• Journal of the Korean Society for Library and Information Science
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• v.50 no.1
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• pp.5-23
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• 2016

It has been shown that in the modern society, teenagers do not read a lot of books. As basic research in order to attract teenagers to reading activities, the effectiveness of booktrailers in affecting reading motivation of teenagers has been studied. As such, 121 middle school and high school students were surveyed with respect to their (1) basic awareness of reading and booktrailers, (2) awareness thereof after watching booktrailers, and (3) reader behaviour reaction applied to AIDMA & AISAS sub-elements. Results show booktrailers to be much more effective in reading motivation than printed media such as book reviews. The preferred booktrailer type is the storyline type. The preferred elements of booktrailers are the storyline, background music, video effects, with their preference in descending order. Also, in terms of the reader behaviour reaction of the teenagers, very positive responses appear across all areas including attention and interest in the book, memories of the book, desire to read the book, search for information, and production of booktrailers. These results indicate that booktrailers can be utilized very effectively in providing reading motivation and in reading expression activities.

• Journal of applied mathematics & informatics
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• v.12 no.1_2
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• pp.251-260
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• 2003

Generally, in deriving the solution of economic production quantity (EPQ) inventory model, we consider the demand rate and deterioration rate as constant quantity. But in case of real life problems, the demand rate and deterioration rate are not actually constant but slightly disturbed from their original crisp value. The motivation of this paper is to consider a more realistic EPQ inventory model with finite production rate, fuzzy demand rate and fuzzy deterioration rate. The effect of the loss in production quantity due to faulty/old machine have also been taken into consideration. The methodology to obtain the optimum value of the fuzzy total cost is derived and a numerical example is used to illustrate the computation procedure. A sensitivity analysis is also carried out to get the sensitiveness of the tolarance of different input parameters.

• Journal of Information Technology Services
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• v.6 no.2
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• pp.49-62
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• 2007

Characteristics of the motivation and performance of Enterprise Resources Planning (ERP) adoption in university organization are explored through case studies in this study. Generally, the modules for production, sales, and logistics management in a manufacturing company are substituted with new modules for student support, lecture operations, and research management in ERP for university organization. The motivation of ERP adoption is closely related to the purpose of improvement of business process operations and information system control rather than the environmental factors such as inter-organizational competition or increase of market uncertainty, differentially from enterprises cases. In addition, the financial performance such as cost reduction, labor substitution, and increase of productivity is relatively lower evaluated than the performance on organizational aspects or information system control.

• Nuclear Engineering and Technology
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• v.39 no.1
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• pp.1-8
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• 2007

Hydrogen and electricity are expected to dominate the world energy system in the long term. The world currently consumes about 50 million metric tons of hydrogen per year, with the bulk of it being consumed by the chemical and refining industries. The demand for hydrogen is expected to increase, especially if the U.S. and other countries shift their energy usage towards a hydrogen economy, with hydrogen consumed as an energy commodity by the transportation, residential and commercial sectors. However, there is strong motivation to not use fossil fuels in the future as a feedstock for hydrogen production, because the greenhouse gas carbon dioxide is a byproduct and fossil fuel prices are expected to increase significantly. An advanced reactor technology receiving considerable international interest for both electricity and hydrogen production, is the modular helium reactor (MHR), which is a passively safe concept that has evolved from earlier high-temperature gas-cooled reactor (HTGR) designs. For hydrogen production, this concept is referred to as the H2-MHR. Two different hydrogen production technologies are being investigated for the H2-MHR; an advanced sulfur-iodine (SI) thermochemical water splitting process and high-temperature electrolysis (HTE). This paper describes pre-conceptual design descriptions and economic evaluations of full-scale, nth-of-a-kind SI-Based and HTE-Based H2-MHR plants. Hydrogen production costs for both types of plants are estimated to be approximately $2 per kilogram.

