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http://dx.doi.org/10.14400/JDC.2018.16.3.275

A Study on the Revitalization of Container Cargoes in Donghae Port Using IPA Technique  

Park, Young-il (Graduate School of Logistics, Incheon National University)
Nam, Tae-Hyun (Graduate School of Logistics, Incheon National University)
Ma, Hye-Min (Graduate School of Logistics, Incheon National University)
Yeo, Gi-Tae (Graduate School of Logistics, Incheon National University)
Publication Information
Journal of Digital Convergence / v.16, no.3, 2018 , pp. 275-289 More about this Journal
Abstract
It is necessary to develop a bridgehead port for trading with northern countries to promote trade through the East Sea because the East Sea Rim economic bloc around the Northeast Asia including South Korea, China, Russia, Japan, and North Korea has a high growth potential in the future. Therefore, this study aims to suggest a strategic direction to enhance the competitiveness of Donghae Port through reinforcement of container cargoes by conducting Importance-Performance Analysis (IPA) for stakeholders of Donghae Port. The analysis results suggest that it is necessary to improve the five evaluation factors: attractiveness of container and bulk volumes, appropriate ratio of export/import container quantities, frequency of vessel entry and diversity of sea routes, convenience of complex linked transportation, and competitiveness of cargo handling equipment. The implications of this study are as follows. First, it is necessary to continuously research the current status of container and bulk cargo volumes of the port and ways to increase the absolute cargo volume. Second, we need to consider realistic alternatives to improve the ratio of export/import container quantities. Third, in terms of network, we should establish a service improvement plan to increase the frequency of port calls and the diversity of sea routes. Furthermore, incentives should be provided to increase the trade volume of Donghae Port through strengthened complex linked transportation function. Finally, it is urgently necessary to provide investment support for container handling equipment as an essential requirement for the activation of the container cargoes in Donghae Port.
Keywords
Donghae Port; Container; competitiveness; improvement plan; Importance-Performance Analysis (IPA);
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Times Cited By KSCI : 5  (Citation Analysis)
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