study is conducted to clarify how consumer's prosumer propensity affects WOM in detail when purchasing fashion products on-line through website interactivity and perceived usefulness of WOM. The results are as follows. 1. Consumer's prosumer propensity is classified in four dimensions: the propensity to participate, the propensity to relate, the propensity to amuse and the propensity to create. 2. The sample has shown low prosumer propensity overall, and there were no gender differences. 3. Testing structural equation model, it was clarified that the higher the consumer's prosumer propensity, the higher the consumer's evaluation of website interactivity and thus the greater the WOM effect through its perception of usefulness. 4. There were some differences in the path of structural equation model according to consumer's prosumer propensity. From the results, it can be concluded that consumer's prosumer propensity is a key factor in the on-line WOM. Therefore fashion businesses should actively utilize consumer's prosumer propensity to apply their opinion in the product planning stage or use it as the means of company-friendly viral marketing.

• 품질경영학회지
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• 제44권1호
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• pp.199-214
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• 2016

Purpose: The present study was designed to examine the casual relationships among performance and arts information service quality, initial trust, user satisfaction, reuse intention and prosumer activity in social network service(SNS). Also, we intended to explore significant factors on use performance of SNS through causal model analysis in the viewpoint of total effect. Methods: As a survey tool, questionnaire has obtained validity and reliability through literature survey, exploratory survey and pretest and sample 403 was selected. For statistical treatment of pretest and main analysis, SPSS18.0 and AMOS18.0 were employed and structural equation model was employed as analysis method. Results: Result of this study shows as follows. Two factors (precision and reciprocal action) have an effect on user satisfaction, initial trust, reuse intention and prosumer activity. We found that with an importance of initial trust, prosumer activity can be a useful and significant factor in causal relationship of SNS. Conclusion: The present study shows that two factors(precision and reciprocal action) in via of initial trust, were important factors that related companies have to emphasize to raise performance, And also we confirmed new factor 'prosumer activity' through this study. However, the present study has some limitations to be studied in the future.

• 품질경영학회지
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• 제47권1호
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• pp.125-138
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• 2019

Purpose: The present research was designed to explore a causal relationship among SNS prosumer characteristics, relationship quality, user satisfaction, and loyalty intention, and we intended to explore mediating role of relationship quality in the causal relationship. Methods: As survey tool, questionnaire that had obtained validity and reliability through literature survey and pretest survey, and sample 214 was analyzed using SEM analysis method. Results: All theoretical relationships, except the relationship between information provision and relational quality, proved to be significant. The relationship quality plays an important intermediary role in the research model. Conclusion: The characteristics of SNS prosumer activity can be summarized by interaction and informational provision. To increase user satisfaction and loyalty, it is necessary to support these characteristics and strengthen relationships with customers.

• 한국콘텐츠학회논문지
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• 제14권9호
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• pp.411-427
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• 2014

본 연구는 오픈소스SW의 기술적 접근이 아닌 개발자와 소비자들이 함께 참여하고 공유할 수 있는 소셜 플랫폼을 활용한 프로슈머(Prosumer)마케팅의 관점에서 OSS의 마케팅연구에 기여점을 제시하고자한다. 이를 위하여 OSS의 온라인 브랜드 커뮤니티 활성화가 소셜 미디어 플랫폼을 활용한 OSS의 프로슈머 마케팅에 미치는 영향을 알아보고 최종적으로 소셜 미디어 플랫폼 사용자들의 OSS에 대한 충성도를 알아보고자 하였다. 연구의 결과로서 온라인 브랜드 커뮤니티의 활성화 요인들 중 커뮤니티의 콘텐츠, 고객지원, UI, 그리고 커뮤니티 활동에 대한 유/무상의 보상이 OSS 소셜 미디어 플랫폼 활성화에 유의한 영향을 미치는 것으로 나타났다. 그러나 브랜드의 명성은 OSS 소셜 미디어 플랫폼 활성화에 유의미한 영향을 미치지 못하는 것으로 나타났다. 또한, OSS 소셜 미디어 플랫폼의 활성화가 OSS의 충성도에 긍정적인 영향을 미치고 있는 것으로 나타났다. 이는 급변하는 ICT 생태계에서 OSS 비즈니스의 새로운 해법으로서 소셜 플랫폼기반 프로슈머 마케팅이 중요한 전략이 될 수 있다는 것을 보여주는 결과라고 할 수 있다.

