• 제목/요약/키워드: positive and negative perception

검색결과 705건 처리시간 0.03초

소셜커머스에서 패션제품 소비자의 브라우징 동기, 위험지각이 구매의도에 미치는 영향 (The Effect of Fashion Consumer's Browsing Motives and Risk Perception on Purchase Intention in Social Commerce)

  • 우승현;황진숙
    • 한국의류학회지
    • /
    • 제37권6호
    • /
    • pp.772-785
    • /
    • 2013
  • This study investigated the effects of fashion consumer's browsing motives and risk perception on impulse buying and purchase intention in social commerce. The online survey results of 317 customers who experienced using fashion products via social commerce were used for the final analysis. Exploratory factor analysis, reliability analysis, and frequency analysis were conducted using SPSS 18.0, and confirmatory factor analysis and path analysis were performed with AMOS 18.0. Three browsing motives (hedonic motive, rational motive, and informational motive) and three risk perceptions (products-related risk, customer service risk, and opportunity loss risk) were identified. The results from the structure equation model were as follows. 1) It was deducted that the browsing motive did not have a significant effect on risk perception due to the rejection of most of the hypotheses in regards to the browsing motive influence on risk perception. 2) Product-related risk and customer service risk had a significantly negative effect on purchase intention. Opportunity loss risk had significantly positive effect on impulse buying and purchase intention. 3) Hedonic browsing motive had a significant effect on impulse buying, and rational motive had a significant effect on impulse buying and purchase intention. The informational browsing motive had a significant effect only on purchase intention.

의류 제품의 통신 판매와 소비자 구매 의도 -쇼핑 비용 지각과 쾌락적 쇼핑 성향을 중심으로- (Effects of Consumers' Perception of Shopping Cost and Recreational Shopping Orientation on Catalog Shopping of Apparel)

  • 이은주;이은영
    • 한국의류학회지
    • /
    • 제20권5호
    • /
    • pp.826-840
    • /
    • 1996
  • With rapid changes in social and marketing environments, catalog retailing emerges as a new method of selling clothes in Korea. In catalog shopping, in-store and multi·store search behavior are omitted saving consumers time and effort. On the other hand, consumers may lose recreational enjoyment of shopping when they purchase clothes through catalog. In this study, consumers perception of shopping cost and recreational shopping orientation were tested as consumer characteristic intervening catalog shopping behavior. The concept of shopping cost was derived from Darian(1987)'s analysis of cost and benefit of store shopping and in-home shopping. A national sample of 700 adult women was surveyed and 477 questionnaires were returned and used for statistical analysis. Nine shopping cost perception variables were found to have significant positive relationships with the purchase intention of apparel through catalog. As a result of confirmatory factor analysis, two factors of shopping cost were found; perception of lack of shopping time and perception of store search effort. Causal modeling of LISREL analysis showed that percetion of lack of shopping time was strongly related with patronizing intention of catalog shopping. Since catalog shopping exclude enjoyment of store shopping activity, it can be logically inferred that recreational store shoppers have less chance of being catalog shoppers. However, the result of LISREL analysis showed that there were no negative relationship between recreational shopping orientation and catalog shopping intention. This suggests that consumers might experience enjoyment of shopping through catalog when properly presented.

  • PDF

성인 선천성 심장질환자들이 지각한 부모 양육태도, 질병인식과 불안간의 관계 (The Relationships among Perceived Parental Bonding, Illness Perception, and Anxiety in Adult Patients with Congenital Heart Diseases)

  • 신나연;장유하;강윤희
    • 대한간호학회지
    • /
    • 제47권2호
    • /
    • pp.178-187
    • /
    • 2017
  • Purpose: The purposes of this study were to identify the relationships among perceived parental bonding, illness perception, and anxiety and to determine the influences of perceived parental bonding and illness perception on anxiety in adult patients with congenital heart diseases. Methods: In this study a descriptive correlational design with survey method was utilized. The participants were 143 adult patients with congenital heart disease being cared for in the cardiology out-patient clinic of A medical center. Data were collected using the Parental Bonding Instrument, Illness Perception Questionnaire Revised Scale, and Cardiac Anxiety Questionnaire Scale. Data were analyzed using descriptive statistics, independent t-test, one-way ANOVA, Pearson correlation analysis, and hierarchial regression analyses. Results: There showed significant positive relationships of anxiety with maternal overprotection, consequences, and personal control respectively. Among predictors, maternal overprotection (${\beta}=.45$), consequence (${\beta}=.26$), and personal control (${\beta}=-.03$) had statistically significant influence on anxiety. Conclusion: Nursing interventions to decrease maternal overprotection and negative consequence, and to enhance personal control are essential to decrease the anxiety of adult patients with congenital heart diseases.

