• Title/Summary/Keyword: potential competitiveness

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A Competitiveness Analysis on Business Resources of 'TVING' in Korean OTT Market: Focusing on Resource-based Theory and VRIO Framework (국내 OTT 시장에서 '티빙' 경영자원의 경쟁력 분석: 자원준거이론(RBT) 및 VRIO 분석 모형을 기반으로)

  • Vickie Jinhee Yu;Ilhan Hong;Kenneth Chi Ho Kim
    • Knowledge Management Research
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    • v.24 no.1
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    • pp.147-172
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    • 2023
  • This study aims to review the competitiveness of 'TVING', a Korean OTT player in Korean market. For this, this study extracts core business resources of TVING focusing on resource-based theory, and analyzes their competitiveness under VRIO framework. TVING has 4 tangible and intangible resources respectively and 1 human resource. Tangible resources of TVING are technology(recommendation, compression), content(original, exclusive, discriminative non-exclusive), production studio, and paid-subscribers. Intangible resources are content planing capability, distribution network(local, global), marketing promotion·PR, sales), brand preference. And human resource of TVING creates IP professionalism of the company. As a result of VRIO analysis, discriminative non-exclusive content, production studios, and domestic service channels are the most powerful resources of TVING to 'sustain competitive advantage'. Technology, original content, planning capability and IT professionalism bring 'temporary competitive advantage', while exclusive content, the number of paid-subscribers, global service network, and promotion capabilities are not core resources with staying in competitive rank stages. By the way, TVING has potential users for sales of KT and LGU+ thanks to partnership and M&A, but this is not effectively used at the organization level yet. The meaning of this study can be found in that this evaluated competitiveness by each resource of TVING and arranged its implications.

Analysis of promising countries for export using parametric and non-parametric methods based on ERGM: Focusing on the case of information communication and home appliance industries (ERGM 기반의 모수적 및 비모수적 방법을 활용한 수출 유망국가 분석: 정보통신 및 가전 산업 사례를 중심으로)

  • Jun, Seung-pyo;Seo, Jinny;Yoo, Jae-Young
    • Journal of Intelligence and Information Systems
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    • v.28 no.1
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    • pp.175-196
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    • 2022
  • Information and communication and home appliance industries, which were one of South Korea's main industries, are gradually losing their export share as their export competitiveness is weakening. This study objectively analyzed export competitiveness and suggested export-promising countries in order to help South Korea's information communication and home appliance industries improve exports. In this study, network properties, centrality, and structural hole analysis were performed during network analysis to evaluate export competitiveness. In order to select promising export countries, we proposed a new variable that can take into account the characteristics of an already established International Trade Network (ITN), that is, the Global Value Chain (GVC), in addition to the existing economic factors. The conditional log-odds for individual links derived from the Exponential Random Graph Model (ERGM) in the analysis of the cross-border trade network were assumed as a proxy variable that can indicate the export potential. In consideration of the possibility of ERGM linkage, a parametric approach and a non-parametric approach were used to recommend export-promising countries, respectively. In the parametric method, a regression analysis model was developed to predict the export value of the information and communication and home appliance industries in South Korea by additionally considering the link-specific characteristics of the network derived from the ERGM to the existing economic factors. Also, in the non-parametric approach, an abnormality detection algorithm based on the clustering method was used, and a promising export country was proposed as a method of finding outliers that deviate from two peers. According to the research results, the structural characteristic of the export network of the industry was a network with high transferability. Also, according to the centrality analysis result, South Korea's influence on exports was weak compared to its size, and the structural hole analysis result showed that export efficiency was weak. According to the model for recommending promising exporting countries proposed by this study, in parametric analysis, Iran, Ireland, North Macedonia, Angola, and Pakistan were promising exporting countries, and in nonparametric analysis, Qatar, Luxembourg, Ireland, North Macedonia and Pakistan were analyzed as promising exporting countries. There were differences in some countries in the two models. The results of this study revealed that the export competitiveness of South Korea's information and communication and home appliance industries in GVC was not high compared to the size of exports, and thus showed that exports could be further reduced. In addition, this study is meaningful in that it proposed a method to find promising export countries by considering GVC networks with other countries as a way to increase export competitiveness. This study showed that, from a policy point of view, the international trade network of the information communication and home appliance industries has an important mutual relationship, and although transferability is high, it may not be easily expanded to a three-party relationship. In addition, it was confirmed that South Korea's export competitiveness or status was lower than the export size ranking. This paper suggested that in order to improve the low out-degree centrality, it is necessary to increase exports to Italy or Poland, which had significantly higher in-degrees. In addition, we argued that in order to improve the centrality of out-closeness, it is necessary to increase exports to countries with particularly high in-closeness. In particular, it was analyzed that Morocco, UAE, Argentina, Russia, and Canada should pay attention as export countries. This study also provided practical implications for companies expecting to expand exports. The results of this study argue that companies expecting export expansion need to pay attention to countries with a relatively high potential for export expansion compared to the existing export volume by country. In particular, for companies that export daily necessities, countries that should pay attention to the population are presented, and for companies that export high-end or durable products, countries with high GDP, or purchasing power, relatively low exports are presented. Since the process and results of this study can be easily extended and applied to other industries, it is also expected to develop services that utilize the results of this study in the public sector.

