• 제목/요약/키워드: potential competitiveness

검색결과 307건 처리시간 0.022초

Accessibility 모델을 활용한 세종시 인접 지역의 인구잠재력 변화 분석 (Analysis of Changes in the Population Potential of the Neighboring Areas of Sejong City Using the Accessibility Model)

  • 김호용;윤정미
    • 한국지리정보학회지
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    • 제17권4호
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    • pp.167-178
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    • 2014
  • 수도권의 과도한 집중에 따른 부작용을 해소하고 국가 균형 발전 및 국가경제력 강화를 위하여 2012년 출범한 세종시는 대규모 택지개발이 급격한 개발속도로 이루어지면 주변지역 공간구조의 변화가 예상된다. 본 연구는 세종시 출범에 따른 인접지역의 공간구조 변화를 측정하기 위한 일환으로 공간적 상호작용 측면에서 접근하였다. 분석은 Accessibility 모델을 이용하여 미래 공간 상호작용을 위한 잠재력인 인구잠재력을 계산하고, 인구잠재력을 지표로 활용하여 공간패턴분석기법에 적용함으로써 세종시 건설 전후 인접지역들의 공간적 상호작용 결과를 정량적 정성적으로 해석하였다. 분석결과 1995년 이후 대상지역 인구잠재력의 영향범위는 지속적으로 감소하는 것으로 나타났으며, 2013년에는 천안시를 중심으로 인구가 집중하여 인구잠재력이 분산되는 것으로 나타났다. 세종시는 새로운 인구잠재력 지대로써 주변지역에 대한 구심점 역할을 수행하지 못하는 것으로 나타났지만 세종시의 입주가 얼마 지나지 않은 시점에서의 분석결과 때문으로 판단된다. 따라서 세종시의 계획인구 도달을 위한 노력과 함께 인구증가에 따른 요인들의 변화와 주변 도시들의 공간구조변화에 대한 지속적인 모니터링이 필요하다고 하겠다.

KANO모델을 활용한 커피전문점의 품질분류와 고객만족개선지수 (Coffee Shops' Quality Classification and Customer Satisfaction Improvement Index by KANO Model)

  • 신봉섭;김기석
    • 한국콘텐츠학회논문지
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    • 제12권7호
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    • pp.346-357
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    • 2012
  • 본 연구는 Kano모델을 활용하여 커피전문점의 다양한 품질요인들의 속성을 소비자의 관점에서 분류하였다. 또한, 각 품질요인들이 고객만족 또는 고객불만족에 미치는 상대적 영향력을 분석하기 위해 만족계수와 불만족계수를 산출하였다. 아울러, Kano모델의 한계점을 보완하고 품질요소들에 대한 커피전문점의 품질개선 여지를 파악하기 위해 잠재적 고객만족개선지수(PCSI Index)를 제시하였다. 분석결과, 매력적 품질요소에는 저렴한 가격, 실내인테리어의 고급스러움, 테이블과 의자의 편안함, 무선인터넷 사용의 편리성이 포함되는 것으로 나타났다. 한편, 일원적 품질요소로는 매장의 청결 및 위생, 가격 대비 품질인 것으로 나타났다. 잠재적 고객만족개선지수(PCSI Index)를 산출하기 위해 카페베네와 스타벅스의 만족도를 분석한 결과, 저렴한 가격, 가격 대비 품질 등에서 고객만족 개선 여지가 높은 것으로 나타났다. 본 연구결과는 커피전문점 경영에 있어서 고객만족과 향후 경쟁력 확보를 위해 우선적으로 관심을 두고 개선해야 할 품질요소가 무엇인지에 대한 시사점을 제공해 준다는 점에서 의의를 찾을 수 있다.

장애인 창업의 마케팅전략을 통한 활성화 방안 연구 (Revitalization through a Marketing Research Foundation of the Disabled)

