• Title/Summary/Keyword: product/policy information

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A study on the Success Factors and Strategy of Information Technology Investment Based on Intelligent Economic Simulation Modeling (지능형 시뮬레이션 모형을 기반으로 한 정보기술 투자 성과 요인 및 전략 도출에 관한 연구)

  • Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.19 no.1
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    • pp.35-55
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    • 2013
  • Information technology is a critical resource necessary for any company hoping to support and realize its strategic goals, which contribute to growth promotion and sustainable development. The selection of information technology and its strategic use are imperative for the enhanced performance of every aspect of company management, leading a wide range of companies to have invested continuously in information technology. Despite researchers, managers, and policy makers' keen interest in how information technology contributes to organizational performance, there is uncertainty and debate about the result of information technology investment. In other words, researchers and managers cannot easily identify the independent factors that can impact the investment performance of information technology. This is mainly owing to the fact that many factors, ranging from the internal components of a company, strategies, and external customers, are interconnected with the investment performance of information technology. Using an agent-based simulation technique, this research extracts factors expected to affect investment performance on information technology, simplifies the analyses of their relationship with economic modeling, and examines the performance dependent on changes in the factors. In terms of economic modeling, I expand the model that highlights the way in which product quality moderates the relationship between information technology investments and economic performance (Thatcher and Pingry, 2004) by considering the cost of information technology investment and the demand creation resulting from product quality enhancement. For quality enhancement and its consequences for demand creation, I apply the concept of information quality and decision-maker quality (Raghunathan, 1999). This concept implies that the investment on information technology improves the quality of information, which, in turn, improves decision quality and performance, thus enhancing the level of product or service quality. Additionally, I consider the effect of word of mouth among consumers, which creates new demand for a product or service through the information diffusion effect. This demand creation is analyzed with an agent-based simulation model that is widely used for network analyses. Results show that the investment on information technology enhances the quality of a company's product or service, which indirectly affects the economic performance of that company, particularly with regard to factors such as consumer surplus, company profit, and company productivity. Specifically, when a company makes its initial investment in information technology, the resultant increase in the quality of a company's product or service immediately has a positive effect on consumer surplus, but the investment cost has a negative effect on company productivity and profit. As time goes by, the enhancement of the quality of that company's product or service creates new consumer demand through the information diffusion effect. Finally, the new demand positively affects the company's profit and productivity. In terms of the investment strategy for information technology, this study's results also reveal that the selection of information technology needs to be based on analysis of service and the network effect of customers, and demonstrate that information technology implementation should fit into the company's business strategy. Specifically, if a company seeks the short-term enhancement of company performance, it needs to have a one-shot strategy (making a large investment at one time). On the other hand, if a company seeks a long-term sustainable profit structure, it needs to have a split strategy (making several small investments at different times). The findings from this study make several contributions to the literature. In terms of methodology, the study integrates both economic modeling and simulation technique in order to overcome the limitations of each methodology. It also indicates the mediating effect of product quality on the relationship between information technology and the performance of a company. Finally, it analyzes the effect of information technology investment strategies and information diffusion among consumers on the investment performance of information technology.

Ad Planning Model by Comparison Challenge Approach in the e-Marketplace (e-Marketplace에서의 비교도전에 의한 광고계획 모델)

  • 이재규;이재원
    • Journal of Intelligence and Information Systems
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    • v.9 no.3
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    • pp.137-153
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    • 2003
  • Comparison shopping is the most popular functionality in the e-Marketplace. Most of their revenue has been generated kent the Internet advertisement, but the ad earning was declined as the ad costing per action method widespread. Seller less familiar to the customer shrinks from chances for advertising and exposing their products. So, we need an efficient methodology subject to the seller's ad budget and other constraints, and it also has to increase comparison broker's earning in the e-Marketplace. Our research proposed and developed an ad planning methodology using comparison challenge approach which can be applied by 3$^{rd}$ party comparison brokers. Comparison challenge planning is organized with challenge policy of competitor level, product level and specification level. With that policies and basic challenge propositions, we measure the quantified value of functional distance between the specifications of my product and competitor's product. My product challenges the comparison using the comparative ad format to the similar but inferior competitor's product based on quantified valuation. Comparison challenge planning system has two phases of comparative value generation and optimization. We developed a prototype system and applied it to the desktop PC market of five major manufacturers. Our performance was emphasized by comparing to other comparative ad methods such as random display method and minimum distance method..

