Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Helenkaminski's Positive Luxury Brand Product Planning for Sustainable Fashion

Helenkaminski의 지속가능 패션을 위한 포지티브 럭셔리 브랜드의 상품기획

  • Soojin Lee (Dept. of Fashion Design & Marketing, Seoul Women's University) ;
  • KeumHee Lee (Dept. of Fashion Design & Marketing, Seoul Women's University)
  • 이수진 (서울여자대학교, 패션산업전공) ;
  • 이금희 (서울여자대학교, 패션산업학과)
  • Received : 2024.04.18
  • Accepted : 2024.05.23
  • Published : 2024.05.30
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Abstract

This study examines the measures and implementation strategies needed to develop sustainable design from an international perspective, using examples of sustainability practices and product planning from Helen Kaminski, a representative fashion brand of positive luxury. The research method includes a literature study on positive luxury, a case study on positive luxury brands, and an empirical study where the researcher participated in the development of Helen Kaminski's design. The study identifies the following measures needed to develop designs for sustainable products: First, the development of designs that increase circularity; Second, the use of certified materials and strict adherence to material usage; Third, the simplification of production methods or development of new technologies for this purpose; Fourth, ensuring that design development incorporate the traditions and unique handicraft techniques of the local community. The implementation strategies required for a sustainable product planning process are as follows. First, changes in the product planning stage and expansion of participating members are needed. Second, securing and conducting prior inspections of the supply chain for ethical sourcing is required. Third, prioritizing the use of eco-friendly materials and material development. Fourth, establishing a stage for selecting and evaluating objects that will become representative designs with sustainability. As a result, this study can serve as basic data to strengthen corporate competitiveness and establish itself as a fashion brand for sustainability through actionable strategies applicable to the domestic fashion industry in the future.

Keywords

Acknowledgement

본 논문은 서울여자대학교 학술연구비의 지원을 받았음(2024-0144)

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