• Title/Summary/Keyword: personalized cosmetics

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A Study on the Direction of Evaluation Indicators for Personalized Beauty Self-care

  • Lee, Yoo-jeong;Choi, Ji-woo;Shin, Sae-young
    • Journal of Fashion Business
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    • v.24 no.6
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    • pp.120-134
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    • 2020
  • Recently, the beauty industry has implemented personalized services based on skin big data. To increase competitiveness in the beauty industry, systematic data measurement and evaluation indicators are necessary to select data and obtain necessary knowledge. In response, this study sought to stably enhance the accuracy of skin diagnosis based on satisfaction and reliability. To this end, the research was conducted through focus group interviews (FGI), a case study of brands, and analysis of prior research results. In particular, as a result of analyzing keywords that classify skin types by brand, common survey items for skin types were oiliness and using moisturizer, cosmetic use and vascular of skin, external stimulus and blemish & freckles, facial wrinkle, outside activities, self-consciousness, and smoke. In additioin to the common questions of the preceding study and the brand survey items, the questions concerning complex skin types, seasonal change, facial color, wrinkles and elasticity were added, and the questions were presented in a total of 40 items. In particular, it suggested that skin measurement could be conducted by focusing on elasticity and pigmentation items by reflecting the results of prior research and the opinions of FGI, and based on this, a customized service with high satisfaction and high accuracy of beauty care based on this could be proposed. We hope that this study will facilitate active self-care by providing more satisfying skin stones and personalized cosmetics proposals, thus laying the foundation for the further development of the cosmetics industry.

A study on Business Guidelines for Revitalizing Personalized Cosmetics Business (개인 맞춤형화장품 사업 활성화를 위한 비즈니스 가이드라인 제안)

  • Han, Chae Yeon;Nam, Hyun woo;Shin, Saeyoung
    • Journal of Fashion Business
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    • v.26 no.4
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    • pp.123-135
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    • 2022
  • In Korea, business guidelines for nurturing professional manpower in the cosmetic industry are insufficient despite the implementation of legislation and certification system for customized cosmetics. Therefore, in this study, guideline design for customized cosmetics businesses was studied. As a research method, literature on domestic and foreign market conditions and cases of each business type of the customized cosmetics market were analyzed. In addition, a focus group interview was conducted on the guidelines by creating a group of professionals and employees in the customized cosmetics industry. As a result, it was found that the guidelines for individual business owners of customized cosmetics were institutionalized into 4 types, and essential information needed for introduction of the customized cosmetics into the market and information needed for general practice should be provided. It is expected that this study will be developed as a guideline that can guide the growth of the cosmetic industry and the vitalization of the customized cosmetics business in the future.

A Study on Purchasing Behavior of Shade Cosmetics (색조화장품 구매행동에 관한 연구)

  • Cho, Byoung-Sook;Kim, Ju-Duck
    • Journal of the Korean Society of Fashion and Beauty
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    • v.5 no.1 s.12
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    • pp.56-70
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    • 2007
  • Shade cosmetics that were considered to be women's exclusive possession, are now expanding its market to men and teenagers. As a result, development of subdivided shade cosmetics is becoming active. In these market environments consumers demand various personalized desires through beauty care, therefore enterprises have to establish marketing strategies to meet these desires. Accordingly this study aimed to provide information actually needed in cosmetics development by researching shade cosmetics in subdivision according to items and basic data that will be helpful in establishing marketing strategies of shade cosmetics. The survey was conducted among adult females with age of 20 to 26, living in Seoul and several local cities. 387 survey papers were used in the analysis among 500 survey papers distributed. The results were summarized as following. First of all, many women were doing overall makeup generally. The younger they tended to do partial makeup more and the older they tended to do overall makeup more according to the analysis on actual conditions of using shade cosmetics. Many women got information related to shade cosmetics from friends or family. This is an example of the fact that shows collecting information from human relationship such as friends and family played an important role and surrounding environment can be a factor that can have impact on purchasing behavior. Purpose of makeup was mostly to show courtesy and the younger they tend to answer that they do makeup to look beautiful. The order of the most frequently used shade makeup was makeup base>foundation>two way cake. The most important focusing point in shade makeup was the eye. In choosing colors they chose their favorites colors most frequently.

