• Title/Summary/Keyword: preference of clothing design

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Middle-aged Women's Jacket Fit and Design Preference according to Down-aging Consumption (중년 여성의 다운에이징 패션 소비에 따른 재킷 맞음새와 디자인 선호도 연구)

  • Nam, Young-Ran;Kim, Dong-Eun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.4
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    • pp.657-670
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    • 2018
  • This study investigated the wearing of jackets by down-aging middle-aged women in their 40s to 50s who enjoy wearing attire from ladies' apparel brands that target the 20s to 30s age group. As a method of research, a survey was done on middle-aged women in their 40s and 50s as the target age group. Based on the survey results, comparison and analysis was done on the wearing of jackets as well as preferred extra space and fitness of the clothes, with the distinction between the down-aging group and the non down-aging group. The down-aging middle-aged women purchased jackets mainly at department stores, outlets, discount outlets, and internet shopping malls, and showed the highest frequency of wearing the jackets once or twice a week. For the item "importance in selecting a jacket", both groups chose "the design" as the most important aspect; however, the non down-aging group took "size and fitness" and "activity and comfort" more than the down-aging group. Especially regarding the size of the jackets, size S (55) was the most often worn by the down-aging group, whereas size M (66) was the most often worn by the non down-aging group.

A Study on the User Needs for Developing Smart Fashion Items Using Energy-Harvesting Technology Based on Outdoor Activity (아웃도어 활동기반 에너지 하베스팅 스마트 패션 아이템 개발을 위한 사용자 니즈 분석)

  • Lee, Eunyoung;Roh, Jung-Sim
    • Fashion & Textile Research Journal
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    • v.19 no.2
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    • pp.221-229
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    • 2017
  • This study researched the needs of smart fashion items using energy harvesting for outdoor wearers and surveyed the application areas and design preferences for energy-harvesting systems based on outdoor activities. A total of 217 subjects were surveyed. Subjects who had at least 3 years of experience in outdoor activities were selected in order to increase the reliability of the research results. The survey investigated lifestyles based on outdoor activities, outdoor clothing and electronic equipment usage, purchase style, utilization plan, and design preference for energy-harvesting clothing and supplies. The results showed that 62.7% of the respondents had experience in outdoor activities for more than five years. 96.3% of the subjects carried electronic equipment, and 179 participants(82.5%) experienced discomfort due to battery consumption/dead batteries during outdoor activities. 78.4% were interested in smat fashion items using energy-harvesting technology, and the energy-conversion technology that was useful for outdoor activities was "kinetic energy"(74.7%). Participants showed a high preference for a detachable type(30.9%) and a city type(69.1%) that can be worn in outdoor activities as well as in general life. The preferred location of the electric power-charging device was the "Hem area of top garment"(35.9%), and the reason for this selection was that it was easy to operate and did not interfere with movement. The data from this paper can be used as a basis for product planning and product design for energy-harvesting apparel designers and supply developers for outdoor clothing.

A Study on Maternity Design Preference Using Q Methodology (Q방법론을 적용한 임부복 디자인 선호도에 대한 연구)

  • Cha, Su Joung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.5
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    • pp.742-752
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    • 2019
  • This study analyzes the type of subjectivity of married women who have experienced pregnancy and childbirth. It also provides basic data on clothing development that can provide satisfaction to the physical comfort and appearance of pregnant women by understanding the conditions necessary for maternity wear design. This study used Q methodology. The type of recognition for maternity wear was classified into three types and explained 90.88% of total variance. Type 1 was comfort and activities style-oriented. They preferred the A-line shape with a size adjustable style and elastic material. In addition, they preferred designs using details such as wrinkles. Type 2 was a fitted body and modern style-oriented. It was analyzed that they prefer a pants style that is close to the body in a simple and modern style of monotone. Type 3 held a lot of space and was cute style-oriented. They preferred cute dress style along with a maternity suit that could cover the hip and abdomen. Maternity wear design is necessary to develop various designs considering preferences because it is classified into types that emphasize comfort, types that emphasize modernity that is close to the body, and styles that emhasize cute styles.