• Asian-Australasian Journal of Animal Sciences
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• v.28 no.11
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• pp.1519-1524
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• 2015

It is well known that prepartum sows have an innate motivation to build a nest before parturition. Under commercial conditions, however, the farrowing crate, which is widely used in modern pig husbandry, inhibits this innate behaviour through the lack of space, materials, or both. Thus, restriction of nest-building behaviour could generate increased stress, resulting in a decrease in maternal endogenous hormones. Hence, it could lead to detrimental effects on farrowing and lactating performance. Here we review interactions between prepartum nest-building behaviour, stress and maternal endogenous hormone levels, and discuss their effects on parturition, lactation, and welfare of sows and offspring.

• Asia pacific journal of information systems
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• v.20 no.1
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• pp.141-170
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• 2010

User created content (UCC) is created and shared by common users on line. From the user's perspective, the increase of UCCs has led to an expansion of alternative means of communications, while from the business perspective UCCs have formed an environment in which an abundant amount of new contents can be produced. Despite outward quantitative growth, however, many aspects of UCCs do not meet the expectations of general users in terms of quality, and this can be observed through pirated contents and user-copied contents. The purpose of this research is to investigate effective methods for fostering production of creative user-generated content. This study proposes two core elements, namely, reward and motivation, which are believed to enhance content creativity as well as the mediating factor and users' committement, which will be effective for bridging the increasing motivation and content creativity. Based on this perspective, this research takes an in-depth look at issues related to constructing the dimensions of reward and motivation in UCC services for creative content product, which are identified in three phases. First, three dimensions of rewards have been proposed: task dimension, social dimension, and organizational dimention. The task dimension rewards are related to the inherent characteristics of a task such as writing blog articles and pasting photos. Four concrete ways of providing task-related rewards in UCC environments are suggested in this study, which include skill variety, task significance, task identity, and autonomy. The social dimensioni rewards are related to the connected relationships among users. The organizational dimension consists of monetary payoff and recognition from others. Second, the two types of motivations are suggested to be affected by the diverse rewards schemes: intrinsic motivation and extrinsic motivation. Intrinsic motivation occurs when people create new UCC contents for its' own sake, whereas extrinsic motivation occurs when people create new contents for other purposes such as fame and money. Third, commitments are suggested to work as important mediating variables between motivation and content creativity. We believe commitments are especially important in online environments because they have been found to exert stronger impacts on the Internet users than other relevant factors do. Two types of commitments are suggested in this study: emotional commitment and continuity commitment. Finally, content creativity is proposed as the final dependent variable in this study. We provide a systematic method to measure the creativity of UCC content based on the prior studies in creativity measurement. The method includes expert evaluation of blog pages posted by the Internet users. In order to test the theoretical model of our study, 133 active blog users were recruited to participate in a group discussion as well as a survey. They were asked to fill out a questionnaire on their commitment, motivation and rewards of creating UCC contents. At the same time, their creativity was measured by independent experts using Torrance Tests of Creative Thinking. Finally, two independent users visited the study participants' blog pages and evaluated their content creativity using the Creative Products Semantic Scale. All the data were compiled and analyzed through structural equation modeling. We first conducted a confirmatory factor analysis to validate the measurement model of our research. It was found that measures used in our study satisfied the requirement of reliability, convergent validity as well as discriminant validity. Given the fact that our measurement model is valid and reliable, we proceeded to conduct a structural model analysis. The results indicated that all the variables in our model had higher than necessary explanatory powers in terms of R-square values. The study results identified several important reward shemes. First of all, skill variety, task importance, task identity, and automony were all found to have significant influences on the intrinsic motivation of creating UCC contents. Also, the relationship with other users was found to have strong influences upon both intrinsic and extrinsic motivation. Finally, the opportunity to get recognition for their UCC work was found to have a significant impact on the extrinsic motivation of UCC users. However, different from our expectation, monetary compensation was found not to have a significant impact on the extrinsic motivation. It was also found that commitment was an important mediating factor in UCC environment between motivation and content creativity. A more fully mediating model was found to have the highest explanation power compared to no-mediation or partially mediated models. This paper ends with implications of the study results. First, from the theoretical perspective this study proposes and empirically validates the commitment as an important mediating factor between motivation and content creativity. This result reflects the characteristics of online environment in which the UCC creation activities occur voluntarily. Second, from the practical perspective this study proposes several concrete reward factors that are germane to the UCC environment, and their effectiveness to the content creativity is estimated. In addition to the quantitive results of relative importance of the reward factrs, this study also proposes concrete ways to provide the rewards in the UCC environment based on the FGI data that are collected after our participants finish asnwering survey questions. Finally, from the methodological perspective, this study suggests and implements a way to measure the UCC content creativity independently from the content generators' creativity, which can be used later by future research on UCC creativity. In sum, this study proposes and validates important reward features and their relations to the motivation, commitment, and the content creativity in UCC environment, which is believed to be one of the most important factors for the success of UCC and Web 2.0. As such, this study can provide significant theoretical as well as practical bases for fostering creativity in UCC contents.