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An Analysis of On-Line and Offline Services for Customized Cosmetics in Korea (국내 맞춤형 화장품 온·오 프라인 서비스 분석)

  • Kim, JiYoung;Shin, Saeyoung;Nam, Hyunwoo
    • Fashion & Textile Research Journal
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    • v.24 no.4
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    • pp.460-470
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    • 2022
  • Customized cosmetics are emerging as a consumer product that companies should pay attention to in the beauty industry due to the combination of market trends and institutional introduction of customized cosmetics. In this study, six offline service brands and online service brands currently in Korea were selected to understand the current status of domestic customized cosmetics online and offline services and to derive detailed characteristics, and the cases of each brand were analyzed. The results are as follows. First, customized cosmetics services could be classified online and offline. Second, customized cosmetics brands could be divided into general brand types and brand extension types. Third, skin data measurements could be classified into genetic analysis, big data-based surveys, and device measurements. Fourth, customized cosmetics manufacturing could be classified into a device manufacturing system, a consultant manufacturing system, and an individual production process system. Fifth, customized cosmetics distribution and delivery could be classified into same-day sales, general delivery, and regular delivery. The results of this study are meaningful in that they have identified and analyzed the current status of personalized cosmetics on-line and offline systems in recent trends, and it was confirmed that creative attempts in the domestic customized cosmetics market continue to change. It is hoped that this study will provide information and ideas to the beauty industry and related experts in the future and be used as basic data for customized cosmetics marketing

Research on Character Collaboration Expression in Cushion Cosmetic Products (쿠션화장품에 나타난 캐릭터컬래버레이션 표현분석)

  • Shang, Cun;Lim, Kyung-Ho
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.5
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    • pp.111-117
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    • 2019
  • This paper analyzes the unique consume psychology characteristics of the youth consumer groups, analyzes art collaboration in the cosmetics products design, and takes the cushion cosmetic product as example, and study the expression of art collaboration between the character image and the cosmetic products. The purpose of research is to improve the product value and brand image by analyzes the art collaboration of cosmetics product, In order to provide consumers with novel and personalized product experiences, and to make products more attractive to the youth consumer groups. It can be provided some reference and inspiration for the future direction of cosmetic packaging design for the youth consumer groups.

Design and Implementation of Smart Factory System based on Manufacturing Data for Cosmetic Industry (화장품 제조업을 위한 제조데이터 기반의 스마트팩토리 시스템의 설계 및 구현)

  • Oh, Sewon;Jeong, Jongpil;Park, Jungsoo
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.21 no.1
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    • pp.149-162
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    • 2021
  • This paper established a new smart factory based on manufacturing data for an introductory company focusing on the personalized cosmetics manufacturing industry. We build on an example of a system that collects, manages, and analyzes documents and data that were previously managed by CGMP-based analog for data-driven use. To this end, we have established a system that can collect all data in real time at the production site by introducing artificial intelligence smart factory platform LINK5 MOS and POP system, collecting PLC data, and introducing monitoring system and pin board. It also aims to create a new business cluster space based on this project.

A Personalized Cosmetics Recommendation System Based On The Collaborative Filtering (협업 필터링 기반 맞춤형 화장품 추천 시스템)

  • Park, Gyu-Tae;Kim, Young-A;Mo, Ha-Young;Park, Doo-Soon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2013.05a
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    • pp.1100-1102
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    • 2013
  • 현대사회에서는 외모가 내 외적으로 자신을 나타내는 지표이자 상징이며, 사회적 위치나 경제적 상황, 자아정체성을 대변할 수 있다. 또한 경제능력이 향상되고 기존의 성역할 개념의 약화, 사회진출과 인간관계 유지를 위해 남성들도 외모관리에 대한 관심이 높아지기 시작했다. 본 논문은 비교적 화장품에 대한 정보를 잘 알지 못하는 남성들을 대상으로 웹에서 사용자의 나이, 피부톤, 피부타입에 알맞은 화장품을 추천해주는 시스템을 소개한다.

