• 한국프랜차이즈경영연구
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• 제15권2호
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• pp.1-15
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• 2024

Purpose: Service quality plays an important role in the credibility of consumer behavior as it enhances brand loyality in hospitality business. The objective of this study is to determine the effects of service quality, positive emotion, brand affection, and brand loyalty in restaurant sector by applying the S-O-R model. The study also introduces a new integrated structural model that combines service quality's dimensions of physical quality, interaction quality, and outcome quality. Research design, data, and methodology: This study was analyzed in a quantitative way using the survey results of 395 customers who had experience of visiting restaurants. All constructs were measured with multiple items developed and validated in prior studies. In this study, SmartPLS 4.0 was used to evaluate the research model. The reliability, convergent validity, and discriminant validity of the measurement tool were verified. Result: Result was found that service quality(physical quality, interaction quality, outcome quality) had a positive effect on positive emotion and brand affection. Also both of positive emotion and brand affection had a positive effect on brand loyalty. This study contributes to the service quality literature and has practical managerial implications.

• 대한가정학회지
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• 제45권10호
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• pp.83-95
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• 2007

The purpose of this study was to investigate the effect of parental attachment on the subjective well-being of undergraduate students and the role of perfectionism. Undergraduate students(N=416) were administered a questionnaire on parent and peer attachment, and the results were characterized by the well-being scale, and multidimensional perfectionism scale. The results indicated that trust had a positive effect on life satisfaction, whereas isolation had a negative effect on life satisfaction. Parental communication had a positive effect on self-oriented perfectionism and socially prescribed perfectionism. Self-orientated perfectionism and socially prescribed perfectionism had a positive effect on positive affection and life satisfaction and, socially prescribed perfectionism had a positive effect on negative affection. A hierarchial strategy for multiple regression was conducted to examine the role of perfectionism. The result indicated that self-oriented perfectionism mediated the effect of communication on positive affection, and socially prescribed perfectionism mediated the effect of trust on negative affection. In addition, socially prescribed perfectionism mediates the effect of isolation on negative affection.

• 가정과삶의질연구
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• 제27권6호
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• pp.203-213
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• 2009

This study investigated the relationships among marital conflict, child-rearing stress, and affection-rejection parenting for mothers of preschoolers. The subjects were 208 mothers who lived with at least one preschooler in Daegu or Gyeongbuk Province. The collected data were analyzed by Pearson's correlation, and single and multiple regression, using SPSS Win 15.0. The results were as follows. (1) Mothers' marital conflict was negatively associated with affection parenting. However, the negative influence of mothers' marital conflict on affection parenting was mediated by child-rearing stress. (2) Mothers' marital conflict was positively associated with rejection parenting. However, the positive influence of mothers' marital conflict on rejection parenting was partially mediated by child-rearing stress.

• 사상체질의학회지
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• 제24권2호
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• pp.39-46
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• 2012

1. Objectives : The purpose of this study was to validate the Sasang Personality Questionnaire (SPQ) with Positive And Negative Affection Schedule(PANAS) for emotionality and Body Mass Index (BMI) for body constituents. 2. Methods : The SPQ along with Questionnaire for Sasang Constitution Classification (QSCC) II, PANAS, BMI was measured with 232 College students. The correlation coefficient was measured with Pearson correlation between SPQ and PANAS, BMI. The SPQ, PANAS, and BMI score of each Sasang constitution groups based on QSCCII were compared using analysis of variance and profile analysis. 3. Results : The SPQ score of each Sasang constitution groups was significantly (p<0.01) different. The SPQ showed significant correlation with PANAS Positive Affect (r=0.201, p=0.002), but not with the BMI (r=0.097, p=0.146). The SPQ-Emotionality scale, unlike other SPQ subscales, showed positive correlation with PANAS Negative Affection. 4. Conclusions : We performed the constructive validity of SPQ using PANAS and BMI. The SPQ would be useful for the study on psychophysiological mechanism of the Sasang constitutions.

• 한국컴퓨터정보학회논문지
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• 제15권10호
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• pp.221-227
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• 2010

본 연구에서는 소비자가 이동통신 서비스에 애착하게 되는 심리적 구조를 연구하였다. 연구결과, 첫째, 제품군 혁신성향은 소비자가 이동통신 서비스를 신뢰하고 긍정적 감정을 갖는데 유의한 영향을 미쳤다. 둘째, 소비자가 이용하는 이동통신 서비스에 대한 신뢰가 높으면 해당 서비스에 대한 감정도 더욱 긍정적으로 나타났다. 셋째, 소비자가 이용하는 이동통신 서비스를 높게 신뢰하면 사랑의 애착이 강하게 나타났지만, 관계의 애착에 유의한 영향을 미치지는 않았다. 넷째, 소비자가 이동통신 서비스에 대해 긍정적 감정을 갖게 되면 사랑의 애착과 관계의 애착이 높았다. 이러한 연구결과들은 소비자의 이동통신 혁신성향이 소비자의 서비스 애착에 영향을 미치는 특성의 하나로 중요하게 고려되어야 함을 의미한다.