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Safety-Oriented Consumer Behavior Associated with Safety Information Search (소비자안전 정보탐색에 따른 안전추구행동)

  • Oh, Kyoung-Im;Lee, Seung-Sin
    • Journal of the Korean Home Economics Association
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    • v.50 no.5
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    • pp.101-113
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    • 2012
  • This study aims to examine consumer product safety search levels, as well as their response to safety-oriented behavior change, in a bid to use the results in the diverse policy formulation of government and business, and as basic data for securing consumer safety. The findings of this study are outlined as follows. First, for consumer safety information search access and reliability, in the case of access, accessibility via TV and other press media was high, while accessibility via education (seminars, lectures, practice and campaigns) was low. Second, consumer safety-oriented behaviors were examined before and after purchasing products; there was a significant difference associated with monthly income prior to buying products. Third, in order to determine the influence of variables related to consumer safety-oriented behaviors, consumer safety-oriented behaviors as a dependent variable underwent regression analysis; information search access and reliability, and monthly income were found to significantly influence consumer behavior.

Establishment of Database and Distribution Maps for Biomass Resources (바이오매스 자원 DB 구축과 분포도 작성)

  • Kim, Yi-Hyun;Nam, Jae-Jak;Hong, S. Young;Choe, Eun-Young;Hong, Seung-Gil;So, Kyu-Ho
    • Korean Journal of Soil Science and Fertilizer
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    • v.42 no.5
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    • pp.379-384
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    • 2009
  • This study was carried out to understand the national and regional distribution of the biomass resources produced in Korea annually via establishing database (DB) and distribution maps of biomass resources data including as livestock manures, food wastes and agricultural by-product. The information of the annual production of each biomass resources was obtained from Ministry for Food, Agriculture, Forestry and Fisheries (MIFAFF), Ministry of Environment (MOE) and National Statistical Office (NSO). Based on biomass resources data, we established database architecture table about livestock manures and food wastes. The distribution maps for the total amount of manures produced from each livestock animal were built up in both national and regional scales and used for analysis of the space-based and time-based distribution of the manure resources. Distribution maps for food wastes and agricultural by-product were also produced, respectively. It was shown that the analysis through resource mapping can be used to identify the sources of collectable biomass feasibly determining suitable region for establishment of a biomass-energy production. The biomass distribution maps graphically provide the information regarding biomass resources to policy-makers, farmers, general users and it was expected to be utilized for policy-making of environmental-friendly agriculture and bio-energy.

A Study of R&D Strategy-Environmental Factors-Performances of the Academia in the Information and Telecommunication Industry: An Analysis of ITRC Projects (정보통신산업에 있어서 대학의 연구전략-영향요인-성과에 관한 연구: ITRC사업 중심으로)

  • Lee, Young-Duck
    • Journal of Korea Technology Innovation Society
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    • v.11 no.4
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    • pp.431-449
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    • 2008
  • I analyzed the relationships among motives, strategies, and performances of the university-initiated R&D activities in the Information Technology Research Center(ITRC) Projects. I suggested a research model and 3 hypothesis about them through analysis of a lot of literatures. And I also made an empirical test on the hypothesis through statistical methods. The data which were used in this analysis were gathered through a questionnaire survey to the head of R&D projects in the ITRCs. I would make several useful suggestions to the head of university's ITRCs and the policy makers. Firstly, the type of university's R&D strategy were influenced from several motives such as technology development and acquisition, co-utilizations of research facilities, and utilization and rearing of the expertise. Secondly, to select an optimal type of R&D strategy, the university should considered the efficient methods which were related to forecasting market size of new product and new technology, and to using the useful information on technology development, and to securing the expertise. Thirdly, the researcher and manager of ITRCs had to recognize the correct forecast of future market size of new product and new technology and a useful information about technology development, as the most important factors in improving performances of R&D projects. Lastly, They had to make an effort of getting the efficient methods to secure the expertise, research facilities, and rational compensation system.

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Analysis of differences in perceptions between schools and companies on the utilization of Edutech (에듀테크 활용에 대한 학교와 기업의 인식차이 분석)

  • Gye, Bo-Kyong;Baek, Song-Yi;Koh, Eun Hyeon;Heo, Duyoung;Youn, Jae-hee
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.1-10
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    • 2022
  • As the importance of ICT use in education grows, this study analyzes the differences and characteristics of perceptions of educational fields and industries on the use of Edutech, and proposes policy suggestions for revitalizing Edutech by deriving requirements. Accordingly, a survey was conducted on 201 teachers and 100 companies, and IPA analysis, Borich's needs, basic statistics, and t-test were conducted to find out the necessity and utilization of Edutech. As a result, they were highly aware of the need for the use of Edutech, and perceived that the support or accessibility for Edutech was insufficient. Accordingly, direct exchange between on-site teachers and companies from the product development stage to utilization and follow-up management, professional support for the introduction of Edutech, simplification of the purchase process and deregulation, customized support and training programs according to the characteristics of teachers are required. In the future, it is necessary to consider the changes in education that will occur after COVID-19 and establish appropriate product development and spread strategies.