A Study on Purchase Behavior and Design Preference of Luxury Hand Bag Users aged 20 to 30 by Lifestyle and Age Variable (20-30대 명품 핸드백 소유자를 대상으로 라이프스타일과 연령에 따른 구매행동 및 디자인 선호도 분석)

  • Kim, Chil-Soon;Lee, Jin
    • Fashion & Textile Research Journal
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    • v.13 no.6
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    • pp.827-837
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    • 2011
  • The purpose of this study was to observe premium handbag users who are 20 to 30 year old of age, to determine purchase behavior and design preference of handbags by lifestyle and age variable to help market segmentation. A survey instrument was used. A sample was selected by quota sampling method from 20 to 30 aged Korean women, and reliable 538 data were analyzed by SPSS. Cluster type towards lifestyle and age were independent variable. There are two types of lifestyle clusters toward luxury handbags; Strongly favored and weakly favored group toward luxury handbags. Strongly favored group of luxury goods considered more brand, country of origin, and trend, while young people considered more new arrival of design in purchase of products. Preferred design type of hand bag was statistically associated with age variable. 20s consumers preferred shopper bag style and big size of handbags. Leather was preferred by the group of the strongly favored luxury goods. Through this research finding, we hope handbag brand market segmentation will be based on lifestyle and age variable to reflect customer's demand.

The Research of Henna Design classified by Fashion Images according to the preference of Korean Pattern (한국문양 선호도에 따른 패션 이미지별 Henna Design기획)

  • Lee Soo-Hyun;Park Ok-Lyun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.5 s.142
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    • pp.626-636
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    • 2005
  • These days. the representative fashion image is sexy look. Hence, a bodily exposure phenomenon has been spread by the effect of minimal fashion. In terms of this trend, the body make-up art such as the temporary painting have the painting dyeing the surface of skin has the characteristic naturally decolorized. It is different from tattoo pricking the skin with dyes. Especially, Henna among the temporary painting has been used to represent the individual characteristic for a long time. However, the research of henna pattern related to fashion images and korean traditional patterns has never been developed before within the country. In the research, we developed Korean Henna design through the application of Korean traditional patterns. First of all, a fashion image was classified as five parts (romantic, sexy, eligant, modem and casual) adopted by relebvant experts.

Research on Customer Survey for Clothing DIY Packages (의류 DIY 패키지의 소비자 현황조사 연구)

  • Eunhye Lee
    • Journal of Fashion Business
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    • v.27 no.2
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    • pp.108-123
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    • 2023
  • Recent increase of eco-conscious trends and pleasure from Do It Yourself (DIY) activities have led to a surge in sales of package products bundling together clothing patterns and raw materials. However, a well-structured market system is yet to be established. We surveyed 460 women with sewing as a hobby who had purchased these DIY clothing pattern packages. The survey revealed that majority of respondents had their hobby for over five years. Choosing the right fabric to match clothing patterns presented a common challenge. Most participants owned a sewing machine and an overlocker, with price being the primary concern when purchasing a package. For guidance during the sewing process, participants preferred print materials featuring real-life images. Those with less sewing experience leaned towards video tutorials. Items of interest or those commonly created included blouses, shirts, and dresses. Desire for further learning in sewing and pattern-making was prominent, with a clear preference for online classes. Several strategies are recommended to enhance the appeal of DIY clothing package products, including broadening range of packages that incorporate fabric, offering supplementary educational resources to improve users' skills, implementing affordable pricing structures, supplying comprehensive creation guidelines, and making available design modification guides. These considerations could significantly boost customer satisfaction. This research intends to lay groundwork for understanding DIY clothing creation market, ultimately fostering production of highly desirable products. Insights of this study will prove instrumental in refining product development and devising effective marketing tactics, leading to a more rewarding consumer experience.

The Research of street fashion between China and Korea (한국과 중국의 스트리트패션 비교에 대한 연구)

  • Im, Soon;Kim, Hyo-Sook;Son, Hee-Jeong
    • Journal of the Korean Home Economics Association
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    • v.39 no.10
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    • pp.19-28
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    • 2001
  • China adopted a free market economy system and is about to enter into the WTO(World Trade Organization). It has now emerged as one of the most promising markets in the world for the near future. The purpose of this study was to investigate in Chinese and Korea women's street fashion and to suggest basic information for high quality clothing merchandising for China. The subjects in this study were 800 photos it was taken at the fashion street and college in Beijing(400) and Seoul(400). The survey was taken from December, 1999. SAS(Statistical Analysis System) is used for frequency, percentage, average, standard deviation, $X^2$-test. The results of this study are as follows. Examination on the Korean and Chinese street fashion showed that Korean and Chinese have different preference for silhouette, length, and color. China has different sensibility of the items of clothing. The Chinese students prefer classical and individual Chinese street clothing. Korean student has shown very fashionable street clothing all items. It is needed to different merchandising project for clothing in China.