  • 정은혜
    • 유통과학연구
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    • 제13권2호
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    • pp.105-112
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    • 2015
  • Purpose - There is a recent social trend that is focused on the revitalization of business-founding. Business-founding now has an important impact on the progress of the national economy because of youth unemployment and an increase in baby-boom generation retirees. However, the support and infrastructure required for business-founding of the disabled are very insufficient. Since most supporting policies are on youth or middle-aged business-founding, business-founding by the disabled and the socially weak is losing competitiveness. Accordingly, this study diagnosed the issues by analyzing the current status of business-founding by the disabled and suggested a fostering direction for the advance of business-founding by the disabled. An idea for the founding of various business items is required for the competitiveness of business-founding by the disabled and the establishment of a growth-model based on marketing is required so that business-founding by the disabled would advance toward commercialization with growth potential. Research design, data, and methodology - Regarding the study method, the existing study literature on the status and issues in business-founding was mainly explored. In addition, the existing literature on the status and issues in business-founding by the disabled was also studied. The support on business-founding by the disabled by policy enforced by the 'Welfare Service Agency for the Disabled'and the support of related agencies including financial support on the commercialization of business-founding by the disabled were also examined. Results - Existing studies on business-founding by the disabled are very insufficient. It is very difficult to study a viable business-founding by the disabled fostering policy without thorough learning on the difficulties of business-founding by the disabled. Therefore, this study suggested a direction for the resolution of various issues such as market, funds, item, operational matters, and service by analyzing the difficulties in business-founding by the disabled until now. Particularly, this study suggested that building a commercialization model from the aspect of marketing strategy and the effort to change the growth aspect of the disabled into competitiveness are essential. Conclusions - This study examined the aspect of developing an item-development process for the growth and founding of disabled-owned businesses and the requirement of a government support system by multiple policies. Since the number of studies on business-founding by the disabled is very small, it is expected that this study would become an important study in the field of business-founding by the disabled. The revitalization of business-founding by the disabled substantially contributes to the progress of the state of the economy and continuous interest is required from the viewpoint of equal advance in the society. Success models in business-founding by the disabled should be created continuously and active publicizing of them to the disabled business-founders by analyzing the success cases would also be required. In addition, it is believed that a market entry strategy by way of a win-win strategy and cooperative relation with big companies should be also developed in the future.

IPA기법을 활용한 동해항 컨테이너 활성화 강화 방안에 관한 연구 (A Study on the Revitalization of Container Cargoes in Donghae Port Using IPA Technique)

  • 박영일;남태현;마혜민;여기태
    • 디지털융복합연구
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    • 제16권3호
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    • pp.275-289
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    • 2018
  • 동해를 둘러싼 중국, 러시아, 일본, 북한, 한국 등의 동북아시아 중심의 환동해 경제권은 향후 발전 가능성이 높기 때문에 동해를 통한 무역을 활성화하기 위한 국가 차원의 북방 교역의 교두보 항만 개발이 필요한 실정이다. 따라서, 본 연구는 동해항 이해 관계자를 대상으로 IPA 방법론(중요도/만족도 조사)를 활용하여 동해항 컨테이너 활성화 관련 요인을 도출하고 동해항 컨테이너 활성화 개선 방향을 제시하는 것을 목적으로 한다. 연구 결과, 컨테이너 및 벌크 물량 매력도, 수출/수입 CNTR 물량 비중 적합도, 선박 기항빈도 및 항로 다양성, 복합연계운송의 편의성, 하역장비 경쟁력의 5개 평가요인의 집중 개선이 필요한 것으로 나타났다. 동해항 컨테이너 활성화를 위한 본 연구의 시사점은 다음과 같다. 첫째, 항만물동량 측면에서 동해항 물동량을 증가 시킬 수 있는 방안을 지속 연구해야 하고 물동량 자료를 지속 추정/관리해야 한다. 둘째, 수출/수입 CNTR 물량 비중 적합도 개선을 위한 현실적인 대안을 검토해야 한다. 셋째, 네트워크 측면에서는 선박기항빈도 및 항로 다양성을 확대를 위한 인프라 확충 및 서비스 운용 보존 인센티브 제도를 활용해야 한다. 넷째, 복합연계운송기능 강화를 위한 철도 및 육상 도로망 개선을 위한 정부 지원이 필요하다. 마지막으로, 시설 측면에서 동해항 컨테이너 활성화를 위한 필수 요건으로서 컨테이너 하역장비 설치에 대한 투자 지원이 필요하다. 본 연구는 실제 동해항 잠재적 이용자 측면에서 컨테이너 활성화 구체적인 방법을 제시한 것이 의미가 있고, 향후 동해항 물동량 통계 자료에 대한 보완이 진행되면 동해항 컨테이너 활성화를 위한 유용한 자료가 될 것이라 사료된다.