Mitigating Economy Risk in The Digital Era Through Export Diversification

  • RENTNOSARI, Lili;RAMANA, Febria
    • The Journal of Industrial Distribution & Business
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    • v.10 no.9
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    • pp.19-24
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    • 2019
  • Purpose - In the digital era, technology advancement enables goods and services to be produced more efficiently but also create economy risk in the global economy including Indonesia. Previous studies stated that the risk can be mitigated through export diversification. This study investigates strategy to expand the markets for existing products and explore the potential market. Research design, data, and methodology - The criteria was followed using a review and considerations combination through the Focus Group Discussion (FGD) to determine the priority product in trading house of Indonesia. This study implemented market share to explore those products' markets and compare it to other ASEAN countries. Results - The Indonesian potential products are T-shirts, singlets and other vests of textile materials, knitted or crocheted (excluding cotton); food preparations; medicaments consisting of mixed or unmixed products for therapeutic or prophylactic purposes; soap in the form of flakes, granules, powder, paste or in aqueous solution; and cocoa powder, not containing added sugar or other sweetening matter. The market analysis also showed that Indonesia still had not optimally accessed yet the largest market in the world for each product. Conclusions - The government should focus more on increasing the competitiveness of those products, particularly in those global marketplaces.

A Potential Value of Noise Control in Construction Sites for Real Estate Developers

  • Zheng, Guo;Kim, Youngchul
    • KIEAE Journal
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    • v.14 no.4
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    • pp.5-10
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    • 2014
  • Since construction work is an indispensable part of daily lives, complaints of noise are unavoidable. Noise control in construction sites is normally known as a regulation by a government and self-motivated noise controls rarely occur. In this paper, a marketing strategy is proposed to provide a potential value of noise control for real estate developer. First, people's perception to construction noise was examined in means of collecting and analyzing media reports between 2005 to 2011. Then decibel test was done in order to test noise generated by different devices in a construction site in various distances. According to the theory of core competency, a conceptual model was raised to illustrate profit and loss situation of the real estate developers in the case they invest more in noise control. The construction noise is discussed that it will ruin people's perception to the company's brand image and reputation. Also, the investment in the creation of silent site is discussed that it will not only bring benefit to the brand image work but also have value of profit in the market.

A Study for Supporting Plan to Revitalizing of Online-Game (온라인 게임 활성화를 위한 지원책 연구)

  • Kim, Jae-Ha;Kim, Jung-Suk
    • Journal of Korea Game Society
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    • v.14 no.4
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    • pp.53-66
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    • 2014
  • Despite the game market's expanding results from the increase of new users of mobile-game market, online-game market is faced with a stagnation. And the increase of income online-game's market share leads to decline of growth of the domestic online-game market. Online-game's growth potential is still valid, and the domestic online-games are still popular in foreign markets. But if the problem of domestic game market is not overcome, the falling behind in the competition is only a matter of time. The major problem is the lack of support measures and reduced competitiveness. On these issues, this research presents a plan to revitalizing of the online-game.

An Exploratory Study on the Major Barriers to the Successful Introduction of New Technology: Focused on the Projects Related with RFID Technology (신기술도입 성공의 주요 장애요인에 관한 탐색적 연구 : RFID기술 관련 프로젝트를 중심으로)

  • Youm, Se-Kyung;Cho, Sung-Ku
    • IE interfaces
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    • v.20 no.2
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    • pp.195-203
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    • 2007
  • A growing number of organizations are considering the adoption of new technologies to enhance their competitiveness. The new projects related with RFID technology are some typical examples: the companies planning to carry out those projects hope that the introduction of new technology into their organization would remedy all their current inefficiencies and eventually bring them considerable economic benefits. However, such successful results would not be obtained if the complicated problems related with S/W and H/W developments, complex team structure or the migration with barcode and etc. are not resolved satisfactorily during the project. In this paper, some potential barriers to successful introduction of new technology, especially that of RFID, are identified and classified into three categories according to the phases of introduction process, i.e., investigation, implementation and application phases. The results of a survey regarding the importance of each barrier, the respondents of which are active developers or consultants of RFID technology, are also given.

