• Journal of Biomedical Engineering Research
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• v.14 no.4
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• pp.349-354
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• 1993

To investigate the relations between the physical constitutions, the acid-base balance, and the autonomic nervous function, the blood gas, the heart rate and the concentrations of Na, K of serum were measured pre-and poststimulation. As the result, it is shown that in the normal condition the macro-negative(strong liver- weak lung type) is the metabolic alkalosis, the macro-positive (strong lung-weak liver type) is the metabolic acidosis, the micro-negative(strong kidney-weak spleen type) is the alkalosis and the micro-positive (strong spleen-weak kidney type) is the acidosis. And the ntacro-positive and micro-positive are the sympathetic lead, the macro-negative and micro-negative are the parasympathetic lead. In the macro-positive and micro-positive subjects, the concentration of K in serum is relatively high. This si coincided with the acidosis. But in the macro-negative and micro-negative subjects, the concentration of K in serum is relatively low. This is coincided with the alkalosis.

• Journal of the Korean Home Economics Association
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• v.49 no.8
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• pp.97-111
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• 2011

This study aimed to present marketing communication strategy for lifestyle groups. Consumers' preference on advertisement media/information source, advertisement appeal types, and on-line media use were examined by lifestyle groups. This study was executed by web survey and off-line survey. A total of 141 data was obtained and data were analyzed by PASW 18.0. Results were as follows: First, 4 types of lifestyle groups were made up by holistic approach; 'price oriented', 'traditional symbolic', 'positive life', and 'open mind enjoyment'. 'Positive life type' preferred every type of ads media. 'Traditional symbolic type' liked magazine and 'price oriented type' and 'open mind enjoyment type' thought off-line store display more important. For ads appeal types, 'positive life type' preferred social oriented appeal type. Every group except 'price oriented type' preferred emotional appeal type and especially 'open mind enjoyment type' liked the most emotional ads appeal type.

• The Research Journal of the Costume Culture
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• v.21 no.4
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• pp.478-493
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• 2013

The purpose of this study is to examine the online WOM effect of blog review depending on brand awareness and message direction. The theory of planned behavior was applied to understand online WOM acceptance. A survey was conducted targeting female in 20s and 30s and 312 questionnaires were used for analysis. Frequency analysis, reliability analysis, t-test, and regression analysis were conducted using SPSS ver. 18.0. The results are as follows. First, purchase intention and online re-WOM intention are higher when brand awareness is higher. Second, subjective norm, perceived behavioral control, WOM acceptance intention, purchase intention and off-line re-WOM intention show higher values when negative information is afforded. Third, in type 1 (high brand awareness/positive message) and type 3 (low brand awareness/positive message), attitude, subjective norm and perceived behavioral control have a positive effect on WOM acceptance intention. In type 2 (high brand awareness/negative message), subjective norm and attitude have a positive effect on WOM acceptance intention. In type 4 (low brand awareness/negative message), subjective norm and perceived behavioral control have a positive effect on WOM acceptance intention. Forth, in type 1 and type 3, WOM acceptance intention has a positive effect on purchase intention, offline re-WOM intention and online re-WOM intention. In type 2 and type 4, WOM acceptance intention has a negative effect on purchase intention, and a positive effect on offline re-WOM intention. The results show that blog review has ripple effect on consumer behavior by affecting purchase intention and offline re-WOM intention.

• Asia Marketing Journal
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• v.18 no.1
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• pp.37-53
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• 2016

The purpose of this study is to show that the effectiveness of utilitarian versus hedonic attributefocused advertisement on product evaluation depends on the arousal level of positive emotion, and to explore mediation effect of cognitive response to utilitarian attribute-focused advertisement and affective response to hedonic attribute-focused advertisement on the effectiveness of utilitarian versus hedonic attribute-focused advertisement. This research employs a 2 (arousal level: mild vs. elevated) × 2 (advertisement type: utilitarian vs. hedonic) between-subjects design, and 200 undergraduate students participate in the experiment, in which there are 50 students at each experimental group. The results of ANCOVA with positive emotion level as a covariate on advertised product evaluation show significant interaction effect of arousal level and advertisement type, and no effect of positive emotional level. Both of the mediation effects of the cognitive response and those of the affective response are significant. Participants under mild (elevated) arousal of positive emotion more positively evaluate the product in utilitarian (hedonic) attribute-focused advertisement. The positive effect of utilitarian (hedonic) attributefocused advertisement on product evaluation is partially mediated by cognitive (affective) response to the advertisement when consumers are under the mild (elevated) arousal of positive emotion. The results of this study show that advertisers should use utilitarian (hedonic) attribute-focused advertisement to consumers under the mild (elevated) arousal of ambient positive emotion, which should be searched by exploring what kind of event they have experienced.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.6
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• pp.355-364
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• 2018

The objective of this study is to conduct basic research for the development of programs for improving university students' communication competence. As such, it seeks to determine if positive psychological capital can mediate the relationship between the geometric psychology type and communication competence. To that end, 321 Korean university students were surveyed using a questionnaire, and the data underwent scale reliability analysis, regression analysis, and path analysis. Regression analysis revealed the consistent regression results of variables, including geometric psychology type, positive psychological capital, and communication competence. Path analysis confirmed that positive psychological capital mediated the relationship between the geometric psychology type and communication competence, and the results suggested different patterns according to type of geometric psychology. The circle type mediated the sub-variable resilience vis-a-vis communication competence, and directly influenced the latter. The triangle type mediated the sub-factors of positive psychological capital - self-efficacy and resilience -vis-a-vis communication competence, and thus influencing the latter. The square type mediated the sub-factor of positive psychological capital - self-efficacy - vis-a-vis communication competence, and directly influenced the latter. The S type did not mediate positive psychological capital vis-a-vis communication competence, but directly influenced the latter. Thus, considering the above findings, in order to develop university students communication improvement programs, programs should be developed with the application of positive psychological capital considering geometric psychology type.

