• 제목/요약/키워드: propensity of consumption

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코로나19 이후 문화예술경험에 따른 문화예술 소비성향 분석 - 문화예술 인식에 따른 차이분석 - (Analysis of art & culture consumption propensity according to art & culture experience after COVID19: analysis of differences by art & culture perception)

  • 소은혜
    • 예술경영연구
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    • 제60호
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    • pp.155-191
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    • 2021
  • 본 연구의 목적은 문화예술 인식에 따른 문화예술 경험이 문화예술 소비성향에 미치는 영향을 분석하고자 함이다. 이에 문화예술 소비자의 경험을 통해 나타나는 소비성향은 문화예술 마케팅 전략을 효율적으로 전달하는 것이라고 정의하였으며, 문화예술을 향유하는 소비자의 행동을 측정하였다. 분석방법은 다음과 같다. 먼저, 문화예술 소비자의 경험과 소비성향을 설문조사하였으며, 연구자료는 판단표본추출법을 이용하여 분석하였으며, 사회적 거리두기로 인해 온라인 설문조사를 통해 분석하였다. 분석결과, 행동, 감성, 관계요인이 쾌락적 요인에 유의한 영향을 미치고 있었으며, 행동, 감성, 감각, 관계 요인이 과시 요인에 유의한 영향을 미치고 있고, 행동, 감성적 요인은 계획적 요인에 유의한 영향을 미치고 있었다. 이를 통한 시사점은 첫째, 관계요인이 전반적인 소비성향에 부(-)의 영향을 나타내고 있는데, 이는 사회적 거리두기로 인해 문화예술을 향유할 때 소비자의 불안감이 표출되었음을 시사한다. 둘째, 문화예술을 제공하는 아티스트에게 양질의 컨텐츠를 제작할 수 있도록 기업 및 소비자로부터 후원이 필요할 것으로 사료된다. 향후에는 문화예술을 향유하는 소비자 뿐 아니라, 문화예술을 제공하는 공급자, 아티스트간의 관계를 고려하여 연구한다면 문화예술 생태계를 보다 심도 깊게 이해할 수 있을 것이라고 사료된다.

부산 연안도시 관광수요 예측과 영향요인에 관한 연구 (Study on Tourism Demand Forecast and Influencing Factors in Busan Metropolitan City)

  • 황규원;남성모;장아름;이문숙
    • 해양환경안전학회지
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    • 제29권7호
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    • pp.915-929
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    • 2023
  • 최근 국민 삶의질 향상, 여가 활동 다변화, 인구구조의 변화 등으로 관광수요 증가 및 관광활동이 다양화되고 있다. 특히 연안도시의 경우, 육상 관광 요소와 해양관광 요소가 공존하는 지역으로 다양한 요인이 관광수요에 영향을 미치고 있다. 본 연구 목적은 본 연구는 행위자 기반의 데이터를 활용하여 관광규모의 시계열 분석을 통해 예측 정확도를 향상시키고, 영향요인을 탐색하고자 한다. 연구 대상은 부산 지역 내 기초자치단체이며, 데이터는 월단위의 관광객수와 관광소비금액을 활용하였다. 연구방법으로 확정적(결정적) 모형인 단변량 시계열 분석과 영향요인을 파악하기 위해 SARIMAX 분석을 수행하였다. 영향요인은 관광소비성향을 설정하였으며, 업종별 소비금액과 SNS 언급량을 중심으로 설정하였다. 연구결과 COVID-19를 고려하지 않은 시계열 모형과 고려한 모형 간의 정확도(RMSE 기준) 차이가 지역별로 최소 1.8배에서 최대 32.7배 향상되었다. 또한 영향요인을 보면 관광소비업종과 SNS 트렌드가 관광객수와 관광소비금액에 유의한 영향을 미치고 있다. 따라서 미래 수요예측을 위해서는 외적 영향을 고려하고, 관광객의 소비성향과 관심도가 지역관광 측면에서 고려 대상이 된다. 본 연구는 연안도시인 부산 지역의 미래 관광수요 예측과 관광규모에 미치고 있는 영향요인을 파악하여 정부 관광정책 및 관광추세를 고려한 관광수요태세 마련을 위한 정책 의사결정에 기여하고자 한다.