An Improvement in Idle Sound Quality of a V8 engine (V8 엔진을 탑재한 차량의 아이들링 시의 음질 개선)

  • Suh, In-Soo
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2004.11a
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    • pp.193-198
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    • 2004
  • In order to keep the market competitiveness, it is desirable for automotive manufacturer to meet the customer's various aspects of requirements. The overall NVH (Noise, Vibration, and Harshness) performance has been an important measure when evaluating overall vehicle performance, product quality, and enhancing customers' loyalty to the product. The noise and vibration, while the engine is idling, has been brought particular attention to the drivers and passengers, because they encounter the operation conditions quite frequently without other masking noise sources: wind noise, road noise, and even powertrain radiated noise at higher speed driving. The specific noise, defined as 'CHIT' noise, has been identified as a potential customer issue, from the Pickup Truck with newly developed V8 powertrain. This paper describes the definition of the noise, identifying the potential sources, and noise radiation mechanisms, based on series of powertrain and vehicle test and verification processes. Then, based on the root-cause identified, the design change has been proposed and validated with several vehicles in order to have a complete satisfaction of the customer.

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Factors influencing young farmers' choice of the farm diversification (청년농업인의 영농다각화 활동 선택 결정요인 분석)

  • Yi, Hyangmi
    • Journal of Korean Society of Rural Planning
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    • v.25 no.2
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    • pp.75-87
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    • 2019
  • Securing manpower in rural areas is critical to improving the productive potential and overcome challenges caused by changes in the demographic structure and the need for diversification of the rural economy. This underpins the importance of nurturing young farmers in order to enhance the agricultural competitiveness in the rural areas. On the other hand, 42.3% of young farmers under the age of 40, which is the target age of the government-sponsored program to foster young farmers, grow rice. Meanwhile, 42.3% of the farmers are under 40 years of age which is a category of farmers targeted under the government sponsored program to advance rice production. In this study, a bivariate probit model is used to conduct substantive analysis on the potential political interventions that would persuade young farmers in the rural areas to participate in rice production in the 6th industry. In summary, most important factors identified as to influence participation of young farmers in the diversification of crop production are the utilization of information device, land, ownership of agricultural machinery, and the leasing of the cultivating land.

Technological Readiness and Innovation as Drivers for Logistics 4.0

  • MOLDABEKOVA, Aisulu;PHILIPP, Robert;SATYBALDIN, Azimkhan A.;PRAUSE, Gunnar
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.145-156
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    • 2021
  • The research purpose of this paper is to empirically examine the effects of technological readiness and innovation on logistics performance. To build up and maintain an important role in global supply chains, nowadays it is obvious that countries and logistics providers need to achieve competitive advantage in terms of digitalization. However, there is a lack of empirical studies about the impacts of information technologies and innovation potential on the logistics efficiency of countries. Hence, the study analyzes whether the corresponding pillars of the Global Competitiveness Index (GCI) matter for the Logistics Performance Index (LPI) and its dimensions. For determining the effects, the pooled regression approach is applied. The results show that technological readiness and innovation are positively and statistically significantly correlated with logistics performance: competence and quality of logistics services, efficiency of customs clearance processes, ability to track and trace consignments, frequency with which shipments reach consignee within scheduled or expected time, and ease of arranging competitively priced shipments. The findings of this study suggest that investments in innovations and technology progress improve countries' logistics efficiency, which is an important prerequisite for enabling Logistics 4.0 and thus, Industry 4.0 and the digital transformation of the economy and society.

Application of RAG(Resilience Assessment Grid) of the Aviation Safety Organization in Response to the COVID-19 Situation (코로나-19 상황에 대응하는 항공안전조직의 RAG(Resilience Assessment Grid) 적용)

  • Kim, Dae Ho
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.29 no.1
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    • pp.38-46
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    • 2021
  • The Organization's ability to respond to social disasters has begun to be treated as important through social shock situations that have never been experienced, such as COVID-19. Among them, the ability to respond to unexpected risks and resilience is emerging. Since social disasters such as infectious diseases are periodically repeated, compounded, and enlarged, they develop into a global crisis situation, so this crisis response capability is treated as national competitiveness. Therefore, this study aims to improve the organization's response capability in terms of risk response and resilience under rapid social disasters such as COVID-19. The aviation safety field was taken as an example. From the Safety-II perspective, safety management focuses on the ability to resilience in response to system vulnerabilities in various situations. In this study, I intend to apply RAG(Resilience Assessment Grid) of Respond, Monitor, Learn and Anticipate, the four major potential of resilience engineering. Based on Hollnagel's research, potential elements were classified into four, and items were organized through an expert panel using Delphi techniques. The final configured RAG items are 15 Respond, 15 Monitor, 15 Learn and 11 Anticipate. The RAG was evaluated by 42 experts in the field of aviation safety.