A Suggestion for the Strategic Choice of Seoul to be a Network Center in Northeast Asia

  • Ahn, Kun-Hyuck;Ohn, Yeong-Te
    • 지역연구
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    • 제15권2호
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    • pp.155-187
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    • 1999
  • The East Asian Region has experienced remarkable economic growth and transformation of interurban networking over the past three decades, and urban competiti veness for a networking hub in this region has become a critical issue confronting cities. Competitiveness of the Seoul capital region for a networking hub in Northeast Asia is outstripped by other competing cities in East Asia, notwithstanding its geo-politically and geo-economically advantageous location in this region. In this paper, we aim to appraise the Seoul capital region's competitiveness in terms of logistics distribution, financial function and logistics distribution, financial function and agglomeration of transnational corporations (especially of RHOs and other managerial functions), and to advance the networking strategies of the region for a Northeast Asia hyb. As a result of analysis, we suggest that the Seoul capital region be developed as a Northeast Asian center for regional headquarters or leading global corporations and financial services for being a strategic nodal point in Northeast Asia in the 21st century. A recent survey shows that where to locate an RHQ is influenced by various factors, such as potential market and manufacturing site in the city's hinterland, quality of life, such things as culture, health, safety, education, a well-educated, English-speaking population, reliable air transport, state-of-the-art communications, and an active policy to offer foreign companies generous incentives. The Seoul capital region, which is located at a strategic nodal point advantageous as a springboard for its Northeast Asian hinterland, cannot meet the other conditions mentioned above. To overcome these drawbacks in attracting transnational capital and to create competitiveness as a strategic hub of RHQs in Northeast Asia, it is urgent to initiate a structural reform of the Korean economy, politics, and overall society, to minimize the regulation of FDI, and to provide various incentives for foreign investment. Moreover, we propose the construction of an 'International Business Town' in the Seoul capital region, as a medium to intermediate these strategies and to shape them in a spatial scale. The projected 'International Business Town(IBT)' will be a 'free city' open to international business in which liberal economic activities are guaranteed by special legislation and administration, infrastructures needed for international and improved accessibility to the airport are furnished, and the preference of foreign high-income investors for cultural and living environment are satisfactorily met. IBT is conspicuously differentiated from a raft of other cities' incentives in that it combines deregulation and incentive programs to attract the investment of transnational capital, with a spatial program of offering an urban environment preferred by the high-income investors for cultural and living environment are satisfactorily met. IBT is conspicuously differentiated from a raft of other cities' incentives in that it combines deregulation and incentive programs to attract the investment of transnational capita, with a spatial program of offering an urban environment preferred by the high-income and managerial class. Furthermore, it can be an excellent way of overcoming the xenophobia that has spread among the Korean population by concentrating foreign businesses and their lifestyles in a specific foreign businesses and their lifestyles in a specific zone. In conclusion, 'International Business Town', in line with other legislative and administrative incentive programs, will function as a driving force to make the Seoul capital regional more competitive as a regional business hub in Northeast Asia.

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체험경제이론(4Es)에 따른 지역 체험전시관의 경쟁력 강화방안 : 전북 삼례문화예술촌 체험전시관을 중심으로 (Strategies to Increase Competitiveness of Local Experience Space: A Study of the 4Es in the Experience Space of Sam-Rae Arts Village in Wanju-gun, Jeollabukdo)

  • 하지영;이승현;김덕현
    • 문화경제연구
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    • 제17권2호
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    • pp.161-184
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    • 2014
  • 최근 역사적으로 의미를 가지는 근대건축문화유산을 활용한 체험전시관들이 부상하고 있는데, 본 연구에서는 문화자원을 활용한 지역 체험전시관이 경쟁력을 강화하기 위한 방안을 모색하고자 하였다. 이에 전북 완주군 삼례문화예술촌의 체험전시관을 대상으로 체험경제이론의 체험요소(4Es)에 따라 전시관의 성격을 분석하였다. 연구방법은 공무원, 체험관담당자, 전문가 세그룹을 대상으로 심층면접조사를 실시하였다. 분석결과 비쥬얼미디어아트미술관은 엔터테인먼트, 김상림목공소는 교육, 책박물관은 현실도피, 책공방북아트는 엔터테인먼트, 디자인뮤지엄은 심미, 문화카페오스는 심미로 나타났다. 또한 영리성을 추구하는 전시관은 김상림목공소, 책공방북아트센터, 책박물관, 문화카페오스이며 비영리성을 추구하는 전시관은 디자인뮤지엄, 비쥬얼미디어아트미술관으로 나타났다. 연구결과 지역체험전시관의 경쟁력 강화방안으로 첫째, 지역민의 문화향유를 위한 공공성 확보방안으로 작품 순환전시, 작품 보조설명 시설구축, 문화적 장소표현을 해야 한다. 둘째, 관광객확보를 통한 수익창출 방안으로 다양한 체험프로그램 제공 및 공간 확보, 기념품 샵 운영 등을 해야 한다. 셋째, 삼례체험전시관의 홍보마케팅 전략방안으로 모바일 앱 개발 및 SNS 등을 활용하여 다양한 이벤트를 실시해야 한다.