Salt content of school meals and comparison of perception related to sodium intake in elementary, middle, and high schools

  • Ahn, Sohyun;Park, Seoyun;Kim, Jin Nam;Han, Sung Nim;Jeong, Soo Bin;Kim, Hye-Kyeong
    • Nutrition Research and Practice
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    • 제7권1호
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    • pp.59-65
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    • 2013
  • Excessive sodium intake leading to hypertension, stroke, and stomach cancer is mainly caused by excess use of salt in cooking. This study was performed to estimate the salt content in school meals and to compare differences in perceptions related to sodium intake between students and staffs working for school meal service. We collected 382 dishes for food from 24 schools (9 elementary, 7 middle, 8 high schools) in Gyeonggi-do and salt content was calculated from salinity and weight of individual food. The average salt content from elementary, middle, and high school meals were 2.44 g, 3.96 g, and 5.87 g, respectively. The amount of salt provided from the school lunch alone was over 80% of the recommended daily salt intake by WHO. Noodles, stews, sauces, and soups were major sources of salt intake at dish group level, while the most salty dishes were sauces, kimchies, and stir-fried foods. Dietary knowledge and attitude related to sodium intake and consumption frequency of the salty dishes were surveyed with questionnaire in 798 students and 256 staffs working for school meal service. Compared with the staffs, the students perceived school meals salty and the proportions of students who thought school meals were salty increased with going up from elementary to high schools (P < 0.001). Among the students, middle and high school students showed significant propensity for the preference to one-dish meal, processed foods, eating much broth and dipping sauce or seasoning compared with the elementary students, although they had higher nutrition knowledge scores. These results proposed that monitoring salt content of school meals and consideration on the contents and education methods in school are needed to lower sodium intake.

도시 및 농촌의 의생활관리행동 비교연구(제1보) -의생활 관리행동 측정도구 개발을 중심으로- (A Study on The Comparison of Housewife′s Clothing Management Behaviors in Rural & Urban Community -The development of measuring scales on clothing management behaviors-)

  • 이경숙;최정화
    • 한국의류학회지
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    • 제26권1호
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    • pp.95-103
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    • 2002
  • The consumption in the clothing's living has been diversified and rich by the increase in pay, the ostentatious propensity to consume and the diversification of distribution on structure in accordance with the advance of clothing industries, etc. The clothing, however, was not used properly due to the thoughtless purchase, the sudden change of fashion and the difficulty in the use and management of clothing. Most rural communities, furthermore, have the poor market, and the unreasonable management could be often observed, e.g., some people don't follow the care label or burn the clothing to waste. This study was conducted to provide the tool measuring the standardized clothing management behaviors so that the systematic and effective instruction could be achieved to improve the living standards 623 rural and urban housewives to develop the tool measuring the standardized clothing management to compare and measure the effect of before and after the education and guide all the way. And then, we developed the standardized measurement tool consisting of 6 parts of 60 questions after analyzing the validation and reliability of the questions. As a result of analyzing the validation and reliability of the developed tool, each Conbach alpha value of clothing living showed the good reliability; the value of the purchase plan was 0.76, the purchase was 0.83, the wear was 0.80, the management was 0.84, the storage was 0.83, and the disposal was 0.74, which indicated that it was able to use as a standardized tool.

여대생들의 저가 화장품에 대한 사용실태 및 구매행동에 관한 연구 (A Study on the Actual Condition of Using Low-priced Cosmetics and on the Purchasing Behavior in Female Undergraduates)

  • 김주덕
    • 대한화장품학회지
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    • 제37권2호
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    • pp.177-189
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    • 2011
  • 여성들은 대개 고등학교 졸업 후 화장을 시작한다. 이들은 경제력은 낮지만 자신의 화장품을 스스로 선택하여 높은 화장품 수요를 보이는 집단이다. 그래서 이들은 저가 화장품 시장의 주 고객이 될 수 있으며 하나의 독립된 화장품 시장으로 간주될 수 있다. 이에 본 연구는 저가 화장품의 주 타깃인 여대생의 저가 화장품 구매성향을 분석하였다. 타깃 및 시장 세분화를 통하여 더 많은 고객의 욕구를 충족시키고 잠재고객 확보를 통해 저가 화장품의 지속적인 발전 방안을 제시하고자 한다. 또한 여대생의 라이프스타일 분석을 통해 저가 화장품의 사용실태와 구매 만족도를 파악하고 여대생의 올바른 소비문화를 유도하는 기초자료로 활용하고자 한다. 수도권에 거주하는 여대생 320명 중 불성실하게 답변한 자료를 제외한 305명을 실증 분석하여 SPSS WIN 15.0 프로그램을 이용하여 분석하였다. 여대생들 중 저가 화장품을 사용한 적이 있는 사람이 90.1 %이었고 제품 선택 기준으로는 제품 품질을 우선으로 답하였다. 또한 저가 화장품을 사용하지 않은 이유로는 저가 이미지 때문이라고 답하였다.