• 신재생에너지
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• 제17권2호
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• pp.1-8
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• 2021

We estimated the price range of electricity transactions under the prosumer system, considering the spread of renewable energy and the prospect of introducing a surplus power trading system between power consumers in Korea. The range (min/max) of power transaction prices was estimated by prosumers and consumers who could purchase electricity from utilities if needed. It is assumed that utilities purchased electricity from prosumers and consumers under a Time-of-Use (TOU) rate, trading at a monthly price. The range of available transaction prices according to the amount of power purchased from utilities and the amount of transaction power was also estimated. The price range that can be traded is expected to vary depending on variables such as the TOU rate, purchased and surplus power, levelized cost of electricity, etc.

• 정보화정책
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• 제24권2호
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• pp.87-104
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• 2017

정보통신기술 발달에 기반하고 있는 4차 산업혁명은 인간의 지식노동을 대체함으로써 대량실업문제 및 일자리 양극화를 통한 소득격차문제를 확산시킬 것으로 예상되고 있다. 더욱이 그 변화의 속도와 범위가 빠르고 광범위할 것으로 예상되어 급격한 사회변화에 따른 선제적 대응조치 마련을 요구하고 있으나, 기존연구에서는 전통적 형태의 일자리가 미래에도 지속될 것이라는 가정 하에 제한적인 해결방안만을 내어놓고 있다. 한편, 정보통신기술은 기존직무의 유연화 과정 등을 통해 기업의 생산방식을 변화시키고 있는데. 이러한 기존직무의 유연화 과정은 궁극적으로 소비자가 생산자가 되는 프로슈머 이코노미로의 전환을 가능하게 할 것으로 보인다. 만일, 소비자가 생산자가 되는 프로슈머 이코노미가 도래하게 될 경우 기존의 일자리문제는 더 이상 일자리문제가 아닌 일거리 문제로 대체될 수 있는데, 이것이야말로 새로운 기술을 활용한 일자리문제의 근본적 해결방안이 될 수 있다. 결과적으로 본 논문은 4차 산업혁명시대 일자리 문제 해결을 위해 프로슈머 이코노미로의 안정적 전환을 제안하고 있으며, 보다 생산적인 프로슈머 이코노미로 전환하기 위한 인적자원개발의 관점에서 첫째, 노동시간단축을 통한 교육시간의 확보, 둘째, 온라인 대중교육 무료지원을 통한 평생교육 활성화, 셋째, 전자정부 사용 의무화를 통한 정보격차해소 방안을 제안하고자 한다.

• 한국IT서비스학회지
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• 제10권4호
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• pp.33-46
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• 2011

This research focus on the economic activity as consumer and producer traits of future customers in the convergence age. We assess level of convergence for digital devices and services respectively by questionnaire survey and interview for 14 professions. And then, for evaluating convergence level and usage of digital services of each respondents, we conducted the questionnaire survey for 343 samples. Findings of our research hold that the group who showed higher level of convergence tends to use the socialized digital services more. Convergence generation were heavy users in appstore on smart-phone and wireless game and more participating. In digital service area, facebook/cyworld, twitter, UCC, portal, internet community in digital service. Convergence generation are global network communication, buying decision making activity, actively opinion expression, prosumer attitude, dependency on digital device, experience based purchase behavior, enthusiastic information sharing.

• 전기학회논문지
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• 제67권2호
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• pp.165-172
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• 2018

This paper presents a structure of the retail electricity market based on the local pool with LDERP(Local Distributed Energy Resource Provider) for small energy prosumers. LDERP is an operator for the proposed market, which conducts performance measurement and settlement by the distribution plan determined through contract with participants. The trading process is designed similarly to the negawatt market. In the case study, the many-sided conditions of the proposed market are comparatively analyzed with the existing prosumer programs. The results demonstrate the effectiveness of the proposed framework in determining the purpose of market operating for the benefit of participants according to the various situations.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2008년도 춘계 종합학술대회 논문집
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• pp.800-804
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• 2008

본 연구는 능동적 수용자로서 프로슈머가 미디어를 접할 때, 무조건적으로 수용하는 것이 아니라 능동적인 개인으로서의 수용자라는 문제 인식에서 출발하였다. 다양한 소수의견이 교환되고 문화의 저변이 확대 양산되는 등 사회 전반의 다양성을 증대시키고 기업 환경까지 빠르게 변화시키고 있는 UCC의 논의에 있어 프로슈머의 능동적 역할을 위한 전략적 제언을 하고자 한다. 그럼으로써 UCC 이용에 있어 능동적인 수용자의 모습을 확인하고 그 의미를 찾기 위한 연구라 하겠다.