• 복식문화연구
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• 제13권1호
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• pp.75-86
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• 2005

The objectives of this study were to investigate differences between image perceptions according to gender, place of residence, and fashion trend; and to examine how the image of preferred clothing was evaluated in each given area of fashion trend. Subjects were 386 schoolchildren (boys:196, girls:190) in Seoul, Daejeon, and Jinju, Korea. Based on a quasi-experiment study, a survey was conducted with a questionnaire providing different clothing images of fashion trend. Stimuli were 5 colored photo pictures of a girl wearing clothing according to fashion trend. The clothing used in the study met requirements of 2004 S/S trend of children's clothing. The high valued clothing sold in three target places were used. There was a significant difference in image perceptions between two sexes. Girls showed more positive attitude in image perceptions toward fashionable clothing in most areas than boys. Children from smaller towns evaluated the model clothing more fashionable. Schoolchildren preferred sporty clothing to the other fashionable clothing. In view of trend, romantic clothing normally viewed less dynamic were evaluated preferable clothing when children viewed the clothing active. Sports-wears were considered fashionable when they viewed the clothing neat and vigorous.

• 교육시설
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• 제9권2호
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• pp.15-24
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• 2002

This study is performed to understand a trend of preference about classroom for special purposes related with elementary school relocation. It is anayzed based on the questionnaire of teachers at work in the two schools having similar educational environment. The results showed that it is desirable to locate rooms for science or practice in low story and music room in the lowermost or uppermost story. Rooms for art, linguistic education and computer had not limited any place. It is shown that the scale of each preparation room is significantly different with each grade and more large scale is needed in higher grade. These results reflect that the present arrangement of classrooms for special purposes is not adequate and require more reasonable arrangement with the grade in the architectural plans for relocation-needed elementary schools.

• 감성과학
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• 제10권4호
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• pp.511-521
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• 2007

지속적으로 변화하는 소비자의 선호를 바탕으로 디자인하는 것은 매우 중요하다. 따라서 디자인이 출시될 미래시점에서 소비자가 선호할 수 있는 디자인 컨셉을 결정할 수 있는 방법이 필요하다. 이를 위한 다양한 방법들이 있을 수 있겠지만 추세분석(trend analysis)은 이를 충족시킬 수 있는 가장 적절한 방법 중의 하나이다. 본 연구는 추세분석을 통하여 미래 소비자의 감성에 부합하는 MP3 플레이어 디자인 방향을 제시하는 것을 목적으로 한다. 이를 위해 연구방법과 내용으로서 먼저, 소비자의 지속적인 선호의 변화를 파악할 수 있고 이를 바탕으로 미래시점에서 소비자가 선호할 수 있는 디자인 방향을 제시할 수 있는 추세분석방법을 모색하였다. 실증연구로서 2000년부터 2007년 7월까지 출시된 MP3 플레이어 228개를 수집하여 디자인의 속성과 그 속성의 수준을 결정하고 SPSS프로그램의 동질성분석을 이용하여 추세분석을 실시하였다. 그 결과 미래의 소비자 역시 감성경험을 중시하는 소비추세가 주류를 이룰 추세이다. 따라서 MP3 플레이어 디자인은 소비자의 감성적 욕구를 충족시키기 위한 디자인 기반으로 작용할 추세이다. 이를 기반으로 MP3 플레이어디자인을 4가지 추세로 나누어 볼 수 있다. 그것은 1. 고가격의 PMP기반 다양한 멀티미디어 기능의 MP3 플레이어디자인 개발 2. 기본기능의 MP3 플레이어디자인 개발 3. 새로운 컨버젼스 제품디자인 개발 4. 플래시 기반 제품디자인 개발이다. 디자이너들이 디자인의 추세결과를 바탕으로 미래 디자인을 추론할 수 있다면 경쟁에서 경쟁우위를 점할 수 있는 확률이 높다고 할 수 있다. 이러한 점에서 본 연구는 유용하다고 할 수 있다.

• 한국의류산업학회지
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• 제11권5호
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• pp.732-740
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• 2009

The purpose of this study was to classify consumers by orientation of clothing shopping and to analyze the type of preference store and recognized environmental elements of clothing shop. This survey was carried out through questionnaires of 312 females(Busan region) in their twenties and the data were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA, Duncan test as a post identification and ${\chi}^2$-test. The results of this research can be summarizedas follows: First, orientations of clothing shopping consisted of pleasure shopping orientation, planned shopping orientation, brand shopping orientation, and information of store orientation. The respondents were classified into four groups by these characteristics: high interested shopping group, brand-oriented shopping group, low interested shopping group, and unplanned shopping group. These groups had different type of preference store and there were significantly different preferences among department store, brand agency and regular discount store. The recognized environmental elements of clothing shop were service policy, store atmosphere, store layout, trend of products, product variety, freedom of shopping, and reception service. The groups by characteristics of clothing shopping had different attitude regarding those factors. Especially, they are susceptible to store atmosphere, trend of products and reception service. There was the correlation between type of preference store and environmental elements of store and mainly recognized environmental elements of clothing shop had differences according to type of store.

• 한국의상디자인학회지
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• 제6권3호
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• pp.111-121
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• 2004

The influence of the 'well-being' trend on the every day life of our society can be found by recent books, articles, and magazines. The purpose of this study is to analyze the well-being trend and its effect on the current knitwear fashion. The results of this study can be summarized as follows; (1) The 'well-being' trend is very different from the past life style and it will be a preceding life style in 21st century. (2) The preference for organic food and the promotion of 'colorful menu' came from the 'well-being' trend. And, the yoga, zen, meditation, aroma-therapy, spa, and massage are also under the influence of 'well-being' trend. (3) The Neo-Hippie look and Neo-Vintage look are connected with the 'well-being' trend. (4) The influences of 'well-being' trend on the current knitwear fashion are shown in the hand knitting (bulky knit & crochet), twin sets including cardigans, hand crafted details, natural colors, and natural materials.

