• 유통과학연구
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• 제13권11호
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• pp.47-58
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• 2015

Purpose - This study aims to seek determinants of department store sales commission rates under consignment contracts based on transaction cost theory, the power-dependence view, and the resource-based view. A consignment contract is a unique contract where the retailer, over a given period, takes possession of goods owned by a supplier, promotes the sales of these goods, and receives a profit share from their sales. Under this contract, the supplier owns the goods until they are sold. In department stores in South Korea, over 70% of overall sales comes through consignment contracts. In other words, this is the most popular contract agreement between large retailers and vendors in South Korea. Consignment contracts yield high profits to department stores with minimal sales uncertainty, stock cost, and marketing investment. Many suppliers believe the consignment contract commission rates are too high. However, department stores disagree. They state that the commissions are not high as they generate new value for the suppliers by accumulating up-to-date merchandise and supporting various marketing programs on their behalf. Recently, consignment contracts have been critically examined and scrutinized by politicians, mass media, and the public of Korea. This study further intends to derive implications reflecting both buyer and seller perspectives as well as offer insights to policy makers in making appropriate decisions. Research design, data, and methodology - To verify the proposed research model and test hypotheses, the authors selected 164 suppliers, which currently have relationships with department stores. This study carefully investigated the reliability, content validity, convergent validity, and discriminant validity of the proposed model. The data were analyzed using SPSS 18.0 and AMOS structural equation modeling program Results - For the transaction cost theory and the power-dependence view, the results indicated that product diversity and demand volatility had a positive impact on the sales dependence on a department store. Dependence in turn had a positive effect on the sales commission under the consignment contract. Based on the resource-based view, the department store's marketing capability, the supplier's perception toward merchandising, and supporting activities could enhance the department store's channel leadership in the buyer-seller relationship. Subsequently, the channel leadership had a positive effect on the sales commission. However, product complexity had no relationship with department store dependence. Conclusions - This is the first empirical research that investigates the determinants of sales commissions under consignment contracts in the domestic retail industry. This study reveals several theoretical and practical implications for both marketing scholars and marketers. In terms of theoretical implication, this study integrated and enlarged certain theoretical background, such as transaction cost theory, the power-dependence view, and the resource-based view, to explain the determinants of sales commissions under consignment contracts that include sales revenue. From a business management viewpoint, this research offers useful insights for policy makers by applying two different perspectives, both the manufacturer and the retailer, in terms of the sales commission issue under a consignment contract.

• 유통과학연구
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• 제18권5호
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• pp.99-109
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• 2020

Purpose: This study aims to develop and empirically analyze a research model in order to comprehend the relationship among the service quality of market-wholesaler system, re-transaction intention, and recommendation intention of forwarder. Further, we suggest new six factors reflecting the service quality of market-wholesaler system and highlight market expansion of forwarder as a mechanism in the relationship. Research design, data and methodology: The authors developed the new scales measuring the service quality of market-wholesaler system (i.e. trade price, price fluctuation, payment receipt, settlement period, trade information, and customer service) and conducted a cross-sectional survey for 439 forwarders in a wholesale market. And then we performed a series of path analyses to test hypotheses. The hypotheses are as follows. [H1] The service quality of market-wholesaler system will positively affect forwarders' market expansion, [H2] Forwarders' market expansion will positively affect their re-transaction intention, [H3] Forwarders' market expansion will positively affect their recommendation intention, [H4] Forwarders' re-transaction intention will positively affect their recommendation intention. Results: The results showed that all the six factors for the service quality of market-wholesaler system were positively related to market expansion of forwarders. There was a differential effectiveness in the six factors of the service quality. More specifically, the positive effect of customer service factor was the strongest on market expansion of forwarders. And the respective effects of trade price, price fluctuation, settlement period, trade information factors were followed in order. The positive effect of payment receipt factor was the weakest on market expansion of forwarders. Also, market expansion of forwarders was positively related to their re-transaction intention and recommendation intention. Furthermore, market expansion of forwarders was indirectly related to recommendation intention through re-transaction intention as well. Conclusions: The research findings provide important theoretical and practical implications. This study is the first to attempt to test the perception of forwarders for the service quality of market-wholesaler system by developing and using the new scales. Also, there has been a sharp controversy about the effectiveness of market-wholesaler system. The findings support that market-wholesaler system would be activated by empirically verifying the effectiveness of the service quality on the various outcomes.