Location Efficiencies of Host Countries for Strategic Offshoring Decisions Amid Wealth Creation Opportunities and Supply Chain Risks

  • Ma, Jin-Hee;Ahn, Young-Hyo
    • Journal of Korea Trade
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    • 제25권3호
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    • pp.21-47
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    • 2021
  • Purpose - Offshoring has emerged as one of the major trends in international trade and has become one of the strategies for achieving competitiveness in the global market. In spite of this, the expected gains of offshoring can be offset by hidden costs and risks, such as those associated with the COVID-19 pandemic, the trade war between the USA and China, and the ongoing trade dispute between Korea and Japan. To obviate such business failure and prevent critical business blunders, offshoring strategies that efficiently consider both risk elements and potential wealth creation are urgently need. The first purpose of this study is to contribute to the development of more advanced offshoring strategies to help host countries select the best locations to manage supply chain risks and create unique value. The second purpose is to specifically analyze the current status of Korea and provide Korean companies with implications to be considered when deciding whether to offshore or re-shore. Design/methodology - A Network DEA model was applied to measure the comparative location efficiency of national competencies for offshoring strategy from perspectives of wealth creation opportunities (profitability and marketability) and supply chain risk management. The location efficiencies are compared among a total 70 countries selected from the Global Competitiveness Index (GCI) and globally attractive locations outlined by Kearney (2017). For the secondary analysis of efficiency, a t-test examining the nature of competitive advantage and the level of sophistication in production processes was implemented in three divisions. We then analyzed differences in offshoring performance in terms of the identified national traits. Moreover, Tobit regression analysis is conducted to investigate the correlation between value-added business activities and each divisional efficiency, seeking to determine how each degree of value-added business activity influences the increase in offshoring productivity. Findings - Regarding overall location efficiency for offshoring performance, only the USA and Italy were identified as being efficient as host countries for offshoring, under circumstances of advanced development, such as productivity and risk management. Korea ranks 13th among 70 countries. The determinants of national competitiveness depend on national traits (the nature of competitive advantage and business sophistication). Countries with labor/resource advantages and labor-intensive industries are more competitive in terms of marketability than others. In contrast, countries with strong technology-intensive industries benefit offshoring companies, particularly in the technology sector, with the added advantage of supply chain risk management. As the perception of a value chain is broader in a country, it can achieve both production sophistication and competitive advantages such as marketability and SCRM. Originality/value - Existing studies focus on offshoring effectiveness from a company perspective. This paper contributes to comparing country efficiency in producing core competencies related to an offshoring strategy and also segments countries into three performance-based considerations associated with the global offshoring market. It also details Korea's position as an offshoring location according to national efficiency and competency.

현대 경영환경의 특징에 따른 지혜 정의 분류와 '지혜경영' 제안 (Wisdom Definition Categorization and Wisdom Management as Characteristics of the Modern Business Environment)

  • 김주원;이병재;박용승
    • 유통과학연구
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    • 제13권7호
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    • pp.63-71
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    • 2015
  • Purpose - The characteristics of the modern management environment in Korea clearly involve the limitations of knowledge management, globalization, changes in industrial structures, polarization of the economy, consumption, and education, and the demand for creative management. To achieve a continuous competitive advantage for individuals as well as organizations, Wisdom Management can be said to be a paradigm for the current environment. The Research is an alternative to environmental management in the early study of the need to conceptualize the theoretical approach to wisdom management. In other words, it presents a new management paradigm for a business environment of uncertainty and unpredictability. Furthermore, it aims to propose Wisdom Management as an alternative in the modern management environment as well as a topic of discourse. Its purpose is to provide basic knowledge to people who study and practice in this field to strengthen the competitiveness of individuals and companies. Research design, data, and methodology - This paper first provides six characteristics of the current management environment at home and abroad. It then attempts to emphasize the necessity of wisdom based on such characteristics by classifying wisdom according to recent management study research. This allows the derivation of definitions of wisdom management, suggesting its components and properties. Results - The six characteristics of the modern business environment are: 1) limits of knowledge, 2) intensifying globalized competition, 3) changes in industry structure - IoT (Internet of all Things) trend, 4) serious polarization and social unrest diffusion, 5) personal and organizational competitiveness creativity requirements, and 6) domestic special national and social situations. Therefore, accordingly, wisdom can be defined and classified as: wisdom that offers potential integration beyond knowledge, practicing and maintaining knowledge wisdom as an efficient strategy for an organization wisdom as a decision-making process that addresses ambivalence wisdom as the pursuit of common goods based on ethics; and, wisdom as creativity that involves intuition and insight. This paper attempts to define Wisdom Management in accordance with these definitions of wisdom. Wisdom Management is a management system that is awareof the current environment given in the multidimensional perspective, achieves the efficiency of the organization and the goals of common good through an uncertain decision-making process, based on the organization of individual and organizational knowledge, and the internal experiences and resources. Wisdom Management components include human beings, virtue, knowledge, creativity, and ambivalent thinking. Its properties include intentionality, self-destructiveness, creative and ethical reflexivity, complexity, insight, unpredictability, ambivalence, and wholeness. Conclusions - Since all organizations face the limitations of their environment, crises, and opportunities, applying wisdom in management to develop as Wisdom Management can be an inevitable alternative to the uncertainties of the management environment faced by modern society. The conceptualization of Wisdom Management forms a valuable context to further advance knowledge management theory into practice. It is also a cornerstone of strategic management and can provide insight into its potential for success and implementation.

