• Title/Summary/Keyword: product's transformation

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The Cyber Transformation of Marketing Mix Model : An Empirical Study of Korean On-line Shopping Malls (마케팅 믹스 모델의 사이버 전환에 관한 실증적 연구)

  • 이영순;서봉철
    • Journal of Distribution Research
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    • v.7 no.1
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    • pp.105-127
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    • 2002
  • This paper presents an analysis of how the business models of organizations are getting transformed in the Marketspace created by the Internet. We use a research model comprising the transformation scores of four Ps(Product, Price, Promotion, and Place) as dependent variables and three dimensions, Demographics, Technology, and Community elements on the Websites, as explaining variables about the Cyber Transformation of the 4Ps. While most existing literatures have focused on Website's technology, our research model includes 22 five-point-scale items; 10 Demographics /Technology items and 12 Community items. To measure the 4P's transformation scores, the authors selected 14 workable items from the Marketspace Model by Dutta, Kwan, & Segev(1997). A sample of 123 shopping mall Websites comprising three categories(grocery, jewelry/accessory, and cosmetics) from the 100hot.co.kr list are evaluated and the data is analyzed by SPSSWIN 8.0 version. The result shows that there are five significant factors, Technology, Interaction, Connectedness, Business Features, and Domain, while the average transformation scores of 4Ps are at very low level. The factor scores are used in regression analysis for each P. Two factors, Technology and Interaction are influencing all four Ps; Connectedness is influencing only two, Product and Place. Organizations must not simply take their existing business models. They have to adopt the Technology items(navigation, logo, e-mail, guide, graphics) and to facilitate the Interaction items(consulting, number/quality of bulletin boards, participation, offline events) and Connectedness(club activation, contents, partner/site link, entertainment contents) in order to get transformed in the Marketspace successfully in the near future.

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Development of Market Distribution through Digital Marketing Transformation Trends to Maximize Sales Turnover for Traditional Beverage Products

  • Basrowi;Pertiwi UTAMI
    • Journal of Distribution Science
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    • v.21 no.8
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    • pp.57-68
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    • 2023
  • Purpose: The research aims to investigate the development of market distribution through digital marketing transformation trends with the support of universities. This development strategy is to maximize sales turnover of limited liability companies' typical traditional beverage products. Research design, data, and methodology: The research design uses descriptive qualitative methods. Data were obtained by participatory observation, in-depth interviews, FGDs, and documentation. Results: The result shows that the partner's traditional product market distribution strategy has been carried out by adopting science and technology and expertise possessed by partner universities. Universities that are Partners have benefited from the implementation of the Independent Campus program. Conclusions: The conclusion from the findings is that business actors must collaborate with universities through the Kedaireka Matchmaking Fund Program. The collaboration will create the right strategy development for the business. The government needs to provide more access to finance in the future. The hope is that the traditional beverage industry and higher education can realize the ease of synergy contributing to national development and the vision of the Indonesian Ministry of Education and Culture's independent campus.

Methods and Sample Size Effect Evaluation for Wafer Level Statistical Bin Limits Determination with Poisson Distributions (포아송 분포를 가정한 Wafer 수준 Statistical Bin Limits 결정방법과 표본크기 효과에 대한 평가)

  • Park, Sung-Min;Kim, Young-Sig
    • IE interfaces
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    • v.17 no.1
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    • pp.1-12
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    • 2004
  • In a modern semiconductor device manufacturing industry, statistical bin limits on wafer level test bin data are used for minimizing value added to defective product as well as protecting end customers from potential quality and reliability excursion. Most wafer level test bin data show skewed distributions. By Monte Carlo simulation, this paper evaluates methods and sample size effect regarding determination of statistical bin limits. In the simulation, it is assumed that wafer level test bin data follow the Poisson distribution. Hence, typical shapes of the data distribution can be specified in terms of the distribution's parameter. This study examines three different methods; 1) percentile based methodology; 2) data transformation; and 3) Poisson model fitting. The mean square error is adopted as a performance measure for each simulation scenario. Then, a case study is presented. Results show that the percentile and transformation based methods give more stable statistical bin limits associated with the real dataset. However, with highly skewed distributions, the transformation based method should be used with caution in determining statistical bin limits. When the data are well fitted to a certain probability distribution, the model fitting approach can be used in the determination. As for the sample size effect, the mean square error seems to reduce exponentially according to the sample size.