• 한국전통조경학회지
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• 제31권1호
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• pp.1-12
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• 2013

한국의 전통 석가산(石假山)은 고려시대 창안되어 조선시대로 계승된 우리의 우수한 석정문화(石庭文化)이다. 이 연구는 고려시대와 조선시대 석가산 문화가 시대 흐름에 따라 석가산 내면에 어떠한 함의성(含意性)을 표상하며 계승되어 왔는지를 분석하였다. 고려시대 산악형 풍경을 모사해 창안한 한국의 전통 석가산은 괴석을 소재로 진산(眞山)을 모사한 작은 인공가산(人工假山)을 만들었다. 그리고 산수풍경을 축경적(縮景的)으로 재현하고 심산유곡의 흥취를 집안에서 와유(臥遊)하며, 풍류를 즐기는 동시에 정서적 안정과 치유라는 실용적 측면의 경물(景物)로서의 심미적 풍경의 산수체험을 석가산을 통해 경험하였다. 이러한 석가산은 내향적으로는 경물 자체의 형식미를 초월하며 불로장생을 염원하는 삼신산(영주, 봉래, 방장)과 도교적 신선사상이 응축된 오악(숭산, 태산, 화산, 항산, 형산)을 표상하며, 신선계(神仙界)를 이상향적으로 나타내고자 하였다. 또한 석가산을 대하며 유교의 요산요수(樂山樂水)의 교훈을 실천해 심성을 가다듬고, 중국의 명산명호(名山名湖)를 모방하는 등 석가산 내면에 다양한 함의성을 포용하며 변천, 발달하였다. 한국의 전통 석가산은 심미적 풍경의 산수체험은 물론 실용적 경물로서의 형식미를 초월하며, 석가산의 심오한 상징적 함의성을 표상하여 무한한 상상의 관념적 공간으로 승화시켰다.

• 유통과학연구
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• 제14권8호
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• pp.129-138
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• 2016

Purpose - The present study theoretically reviews the use of power norm according to the cultural orientation of consumers to categorize the shopping value that corresponds to the use of the power norm when consumers use local food stores. Research Design, Data, and Methodology - Based on the data collected from the survey to 130 undergraduates, salaried men and people at large, the group with cultural value orientation was divided further into the group of horizontal individualism and that of vertical collectivism by using cluster analysis of SPSS 18.0 program. And regression analysis of SPSS 18.0 was employed to verify the hypotheses. Results - The following conclusions were shown in the empirical study. First, in the group of vertical collectivism, contribution to regional profits and competitiveness, economic value and service superiority can positively affect the attitude to the local food stores while the social responsibility activity in the community can't. In the group of horizontal individualism, however, contribution to regional profits and competitiveness, social responsibility activity, economic value and service superiority were all found to positively affect the attitude to the stores. Second, the distinctive shopping value of the stores such as escapism, entertainment value and prestige does not affect the attitude to the stores. Third, the positive effects that the stores' level of responsibility for the outgroup community can exercise on the attitude to the stores turned out to be bigger in the group of horizontal individualism than in the group of vertical collectivism. Fourth, the impact that the degree of the stores' contribution to regional profits and competitiveness has on the attitude to the stores was found to be positive in both groups. However, no difference existed in the degree of positive effects between them. Conclusions - Marketing managers of local food stores should pay more attention to managing their contribution to practical shopping value and to interests as well as competitiveness of regional society, and to persuading consumers of the horizontal individualistic group by performing responsible activities for the outgroup of local society regardless of the types of consumers' cultural orientation.