• 한국의류산업학회지
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• 제14권4호
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• pp.567-577
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• 2012

This study investigates how the type of fashion shopping orientation influence the selection criteria, attitudes, and preference of fashion products developed through collaboration. For data collection, the study conducted a survey in the Seoul and Metropolitan areas. The results are as follows: 1. Shopping orientation was identified with seven factors: pursuit of pleasure, trend, planning, uniqueness, famous brand, economic efficiency, and conspicuous consumption. Attitudes toward the collaborated of fashion products could be classified into two factors of reasonable ostentation and aesthetic value orientation. 2. The shopping orientation of the pursuit of trend is related to reasonable ostentation; in addition, the shopping orientation for the pursuit of uniqueness and economy is positively associated with an aesthetic value orientation. 3. The factors of fashion pursuit had a great positive effect on their preference for collaboration type among fashion brands and the factors of uniqueness and pleasure pursuit had a positive effect on the preference for collaboration type with fashion designers and artists. This showed that the pleasure pursuit factor had a positive effect on the collaboration type preference for celebrities. Fashion companies may be able to establish effective merchandising and marketing strategies that fit the characteristics and types of fashion collaboration.

• 한국의류학회지
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• 제26권8호
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• pp.1165-1176
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• 2002

This study intended to provide more refined information on color preferences by systematizing the concept of the color preference(general color preference, apparel color preference) and revealing different trends in the color preference and the actual possession of apparels. We collected data from 303 females in the ages between 20 and 40 in Seoul and analyzed by paired t-test. The results were as follows: 1. The analysis on general color preference, apparel color preference, and apparel possession color revealed that the cold colors such as blue and violet marked higher, and the warm colors such as yellow and orange marked lower in general color preference. For apparel color preference, neutral and brown were among the highest and the rest of the colors were in the same trend as general color preference. Apparel possession color showed defined accordance with apparel color preference. In terms of tones, pale tone marked the highest in general color preference and was followed by vivid, dull, and dark tones in decreasing order. For apparel color preference, pastel, dul1, and dark tones were among the highest. 2. Comparison between general color preference and apparel color preference in terms of hue showed that, except for orange, every hue showed disagreement in general color preference and apparel color preference. Neutral and brown hues marked higher in apparel color preference than in general color preference where as a]1 the other hues marked higher in general color preference. Comparison between apparel color preference and apparel possession color in terms of hue revealed that in most hues, apparel possession color was lower than apparel color preference. In terms of tones, vivid and pale tones marked higher in general color preference than in apparel color preference while dull and dark tones marked higher in apparel color preference than in general color preference.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.241-249
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• 2021

The aim of the research is to evaluate the impact of social media marketing (with special reference to Facebook) on the brand preference of customers with regard to smart mobile phones. Since Facebook has become very popular today and a trend has arisen to use social media as a marketing tool, the researcher intended to evaluate the impact of social media marketing on brand preference, as the findings would provide valuable insight for future businesses. Social media as measured social media visibility, social media engagement, and social media influencewas the independent variableand brand preference was the dependent variable. The convenience sampling method was used where the sample was taken from a group of people easy to contact or to reach. A sample of 186 young males and females was selected. Factor loading and factor analysis were used to analyze the data and find the most influencing factors on brand preference. Reliability analysis, validity analysis, and regression analysiswere performed to analyze the data. The R² value is 0.320 implying that 32.00% of the variance in brand preference is explained by social media influence, social media engagement, and social media visibility. The findings show thatsocial media visibility, social media engagement, and social media influencehave a positive impact on brand preference.

• 한국지능시스템학회논문지
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• 제15권4호
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• pp.443-450
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• 2005

본 논문에서는 웹 사용자의 선호도를 추출하기 위한 지능적 모델을 제안하고 이에 대한 평가결과를 제시한다. 이를 위해 현재 정보검색엔진의 문제점을 분석하고, 선호도 가중치를 학습기에 반영한다. 이것은 키워드에 의한 단어별 빈도수에 의존하지 않고 지능적으로 사용자의 행동유형을 학습하게 함으로써 질의에 대한 결과집합을 사용자의 의도에 맞게 제공하는 메커니즘이다. 다음으로 선호도 유행성에 대한 개념과 고려요소를 제안하며, 선호도 추출 알고리즘과 이에 대한 예를 제시한다. 또한 행동유형 추출을 위한 지능모델을 설계하고 HTML 색인과 선호도 결정 지능학습과정을 제안한다. 마지막으로 선호도를 적용한 후의 문서 랭킹 측정결과를 비교함으로써 본 논문에서 제안한 모델의 타당성을 검증한다.

• 한국가구학회지
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• 제19권1호
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• pp.1-10
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• 2008

The shift to more practical and simpler lifestyle in the modern society is well reflected in people's preference when it comes to living room space and sofa designs. These elements are intentionally crafted to satisfy the customers' personal needs and wants, sense of comfort, aesthetic preference, and function. This study includes an analysis on the development and conceptualization of sofa designs, exterior materials, and colors of the furniture released by Hanssem, Livart, Borneo, Emons, and Jangin Furniture during the first half of 2007. Modern and practical sofas should be essentially designed according to the customers' demand and current trend. Such design principle is necessary to achieve and maintain competitiveness in the globalizing society.