Effect of Ni Addition on Bainite Transformation and Properties in a 2000 MPa Grade Ultrahigh Strength Bainitic Steel

  • Tian, Junyu;Xu, Guang;Jiang, Zhengyi;Hu, Haijiang;Zhou, Mingxing
    • Metals and materials international
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    • v.24 no.6
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    • pp.1202-1212
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    • 2018
  • The effects of Nickle (Ni) addition on bainitic transformation and property of ultrahigh strength bainitic steels are investigated by three austempering processes. The results indicate that Ni addition hinders the isothermal bainite transformation kinetics, and decreases the volume fraction of bainite due to the decrease of chemical driving force for nucleation and growth of bainite transformation. Moreover, the product of tensile strength and total elongation (PSE) of high carbon bainitic steels decreases with Ni addition at higher austempering temperatures (220 and $250^{\circ}C$), while it shows no significant difference at lower austempering temperature ($200^{\circ}C$). For the same steel (Ni-free or Ni-added steel), the amounts of bainite and RA firstly increase and then decrease with the increase of the austempering temperature, resulting in the highest PSE in the sample austempered at temperature of $220^{\circ}C$. In addition, the effects of austempering time on bainite amount and property of high carbon bainitic steels are also analyzed. It indicates that in a given transformation time range of 30 h, more volume of bainite and better mechanical property in high carbon bainitic steels can be obtained by increasing the isothermal transformation time.

Prediction and Measurement of Residual Stresses in Injection Molded Parts

  • Kwon, Young-Il;Kang, Tae-Jin;Chung, Kwansoo;Youn, Jae Ryoun
    • Fibers and Polymers
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    • v.2 no.4
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    • pp.203-211
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    • 2001
  • Residual stresses were predicted by a flow analysis in the mold cavity and residual stress distribution in the injection molded product was measured. Flow field was analyzed by the hybrid FEM/FDM method, using the Hele Shaw approximation. The Modified Cross model was used to determine the dependence of the viscosity on the temperature and the shear rate. The specific volume of the polymer melt which varies with the pressure and temperature fields was calculated by the Tait\`s state equation. Flow analysis results such as pressure, temperature, and the location of the liquid-solid interface were used as the input of the stress analysis. In order to calculate more accurate gap-wise temperature field, a coordinate transformation technique was used. The residual stress distribution in the gap-wise temperature field, a coordinate transformation technique was used. The residual stress distribution in the gap-wise direction was predicted in two cases, the free quenching, under the assumption that the shrinkage of the injection molded product occurs within the mold cavity and that the solid polymer is elastic. Effects of the initial flow rate, packing pressure, and mold temperature on the residual stress distribution was discussed. Experimental results were also obtained by the layer removal method for molded polypropylene.

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A Study on the Implication and Comparative Analysis of Criteria to Determine Origin under Korea's FTA with USA, EU and ASEAN (한국의 주요 FTA별 원산지 결정기준의 비교와 시사점)

  • Jung, Jae-Woo;Lee, Kil-Nam
    • International Commerce and Information Review
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    • v.13 no.3
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    • pp.143-166
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    • 2011
  • This paper describes the characteristics and outline of rules of origin among Korea and USA, EU, ASEAN. The main focus of this paper is to conduct comparative analysis on rules of origin. Rules of origin are used to determine the country of origin of a product for purposes of international trade. There are two common types of rules of origin depending upon application, the preferential and non-preferential rules of origin Non-preferential rules of origin are used to determine the country of origin for certain purposes. The basis for the non-preferential rules originates from the Kyoto convention which states that if a product is wholly obtained or produced completely within one country the product shall be deemed having origin in that country. For a product which has been produced in more than one country, the product shall be determined to have origin in the country where the last substantial transformation took place. To determine exactly what was the last substantial transformation, three general rules are applied : Change of tariff classification(on any level, though 4-digit level is the most common), Value added-rule.(ad-valorem), and Specific process rule. While criteria of wholly obtained or produced in one country is almost similar to those of theses area and countries, in compliance with value percentages of Substantial Transformation, sufficient working or processing, Korea-US FTA adapts 'Regional Value Content', meanwhile Korea-EU FTA adapts 'Import Content' rule. Finally, Korea-US FTA and ASEAN FTA adapt FOB price for the calculation value added, on the other hand Korea-EU FTA adapts EXW price.