• 유통과학연구
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• 제11권12호
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• pp.63-69
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• 2013

Purpose - Ethical consumption is the action of buying one product over another with an ethical idea in mind. It has gained in popularity since the 1990s with more emphasis being put on the power of consumer actions to create social, economic, and environmental change. Ethical consumption involves boycotts of certain products or brands as well as purchases linked to ethical issues. Cause-related marketing (the buying behavior of ethical consumption) involves a for-profit and non-profit entity teaming up to promote a product at the same time as promoting a social cause. Each time a consumer buys that product, a donation is made by the for-profit entity to the non-profit entity supporting the specific cause. Cause-related marketing has become a tremendously popular type of ethical consumption in recent years owing to its reputation of allowing companies to "do well by doing good." This study examines how consumers' perception of cause and attitude influence their attitude toward a cause-related marketing campaign and attempts to suggest implications for marketers. Research design, data, and methodology - First, this study was designed to examine the consumers' perception factors (cause involvement, attitude for cause, attitude for company and brand familiarity) in order to determine whether these factors have significantly affected consumers' attitude toward a cause-related marketing campaign. Second, this study developed a structural equation model and tested it empirically using survey data from 223 individual respondents. Respondents were undergraduate students in Chungnam. They were shown an existing real campaign message of cause-related marketing, and then filled out a questionnaire. Data were analyzed with SPSS 20.0 and AMOS 17.0 programs. Results - The hypotheses were tested using factor analysis and structural equation modeling. The study's results showed that brand familiarity, attitude to the company and attitude to the cause significantly affected consumers' attitude toward the cause-related marketing campaign and performance. In particular, attitude to the cause was significantly related to attitude and performance of the cause-related marketing campaign. However, the hypothesis about cause involvement was not supported with the results indicating that cause involvement did not affect consumers' attitude toward the cause-related marketing campaign. The findings underline the importance of consumer perceptions of the cause and the company and their attitude to the cause. They point to the importance of individual differences that influence consumer perceptions of the cause, the company and brand familiarity. Also of importance is the consumer's attitude to the cause. Conclusions - The findings suggest some practical implications in designing and implementing cause-related marketing campaigns. It is important to enhance brand familiarity and create a favorable attitude to the company and attitude to the cause before designing cause-related marketing campaigns. The rising popularity of cause-related marketing has been attributed to its potential to cut through advertising clutter. The findings in this study suggest that marketing campaigns supporting a cause make a difference.

• 유통과학연구
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• 제11권12호
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• pp.71-81
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• 2013

Purpose - This study investigated the effects of consumers' selection criteria for environment-friendly agricultural products on purchase intention and the effects of consumers' attitudes and the reliability of environment-friendly agricultural products on purchase intention by using the theory of planned behavior. Subjective norms of variables of behavioral intention, attitudes toward behavior and control of the behavior were used to create selection criteria, consumers' attitudes and reliability of environment-friendly agricultural products. The study investigated the effects of consumers' selection criteria, attitudes, and reliability of environment-friendly agricultural products on purchase intention constructing models and hypotheses of mediation and moderation between selection criteria for agricultural products and purchase intention by consumers' attitudes and reliability. Research design, data, and methodology - The findings were as follows: first, consumers' selection criteria for environment-friendly agricultural products had a significantly affirmative influence upon purchase intention. Health was the most important factor of selection criteria convenience was more important than quality and familiarity was next. Consumers' attitudes and trust had a significant influence on purchase intention. Second, testing showed that consumers' attitude and trust partially mediated selection criteria: sub-factors and purchase intention were important in selection criteria. Third, testing showed that consumers' attitude and trust had a significant moderation effect between selection criteria and purchase intention. In the test of the moderation effect between sub-factors of selection criteria and purchase intention, consumers' attitude had a significantly positive influence upon health, convenience, and familiarity, and had no significant influence upon quality and purchase intention. Consumers' trust had no significant influence upon health, convenience, and quality. Results - The study provided several theoretical implications: first, an empirical analysis was undertaken with selection criteria for environmental-friendly agricultural products, consumers' attitude, and trust to investigate subjective norms, attitude toward behavior and control of behavior based on the theory of planned behavior. Second, this study investigated both the mediation effect and moderation effect of consumers' subjective norms on attitudes toward behavior, the mediating effects of perceived behavior control and changes of behavioral intention depending upon size and direction of the variables. This study also provided several practical implications. Conclusions - First, consumption of environment-friendly agricultural products did not increase despite rapid increase of production therefore, promotion of consumption and distribution was needed considering the supply and demand of the products. Second, definite standards for selection criteria were suggested to build up consumers' attitude and trust. Consumers' attitude could be improved by factors including the brand of environment-friendly agricultural products, consistent quality, solving physiological problems caused by adverse effects of environmental problems, supplementary approaches, treatment of adverse effects by eating food, and the development and supply of products in accordance with changes of lifestyle. Finally, consumers' demand for sub-factors of selection criteria could be much higher than health, convenience, and quality of the products. Therefore, a process was needed that could continuously check consumers' needs for the products. Limitations were described at the end of the study.