Influencing Factors and Interactions among the Skin Microbiomes in Affecting Detrimental Bacteria (피부 마이크로바이옴의 요인과 상호작용이 유해균에 미치는 영향에 대한 연구)

  • Lim, Hye-Sung;Lim, Young-Seok;Jo, Changik
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.48 no.3
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    • pp.197-212
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    • 2022
  • This study was conducted to empirically analyze the effects and interactions among beneficial bacteria, commensal bacteria, and acne bacteria, which are factors in the skin microbiomes, on detrimental bacteria by 289 people, who are 20 to 49 years old among Koreans. As a result of multiple regression models using bio big data of skin microbiomes, when the difference in skin microbiomes according to the sex and age of the subjects was controlled, the beneficial bacteria showed a negative (-) effect on the detrimental bacteria, while the commensal and acne bacteria showed a positive (+) effect. Particularly, the negative (-) effect of beneficial bacteria on detrimental bacteria was different through interaction with acne bacteria according to the level of commensal bacteria. These results demonstrate that the activation of beneficial bacteria inhibits detrimental bacteria, and the effect of skin microbiomes on detrimental bacteria is balanced with skin microbiomes through interaction with independent influence. Therefore, it is suggested that when studying skin microbiomes products to help the proliferation of beneficial bacteria and to create a skin environment that inhibits detrimental bacteria in the personalized cosmetics manufacturing industry, it is necessary to consider the independent effects and interactions among skin microbiome factors together.

Image-Based Skin Diagnosis Using AI Technology Combine with Survey System for Review of Integrated Skin Diagnosis Function (이미지 기반 AI 피부 진단 기술과 문진을 결합한 통합 피부진단 기능에 관한 고찰)

  • Park, Hakgwon;Lim, Young-Hwan;Park, Hyeokgon;Hwang, Joongwon;Lee, Sangran;Cho, Eunsang;Lin, Bin
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.463-468
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    • 2022
  • The prolonged of the Post Corona made many industry's paradigm. It's become very important In the industries products that customers directly touch and use. To cope with this situation, The Cosmetics industry has recently introduced various untact services. many customers would like to try these new services. Typically, online survey services recommend personalized products. but these services reached its limit later. This paper research how to recommend products and define skine type with AI Image diagnosis module combine with legacy survey system.

User's SNS Data-Based Scoring Scheme For Personalized Cosmetics Recommendation (개인 맞춤형 화장품 추천을 위한 사용자 SNS 정보 기반의 스코어링 기법)

  • Ha, Eunji;Moon, Jihoon;Hwang, Eenjun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2016.10a
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    • pp.386-389
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    • 2016
  • 최근 남녀노소를 불문하고 피부 관리에 대한 관심이 증가하면서, 피부 개선에 효과적인 화장품의 선택에 관심이 높아지고 있다. 하지만 다양한 화장품들을 대상으로 자동화된 고객 맞춤형 화장품 추천은 그 발전이 더디고, 이와 관련된 연구 또한 아직 미미한 실정이다. 또한, 다양한 특성을 가지는 고객 피부 데이터 셋의 확보가 어려운 상황에서, 소수의 데이터 표본만을 이용하여 화장품 추천이 진행되고 있어 추천의 정확도를 확보하지 못하고 있다. 본 논문은 스마트폰용 휴대용 카메라를 이용하여 고객의 피부 상태를 진단한 후, 고객의 피부 개선에 적합한 화장품을 자동으로 추천하는 기법을 제안한다. 먼저, 화장품 추천을 위해 사용자의 SNS 데이터와 피부 데이터를 수집 및 분석하여 추천 리스트를 생성한다. 이를 기반으로, 추천된 각 화장품의 스코어를 계산한다. 그 다음, 피부 개선 순위와 스코어 기반의 화장품 특성 순위 간의 상관계수를 이용하여 가장 높은 상관계수의 화장품을 우선 추천한다. 성능 평가를 위해 실제 화장품 회사에서 제시한 화장품 추천 리스트와 본 논문에서 제안한 방법을 적용한 화장품 추천 리스트를 비교함으로써 효용성과 타당성을 입증하였다.