• Title/Summary/Keyword: preference style

Search Result 569, Processing Time 0.029 seconds

The Influence of Creator Information on Preference for Artificial Intelligence- and Human-generated Artworks

  • Nam, Seungmin;Song, Jiwon;Kim, Chai-Youn
    • Science of Emotion and Sensibility
    • /
    • v.25 no.3
    • /
    • pp.107-116
    • /
    • 2022
  • Purpose: Researchers have shown that aesthetic judgments of artworks depend on contexts, such as the authenticity of an artwork (Newman & Bloom, 2011) and an artwork's location of display (Kirk et al., 2009; Silveira et al., 2015). The present study aims to examine whether contextual information related to the creator, such as whether an artwork was created by a human or artificial intelligence (AI), influences viewers' preference judgments of an artwork. Methods: Images of Impressionist landscape paintings were selected as human-made artworks. AI-made artwork stimuli were created using Google's Deep Dream Generator by mimicking the Impressionist style via deep learning algorithms. Participants performed a preference rating task on each of the 108 artwork stimuli accompanied by one of the two creator labels. After this task, an art experience questionnaire (AEQ) was given to participants to examine whether individual differences in art experience influence their preference judgments. Results: Setting AEQ scores as a covariate in a two-way ANCOVA analysis, the stimuli with the human-made context were preferred over the stimuli with the AI-made context. Regarding the types of stimuli, the viewers preferred AI-made stimuli to human-made stimuli. There was no interaction effect between the two factors. Conclusion: These results suggest that preferences for visual artworks are influenced by the contextual information of the creator when the individual differences in art experience are controlled.

An Experimental Study on the Fashion Merchandising System-With special reference to the life-style of consumers and the Marketing strategy of the fashion industry- (패션 머천다이징 시스템 개발에 관한 실증적 연구 - 라이프스타일과 패션 의 마케팅 전략을 중심으로-)

  • 이호정
    • Journal of the Korean Society of Costume
    • /
    • v.20
    • /
    • pp.151-167
    • /
    • 1993
  • The purpose of this study is to systematize the theory of the Fashion Marketing and merchandi-sing system as well as the strategy for the Mar-keting based on the related variable. Furthermore, this study deals with development of the mark-eting strategy to the relation between consumers and industry. The content conclusion on the research can be outlined as follows : 1. In order to inverstigate how the life-style of consumers affects their sense of fashion, awa-reness of brand, and decision making process of purchase, the life-style of women consumers is classified into 15 types. (1) Acording to the different life-style types, and important difference is found in the consum-ers' sense of clothes, a unique image of outfit and its own favorite image of womanliness. (2) The consumer's awareness of a particular brand has a reasonable relationship with their brand preference and possession of the brands. (3) Their is an important discrimination acco-rding to the life-style types in their brand awar-eness and preference and possesion of brands. (4) The consumers of each life-style type show noticeable difference in the decision making pro-cess of purchase including he motive of purchase, the source of information, the cause of purchase intention, price, the frequency of purchase and the degree of satisfaction of purchased goods. 2. The merchandising system and the market positioning among the fashion industry are compared and analyzed in the following terms ; (1-1) For the purpose of establishing the target market strategy, the industry uses unreasenalbe methods to analyze the life-style of the target customers and the real customers(36%) and the aging phenomenon of brands is remarkable : as much as 37% of brands show over 5 years-old age gap. (1-2) The price setting process depends highly on the cost-plus approach. (1-3) In color planning, too many colors are used in every season(the average number is 22.3) and the investigation of the consumers' favorite color is neglected. (1-4) The manufacturers of successful brands are much likely to employ the textile designer and allow them to develop the various fabrication. (1-5) The regular rate of sales in each season is extremely low(56.04%) : the rate of the succ-essful brands is relatively high at 65%, but that of the unsuccessful as low as 51%. (1-6) 47% of brands reveal the designer-orie-nted fashion merchandising system. The successful brands, on the other hand, show a high rate of merchandiser oriented system. (2) Since the brand positioning is highly cen-tered on each brand image, styles and target age, the new data are presented in this study for the new market development. (3) To set up the target market, the mapping of images between the differentiated market and the consumers is suggersted according to the market positioning of industry and 15 types of the life-styles of consumers.

