Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Study on Maternity Design Preference Using Q Methodology

Q방법론을 적용한 임부복 디자인 선호도에 대한 연구

  • 차수정 (서원대학교 패션의류학과)
  • Received : 2019.08.08
  • Accepted : 2019.09.07
  • Published : 2019.10.31
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Abstract

This study analyzes the type of subjectivity of married women who have experienced pregnancy and childbirth. It also provides basic data on clothing development that can provide satisfaction to the physical comfort and appearance of pregnant women by understanding the conditions necessary for maternity wear design. This study used Q methodology. The type of recognition for maternity wear was classified into three types and explained 90.88% of total variance. Type 1 was comfort and activities style-oriented. They preferred the A-line shape with a size adjustable style and elastic material. In addition, they preferred designs using details such as wrinkles. Type 2 was a fitted body and modern style-oriented. It was analyzed that they prefer a pants style that is close to the body in a simple and modern style of monotone. Type 3 held a lot of space and was cute style-oriented. They preferred cute dress style along with a maternity suit that could cover the hip and abdomen. Maternity wear design is necessary to develop various designs considering preferences because it is classified into types that emphasize comfort, types that emphasize modernity that is close to the body, and styles that emhasize cute styles.

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References

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