Browse > Article
http://dx.doi.org/10.5850/JKSCT.2019.43.6.808

Values of Vintage in Korean Fashion Prosumer's Activities  

Lee, Hae-dong (Dept. of Human Environmental Sciences, Sangmyung University)
Lee, Min-sun (Dept. of Clothing & Textiles, Sangmyung University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.43, no.6, 2019 , pp. 808-824 More about this Journal
Abstract
This study analyzes the values of vintage in Korean fashion prosumer's activities and elevates the values as one characteristic of Korean modern fashion. The methodology included literary and empirical studies as well as prosumer and modern Korean vintage fashion literary studies. In-depth interviews were done to analyze the values of vintage in fashion prosumer's activities. The values of vintage fashion for Millennials are creative activities based on public interest, expanded reproducing through sharing daily looks and self-expression through the scarcity of vintage clothing. Prosumer characteristics are self-satisfaction and sharing. Fashion prosumer's vintage trends are new-tro, communication, cultural complex, and sharing of daily life. The formativeness in fashion prosumer's activities are heritage, text, activity and image. The meanings are creation, communication, experience and sharing. Fashion prosumers are developing the new genre of 'vintage fashion activity'; in addition, values towards vintage fashion activity are also drawing international interest.
Keywords
Fashion prosumer; Vintage; Value; Activity;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
연도 인용수 순위
1 Adobe Korea. (2018, July 2). "소유하지 않아도 괜찮아"- 밀레니얼 세대를 위한 경험 마케팅 ["No need to own"- Empirical marketing for millennials]. Adobe Digital Dialogue. Retrieved from https://blogs.adobe.com/digitaldialogue/ko/customerexperience-ko/experience-marketing-for-millennials/
2 bit consulting. (2015, October 1). 밀레니엄 세대? 어떤 특징을 가진 세대인가? [Millennium generation? What are the characteristics of the Millennium generation?]. bit consulting Brand & Marketing Strategy. Retrieved from https://bitcons.blog.me/220496519762
3 Cassidy, T. D., & Bennett, H. R. (2012). The rise of vintage fashion and the vintage consumer. Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 4(2), 239-261. doi:10.2752/175693812X13403765252424   DOI
4 Choo, T. G., & Park, H. H. (2013). The effect of consumption value on attitude and repurchase intention of secondhand fashion goods-The moderating role of self-confidence in fashion coordination-. Journal of the Korean Society of Clothing and Textiles, 37(4), 618-630. doi:10.5850/JKSCT.2013.37.4.618   DOI
5 DeLong, M., Heinemann, B., & Reiley, K. (2005). Hooked on vintage! Fashion Theory, 9(1), 23-42. doi:10.2752/136270405778051491   DOI
6 dmvintage_dongmyo. (2019a, June 16). #디엠빈티지 [#DMvintage]. Instagram. Retrieved from https://www.instagram.com/p/BywTLJyHTRm/?igshid=1xyu8oma1mh25
7 Im, J.-W., & Park, M. (2007). A study of vintage style on the domestic fashion - Focused on the since 2001's-2006's SS -. The Research Journal of the Costume Culture, 15(3), 405-419.   DOI
8 dmvintage_dongmyo. (2019b, April 23). #커스텀 스커트 [#Custom skirt]. Instagram. Retrieved from https://www.instagram.com/p/BwmM3svAC2z/?igshid=ub8hpl1zp53b
9 dmvintage_dongmyo. (2019c, March 20). 체크 슬랙스 [Check slacks]. Instagram. Retrieved from https://www.instagram.com/p/BvObYUDg8tP/?igshid=dh1a3mzr4ae7
10 Hwang, H. Y. (2016, March 28). 넌 누구냐? 한국의 밀레니얼 [Who are you? Millennials in Korea]. Time Out. Retrieved from https://www.timeoutkorea.kr/seoul/ko/blog/넌-누구냐-한국의-밀레니얼-032816
11 Keim, C., & Wagner, R. (2018). Back in time to move forward: An empirical study on luxury fashion vintage drivers. Journal of Global Fashion Marketing: Bridging Fashion and Marketing, 9(2), 87-102. doi:10.1080/20932685.2018.1432408   DOI
12 kikokostadinov. (2018, July 28). Instagram. Retrieved from https://www.instagram.com/p/BlviIRknjsR/?igshid=ysiqrp6t5m2e
13 Kim, G. (2018). A study on vintage style in contemporary fashion (Unpublished master's thesis). Hongik University, Seoul.
14 Kim, M. K. (2019, April 5). 임지현, 송다예, 변정하 등 연예인 만큼 유명한 쇼핑몰 피팅 모델6 [The famous shopping mall fitting models 6 - Im Jihyun, Song Da Ye, Byun Jung Ha and etc]. Sporbiz. Retrieved from http://www.sporbiz.co.kr/news/articleView.html?idxno=326952
15 dmvintage_dongmyo. (2018, March 24). #고등래퍼2 [#High school rapper 2]. Instagram. Retrieved from https://www.instagram.com/p/Bgs9chiB7wl/?igshid=qp70cbc1gpws
16 ko_tgumeong. (2019, May 31). #연남동 [Yeon-Nam dong]. Instagram. Retrieved from https://www.instagram.com/p/ByHbel_DWyD/?igshid=xl68fqajyafb
17 Kim, R., Jeon, M. Y., Lee, H. E., Choi, J. H., Lee, J. Y., Kim, S.-Y., ... Kwon, J. Y. (2018). 트렌드 코리아 2019 [Trend Korea 2019]. Seoul: Miraebook Publishing Co..