A Study on Promotion Policy of Korean Design (I) (한국 디자인 진흥정책에 관한 연구(1))

  • 윤태호
    • Archives of design research
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    • v.6 no.1
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    • pp.11-22
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    • 1993
  • The purpose of this study was to provide basic information for establishment of a desirable design promotion policy drive by research and analysis of recognition to design by consumers (including students) and designers and their level, merchandise evaluation evaluation and obstructing factors in revitalization of designs. To implement such purpose as referred to hereinabove, research was made by introduction of questionaires which were distributed to 500 persons of consumers group and 350 individuals of registered designers in Seoul, and for analysis of the data, density and percentage (%) were obtained by use of SAS Package and the dispersed analysis and correlationship were added for necessary parts. The result of study is summarized as follows; (l)The consumers remind the design as costume (21%) and molding (20%), and the designers remind it as creativity (27%) & molding (14%) respectively and the reminding of design by the two groups was indicated very simi lar. (p < 0.001) (2)As per the recogni tion of roles by the designers the research has highly indicated as contribution to improving living standards or development of economy & industry, and also indicated that it creates excessive consumption with sti$$\mu$ative manner. (3)The design reacts as an important parameter in selecting cri teria of merchandises and deciding factors for purchasing and also, in enhancement of competitive power of merchandise impact of design (2.36) was regarded very high. (4)The Korean-made home appliances in image is assessed as vulnerable than that of Japanese products, and the product designing level is also shown difference from advanced countries (1.36), but has indicated as somewhat better than those competitive nations (0.51) (5)The satisfaction to design policy of the Gov't is very low (1.69) and they recommended for new establishment of Policy undertaking department within the Gov't and indicated reasearch & development of design as the major issue. In regard to the above I'd like to emphasize the design industry $$\mu$t be dealt with the national level as a whole in order to promote thereof.

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A Cross-country Study on Diffusions of Communication Technologies : The Internet, Mobile Phone, and Telephone (정보통신 서비스 확산의 대체, 보완현상에 관한 국제 비교 연구 : 인터넷, 휴대전화, 유선전화를 중심으로)

  • Lee, Jong-Su;Lee, Min-Kyu
    • Journal of Information Management
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    • v.37 no.1
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    • pp.1-16
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    • 2006
  • Due to the dramatic development of the Internet, the ICT market has changed from a voice based services to data based services. Substitution and complementary dynamism has emerged from communication technology services such as the Internet, mobile phone, and telephone. This paper analyses diffusion patterns of communication technologies such as the Internet, cellular phones, and telephones in different country groups. We estimate modified logistic growth model using time series data for the years 1975-2002. As a result, it is possible to categorize country groups according to the patterns of diffusions. This research creates essential information to forecast demand for new services based on incumbent services as well as provide information on strategies for entering the network industry.

The Impact of Fintech User and Product Characteristics on Intention for Continuous Use (핀테크의 사용자 특성과 제품 특성이 지속 사용의도에 미치는 영향)

  • Ha, Chang-Seung;Jung, Dae-Hyun
    • Informatization Policy
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    • v.23 no.4
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    • pp.59-75
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    • 2016
  • In the era of convergence, more attention is paid to development of Fintech which attempts for innovation of the financial transaction paradigm through ICT. Proliferation of Fintech to engraft finance-related services on mobile and ICT is found in various fields such as loans, investment and asset management in addition to simple payment or remittance services but awareness of consumers regarding the matter is rather low. Therefore, it is the time to conduct a research on various Fintech businesses. This thesis conducted an empirical research from the viewpoint of consumers to investigate influence on continuous use intention of Fintech users. From the user environment perspective, it was found that influence of innovativeness on satisfaction was not statistically significant. In case of the product characteristics, perceived risk did not have statistical significance on satisfaction.

TCP-GT: A New Approach to Congestion Control Based on Goodput and Throughput

  • Jung, Hyung-Soo;Kim, Shin-Gyu;Yeom, Heon-Young;Kang, Soo-Yong
    • Journal of Communications and Networks
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    • v.12 no.5
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    • pp.499-509
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    • 2010
  • A plethora of transmission control protocol (TCP) congestion control algorithms have been devoted to achieving the ultimate goal of high link utilization and fair bandwidth sharing in high bandwidth-delay product (HBDP) networks. We present a new insight into the TCP congestion control problem; in particular an end-to-end delay-based approach for an HBDP network. Our main focus is to design an end-to-end mechanism that can achieve the goal without the assistance of any network feedback. Without a router's aid in notifying the network load factor of a bottleneck link, we utilize goodput and throughput values in order to estimate the load factor. The obtained load factor affects the congestion window adjustment. The new protocol, which is called TCP-goodput and throughput (GT), adopts the carefully designed inversely-proportional increase multiplicative decrease window control policy. Our protocol is stable and efficient regardless of the link capacity, the number of flows, and the round-trip delay. Simulation results show that TCP-GT achieves high utilization, good fairness, small standing queue size, and no packet loss in an HBDP environment.