적자가계유형분류에 따른 가계특성 변화 분석 (A Comparison of Household Characteristics by Deficit Types)

  • 양세정;이은화;이종희
    • 가정과삶의질연구
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    • 제33권1호
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    • pp.19-39
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    • 2015
  • The purpose of the study was to examine the characteristics and economic status of deficit households. The data for this study were from The Household Income and Expenditure Survey in 2000, 2005, and 2010 conducted by the National Statistics Office (NSO). Deficit households were defined by those who had expenditures higher than their income. Among total households, the proportion of deficit households was 26.84% in 2000, 28.14% in 2005, and 27.15% in 2010. The average propensity to consume was 132.1 in 2005, which was higher than those in 2000 and 2010. Deficit households were classified into five types using cluster analysis: 1)overall-overconsumption group(33.07%), 2)basic needs group(26.33%), 3)transportation expenditure-dominated group(6.73%), 4)education expenditure-dominated group(27.63%), 5)health care expenditure-dominated group(6.24%). The overall-overconsumption group was the largest group of total households and the portion of this group among total households decreased by 4.97%p from 2005 to 2010. However, the education expenditure-dominated group increased by approximately 7.6%p over the period. It was also found that households in 2000 and 2010 were more likely to be in all five groups than households in 2005. Other major determinants of households with deficit were gender, age, number of family members, education level, dual income, home ownership, vehicle ownership, and income class.

온라인 쇼핑몰에서 가치, 신뢰, 이용의도의 관계에 대한 연구 : 충동구매 성향 수준의 조절 효과 (Relationships among Value, Trust and Intention to Use in Online Shopping Malls : Moderating Effects of Levels of the Propensity to e-Impulsive Buying)

  • 임세헌;이성호
    • Journal of Information Technology Applications and Management
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    • 제19권2호
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    • pp.79-96
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    • 2012
  • Thanks to the growth of information technology (IT), e-commerce transactions are rapidly developing. Consumers searched and purchased for products and services through e-commerce transactions and felt excitement and satisfaction through shopping behaviors in online shopping malls. The enlargement of company's marketing efforts and consumer tastes of the uncontrolled consumption for goods and services increased the impulsive purchase in online shopping malls. In diffusing consumers' e-impulse buying, consumers increased in expenditures according to unnecessary purchasing behavior in online shopping malls. However, enterprises increased sales and benefits due to consumers' impulse buying in online shopping malls. Accordingly, in research areas of enterprises and consumers levels, the studies of e-impulse buying will provide significant values for marketers of companies. In this study, we analyzed the relationships among intention to use, trust, and value in online shopping malls. And we also analyzed the moderating effect of e-impulse buying with utilitarian and hedonic value to establish trust in online shopping malls. The result of this study showed that hedonic and utilitarian value should have a positive impact trust and trust should have a positive impact intention to use in the online shopping malls. The e-impulsive buying showed a moderating effect on the relationship between hedonic value and trust in online shopping malls. The e-impulsive buying didn't show, however, a moderating effect on the between utilitarian value and trust in online shopping malls. The results of this study will provide valuable implications for implementing e-commerce strategies.

Amounts served and consumed of school lunch differed by gender in Japanese elementary schools