18 Kim, S. (2019, February 26). 뉴 비즈니스 [New Business]. WKOREA. Retrieved from http://www.wkorea.com/2019/02/26/%EB%89%B4-%EB%B9%84%EC%A6%88%EB%8B%88%EC%8A%A4/
19 Kim, W. B., Kim, D. S., & Park, J. (2019). The effects of hashtag type on evaluations of influencer and fashion information and consumer responses. Journal of the Korean Society of Clothing and Textiles, 43(1), 1-16. doi:10.5850/JKSCT.2019.43.1.1   DOI
20 Lee, H.-d., & Lee, M.-s. (2019). The values of vintage fashion for Korean millenials. Journal of Korea Design Forum, 24(2), 55-66. doi:10.21326/ksdt.2019.24.2.005
21 Lee, H. S. (2010). 한국 다양성영화전용관 관객의 역할 변화 - 프로슈머의 유형화를 중심으로 - [The change of Korean diversity cinema audience' roles - Focused on categorizing prosumers-] (Unpublished master's thesis). Korea University, Seoul.
22 McColl, J., Canning, C., McBride, L., Nobbs, K., & Shearer, L. (2013). It's vintage darling! An exploration of vintage fashion retailing. The Journal of The Textile Institute, 104(2), 140-150. doi:10.1080/00405000.2012.702882   DOI
23 Nam, E.-A. (2013). A study on the fake vintage fashion - Based on the frame of simulacre phenomenon - (Unpublished master's thesis). Kookmin University, Seoul.
24 Paik, H.-r. (2008). The conceptualization and the development of prosumer propensity scale (Unpublished doctoral dissertation). Seoul National University, Seoul.
25 Song, A. (2017). Capture your style (S. M. Lee, Trans.). Seoul: ebizbooks. (Original work published 2016)
26 Paik, H.-r., & Rhee, K .C. (2009). The conceptualization and the development of prosumer propensity scale. Journal of Consumer Studies, 20(3), 135-161.
27 Paik, Y. R., & Kim, S. H. (2019, January 21). 한국 기업 생존 열쇠 '밀레니얼 세대' 독해법: "가치를 보여줘…그럼 너에게 빠져줄게" [Reading method for 'Millennials': "Show me the value…Then I'll crush on you.": The key for Korea corporation survival]. ECONOMY Chosun. Retrieved from http://economy.chosun.com/client/news/view.php?boardName=C00&t_num=13606409
28 Prosumer. (2019). Wikipedia. Retrieved from https://ko.wikipedia.org/wiki/%ED%94%84%EB%A1%9C%EC%8A%88%EB%A8%B8
29 Toffler, A. (1980). The third wave. New York, NY: Bantam Books.
30 Verner, A. (2019, June 4). Pre-Fall 2019 Balenciaga. VOGUE. Retrieved from https://www.vogue.com/fashion-shows/pre-fall-2019/balenciaga
31 vintage.santa. (2017, June 30). 슈프림$\times$루이비통 [Supreme$\times$Louis Vuitton]. Instagram. Retrieved from https://www.instagram.com/p/BV9DrQfl0uD/?igshid=111egcaw376we
32 Yang, J.-H., & Park, H.-W. (2010). The color characteristics of vintage fashion - Focused on Paris Pret-a-porter Collections, from 2003 to 2008 -. Journal of Fashion Business, 14(1), 86-105.
33 vintage.santa. (2018, November 14). #수험생할인 [#Promotion for examinee]. Instagram. Retrieved from https://www.instagram.com/p/BqJz7ibFSR6/?igshid=okekx5yd4mlv
34 vintage.santa. (2019, May 16). #빈티지산타 [#VintageSanta]. Instagram. Retrieved from https://www.instagram.com/p/BxhA-z5FlNN/?igshid=15r0r6ysez2ce
35 Won, N. (2012). According to values pursued (Unpublished master's thesis). Seoul National University, Seoul.
36 Yang, S., & Choi, J.-y. (2018). Instagram marketing. Seoul: onobooks..
37 yn_vintage. (2019a, May 27). #연빈구매가능 [#Available for purchase at yn_vintage]. Instagram. Retrieved from https://www.instagram.com/p/Bx83tttFyM7/?igshid=1ij1g5itbwp4u
38 yn_vintage. (2019b, June 15). 시니어 모델 김칠두 [Senior model Kim Chil-Doo]. Instagram. Retrieved rom https://www.instagram.com/p/Byu66tFF6ZX/?igshid=1ofox04knlk12