은행의 경영컨설팅이 수진기업의 경영성과와 은행의 기여도에 미치는 영향에 관한 연구 - A 은행의 수진기업을 중심으로 - (Case Study: The Effect of Management Consulting of the A Bank on Business Performance of Consulting Client Firms and Their Contribution to the Bank)

  • 양용현;유연우
    • 디지털융복합연구
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    • 제12권5호
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    • pp.131-138
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    • 2014
  • 은행의 경영컨설팅은 은행과 기업의 상호발전에 도움을 주는 상생관계를 갖을 것으로 기대한다. 기존 연구들도 컨설팅을 받은 후 기업의 경쟁력 제고와 경영성과에 긍정적인 영향을 미칠 것으로 연구되고 있다. 그럼에도 불구하고 현재 컨설팅 수진 여부에 따라 기업의 경쟁력이 강화되고 그에 따라 경영성과가 제고되는지에 대한 연관관계를 분석해 그 결과를 설명해주는 실증연구는 거의 없는 것으로 조사되었다. 본 논문은 은행의 경영컨설팅이 수진기업의 경영성과 및 은행기여도에 미치는 영향력을 실증적으로 분석하였다. 수진기업 측면에서는 경영컨설팅을 받기 전과 후의 기업의 재무성과인 안정성, 수익성, 성장성을 비교분석 하였고, 은행 측면에서는 수진기업의 은행에 대한 기여도를 측정하기 위하여 예금과 대출의 최근3개월 평잔의 변화를 측정하여 검증하였다. 연구결과 컨설팅을 받은 이후 수진기업의 재무 안정성의 항목인 부채비율과 성장성 항목인 매출액 증가율에서 유의미한 영향을 미치는 것을 확인하였다.

중국 내륙항의 기능적 유형화의 지리적 분포와 SWOT-PEST 분석 (A Study on the Geographical Distribution of Functional Classification and SWOT-PEST Analysis for China's Inland Ports)

  • 유염봉;이충배
    • 한국항만경제학회지
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    • 제35권2호
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    • pp.77-92
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    • 2019
  • 2000년대 초반 이래로 중국의 경제성장축이 연안 중심에서 중서부 내륙으로 이전되어가면서 내륙항의 건설이 촉진되었다. 내륙항은 내륙에서 연해 항만의 기능을 부여함으로써 수출입 물류와 통관을 효율화하는 데 있다. 본 연구는 중국 내륙항의 기능적/지리적 유형화와 지역별 내륙항의 SWOT-PEST분석을 통해 경쟁력과 잠재력을 파악하는 데 목적이 있다. 연구결과 내륙항의 기능적 분류는 항만지원형, 산업지원형, 유통지원형, 통관지원형으로 유형화될 수 있으며, 동부지역에는 항만지원형이 중서부지역에는 산업과 유통지원형 그리고 북서부지역에는 주변국가와의 무역을 촉진하기 위한 통관지원형의 내륙항이 다수를 차지하는 것으로 나타났다. 동부지역의 내륙항이 높은 경쟁력을 보유하고 있지만 중서부 지역의 내륙항들이 잠재력 면에서 높은 것으로 나타났다. 특히 '일대일로' 정책은 중서부 지역 및 접경지역의 내륙항의 발전을 촉진시키는 중요한 요인으로 작용할 것으로 예상된다.