  • Nozue, Miho;Yoshita, Katsushi;Jun, Kyungyul;Ishihara, Yoko;Taketa, Yasuko;Naruse, Akiko;Nagai, Narumi;Ishida, Hiromi
    • Nutrition Research and Practice
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    • 제4권5호
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    • pp.400-404
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    • 2010
  • School lunches serve to improve nutritional status and to promote the health of children. The purpose of this study was to investigate the portion sizes of school lunches served and consumed in Japanese elementary schools. In addition, gender difference in servings and consumption were also studied. A cross-sectional study was undertaken between October 2007 and February 2008 in schools located in Tokyo and Okayama, Japan. A total of 192 fifth-grade children attending four elementary schools participated in this study. Weighed plate waste methods and observation were used to collect dietary data for two non-consecutive days. The proportion of children who chose staple foods along with main dishes and/or side dishes for at least one day was higher in boys than in girls (respectively, for staple food: 42.1% vs. 9.3%, for main dish and/or side dish: 68.4% vs. 44.3%, P < 0.001). The ratio of initial amount served to amount offered was $0.88{\pm}0.11$ for boys and $0.84{\pm}0.10$ for girls (P < 0.05). The ratio of amount consumed to amount offered was $1.04{\pm}0.19$ for boys and $0.88{\pm}0.12$ for girls (P < 0.001). Weight was related to amount consumed both in boys (r = 0.222, P < 0.05) and in girls (r = 0.201, P < 0.05). These findings suggest that the nutritional standards of school lunch programs should take into account gender differences. Clearly, boys were more likely to consume more than the initial amounts served due to their higher propensity to take second helpings. Boys feel few reservations about taking second helpings to adjust their total intake. However, school lunch plans should take into consideration girls' reluctance to do so, by serving appropriate initial portion sizes.

도덕과 교육에서의 환경 교육 (Environmental Education in the Moral Education)

  • 윤현진
    • 한국환경교육학회지:환경교육
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    • 제12권1호
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    • pp.64-75
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    • 1999
  • The goals of moral education according to the 7th educational curriculum are (1) to learn the basic life custom and ethical norms necessary to desirable life, (2) to develop the judgment to solve desirably and practically the ethical matters in daily life, (3) to develop the sound citizenship, national identity and consciousness, and the consciousness of world peace and mankind's mutual prosperity, and (4) to develop the ethical propensity to practice the ideal and principle of life systematically Based on the goals in the above, the following can be established as goals of environmental education possible: (1) to learn judgment to solve practically the environmental problems in the society with their ethical understanding, and (2) to recognize that environmental consciousness is the basic necessity of sound citizenship and national identity and consciousness, and mankind's mutual prosperity, and to have attitudes to practice environmental preservation in daily life. Like these, the intellectual aspect, the affective aspect, and the active aspect can be established in the environmental education in the ethics education keeping their balance. In order to achieve its goals, the contents of ethics subject are organized largely with 4 domains: (1) individual life, (2) home life, life with neighbors, and school life, (3) social life, and (4) national life. Among these, environmental education is mainly included in the domain of social life. These contents concerning environmental education take 22 (32.4%) out of the whole 68 teaching factors which are taught in the ethics subject from the 3rd grade to 10th grade. These 22 environmental teaching factors are mainly related to environmental ethics, environmental preservation and measures, and sound consumption life. Classified according to each goal, the environmental contents in the 7th curriculum for ethics subject put emphasis on environmental value and attitudes, action and participation, and information and knowledge. Therefore, the recommendable teaching and learning method for the environmental education in ethics subject is to motivate students' practice or to make them practice in person. For example, role-play model, value-conflict model, group study model can be applied according to the topics of environmental education.

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Interactive Digital Signage에 광고의 마케팅이 소비 경향에 대한 연구 (Research on the Impact of interactive Digital Signage Advertising on Consumption Tendency)

  • 양파
    • 디지털융복합연구
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    • 제18권4호
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    • pp.411-417
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    • 2020
  • 본 연구는 옥외 Interactive Digital Signage 의 Interactive 광고를 연구 대상으로 하고, 옥외 Interactive Digital Signage 의 광고를 전통적인 형태의 광고와 비교하여 소비하는 경향에 미치는 영향을 연구한다. 문헌 자료와 실 사례 분석의 연구방법으로 선행 연구는 아울러 인터넷 및 인공지능의 발전이 Interactive Digital Signage 광고 생산에 미치는 영향을 분석하였다. 소비 추세와 습관을 결합하여 Interactive Digital Signage 광고의 특징과 199IT Interactive Digital Signage 인터넷 자원 데이터 창고의 데이터를 근거로 하여 실례 분석 방법으로 Interactive의 광고에 소비자의 소비 경향 영향의 3가지 요인이 있다는 것을 제출한다. 목적은 이후 기업이 Interactive Digital Signage를 사용하여 광고 투자에 대한 참고를 진행한다. 기업을 도와 생산품의 판매량을 높이고, 상품 가치와 거래처에게 브랜드에 대한 신뢰도를 높인다.