• Journal of the Korea Computer Graphics Society
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• v.19 no.1
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• pp.1-9
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• 2013

Color plays a fundamental and important role in various areas, it has become important to choose colors which fits the purpose and also harmonious. The goal of this study is to reduce the difficulties of choosing the color and get the colors with high satisfaction when users want to choose multiple colors. To do this, we extracted and analysed a large number of colors in color database. And We designed an interface applied to high preference color combination rule. We also evaluated the usability and user satisfaction of the interface. The results showed that the functionality of the developed interface is more useful and is more satisfied than that of the conventional interface.

• Journal of Fashion Business
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• v.12 no.4
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• pp.28-45
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• 2008

The purpose of this study is to diagnose actual condition of preference of hair-styling, hair-styling techniques, management, grasping a consumer's consciousness, etc with women living in a city. The survey was gotten to a feminine customer who visited the ten of beauty-shops in shopping center. And statistical data about the actual condition of hair-styling preference realities, hair-styling method and style management was entered into the SPSS statistics analysis system. In brief, be as follows by the results of study. There showed significant difference that noted in hair-style information and basis alternative a beauty salon, there were able to know people whose age is from 20's to 40's got mainly an influence of public media very much and from 40's to 50's got mainly an influence of people around them. Basis alternative of a beauty salon showed significant difference to follow age categories. It appeared that introducing from people around them have a effect on the 20's and 30's, and 40's got an influence of convenience of traffic, and 50's got mainly the shortest distance. In an attitude toward a hair style, especially toward hair cut, a case to do hair cut was most a lot of in own selections, and its result was independent of age categories. The reason that wants to give a chance was most a lot of thinking without an age. Preference length of hair cut showed a significant difference according to age. In permanent section, own selections appeared most regardless of age. And in the permanent motive, also, to have a change appeared most regardless of age. And people had a preference natural to role up to setting regardless of age in permanent wave. In hair color section, women whose age is 20's, 30's, 40's had a motive for a change, on the other hand, 50's and their senior had a motive for a gray hair. Women of all over the age almost knew a fashion color, and they had a preference brown color. In a preference way along a hair color kind, there was a significant difference according to age, also. 20's and 30's did mainly 'semi-permanent coating' and 40's and 50's did mainly 'permanent hair color'. In a attitude about a hair-style management, the more age is young, the more a period is long term. And the more age is old, the more the outlay for price of cut is expensive. But, on the contrary, permanent price showed that the more age is young, the more the outlay for price of permanent is expensive. In hair color, the more age is old, the more a period is short and the more price is low.

• Journal of the Korean Society of Costume
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• v.55 no.8 s.99
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• pp.99-111
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• 2005

The research analyzed the clothing attitude which it follows in type of performance musical instrument and a design preference moral difference. The result which tries to observe the clothing attitude which it follows in type of performance musical instrument and a design preference moral difference, it was visible a difference little by little. When comparison it tries the design which it prefers but consequently most in type of performance musical instrument, the big difference is not born and not to be putting the difference of the preference design which it follows in type of musical instrument specific your neck line, color, and silhouette of the vocal musician or wind music performer. When seeing whole, the clothing attitude regarding a performance luck compared to considered seriously an aesthetic pursuit and a convenient characteristic and harmonious, there design preference is the clothes which have no sleeve, neckline like camisole, black and pastel color, design with lots of decorations, princess silhouette, and they prefer the fabrics which have softness to it. Now, I want to introduce restriction of this research and proposal. First, the fundamental research of performance's clothes is insufficient with restricted point and the literature investigation is difficult, second, it was difficult to stretch the whole market for performers because of limitation for research volunteers. Only few volunteers are from college who are majoring in music.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.30 no.1
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• pp.25-32
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• 2007

Automobile manufacturing companies should provide the products and service that can satisfy consumers who usually want various kinds of automobiles. This paper studied the relations among several demographic characteristics(gender, age, occupation, income) of consumers and automobile's attributes(engine performance, engine displacement, price, maintenance expenses, color, etc.) and preferred automobile(kind, size, company, price). For the relation research we established a model and related hypotheses and used a questionnaire survey, where 350 subjects were questioned. After the analysis, many statistically significant results are obtained : consumer's gender has relations with the preference for engine performance, engine displacement, price, color, and design; age has relations with the preference for engine displacement, maintenance expenses, free checking during A/S period, etc., occupation has relations with the preference for engine performance, engine displacement, price, maintenance expenses, fuel efficiency, etc. : income has relations with the preference for engine performance, engine displacement, price, maintenance expenses, mileage, reputation of car manufacturing companies, etc.; price and fuel efficiency has relations with the preference for car manufacturing companies. These results suggest the consumer-oriented sales of automobiles and are expected to be helpful for the effective strategy development of automobile marketing.