  • PDF

Relationships between Mathematical Learning Styles and the Selection of Mathematical Problem Solving Strategies : Focused on the 1st Grade High School Students (수학 학습유형과 문제 해결 전략)

  • Yang, Eun-Kyung;Whang, Woo-Hyung
    • The Mathematical Education
    • /
    • v.44 no.4 s.111
    • /
    • pp.565-586
    • /
    • 2005
  • The purpose of this paper is to analyze the selection difference of mathematical problem solving strategy by mathematical learning style, that is, the intellectual, emotional, and physiological factors of students, to allow teachers to instruct the mathematical problem solving strategy most pertinent to the student personality, and ultimately to contribute to enhance mathematical problem solving ability of the students. The conclusion of the study is the followings: (1) Students who studies with autonomous, steady, or understanding-centered effort was able to solve problems with more strategies respectively than the students who did not; (2) Student who studies autonomously or reconfirms one's learning was able to select more proper strategy and to explain the strategy respectively than the students who did not; and (3) The differences of the preference to the strategy are variable, and more than half of the students were likely to select frequently the strategy 'to use a formula or a principle' regardless of the learning style.

  • PDF

An Analysis on Brand Awareness of Western-style Family Restaurants (서양식 패밀리 레스토랑의 브랜드 인지도에 관한 분석)

  • Kim, Yung-Chan
    • Culinary science and hospitality research
    • /
    • v.13 no.4
    • /
    • pp.31-44
    • /
    • 2007
  • The verified results of this study on the selected study assignments are as follows: Brand awareness of the western-style family restaurants in both study assignment One and Two is examined by showing and comparing the restaurants ranked from first to third. The ranking is based on the survey response rate only. And the familiarity of family restaurants' logos is investigated by statistical techniques such as T-test Anova, Duncan's Multiple Range Test, etc. Firstly, the analytical result of study assignment One shows that the brand awareness of the family restaurants can vary depending on how often customers use the restaurants. Secondly, the analytical result of study assignment Two shows that the familiarity and the preference of the restaurants ranked from first to third are identical each other depending on customers' sex, marital status, and income. Besides, the result shows that the brand awareness shows different rankings depending on customers' age, educational background, and occupation. Thirdly, the analytical result of study assignment Three indicates that the familiarity is different depending on customers' age, educational background, occupation, and annual income.

  • PDF

An Effect of the Group and Personal Factors on the Preference of the Conflict Handling Styles (집단적 요인과 개인적 요인이 갈등관리유형 선호에 미치는 영향에 관한 연구)

  • Yang, Gi-Dong
    • Management & Information Systems Review
    • /
    • v.26
    • /
    • pp.181-204
    • /
    • 2008
  • This study is to categorize five types of conflict handling styles that employees can take when conflict occurs. The five types are integrating, avoiding, dominating, obliging, and compromising. I found these factors that explain conflicts handling styles divided them into organizational structure, task group functioning and need styles and how certain factors explain different kinds of conflict handling styles without other factors. To measure conflict handling styles, this study used the scale of conflict style devised Rahim. Data were collected by the survey method from employees engaged in the service industry located Seoul, the Province of Gyeonggi, and the Province of Gangwon. In addition, in order to prove my hypothesis, I used hierarchical regression analysis method to find the pure explanation that each factors have without multicollinearity. According to the study's result, in a person's type of needs, if the need for achievement is high, they prefer integrating style. In contrast, if the need for achievement is low, they prefer avoiding style. Also, if the need for affiliation is high, the employees prefer compromising style. But if the need for affiliation is low and the need for dominance is high, the employees favor dominating style. However, in task group functioning, group homogeneity, group cohesiveness, and group goal clarity are high, or the confidence in peers and management is high, the employees prefer obliging style to other conflicts handling styles. As well as if group homogeneity, group cohesiveness, and group goal clarity are high, it was found that they prefer compromising style. Also, if the role conflict that is related to organizational structure is serious, employees prefer obliging style, but they have weakenss in explanation. To sum up these results, if the employees have obliging style that shows lack of concerns over themselves and at the same time, have high concerns to others, is affected by task group or organization. And we can infer that the other conflicts handling styles are effected by personal characteristic.