기독교인 영아교사의 신앙성숙도가 교사-영아 상호작용, 정서노동, 정서지능에 미치는 영향 (The Influence of Religious Maturity of Christian Teachers in Child Care Centers on Teacher-Infant Interaction, Emotional Labor and Emotional Intelligence)

  • 김정희;정희정
    • 한국보육지원학회지
    • /
    • 제12권6호
    • /
    • pp.169-188
    • /
    • 2016
  • The purpose of this study was to examine the influence of religious maturity of Christian teachers in child care centers on teacher-infant interaction, emotional labor and emotional intelligence. The survey was conducted on 173 Christian teachers of early-child classes who work in child care centers in Gyeonggi-do province. For the research analysis, frequency and Cronbach's ${\alpha}$ coefficient were calculated and regression analysis were conducted. The results are as follows. First, the affective and volitional factors from religious maturity of Christian teachers in child care centers have had a positive influence on the overall teacher-infant interaction. Second, the affective factor from religious maturity of Christian teachers in child care centers have had a negative influence on outward behavior, which is the lower variable of emotional work, and a positive influence on inner behavior. Third, the volitional factor from religious maturity of Christian teachers in child care centers have had a positive influence on perception of self-emotions, perception of others' emotion, emotional application, emotional control, and emotional intelligence overall.

식육가공품에 대한 영양사의 인식 및 이용실태조사 -경남지역을 중심으로 (Dietitians' Perception and Usage of Processed Meat Products -Kyungnam Area)

  • 이영순;이동선;류은순
    • 한국식품조리과학회지
    • /
    • 제21권6호통권90호
    • /
    • pp.813-822
    • /
    • 2005
  • This study examined the dietitians 'perception and usage of processed meat products in institute foodservices. Out of 368 questionnaires collected from the subjects in school and business foodservices, 341 were chosen for statistical analysis after 27 were excluded for improper responses. According to the results, dietitian perceived the processed meat products food positively in terms of 'convenience'(3.94) and 'taste'(3.30), but negatively in terms of 'package'(275) and'additive'(2.01). In the frequency of usage, they used 'Ham'(2.51) the most frequently, followed in order by 'Wanja'(2.17), 'Dongas'(1.99), 'Tangsuyook'(1.82), 'Hamburg Steak'(1.71), 'Dduckgalbi'(1.59), 'Bacon'(1.50), 'Luncheon meat'(1.39), and 'Smoked meat'(1.30). The perception of processed meat products was more different according to institutes than dietitian. For dietitian, the frequency of usage was different according to their age and career, while for institute, it differed according to the type of management and the cycle of menu. Also dietitian placed the most importance on 'taste and preference'($90.1\%$) in buying and 'balance of nutrition'($72.0\%$) in cooking processed meat products (Ed- there is no respective comparison here). Finally, in the correlation analysis between perception and usage of processed meat products, the taste had positive correlation with 'Hamburg steak', 'Tangsuyook', and 'Dongas', the additive had positive correlation with 'Tangsuyook', and convenience had negative correlation with 'Tangsuyook' Based on the results of this study, the Processed meat products should be researched, developed, and supplied, with consideration for institution foodseuices.

서비스실패의 허용영역과 심각성 지각에 영향을 미치는 요인에 관한 연구 (A Study on the Factors Affecting the Service Failure ZOT and severity Perception)

  • 옥정원;윤대홍;엄성원;임선주
    • 서비스연구
    • /
    • 제6권2호
    • /
    • pp.215-232
    • /
    • 2016
  • 본 연구에서는 서비스 실패 상황에서 서비스 자체의 요인, 소비자의 내적 요인, 주위 상황 등의 외적 요인으로 나누어 소비자가 지각하는 서비스 실패의 정도에 영향을 미치는 요인들을 밝히고 그에 따른 소비자의 서비스 실패 상황에 대한 불평 행동과 이탈 행동에 관한 연구를 진행하였다. 가설 검증 결과, 과거 경험의 만족도, 기입이미지, 서비스 중요도는 서비스 실패에 대한 허용 영역에 부(-)의 영향을 미쳤다. 서비스 중요도는 지각된 서비스 실패의 심각성에는 정(+)의 영향을 미쳤다. 서비스 실패에 대한 허용 영역은 지각된 서비스 실패의 심각성에 부(-)의 영향을 미쳤다. 따라서 가설 1, 가설 2, 가설 3, 가설 4, 가설 5는 지지되었다. 반면, 사회비교에 대한 의식 수준은 지각된 서비스 실패의 심각성에 영향을 미치지 않는 것으로 나타났다. 부정적 감정 성향 또한 지각된 서비스 실패의 심각성에 영향을 미치지 않는 것으로 나타났다. 따라서 가설 6, 가설7은 기각되었다. 본 연구는 서비스산업의 연구자 및 제공자들에게 다음과 같은 시사점을 제공할 수 있다. 연구결과를 통해서 서비스 실패 및 회복 프레임워크를 개발에 도움을 줄 수 있으며, 특히 서비스 제공자에게 서비스 실패를 회복하기 위한 특정 가이드라인 제공을 통해서 서비스 회복 전략에 효과적인 심각성 포인트를 제시하였다.