• Proceedings of the Korea Society of Costume Conference
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• 2005.10a
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• pp.100-101
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• 2005

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.3
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• pp.115-132
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• 2007

The purpose of this research is that to study of musical performer's purchasing behavior, satisfaction and design preference, and to give the information for better performance costume market based on that result. The target for the survey is limited only for above 4th grade female students and have experienced more than three times of performances. Total 364 questionnaires are used for this research. The SPSS was used for the analysis. The results were, first, in the survey of place of purchasing, specialty shop for musical performance shop was the most. The most group for the budget that they spent was under 100,000 Won. Rational price for costume would be 150,000-300,000 Won. Most people purchase costume before 2 weeks and compare 3-4 stores mostly. There were not many complaints about being comfort for costume itself. The preference for costume was different depends on not only scale of performance but also whether solo, duet or trio or more. Also harmony with other person costume was most consideration factor when they perform duet or more. For the choice of shop factor following were considered the most important; various selections, kindness of sales persons and possibility for trying various costumes. However, locations of shop or delivery service were not important relatively. For the choice of costume factor, design color, comfort and functionality were considered the most important but price, quality and decoration were not. For 'the satisfaction after purchase costume' factor, people's opinions, best appearance on the stage and meeting image with themselves were considered the most important. Second, on the subject for 'design preference of costume based on type of performance', people chose different color of dress depends on what types of performance. In case of solo, they prefer vivid primary color; in case of trio or more, they prefer black; in case of duet, they prefer pastel tone. As for preference of sleeve design, all of them prefer non-sleeve type.

• The Korean Journal of Food And Nutrition
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• v.18 no.4
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• pp.385-394
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• 2005

The objective of this study is to stimulate the satisfaction on food color sensitivity through objectifying the color sensitivities on customer's foods. The preference analysis on food sensitivity adjectives is measured on 5-point scale by preferring degree on each adjectives. And it is calculated on the sensitivities for the SD method that is used for finding whether it is strong or not on food image stimulus which was photographed on the 8 restaurants in Seoul. We found the outcome as follows. The most preferred sensitivity adjective is 'cleanness', and the worst preferred one is 'unshapliness'. It is differed on genders by $95\%$ confidence interval. The attractiveness, simplicity, richness, comfort and elegance are derived from the result of factor analysis for food color sensitivity. The yellow or orange color foods are main one for the simplicity and comfort. The orange color food are fit on richness and elegance factor, and it will be most effective if choosing the color more similar to brown one.

• The Journal of the Korea Contents Association
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• v.12 no.8
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• pp.87-95
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• 2012

We propose that a subjective image quality assessment based on objective image quality factors in order to evaluate objectively preference of consumers. In other words, we define objective image quality factors which are easy to accept by manufacturers and they are composed of subjective image quality assessment questionnaires. Also, portrait image is selected by stimulus in order to persue easiness of evaluation for the general subjects. Throughout a subjective image quality assessment model, we evaluate recognition of image quality by consumers and analyze the effectiveness of correlation in terms of the final image quality preference. Analyzing the relationship between image quality factors, we can figure out the preferable image quality and confirm the positive effects on consumers' recognition of image quality. In the results, there are strong relationship between preference and color reproduction, dynamic range, noise, and resolution respectively. especially, the characteristic of portrait, there is high correlation between color reproduction and preference.

• Journal of the Korean Society of Food Culture
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• v.7 no.2
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• pp.105-112
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• 1992

The general properties(size, shape, fruit constituents) of ten different varieties of dried red pepper and the proximate chemical composition, carotenoids content and Hunter color values of their powders were examined in order to establish an objective instrumental method to evaluate the consumer acceptability of red pepper powder. The results of instrumentally measured color values were compared with the sensory acceptability data obtained from 100 housewives in Korea. Red carotenoid consisted of 68-85% of total carotenoids, while ${\beta}-carotene$ content showed close relationship with the sensory color preference. The values of Hunter color system, L,a,b and axL, showed significant relationships with the sensory color preference. Especially, axL value had close relationship with both color preference and pungency intensity of red pepper. Therefore, we suggest the consumer acceptability of red pepper powder can be determined instrumentally by axL value of colorimeter. Sensory acceptability=0.02001(axL)-12.5774

• Journal of the Korean Society of Costume
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• v.42
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• pp.59-68
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• 1999

The purpose of this study is to survey the color preference of mothers for the clothing of their children whose clothing is usually chosen by their mothers. The survey was performed by showing 60 color samples to provide the useful data for the fashion color planning. The result of this study shows that the prefe-rences in hue and tone are different mainly by season. The most preferred colors are yellow for boys and pink for girls in spring white in summer-beige in fall and black in winter. The most preferred tones for boys are pale in spring and summer dull in fall and dark in winter For girls light tone is most preferred in spring and pale in summer bright in fall and dark in winter Analysis of tone preferences in 6 colors shows that bright and clear are commonly preferred tones for children's clothing. Pale light vivid tones of yellow green and blue are preferred for girls and boys. Dark purple is preferred in fall and winter while pale tone is preferred in spring and summer. Red is preferred for girls especially in pale bright vivid tones while dark grayish and deep tones are preferred for boys in fall and winter.