• Asia Marketing Journal
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• 제8권3호
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• pp.123-139
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• 2006

창사 이래 한국 광고 업계를 선도해 온 제일기획의 성공 전략은 크게 다음의 세 가지로 정리될 수 있다. 첫째는 클라이언트의 브랜드 자산을 극대화하는 통합적 브랜드 관리 시스템, 둘째는 창의적 완성도를 극대화하는 크리에이티브 전략, 그리고 셋째는 체계적인 소비자 조사 결과를 바탕으로 한 과학적 미디어 전략이다. 본 사례에서는 제일기획의 성공 전략을 다각적으로 검토해 보고 변화하는 환경 속에서 지속적인 경쟁력 강화를 통해 클라이언트에게 높은 고객 가치를 창출해 온 제일기획의 노력상을 조명해 본다.

• 동아시아경상학회지
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• 제12권1호
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• pp.23-33
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• 2024

Purpose: This paper explores the nuanced approaches undertaken by private companies in formulating and implementing business continuity plans (BCPs) in response to the unprecedented challenges posed by the global COVID-19 pandemic. Research design, data, and methodology: Utilizing a mixed-methods research design, the study delves into the multifaceted strategies employed by private sector entities, ranging from risk assessment and remote work policies to supply chain diversification and employee well-being initiatives. Result: The findings contribute to a deeper understanding of the evolving landscape of business continuity planning during a pandemic, offering valuable insights for academia, industry practitioners, and policymakers. The research findings present a detailed account of how private companies have tailored their business continuity plans in response to the unique challenges posed by the pandemic. Conclusion: This academic exploration sheds light on the dynamic landscape of business continuity planning in private companies responding to the global pandemic. Insights into the effectiveness of remote work policies, supply chain diversification, employee safety measures, and financial strategies contribute to the understanding of best practices and areas requiring further attention. These recommendations aim to inform future business continuity planning efforts, enhance organizational resilience, and mitigate the impact of global health crises on private sector operations.

• 패션비즈니스
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• 제28권2호
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• pp.92-108
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• 2024

This study examines the measures and implementation strategies needed to develop sustainable design from an international perspective, using examples of sustainability practices and product planning from Helen Kaminski, a representative fashion brand of positive luxury. The research method includes a literature study on positive luxury, a case study on positive luxury brands, and an empirical study where the researcher participated in the development of Helen Kaminski's design. The study identifies the following measures needed to develop designs for sustainable products: First, the development of designs that increase circularity; Second, the use of certified materials and strict adherence to material usage; Third, the simplification of production methods or development of new technologies for this purpose; Fourth, ensuring that design development incorporate the traditions and unique handicraft techniques of the local community. The implementation strategies required for a sustainable product planning process are as follows. First, changes in the product planning stage and expansion of participating members are needed. Second, securing and conducting prior inspections of the supply chain for ethical sourcing is required. Third, prioritizing the use of eco-friendly materials and material development. Fourth, establishing a stage for selecting and evaluating objects that will become representative designs with sustainability. As a result, this study can serve as basic data to strengthen corporate competitiveness and establish itself as a fashion brand for sustainability through actionable strategies applicable to the domestic fashion industry in the future.

• 가정과삶의질연구
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• 제11권2호
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• pp.55-68
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• 1993

The purpose of this study were to investigate the allocation of time for housework and leisure and the causal relations between management satisfaction and all variables affecting it. for this purposes the data were collected through the questionnaire whose respondnet were 448 housewives. The major results of this study were as follows; 1`) The housework time was affected by the number of family member the age of wife and income. And leisure time was affected by the work status and age of wife educational level and income. The satisfaction level of management were affected by the wife's work status and educational level and income. 2) The relation between housework time and time management strategies was negative And the relations between satisfaction level of management and time planning time management strategies were positive. 3) Among all variables affcting the satisfaction level of management the educational level income time planning time management strategies and leisure time had direct effect And the work status had indirect effect.

• 농촌계획
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• 제7권2호
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• pp.75-85
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• 2001

This study attempted to proposed the strategies for development of peach packinghouses. The overview of the conditions of existing peach packinghouses located Chongdo county was provided. Then, the grading system of packinghouse was newly suggested. In empirical analysis, the optimal size, location, and equipments were taken into account for the case of establishing new packinghouse. The main finding of this study was that the planning and construction of peach packinghouse should be executed in accordance with the regional peculiarities. Specifically, First, the packinghouse could make higher profit by high-quality goods using realistic grading/standardization. It would be preferred by customers that the effective itemization of fruits like peach. Second, it would be necessary that the scale of packinghouse was examinated in the county or town level. Third, in order to make an effective management of the packinghouse, several alternatives for operation were suggested. Also the software of packinghouse should be arranged to satisfy the packinghouse, producers, and customers.

• 국제학술발표논문집
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• The 2th International Conference on Construction Engineering and Project Management
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• pp.694-703
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• 2007

This paper stems from information accumulated from extensive literature review, a pilot study and a formal interview for an ongoing research on housing privatization implemented by the government-linked companies in Malaysia. Through extensive literature review, issues pertaining to housing privatisation were identified. Expectations of public sector, outcome of housing privatisation and factors influencing such outcome have also been tentatively confirmed through pilot study and an ongoing postal survey. A formal interview with a project director of independent Public-private partnerships (PPP) organization in UK has also inspired some useful lessons for the local housing industry. Different modalities of PPP from various countries show that while housing privatization pose several problems, mitigating them is possible through appropriate strategies.

