Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A study on Business Guidelines for Revitalizing Personalized Cosmetics Business

개인 맞춤형화장품 사업 활성화를 위한 비즈니스 가이드라인 제안

  • 한채연 (서경대학교 미용예술학과) ;
  • 남현우 (서경대학교 디자인학부) ;
  • 신세영 (서경대학교 메이크업디자인학과)
  • Received : 2022.08.05
  • Accepted : 2022.09.21
  • Published : 2022.09.30
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Abstract

In Korea, business guidelines for nurturing professional manpower in the cosmetic industry are insufficient despite the implementation of legislation and certification system for customized cosmetics. Therefore, in this study, guideline design for customized cosmetics businesses was studied. As a research method, literature on domestic and foreign market conditions and cases of each business type of the customized cosmetics market were analyzed. In addition, a focus group interview was conducted on the guidelines by creating a group of professionals and employees in the customized cosmetics industry. As a result, it was found that the guidelines for individual business owners of customized cosmetics were institutionalized into 4 types, and essential information needed for introduction of the customized cosmetics into the market and information needed for general practice should be provided. It is expected that this study will be developed as a guideline that can guide the growth of the cosmetic industry and the vitalization of the customized cosmetics business in the future.

Keywords

Acknowledgement

This work was supported by the Technology Innovation Program (or Industrial Strategic Technology Development Program-Design Innovation Capacity Enhancement Project) (20009851, Development of AI IoT beauty self-care products and distribution services design platform for enhancing global competitiveness of K-Beauty business) funded By the Ministry of Trade, Industry & Energy(MOTIE, Korea)

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