1 |
Sung, Y., Park, J., & Park, E.(2002). The influence of on-line word of mouth information on viewing intention toward motion picture. Advertising Research, 57, 31-52.
|
2 |
Yang, Y., & Cho, M.(2000). Effect of word-of-mouth communication on consumer's attitude change. The Korean Journal of Advertising, 11(3) 7-34.
|
3 |
Lee, S., & Choi, E. (2009). A comparison analysis of brand attitudes and brand equity on on-line postscripts. Journal of the Korean Society of Design Culture, 15(3), 300-308.
|
4 |
Lee, T., & Park, C.(2006). Effects of direction and type of electronic word of mouth information on purchase decision: Cross-cultural comparison between Korea and U.S.. Korea Marketing Review, 21(1), 29-56.
|
5 |
Nam, S.(2010). A study of metro-sexual consumption behavior: A test of the theory of planned behavior. Journal of Consumer Studies, 21(1), 161-180.
|
6 |
Park, C., & Yoo, C.(2006). Study on the effects of consumer's word of mouth about brand experiences and responses on brand evaluations at online context. Journal of Consumer Studies, 17(1), 73-93.
|
7 |
Park, E.(2007). Effects of the direction of online reviews on purchase decision: The role of product type and brand reputation. The Korean Journal of Advertising, 18(5), 7-22.
|
8 |
Park, J., & Hwang, S.(2012). A study on the impact of cosmetics blog information characteristics on credibility in the process of word of mouth acceptance and word of mouth effect. Journal of the Korean Society of Costumes, 62(2), 13-25.
과학기술학회마을
DOI
ScienceOn
|
9 |
Park, S., & Lee, M.(2009). A study on the influence of online word-of-mouth information's direction on brand attitude and purchasing intentions. The Journal of the Korean Society of Knit Design, 7(2), 52-60.
|
10 |
Park, S., & Han, M.(2007). A survey on user attitudes and behavioral intention for identifying preventive campaign measures for illegal online downloading. Journal of Public Relations Research, 11(2), 195-230.
DOI
|
11 |
Son, J., & Rhee, E.(2007). The effects of information characteristics (direction, consensus) on word-ofmouth performance in online apparel shopping. Journal of the Korean Society of Clothing and Textiles, 31(8), 1157-1167.
과학기술학회마을
DOI
ScienceOn
|
12 |
Kim, H.(2009). A study on the influence of online word-of-mouth information's direction on wordof- mouth effects: Focusing on cosmetic brand recognition. Unpublished master's thesis, Sookmyung Women's University, Seoul, Korea.
|
13 |
Kim, J., & Song, M.(2008). Identification online opinion leaders: By diffusion power of online WOM influencer. Journal of Consumer Studies, 19(2), 93-113.
|
14 |
Kim, M., & Han, Y.(2001). Understanding consumer behavior on on-line shopping: An application of the theory of reasoned action and the theory of planned behavior. Korean Journal of Psychological and Social Issues, 15(3), 17-32.
|
15 |
Kim, N., Kim, H., Lee, M., Choi, H., & Kim, I.(2006). Factors affecting consumers' acceptance of internet word-of-mouth information. Daehan Journal of Business, 19(4), 1515-1534.
|
16 |
Klein, J. G.(1996). Negativity in impressions of presidential candidates revisited: The 1992 election. Personal and Social Psychology Bulletin, 22(March), 289-296.
|
17 |
Korea Communications Commission, & Korea Internet, & Security Agency(2012). Survey on internet use in 2011. From http://www.kisa.or.kr/public/ library/etcView.jsp?regno=019140&searchType= &searchKeyword=&pageIndex=1
|
18 |
Lee, J., Doh, S., & Hwang, J.(2011). The effectiveness of online WOM(words-of-mouth): The role of direction, usefulness, and IR(Interaction Readiness). Korean Journal of Consumer and Advertising Psychology, 12(2), 283-307.
DOI
|
19 |
Lee, C., & Green, R. T.(1991). Cross-cultural examination of the Fishbein behavioral intentions model. Journal of International Business Studies, 22(2), 289-305.
DOI
ScienceOn
|
20 |
Lee, J., & Park, K.(2012). Study on the theory of planned behavior applied to appearance management behavior: Focused on skin care, makeup, apparel, hair and weight management behaviors. Korean Journal of Human Ecology, 21(2), 331-347.
DOI
ScienceOn
|
21 |
Cheng, S., Lam, Y., & Hsu, C. H. C.(2006). Negative word-of-mouth communication intention: An application of the theory of planned behavior. Journal of Hospitality & Tourism Research, 30(1), 95-116.
DOI
ScienceOn
|
22 |
Cho, D., & Whang, K.(2001). Determinants of internet banking usage behavior: Applying theory of planned behavior. Korean Management Review, 30(4), 1125-1249.
|
23 |
Choi, J., & Kim, K.(2003). A study of consumer eshopping adoption behavior: A test of the theory of planned behavior. Journal of Consumer Studies, 14(4), 89-103.
|
24 |
Choi, J., Kim, Y., Choi, Y., & Kim, Y.(2011). The effects of valence of information of online review on product attitude and purchase intention -Moderating effects of self-regulatory and brand awareness-. Korean Journal of Consumer and Advertising Psychology, 12(4), 683-711.
DOI
|
25 |
Conner, M., Krik, S., Cade, J., & Barrett, J.(2001). Why do women use dietary supplements? The use of the theory of planned behavior to explore beliefs about their use. Social Science and Medicine, 52(4), 621-633
DOI
ScienceOn
|
26 |
Gelb, B., & Robertson, S.(1995). Word-of-mouth communication: Causes and consequences. Marketing Health Services, 15(3), 54-58.
|
27 |
Keller, K. L., Heckler, S. E., & Houston, M. J.(1998). The effects of brand name suggestiveness on advertising recall. Journal of Marketing, 62(1), 48-57.
DOI
ScienceOn
|
28 |
Granitz, N. A., & Ward, J. C.(1996). Virtual community: A sociocognitive analysis. Advanced in Consumer Research, 23, 161-166.
|
29 |
Henning-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D.(2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?. Journal of Interactive Marketing, 18(1), 38-52.
DOI
ScienceOn
|
30 |
Kamins, M. A., Folkes, V. S., & Perner, L.(1997). Consumer responses to rumors: Good news, bad news. Journal of Consumer Psychology, 6(2), 165-187.
DOI
|
31 |
Aaker, D. A.(1991). Managing brand equity: Capitalizing on the value of a brand name. New York: The Free Press.
|
32 |
Aaker, D. A.(1996). Building strong brands. New York: The Free Press.
|
33 |
Ajzen, I.(1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
DOI
|
34 |
Bae, J.(2009). The influence of online news replies on netizens' CSR perception, attitude, purchase intention, and word of mouth intention: Focusing on corporate social responsibility activity. The Korean Journal of Advertising, 20(5), 7-37.
|
35 |
Ajzen, I.(2002). Constructing a TPB questionnaire: Conceptual and methodological considerations. Retrieved September, 1, 2012 from http://people. umass.edu/aizen/pdf/tpb.measurement.pdf
|
36 |
Ajzen, I., & Driver, B. L.(1992). Application of the theory of planned behavior to leisure choice. Journal of Leisure Research, 24(3), 207-224.
DOI
|
37 |
Anderson, R. E.(1973). Consumer dissatisfaction: The effect of disconfirmed expectancy on perceived product performance. Journal of Marketing Research, 10(1), 38-44.
DOI
ScienceOn
|