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Study on the Mechanical Properties of Mo Series High Speed Tool Steel Austempered (Mo계 고속도 공구강의 오스템퍼렁에 따른 기계적 성질에 관한 연구)

  • Choi, M.S.;Lee, H.W.;Rho, Y.S.;Kim, Y.H.;Kim, H.G.;Lee, S.Y.
    • Journal of the Korean Society for Heat Treatment
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    • v.4 no.1
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    • pp.1-12
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    • 1991
  • This study has been performed to find out the effect of austenitizing temperature, austempering temperature and its holding time, and tempering cycle on the mechanical properties such as impact resistance, hardness etc. of AISI $M_2$ Mo series high speed tool steel austempered or tempered after austempering treatment. The results obtained from the experiment are as follows ; (1) Optical micrograph has revealed that the transformation rate of bainite is delayed as the austenitizing temperature increases and that bainite is most apparently transformed at an austempering temperature of $290^{\circ}C$. (2) The amount of retained austenite during austempering has been analysed to be increased by the X-ray diffraction technique as the transformation product of bainite is increased. It has also been shown that the longer the holding time of austempering, the more the transformation quantity of bainite is formed, exhibiting, however, that the rate of bainitic transformation is considerably retarded after a certain period of holding time elapses. (3) Hardness measurement has shown that hardness values obtained after austempering increase with decreasing the amount of retained austenite. (4) The austempering and then tempering cycle has been formed to give hardness values which are more greatly improved as austenitizing temperature is increased. (5) The mechanical property of the specimen primary-tempered for 1 hour at $550^{\circ}C$ after austempering for 2 hours at $290^{\circ}C$ from the austenitizing temperature range of $1180^{\circ}C$ to $1210^{\circ}C$ have been estimated to be good values.

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Prediction of Phase Transformation and Mechanical Property of Carbon Steel in Quenching based on Finite Element Analysis (유한요소해석을 이용한 탄소강의 담금질 공정에 대한 상변태 및 기계적 성질 예측)

  • Kim, D.K.;Jung, K.H.;Kang, S.H.;Im, Y.T.
    • Proceedings of the Korean Society for Technology of Plasticity Conference
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    • 2009.10a
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    • pp.173-176
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    • 2009
  • A great emphasis has been placed on the design of heat treatment process to achieve desired microstructure and mechanical property of final product. In this study, finite element analysis was carried out to predict temperature, microstructure and hardness of eutectoid steel after water quenching. Convective heat transfer coefficients were determined by inverse analysis using surface temperatures measured with three different installation methods of thermocouples. Finally, the effect of convective heat transfer coefficients on the prediction of temperature history and hardness was analyzed by comparing experimental and simulation results.

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Pore Structure and Mechanic:11 Property of Porous TiNi Biomaterial Produced by Self-Propagating High-Temperature Synthesis (고온자전합성법으로 제조된 다공성 TiNi 생체재료의 기공구조 및 기계적 특성)

  • 김지순;강지훈;양석균;정순호;권영순
    • Journal of Powder Materials
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    • v.10 no.1
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    • pp.34-39
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    • 2003
  • Porous TiNi bodies were produced by Self-propagating High-temperature Synthesis (SHS) method from a powder mixture of Ti and Ni. Porosity, pore size and structure, mechanical property, and transformation temperature of TiNi product were investigated. The average porosity and pore size of produced porous TiNi body are 63% and $216\mutextrm{m}$, respectively. XRD analysis showed that the major phase of produced TiNi body is B2 phase. Its average fracture strength and elastic modulus measured under dry condition were $22\pm2$ MPa and $0.18\pm0.01$GPa, respectively. It could be strained up to 7.3 %. The transformation temperatures determined by DSC showed the $M_s$ temperature of $67^{\circ}C$ and $A_f$ temperature of $99^{\circ}C$.

Free vibrations of arbitrary quadrilateral thick plates with internal columns and uniform elastic edge supports by pb-2 Ritz method

  • Wu, L.H.
    • Structural Engineering and Mechanics
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    • v.44 no.3
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    • pp.267-288
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    • 2012
  • Free vibration analysis of arbitrary quadrilateral thick plates with internal columns and elastic edge supports is presented by using the powerful pb-2 Ritz method and Reddy's third order shear deformation plate theory. The computing domain of arbitrary quadrilateral planform is mapped onto a standard square form by coordinate transformation. The versatile pb-2 Ritz functions defined by the product of a two-dimensional polynomial and a basic function are taken to be the admissible functions. Substituting these displacement functions into the energy functional and minimizing the total energy by differentiation, leads to a typical eigenvalue problem, which is solved by a standard eigenvalue solver. Stiffness and mass matrices are numerically integrated over the plate by using Gaussian quadrature. The accuracy and efficiency of the proposed method are demonstrated through several numerical examples by comparison and convergency studies. A lot of numerical results for reasonable natural frequency parameters of quadrilateral plates with different combinations of elastic boundary conditions and column supports at any locations are presented, which can be used as a benchmark for future studies in this area.