대학생 소비자들의 가격지향과 과시소비 성향의 관계 -의복구매를 중심으로- (The Relation between the Perception of Price and the Propensity to Conspicuous Consumption in the Purchase of Clothing of College Students)

  • 박상미;이은희
    • 한국생활과학회지
    • /
    • 제16권2호
    • /
    • pp.367-380
    • /
    • 2007
  • This study investigates the perception of price and the propensity to conspicuous consumption in the purchase of clothing among college students and the relation between the perception of price and the propensity to conspicuous consumption. The data for this study were collected from 1,015 Korean college students. In order to analyze the data, statistical methods such as frequency, percentage, mean, standard deviation, factor analysis, ANOVA, scheffe-test, Pearson's correlation, and Cronbach's a were used with the SPSS statistical package program. The major study findings were as follows. 1. The perception of clothing price among college students was classified into five factors: high price-oriented, discount-oriented, high quality-price rate-oriented, low price-oriented, and effectiveness-oriented. 2. The propensity to conspicuous consumption of clothing among college students was classified into four factors: brand name conspicuousness, conspicuous pursuit of vogue, symbol of their social position, and imported goods conspicuousness. 3. High price-oriented and discount-oriented were different significantly according to sex, age, father's educational level, monthly income, monthly allowance amount. High quality-price rate-oriented and low price-oriented were different significantly according to sex, father's educational level, monthly income, monthly allowance amount. Effectiveness-oriented was different significantly according to sex, age. 4. Brand name conspicuousness, conspicuous pursuit of vogue and imported goods conspicuousness were different significantly according to sex, age, father's educational level, monthly income, monthly allowance amount. Symbol of their social position was different significantly according to sex, age, father's educational level, monthly income. 5. High price-oriented, discount-oriented and high quality-price rate-oriented have the highly positive correlation with four factor of propensity to conspicuous consumption of clothing. Low price-oriented has the negative correlation with four factor of propensity to conspicuous consumption of clothing. Effectiveness-oriented has the lowly positive correlation with four factor of propensity to conspicuous consumption of clothing.

Effects of Student Perceptions of Social Skills on their Perception of Smoking

  • Bektas, Murat;Ozturk, Candan;Karatas, Hulya;Bektas, Ilknur
    • Asian Pacific Journal of Cancer Prevention
    • /
    • 제15권14호
    • /
    • pp.5937-5940
    • /
    • 2014
  • Background: This study was conducted as a descriptive-correlational exercise with the aim of determining the effect of student perceptions of social skills on their pro and con perceptions of smoking. Materials and Methods: The study sample comprised 106 students at $6^{th}$, $7^{th}$ and $8^{th}$ grades in three primary schools. The data were collected through socio-demographic data collection form, Social Skill Perception Form and Child Decisional Balance Scale. Data were evaluated by percentage calculation, Student t test and correlation analysis. Results: While the point average of pro perception of smoking of the students with a high point average of social skill perception, was $8.6{\pm}3.1$, in those with a low social skill perception point average it was $10.7{\pm}4.2$, the difference being significant(p=0.012). The respective point averages of con perceptions were $26.8{\pm}3.7$ and $23.5{\pm}3.3$, again significant (p=0.000). While a positive medium level (r=0.410) relationship was determined between the point average of social skill perception and con perception of smoking, a negative low level (r=0.281) relationship was determined with the pro perception of smoking. Conclusions: As the social skill perception point average increases, children's con perceptions of smoking increase and their pro perceptions decrease.