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Development of 3D Textile Design of New-Hanbok Chulic Dress Applying Korean Traditional Floral Pattern (한국 전통 꽃문양을 활용한 철릭형 신한복의 3D 텍스타일 디자인 개발)

  • Heo, Seungyeun;An, Myungsook;Cha, SuJoung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.24 no.2
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    • pp.131-146
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    • 2022
  • The purpose of this study is to implement the textile design applying the floral pattern shown in Korean traditional fabrics and the New-Hanbok Chulic Dress in 3D through a virtual fitting system. As a research method, first, we analyzed the floral pattern types of fabrics in the literature related to traditional Korean textiles. Second, we developed textile designs of traditional flower motifs using 13 extracted flower types. Third, we applied the floral textile designs to the 3D original form of new-Hanbok Dress produced based on design preference survey results. The findings derived through this study are as follows. First, among Korean traditional patterns, the type of flowers used in textiles were blossom of chrysanthemum, orchid, camellia, apricot, peony, peach, pomegranate, hydrangea, narcissus, lotus, plum, chinese rose, and rosa rugosa. Second, this study found that the value of traditional culture can be further increased by using traditional flower patterns as an infinite source of creative design. Third, it was confirmed that the new-Hanbok can be developed endlessly as a clothing design that combines various morphological modifications and patterns without departing from traditional designs. In the future, if the research on costume design using various items of traditional clothing and the development of textile designs based on traditional culture continues, the development of new clothes design that leads to the development of Korean traditional clothing culture and meets the sensibilities of modern people will be endless.

Effect of Individual Differences on Online Review Perception and Usage Behavior: The Need for Cognitive Closure and Demographics

  • Ma, Yoon Jin;Hahn, Kim;Lee, Hyun-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.12
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    • pp.1270-1284
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    • 2012
  • This article examines how individual differences on the need for cognitive closure and demographics influence consumer perception and the usage of consumer reviews in online shopping. Data were randomly collected from 2,381 U.S. online consumer review users through an online survey. The findings from multiple regression analyses revealed the different effects of the need for cognitive closure dimensions (i.e., preference for order and structure, preference for predictability, discomfort with ambiguity, closed-mindedness, and decisiveness) and demographic characteristics on consumer attitudes, perceived online review influence, benefits, persuasiveness, and review usage behavior. Finally, practical implications and prospects for future research are discussed.

The Study on the Development of Uniform Design according to Business Types -Focused on the Case of Korean Tobacco and Ginseng Corporation's Uniform Design- (업무 유형에 따른 유니폼디자인 개발에 관한 연구 -한국담배인삼공사 유니폼디자인 사례를 중심으로-)

  • Ahn Min-Young;Lee Youn-Hee;Park Jae-Ok;Suh Mi-A;Jin Sung-Mo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.2 s.150
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    • pp.306-315
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    • 2006
  • Today, the uniform is perceived being important, because it transmits the unique company image through visualization of images, improves efficiency of work, and increases the feeling of belonging. Therefore, the purpose of this project was to make the winter uniform for the personnel in the manufacturing and the business departments of Korea Tobacco and Ginseng Corporation. The functional, aesthetic, and symbolic aspects were fully considered throughout the design process for the new uniform. To reflect the worker's opinions, the questionnaire method was used. The questionnaire was made up of the questions about the evaluation criteria and design preference for uniform. The result of the survey was reflected on the uniform design. The uniform consists of a jumper and a pair of pants. The jumper for manufacturing workers has two patched pockets with gussets. It has a convertible collar and a horizontal tuck on front panel. It has an open fastener on the front and a flap to cover the fastener. It has two types of pockets inside for functional reason. The welt one is for a wallet and the small one is for a pen. For the material, melanges with two tones of gray color was used, so it gave the sophisticated look on the uniform. The jumper for business workers also has a convertible collar and inside pockets. It has two slant slash pockets with welt. In addition, it has an attachable fur collar which gives thermal protection and aesthetic effect. The fabric has small check pattern and was made of wool. The pants are a basic trouser style with two pleats on the front.