• Cartoon and Animation Studies
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• s.18
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• pp.73-88
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• 2010

With the recent trend of Web 2.0, experts argue that the UCC age has blossomed where people themselves produce their own content and share it on the Internet. However, more academic studies on video UCC production are needed to understand fully the video UCC phenomenon in Korea. This study was done as an exploratory study to investigate the motivations for video UCC production and its effects. Results reveal that the important motivations for participating in video UCC creation are fun, sharing, and self-expression. For the rewards for video UCC creation participation, feedback, sharing and self-satisfaction are considered valuable psychological rewards by the video UCC creators. Furthermore, the total amount of video UCC production is positively correlated with self-evaluation of fun, importance, and practicality of the video UCC content.

• Applied Chemistry for Engineering
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• v.33 no.3
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• pp.242-257
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• 2022

Microalgae is becoming a vital component for a circular economy and ultimately for sustainable development. Herein, recent developments in different outcomes of microalgae for wastewater treatment and biorefinery were reviewed. From its primary function as a third-generation resource of biofuel, the usage of microalgae has been diversified as an integral element for the CO₂ sequestration and production of economically valuable products (e.g., pharmaceuticals, animal feeds, biofertilizer, biochar, etc.). Principles and recent challenges for each microalgae application were presented to suggest a motivation for future research and the direction of development. The integration of microalgae within the concept of the circular economy was also discussed with various routes of microalgae-based biorefinery.

• Journal of Convergence for Information Technology
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• v.10 no.9
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• pp.251-261
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• 2020

The purpose of this research is to examine the relationship between motivation, reliability, satisfaction, and sustainability of YouTube content and suggest the implications needed for content consumption or production of beauty workers in the future as K-beauty's interest is increasing due to the global Hallyu craze, and beauty industry workers are also watching YouTube hair care content and exchanging the latest trends. The analysis methods included frequency analysis, factor analysis, reliability analysis, correlation analysis, and multi-recovery analysis. As a result, the correlation between the motivation for content use, reliability, satisfaction, and persistence was shown, the motivation for content use was statistically significant (+) and the impact of content reliability on YouTube content satisfaction and sustainability (a significant statistical+).

• Journal of Distribution Science
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• v.7 no.3
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• pp.101-122
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• 2009

This study examines internationalization determinant factors, motivation and goal of internalization, market entry methods, timing, region, internalization strategy and access method, internationalization performance and success factors, problems and troubles of internalization, and ultimately suggests internalization strategies for domestic venture companies. The study found that interior factors of internationalization determinant factors are characteristics of new firm and technological capabilities while exterior factors include narrow domestic market, industrialization level, competition level, product life cycle, economy of scale, and global network. Motivation was found to include securing and preoccupying market, cost reduction and efficient production through moving of production base, and the necessity of network formation.