  • PDF

The Analysis of Present Status and Residents' Design Preference on a Fitness Center in Apartment Complex (공동주택 부속 휘트니스센터의 이용현황 및 디자인 선호도 분석)

  • Kang, Jae-Woo;Choi, Jung-Min
    • Proceeding of Spring/Autumn Annual Conference of KHA
    • /
    • 2006.11a
    • /
    • pp.346-351
    • /
    • 2006
  • Community facilities in apartment complex was developed through combination with residents' needs about housing environmental amenity, marketing competition among construction companies and social trend 'Well-being' . But community facilities and fitness center which are situated in the beginning are alienated by residents because the designers plan community facilities without considering about residents' life-style and preference. In this paper, the study includes present status of fitness center and residents' preference for proper fitness center design. The result presents that fitness center users in apartment complex want a resting space which is already located in fitness center of mixed-use residential building. A resting space provides conditions that users can make up with the community each other as well as they can rest after exercise. And the fitness center users prefer wood as interior finish material of floor and wall in exercising space and resting space because they have a feeling comfortable and splendid.

  • PDF

Study on Users' Housing and Interior Design Needs Affected by Personality Types (사용자 성격유형에 따른 주거공간 실내디자인 요구에 관한 연구)

  • Lee, Hunju;Park, Soobeen
    • Korean Institute of Interior Design Journal
    • /
    • v.22 no.6
    • /
    • pp.88-97
    • /
    • 2013
  • This study aims to find out various users' diverse interior design needs for their housing and interior design through the personality, which is intrinsic and consistent traits of the individual. The survey research followed the literature reviews including personality studies and interior design assessments. 176 undergraduate and graduate students as controlled by age, sex, and major answered the questionnaire. Their housing and interior design attitudes, the semiotic assessment of interior design styles, and interior design preference were compared in accordance with four pairs of preference dichotomy of MBTI (Myers-Briggs Type Indicator): Extraversion -Introversion, Sensing-iNtuition, Thinking-Feeling, Judging-Perceiving. As a result, the framework of housing and interior design needs by the users' personality types are proposed. It shows specific needs for 16 types of personality based on eight preference dichotomy: extroversion-open, introversion-closed, sensing-functional, intuition-emotional, thinking-restricted, feeling-receptive, judging-simple, and perceiving-creative.

Comparative Study on Fur Clothing Preferences of Korean and Russian Women - Focused on Seoul and Moscow Women - (한국과 러시아 여성들의 모피의류 선호도 비교연구 - 서울-모스크바 여성들을 중심으로 -)

  • 이주은
    • The Research Journal of the Costume Culture
    • /
    • v.3 no.2
    • /
    • pp.425-448
    • /
    • 1995
  • The purpose of this study was to compare fur clothing preferences of Korean and Russian women, and then to provide a beneficial data to Koran fur manufacturers who is working in Korea and advancing into Russia. 346 subjects were gather in Seoul and Moscow through convenience sampling method, and frequency, percentage, mean, x²-test, t-test were conducted for data analysis. The results were as follows: 1. Korean and Russian women's fur clothing buying motives, information sources, important factors on purchasing, purchasing, influences ere generally examined. 2. Russian women's fur clothing possession rate as well as fur clothing purchasing intention in the future were higher than Korean women's. 3. Fur clothing item, material, color, style, length which Korean and Russian women prefer were compared. 4. In case of shilhouette, Russia women showed high preference on swinger shilhouette, relatively Korean women preferred H-line. 5. In case of collar design, Russian women showed high preference on stand collar, relatively Korean women preferred notch collar or shawl collar. 6. In case of sleeve design, Russian women showed high preference on turn back cuffs sleeve, relatively Korean women preferred push-up sleeve.

  • PDF

Analysis of Preference of Residential Space on Residers of Public Rental Hosing in Jeiu (제주지역 공공임대주택 거주자의 주거공간 선호경향분석)

  • Kim Tae-ll;Lee Yong-Ho;Kim Suia
    • Korean Institute of Interior Design Journal
    • /
    • v.14 no.5 s.52
    • /
    • pp.159-166
    • /
    • 2005
  • This study is focused on Resider's Preference of Residential Space to improve Residence Unit Plan. Three Rental Housing Complexes in Jeju which supplied by Korea National Housing Corporation(KNHC) were selected for more detailed Resider's Preference research, which were constructed within 5years. Questionnaire of Total 360 sheets were distributed for each Rental Housing Complexes and total 299 sheets were returned. The results of research are as the followings. Generally satisfaction of environment and living area of home is not high. And also it seem that many residers want to live in housing of average 25.87 pyeong in housing scale. In view and direction of housing Especially, many residers tend to select housing that view is better than direction. With based on like this results, it is proposed housing plan's develop and political supports reflected Jeju's culture condition, life style, climate and so on.