• 한국실내디자인학회논문집
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• 제19권1호
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• pp.3-15
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• 2010

The high-rise building is a dramatic phenomenon and a powerful expression of architecture in the modern civilization. The architecture of these high-rise buildings has been developed with mutual contributions of architectural aesthetic form and advanced technologies. Architecturally the significant evolution of tall buildings from ancient towers is a "change of function" from some religious symbols to a commercial concept that has aesthetically become acceptable with the changing of modern society and culture driven by a technological evolution. Generally, this commercial function in the evolution of high-rise building is office where high-rise working style is simply a necessity to meet quantitative market demands since this style in major cities around world has been changed from low-rise to high-rise during the last several decades in influenced of the modern industrial society. To achieve optimum spaces with architectural aesthetics in the high-rise building, the design has become collaborative, requiring the input of architects, engineers, economists, and other consultants. Hence, architects must deeply understand the basic planning theories of high-rise buildings and try to find optimum planning between architectural aesthetics and other issues. For the approach, we can firstly start with measurement and analysis of the planning use situation for major planning issues of high-rise buildings in practice. Therefore, this study is to analysis Design Elements and to find commonly used planning strategies, tectonic, of high-rise building in practice. It will give a chance to confirm commonly used planning and then becomes the starting point of the planning development of high-rise buildings based on practical planning issues.

• 융합보안논문지
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• 제17권2호
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• pp.109-118
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• 2017

이 연구는 부사관과 학생들이 자각하는 지지가 셀프리더십 욕구와 어떤 인과관계가 있는지를 살펴보고, 이러한 셀프리더십 욕구를 매개변수로 학생들의 임용행동과의 인과관계를 규명하는 것에 목적을 두었다. 이를 위해 부산지역의 남녀 대학 학생 부사관과 전공 학생을 편의표본추출법을 사용하여 362명의 학생을 추출하였다. 연구의 목적을 달성하기 위하여 모형을 설정한 다음 구조방정식모형(SEM)을 통하여 변인간의 인과적 관계를 규명하였다. 이상과 같은 연구방법과 연구모형 검증을 기초로 하여 이 연구에서 도출된 결과는 다음과 같다. 첫째, 셀프리더십이 진로신념에 미치는 영향에서 진로계획 명확성에서는 확인 중심적 전략(+), 목표 중심적 전략(+), 독립적 자기신뢰에는 확인 중심적 전략(+), 건설적 사고전략(+), 자책 중심적 전략(+), 진로 유연성에서는 자연적 보상전략(+), 건설적 사고전략(+), 전문능력향상은 확인 중심적 전략(+), 자책 중심적 전략(+)의 영향을 미치는 것으로 나타났다. 둘째, 셀프리더십이 전공만족도에 미치는 영향에서 일반만족에서는 자연적 보상전략(+), 교과만족에서는 자연적 보상전략(+), 목표 중심적 전략(+), 인식만족에서는 자연적 보상전략(+), 목표 중심적 전략(+)이 영향을 미치는 것으로 나타났다. 셋째, 진로신념이 전공만족도에 미치는 영향에서 일반만족에서는 진로계획 명확성(+), 독립적 자기신뢰(+), 진로유연성(+), 전문능력향상(+), 교과만족에서는 독립적 자기신뢰(+), 진로유연성(+), 전문능력 향상(+), 인식만족에서는 독립적 자기신뢰(+), 진로유연성(+), 진로계획명확성(+)이 영향을 미치는 것으로 나타났다.

• International Journal of Computer Science & Network Security
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• 제22권9호
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• pp.131-136
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• 2022

This study was initially conducted to explore Saudi students' use of reading strategies and their relationship to their reading comprehension level. The study employed quantitative methods to obtain information about Saudi students' perceived use of reading strategies and their comprehension levels. The results showed that EFL learners in Saudi Arabia use planning strategies more than attending strategies and evaluating strategies. Saudi students also perceived the environment as the most critical factor affecting their reading comprehension. There was no significant relationship between Saudi EFL learners' comprehension level and their use of reading strategies. Finally, gender differences favoring female learners were evident in almost all analyses conducted in the current study. Significant differences were found favoring female students in overall strategy use, comprehension level, and the use of evaluating strategies.

• 토지주택연구
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• 제6권4호
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• pp.153-164
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• 2015

본 연구는 기후변화에 적응하기 위한 도시계획 측면의 계획기법을 도출하고 전략을 제시하는 것을 목적으로 한다. 이를 위해 본 연구는 다음과 같은 4단계에 걸쳐 연구를 진행하였다; 첫째, 기후변화 적응과 관련된 선행연구를 통하여 이론상에서 제시되고 있는 계획목표와 계획기법을 도출하였다. 둘째, 기후변화 적응을 위한 도시계획기법의 적용실태를 파악하기 위한 사례조사 및 분석을 실시하였다. 셋째, 앞서 두 단계에 걸쳐 도출된 계획기법에 대하여 여러 차례에 걸친 실무진 및 전문가 브레인스토밍을 진행하여 최종 계획기법을 도출하였으며, 적용가능한 공간위계와 기상재해와의 연관성을 검토하였다. 마지막으로 이를 바탕으로 기후변화 적응 도시의 부문별 전략을 제시하였다. 본 연구는 정책적 차원에 머무르고 있던 기존의 연구 단계에서 벗어나 실제 적용가능한 계획기법을 모색하였다는 데에 의의가 있으며, 연구의 결과는 향후 계획 수립 시 기초자료로 활용될 수 있다.