• 경영과정보연구
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• 제34권3호
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• pp.231-250
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• 2015

본 연구는 기업 SNS 내 소비자의 상호작용과 몰입이 소비자의 애착에 미치는 영향에 관한 연구로 이론적 배경을 바탕으로 하여 실증분석을 통해 검증하였으며, 연구결과를 토대로 연구결과를 요약하면 다음과 같다. 첫째, 콘텐츠 이용 동기 측면과 상호작용성과의 관계를 살펴보면 다음과 같다. 상호연대감(가설1-1), 영향력(가설1-2), 연결성(가설1-3), 반응성(가설 1-4) 모두 상호작용에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 콘텐츠 이용 동기 측면과 몰입과의 관계는 다음과 같다. 상호연대감(가설2-1), 영향력(가설2-2), 연결성(가설2-3)이 몰입에 정(+)의 영향을 미치는 것으로 나타났다. 반면, 반응성(가설 1-4)은 몰입에는 통계적으로 유의하지 않은 것으로 나타났다. 셋째, 콘텐츠 특성과 상호작용과의 관계는 오락성(가설3-1),정보성(가설 3-2)모두 상호작용성에 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 콘텐츠 특성과 몰입과의 관계를 살펴보면 정보성(가설4-2)만이 몰입에 정(+)의 영향을 미치는 반면에 오락성은 몰입에 통계적으로 유의하지 않은 것으로 나타났다. 마지막으로 상호작용과 몰입 그리고 애착과의 관계는 다음과 같다. 상호작용성과 몰입과의 관계(가설 5)는 통계적으로 유의하지 않은 것으로 나타난 반면에 상호작용성(가설6)과 몰입(가설7)은 모두 애착에 정(+)의 영향을 미치는 것으로 나타났다. 이러한 결과를 바탕으로 기업 SNS를 이용하는 실무자에게 다양한 시사점과 의의를 제시 하였다.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.94-99
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• 2007

In this study, we investigate the effect of social presence and affection on usage and participation in the UCC service. We have conducted a face-to-face survey along with an e-mail survey and obtained a total of 329 responses. The findings show that social presence has a significant impact on pleasure and arousal. Social presence and pleasure in turn show a positive impact on using the UCC service. However, arousal has no significant influence on the UCC service usage. Participation in the UCC service appears to be a different behavior than the UCC usage. Pleasure shows a negative effect on the UCC service participation, while arousal very strongly and positively affects the UCC service participation. The significance of this study can be found in that it empirically demonstrates the importance of social presence and affection in promoting the UCC service usage.

• 한국정보시스템학회지:정보시스템연구
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• 제16권4호
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• pp.195-221
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• 2007

In this study, we investigate the effect of social presence and affection on the UCC service participation. We have conducted a face-to-face survey along with an e-mail survey and obtained a total of 329 responses. The findings show that social presence has a significant impact on pleasure and arousal. Social presence in turn show a positive impact on participation in the UCC service. Meanwhile, pleasure shows a negative effect on the UCC service participation, while arousal very strongly and positively affects the UCC service participation. The significance of this study can be found in that it empirically demonstrates the importance of social presence and affection in promoting the UCC service.

• 아동학회지
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• 제26권5호
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• pp.59-72
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• 2005

This study used secondary data of the Illinois Subsidized Guardianship Waiver Demonstration, Chicago Public Schools and administrative data of the Illinois Department of Child and Family Services. Multiple regression analysis was the main statistical method. Results revealed a positive effect of foster parents' expectations on educational achievement of foster children without disabilities. Among types of educational involvement, 'direct educational activities' showed a positive effect on math and 'supervision reported by children' showed a positive effect on reading achievement. Among indices of the quality of relationship: the presence of kinship ties, permanence achievement, and level of affection between foster parents and children, only level of affection had a significant positive association with both math and reading achievement.

• 한국프랜차이즈경영연구
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• 제9권2호
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• pp.17-29
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• 2018

Purpose - The environment surrounding the franchise industry in recent years is a big threat to the franchise business. In this perspective, this study examines the effect of franchise CEO's Innovation, CSR Passion, and customer orientation(CO) on customers' perceived service quality(PSQ), affection, and commitments in the context of food-service franchise industry. This study suggests the guidelines on how franchisor uses their passion and customer orientation on customer to maintain and increase the commitments. Research design, data, and methodology - In order to achieve these purposes, research model and hypotheses were developed. Out of 500 respondents received through online survey, 449 respondents were used, because of 51 incomplete respondents. The data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, and structural equational modeling with SPSS 23.0 and AMOS 23.0 statistical program. Result - The results of the study are as follows. First, innovation passion has a significant impact on PSQ and customer affection. And CSR passion have a significant impact on PSQ. Second, customer orientation has a significant impact on PSQ and customer affection. Third, PSQ has a significant impact on customer affection and sustainable commitment. Fourth, customer affection has a significant impact on behavioral commitment. Fifth, behavioral commitment has a significant impacts on sustainable commitment. Conclusions - The implications of this study are following as: Restaurants franchisor and CEOs should have a passion for innovation to continuously identify consumer needs and develop new menus and services that meet their needs. Second, franchisor and CEOs need to demonstrate the importance of creating the right environment, creating a fair business, and trying to create products in a given environment. Finally, franchisor and CEOs should demonstrate how to build relationships with customers and how to maintain positive feelings. In addition, it is necessary to appeal to the customers with enthusiasm and a customer-oriented tendency of the entrepreneur of the franchise head office in order to maintain the relationship with the customer and feelings.