• 유통과학연구
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• 제16권6호
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• pp.55-63
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• 2018

Purpose - Our Research is a study on the competition structure between retailers in traditional markets. Specifically, this study examined the effects of SSM, commodity supply store, Hanaro mart, food mart and other mart in traditional markets on retail stores of small businesses. The purpose of this study is to provide a solution to the market encroachment of large retailers in traditional markets. Research design, data, and methodology - This study is based on the data of 'Market Survey of Traditional Market·Shopping Mall and Store Management in 2016' and 'Current status of SSM(Super SuperMarket), commodity supply store, Hanaro mart, food mart and other mart in the traditional market in 2017' conducted by Small Enterprise and Market Service. In this study, a multiple regression equation was constructed using the number of SSM, commodity supply store, Hanaro mart, food mart and other mart as an independent variable and sales, number of customers as a dependent variable for analysis. Results - The increase of SSM and commodity supply stores in the traditional market affects the sales decrease of the surrounding small merchants in the traditional market. This means that the SSM and commodity supply stores can lead to the decline of the traditional market. However, it has been found that the penetration of these companies in traditional markets does not affect the number of visitors. Second, Hanaro mart's entry into the traditional market has a negative impact on the sales and visitor numbers of the surrounding small-scale merchants. The increase in the number of food mart has a significant effect on the sales and the number of visitors to the small stores. The results of this study indicate that the food mart can contribute to the revitalization of traditional markets. Lastly, other mart with more than medium size were found to affect the sales of small stores, the number of visitors. Conclusions - We examines the competitive structure among retailers in traditional markets. The penetration of large retailers in traditional markets has a negative impact on traditional markets, particularly Hanaro mart has a greater impact than SSM. We provide practical and theoretical implications for the retail competition structure in traditional markets.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2000년도 추계종합학술대회
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• pp.284-287
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• 2000

최근 개발되고 있는 의료기기들은 사용자의 상호 복합적인 요구사항을 반영하기 위하여 모듈(Module)화되는 추세이다. 이는 환자의 상태를 관찰, 진단, 처리를 위해 여러 기기들로부터 데이터를 수집하고, 이에 따르는 동작을 제어하기에 가장 효율적인 방법이기 때문이다. 이와 같은 모듈화 경향은 여러 개의 단일 시스템들을 쉽게 통합 관리할 수 있기 때문에 더욱 일반화되고 있다. 본 연구에서는 모듈화된 의료장비들을 하나의 통신 시스템으로 묶어 중앙 집중형 제어를 할 수 있는 통신 프로토콜을 구현하였다. 본 연구에서 구현된 시스템은 모든 기기들을 제어하고 통신을 관장하는 하나의 마스터(Master) 모듈과 각각의 의료기기들에 해당되는 여러 개의 슬레이브(Slave)모듈로 구성된다. 각 모듈간 통신은 데이터의 정확한 송, 수신을 위해 여러 동기 직렬 통신방식 중 SPI(Serial Peripheral Interface)를 사용하였다. 모든 통신은 패킷(Packet)형태로 이루어지고, 통신중 에러를 검출할 수도 있다. 또한, 마스터 모듈은 자동으로 특정 슬레이브 모듈외 연결 및 동작 유무를 알 수 있는 PNP(Plug And Play)기능이 있다. 본 연구에서 구현된 프로토콜온 컴퓨터와 연결하여 데이터 전송 확인을 통해, 1Mbps이상의 빠른 속도에서 정화한 송, 수신이 이루어지며, 인공호흡기와 같은 실시간 데이터의 송, 수신이 이루어져야하는 의료장비에서도 모듈이 수행하는 본래의 일에 방해하지 않고 실시간 통신이 이루어지는 것을 실제 호흡기 시스템에 적용하여 확인하였다. 또한, 중앙 집중형 제어에 의한 다양한 기능을 편리하게 구현할 수 있었다.이다.ure scheme based on KCDSA which is a domestic digital signature scheme and it apply a electronic cash system. In particularly a proposed electronic cash system have an anonymity control ability which trace a user who make use a electronic cash illegally in association with a trusted center.estigation and explain how our tool can be further enhanced.door playground facilities. On the basis of the site investigation the interview and the indoor education program for physically challenged children the author completed an outside play program. Each item in this program was classified as belonging to either a "sense play" program or and "exercise play" program. Finally, the author designed suitable play equipment for physically challenged children corresponding to each item in the exercise