• Proceedings of the Korean Society of Tribologists and Lubrication Engineers Conference
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• 1998.10a
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• pp.3-8
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• 1998

The industrial revolution in England was based on the manufacturing systems by the power of water mill and rapidly progressed by the innovation of steam engine. It is no exaggeration to say that today's civilization is realized by the development of various types of power machinery, namely fluid machinery and heat engine. The electric energy is converted mainly from thermal energy (mainly steam) of mineral oil, coal and nuclear fuel through generator connected with steam turbine which is a kind of power machinery. There are various types of power machinery as shown in Tables 1a and 1b. They are classified into two types by use. One is absorption type of fluid and/or thermal energy, for examples, windmill and heat engine. The other is provision type of the energies for examples, pump, compressor and propulsion. By flow type, they are also classified by two types, turbo type and positive-displacement type. The turbo type began from water mill and windmill and evolve to steam turbine and finally to gas turbine. The positive-displacement type started from reciprocating water pump and developed into steam engine and changed to reciprocating combustion engine. The pumps and motors used in oil hydraulic system for power control are also positive-displacement type.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.455-462
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• 2020

The purpose of this study was to investigate the effect of behavior type of dance art instructors in elementary dance education on class satisfaction focused on mediations of flow and perceived competence between commanding and positive reward types. A total of 453 questionnaires were analyzed for this study. For the analysis of the data, SPSS 18.0 version was used and double mediation model operating in serial, proposed by Hayes and a bootstrapping method were used. First, instructor's commanding type and positive reward type were statistically positive effect on class satisfaction. Second, the indirect effect of instructor's commanding type, and positive reward type on class satisfaction through the flow was statistically positive significant. Third, the indirect effect of instructor's commanding type, and reward type on class satisfaction through the perceived competence was statistically not significant. Lastly, the indirect effect of instructor's commanding type, and positive reward type on class satisfaction through the flow and perceived competence was statistically positive significant.

• Women's Health Nursing
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• v.8 no.4
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• pp.608-618
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• 2002

The purpose of this study is to analyze the type of ego states and stress coping style on female college students who are in the course of nursing study. This study is performed in the view of Transactional Analysis and designed to scrutinize descriptive correlations between the type of ego states and stress coping style. The subject is consists of 144 freshmen and sophomore, 138 junior and senior students group, who are students of K nursing college located in Seoul. The sampling investigation period is on Sept. 14, 2002 to Oct. 26, 2002. The measuring instrument used for Transactional Analysis ego state is 50 items Ego-gram research paper devised by Dusay(1997). For studying coping style, Folkman & Lazarus's measurement(1984) was adopted, which is translated and modified by Han, and Oh,(1990). Statistic average and standard deviation were generated by using SPSS PC+, t-test and Pearson correlation. The results were as follows: 1) In the type of ego states on both groups(lower group : freshmen, sophomore upper group : junior, senior) indicated the arithmetic apex NP(maximum value), then the point A was high and the data made a down slope to point AC. In the comparison to type of ego states between two groups, only at point CP, the data value of upper year students represented higher than that of lower year ones by C(t=2.28, p=.023). In the psychological energy level of ego states, both groups indicated average level.2) Stress coping style of whole students were highly and affirmatively dedicated to research. Consecutive consequences follow like this(high to low) : the central point of problem, search for social support, hopeful aspect and indifference. Especially hopeful aspect(t=.67, p=.05), relaxation of tension(t=-2.16, p=.03) made significant difference each other in the view of arithmetic calculation 3) While verifying coping style in terms of ego states level between lower and upper students group, In type CP, high level ego states group indicated significant difference on stress coping style area than low leveled group and made such sequences as the central point of problem, hopeful aspect, search for social support, positive interest and relaxation of tension. In type NP, sequences such as the central point of problem, search for social support, positive interest and relaxation of tension were emerged with little differences. In type A, the central point of problem, positive interest and relaxation of tension. In type FC, hopeful aspect, search for social support, positive interest and relaxation of tension. In type AC, hopeful aspect and indifference were derived significantly different(p<.05). 4) In the aspect of relation between ego states and coping style, type CP presented the central point of problem and relaxation of tension, type NP presented positive interest, search for social support and the central point of problem, type A showed the central point of problem, positive interest and relaxation of tension, type FC showed relaxation of tension, positive interest, search for social support, indifference and the central point of problem, type AC showed hopeful aspect, indifference and the central point of problem. All the sequence shown above had high-to-low procedure and represented static relations each other(p<.05).

• Bulletin of the Korean Mathematical Society
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• v.43 no.3
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• pp.575-587
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• 2006

In this paper, we provide 3 detailed and explicit procedure of obtaining some regions of attraction for the positive steady state (assumed to exist) of a well known Lotka-Volterra type predator-prey system. Also we obtain the sufficient conditions to ensure that the positive equilibrium point of a well known Lotka-Volterra type predator-prey system with a single discrete delay is globally asymptotically stable.

• Proceedings of the Korean Statistical Society Conference
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• 2003.10a
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• pp.63-68
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• 2003

One of the widely accepted assumptions in many statistical problem is that the underlying distribution is symmetric. Though a large number of nonparametric test are available in the literature for this problem, very few procedures focuses on the distributional structure when the symmetry assumption is rejected. Yanagimoto and Sibuya (1972) provided the various types of asymmetric distributional structure, positive biasedness, namely. In this paper we consider the test of symmetry against several new positive biasedness restrictions which are stronger than Yanagimoto and Sibuya's type II bias but weaker than type IV (III) bias.