남한의 대북방송 전문가들이 갖는 통일과정에서 방송의 역할에 대한 인식 연구 Q방법론을 이용한 북한자유화방송론과 남북교류협력방송론의 차이 규명 (Perception Type of the South Korean Propaganda Broadcasts Experts about The Role of Broadcasts in The Process of Unification)

  • 조수진;이창현
    • 한국언론정보학보
    • /
    • 제76권
    • /
    • pp.61-91
    • /
    • 2016
  • 이 연구는 남한의 대북방송 전문가들이 '통일 과정에서 방송의 역할'에 대해 어떠한 인식을 갖는지 파악해 보기 위해 마련되었으며, 방법론적으로는 심층적 인식 분석에 유용한 Q-방법론을 사용하였다. P표본은 남한의 대북방송에 직접적으로 참여하거나 학계에서 연구하는 집단 16명을 대상으로 하였다. Q 진술문은 통일인식, 대북방송 일반, 민간 대북방송, 남북 커뮤니케이션과 관련된 60개를 선정하여 사용하였다. 1단계로 전통적 방식의 Q 분석 결과를 통해 2개의 인식 유형, 즉 '유형 1: 북한자유화방송'과 '유형 2: 남북교류협력방송'을 추출하였다. 그리고 2단계로는 심층적인 추가 분석을 위해 긍정의 진술문과 부정의 진술문이 갖는 내용적 경향성을 파악해 보았다. 이 결과, 긍정의 경향성은 '통일방송역할론'으로, 부정의 경향성에는 '민간방송규제론'으로 나누어졌다. 긍정적 인식의 경향성을 축으로 추가 분석해 보면 기존의 유형이 그대로 반영되어 각각 '북한자유화방송'과 '남북교류협력방송'이라는 세부 유형을 가졌다. 부정적 인식의 경향성을 축으로 하여 분석해 보면 기존의 전통적 유형에서는 나타나지 않았던 '민간대북방송보완', '민간대북방송비판'이라는 세부 유형을 가졌다. 그러나 유형 간의 차이를 넘어서 대북방송 전문가들의 긍정적인 평가를 정리해 보면, 통일 과정에서 방송의 역할이 어떤 형식으로라도 중요한 역할을 수행해야 한다고 인식하는 반면, 부정적인 평가에서는 현재 설립된 지 10년이 넘어가는 민간 대북방송이 문제를 갖고 있고, 무엇인가 개선되어야 한다는 인식을 갖고 있음을 알 수 있었다. 이 연구는 대북방송 관계자들의 인식 연구를 객관적이고 실증적 방법으로 분석했다는 점에서 기존의 대북방송 관련 연구와 차별성을 갖고 있으며, 이러한 연구 결과를 토대로 대북방송 제작에 있어 고려할 사항들을 제안했다.

  • PDF

류마티스 관절염 환자의 원인지각에 대한 연구 - Q방법론적 접근 - (An Inquiry to the Causal Perceptions & Emotions of Rheumatoid Arthritis Patients)

  • 김분한;정연
    • 근관절건강학회지
    • /
    • 제6권2호
    • /
    • pp.226-241
    • /
    • 1999
  • This study was undertaken to find out the causal perception of rheumatoid arthritis patients, and to understand the typology. The Q-population consisted of 236 statements of causal perception were collected. Thirty eight Q-samples of causal perception were selected. The P-sample for this study were made up of 28 first visiting female rheumatoid arthritis patients from a rheumatoid arthritis specialty hospital. Each respondent responded Q-set of causal perception according to 9-point scale. The result of Q-sorting were coded and analyzed using QUANL PC program. 1) Typological Observation on Causal Perception (1) Physical Fatigue Type : Type 1 perceived that the illness occurred due to excessive work requiring physical labor or strain that had occurred from not resting after excessive physical labor, therefore, thinking the origin of the illness was from physical strain. (2) Physical origin Type : Type 2 perceived that the major cause for the illness is not only excessive physical labour but also fecundity and old age. (3) Causality to Environment Type : Type 3 perceived that rheumatoid arthritis occurred from injury to the joints or bad and humid weather. (4) Conscience of Guilty Type : Type 4 consisted of people with guilty conscience for lack of religious commitment. They perceived that the illness was a punishment from God for not praying or because of bad luck. (5) Rationally Perceiving Type : People who belong in type 5 perceived the cause of illness in light of scientific facts such as genetics, unbalanced diet or lack of exercise. (6) Psychological Stress Type : People who belong in type 6 believed that excessive stress was the cause of the illness. 2) Emotions of Rheumatoid arthritis patients Rheumatoid arthritis patients' positive emotions included determination, courage, coping, acceptance, hope, and adoption ; and their negative emotions were prostration, worry, stupor, conflicts, grievance, giving-up, resignation, depression, loss, solitariness, fear, anxiety, avoidance, anger and loneliness. Rheumatoid arthritis patients experience different level of emotions from their suffering experience from the severe pains. Rheumatoid arthritis patients also experience negative emotions when they could not perform self-care and lose their self-esteem from painful suffering ; however, they regain positive emotions when they recover from pain with the use of drugs, physical therapy or exercise. Their emotional states are closely connected to level of and presence of pain.

  • PDF