• 만화애니메이션 연구
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• 통권17호
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• pp.147-161
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• 2009

색채는 디자인 요소에 있어서 감각적이며 감성적인 동시에 시각적으로 우선시 되는 비언어적 상징이기도 하다. 제품의 선택에 있어서 소비자에게 우선되어지는 중요한 요소이고, 브랜드에 있어서 차별화된 전략 및 일관된 통합성을 주는 상징이 되기도 한다. 광고에서 색채는 장기적인 브랜드 아이덴티티(identity) 측면뿐만 아니라 제품의 이미지와 광고의 컨셉을 표현하는 중요한 도구이다. 본 논문의 주제는 광고 크리에이티브의 발전을 위해 승용차 영상광고의 주도적 색채를 분석하였다. 분석결과 2000cc급이하 경 소형승용차 광고의 색채적용은 명도와 채도가 높고 밝은 분위기로 권위보다는 개인의 개성을 중시, 파스텔조의 색을 선호하는 것으로 나타났다. 반면, 2000cc급 이상의 중 대형승용차 광고는 전반적으로 명도와 채도가 낮고 어두운 색채가 대세를 이루고 있는 경향을 볼 수 있다. 경 소형승용차 광고는 실용적 가치를 중시하는 제품외형에 초점을 맞추었고, 중 대형승용차 광고는 상징적 이미지에 초점을 맞추어 광고표현을 하는 차이를 느낄 수 있다. 광고에 사용되는 색채는 곧 소비자의 감성을 대변하는 것이다. 영상광고에서 소구 대상이 누구냐에 따라서, 또한 어떤 상품이냐에 따라서 색채의 컨셉이 설정이 되어야 하며, 또 그에 따른 색채에 의한 감성을 파악하여 광고 전략에 맞게 활용될 때 브랜드와 제품의 가치를 높일 수 있다.

• 한국산학기술학회논문지
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• 제17권11호
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• pp.355-362
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• 2016

배관 내에 유체가 흐를 때 사용되는 유체의 물리 화학적 성질에 따라 배관재질이 선택이 결정된다. 수계소화설비에 사용하는 유체는 대부분 물을 사용하므로 물속에 용해된 각종 이물질들은 관 벽에 스케일을 발생시키고 부식 및 배관 노후화를 촉진하여 마찰손실을 증가시켜 펌프의 효율을 저하시킨다. 이러한 요인을 가져오는 강관의 대체가능한 CPVC 배관은 부식에 강하고, 매끄러운 조도를 가지고 있어서 유체이송능력이 뛰어나고 배관무게가 가볍고 접착제결합 방식의 배관작업으로 시공성이 우수한 점을 들 수 있다. 그래서 설계 및 시공단계에서 마찰손실을 줄이기 위해 Hazen-Williams식을 CPVC(Chlorinated Poly-Vinyl Chloride)배관에 적용하여 조도계수에 따라 마찰손실을 조사하였다. 실제 아파트 현장에서의 적용사례를 통해 조도계수의 차이에 따라 손실수두를 조사한 결과 조도계수의 수치가 120인 강관일 때 마찰손실은 76.64MPa이고 150인 CPVC배관일 때 마찰손실은 50.72 MPa로서 34% 정도의 마찰손실이 개선되었음을 확인하였다. 또한 시공비 절감차원에서는 강관으로 시공할 때 1,585,158원이고 CPVC배관으로 시공 시에는 931,842원으로 41%정도의 시공비가 절감되는 것을 확인하여 전체 설비용량의 감소로 인한 소화시스템의 안정성 향상 및 시공비를 절감할 수 있는 것을 알 수 있었다.